{"id":26296,"date":"2024-06-04T14:48:54","date_gmt":"2024-06-04T14:48:54","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26296"},"modified":"2024-07-17T12:49:13","modified_gmt":"2024-07-17T12:49:13","slug":"customer-data-metrics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/pt\/metricas-de-dados-do-cliente\/","title":{"rendered":"M\u00e9tricas de dados do cliente"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Compreender seus clientes n\u00e3o \u00e9 mais um luxo, \u00e9 uma necessidade. Os dados do cliente s\u00e3o provavelmente os mais importantes <a href=\"https:\/\/vibetrace.com\/pt\/dominios-de-dados-de-varejo\/\" data-type=\"post\" data-id=\"26266\">Dom\u00ednio de dados de varejo<\/a>.<\/p>\n\n\n\n<p>Mas com tantos dados ao nosso alcance, pode ser dif\u00edcil saber quais m\u00e9tricas realmente importam. <\/p>\n\n\n\n<p>Este guia ir\u00e1 equip\u00e1-lo com as m\u00e9tricas essenciais relacionadas ao cliente que voc\u00ea precisa para rastrear, analisar e, por fim, <strong>transforme seu neg\u00f3cio<\/strong>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Iremos nos aprofundar nas m\u00e9tricas que abrangem toda a jornada do cliente, desde a aquisi\u00e7\u00e3o e satisfa\u00e7\u00e3o at\u00e9 a reten\u00e7\u00e3o e defesa.<\/p>\n\n\n\n<p> <a href=\"https:\/\/vibetrace.com\/pt\/tag\/marketing-definitions\/\">Eles s\u00e3o KPIs <\/a>voc\u00ea precisa entender porque obter\u00e1 insights valiosos sobre como seus clientes interagem com sua marca, identificar\u00e1 \u00e1reas de melhoria e, por fim, construir\u00e1 relacionamentos mais fortes e lucrativos.<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 pronto para desvendar os segredos ocultos nos dados de seus clientes? Vamos mergulhar!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Quer estar atualizado com Marketing?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Assine nosso boletim informativo Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Fique conectado com o que \u00e9 realmente importante para otimizar suas receitas digitais.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Endere\u00e7o de email\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Primeiro nome\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Inscreva-me<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">Ao clicar no bot\u00e3o, voc\u00ea aceita nosso <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/pt\/termos-e-condicoes\/\" target=\"_blank\">termos e Condi\u00e7\u00f5es<\/a>. Al\u00e9m disso, voc\u00ea precisar\u00e1 confirmar seu endere\u00e7o de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-52cd6495 gb-headline-text\">Satisfa\u00e7\u00e3o do cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pontua\u00e7\u00e3o de satisfa\u00e7\u00e3o do cliente (CSAT):<\/strong> Mede a satisfa\u00e7\u00e3o do cliente com uma intera\u00e7\u00e3o espec\u00edfica (por exemplo, pesquisa de intera\u00e7\u00e3o p\u00f3s-suporte).<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de esfor\u00e7o do cliente (CES):<\/strong> Mede o qu\u00e3o f\u00e1cil \u00e9 para os clientes concluir uma tarefa ou resolver um problema.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Aquisi\u00e7\u00e3o de clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custo de Aquisi\u00e7\u00e3o de Cliente (CAC):<\/strong> Rastreia o custo m\u00e9dio de aquisi\u00e7\u00e3o de um novo cliente.<\/li>\n\n\n\n<li><strong>Fonte de aquisi\u00e7\u00e3o de clientes:<\/strong> Identifica os canais (por exemplo, m\u00eddias sociais, busca org\u00e2nica) que atraem novos clientes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lealdade do consumidor<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pontua\u00e7\u00e3o l\u00edquida do promotor (<a href=\"https:\/\/vibetrace.com\/pt\/pontuacao-de-retencao-liquida\/\" data-type=\"post\" data-id=\"17933\">NPS<\/a>):<\/strong> Monitora a probabilidade de os clientes recomendarem sua empresa a outras pessoas (um forte indicador de lealdade).<\/li>\n\n\n\n<li><strong>Valor vital\u00edcio do cliente (<a href=\"https:\/\/vibetrace.com\/pt\/valor-vitalicio-do-cliente\/\" data-type=\"post\" data-id=\"18989\">CLTV<\/a>):<\/strong> Prev\u00ea a receita total que se espera que um cliente gere ao longo do relacionamento com sua empresa.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Precisa de ajuda com a Reten\u00e7\u00e3o de Clientes?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Podemos ajud\u00e1-lo a aumentar a reten\u00e7\u00e3o de clientes com os servi\u00e7os de banco de dados de clientes e automa\u00e7\u00e3o de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/pt\/aumento-retencao-cliente\/\">Saber mais<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fideliza\u00e7\u00e3o de clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/pt\/taxa-de-rotatividade-de-clientes\/\" data-type=\"post\" data-id=\"20443\">Taxa de rotatividade do cliente<\/a>:<\/strong> Mede a porcentagem de clientes que descontinuam seu servi\u00e7o em um determinado per\u00edodo.<\/li>\n\n\n\n<li><strong>Taxa de repeti\u00e7\u00e3o do cliente:<\/strong> Mede a porcentagem de clientes que fazem compras repetidas.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/vibetrace.com\/pt\/taxa-de-compra-repetida\/\" data-type=\"post\" data-id=\"22968\">Taxa de compra repetida<\/a>:<\/strong> Com que frequ\u00eancia eles compram (semelhante \u00e0 Taxa de Repeti\u00e7\u00e3o do Cliente, mas pode considerar o prazo ou o n\u00famero de recompras).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Desempenho do atendimento ao cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taxa de resolu\u00e7\u00e3o no primeiro contato:<\/strong> Mede a porcentagem de problemas do cliente resolvidos na primeira intera\u00e7\u00e3o com o atendimento ao cliente.<\/li>\n\n\n\n<li><strong>Tempo m\u00e9dio de resolu\u00e7\u00e3o:<\/strong> Mede o tempo m\u00e9dio necess\u00e1rio para resolver um problema de atendimento ao cliente.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Feedback nas redes sociais<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de sentimento nas m\u00eddias sociais:<\/strong> Rastreia o tom geral (positivo, negativo, neutro) das men\u00e7\u00f5es dos clientes nas plataformas de m\u00eddia social.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Compreender seus clientes n\u00e3o \u00e9 mais um luxo, \u00e9 uma necessidade. Os dados do cliente provavelmente s\u00e3o\u2026 <a title=\"M\u00e9tricas de dados do cliente\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/pt\/metricas-de-dados-do-cliente\/\" aria-label=\"Leia mais sobre M\u00e9tricas de Dados do Cliente\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[62,128,102],"class_list":["post-26296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analytics","tag-customer-acquisition-cost","tag-customer-data-platform","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/26296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/comments?post=26296"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/26296\/revisions"}],"predecessor-version":[{"id":26481,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/26296\/revisions\/26481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media\/26299"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media?parent=26296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/categories?post=26296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/tags?post=26296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}