{"id":22986,"date":"2023-08-21T10:30:27","date_gmt":"2023-08-21T10:30:27","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22986"},"modified":"2023-08-18T10:54:07","modified_gmt":"2023-08-18T10:54:07","slug":"really-good-personalization-examples-in-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/pt\/exemplos-de-personalizacao-realmente-bons-em-comercio-eletronico\/","title":{"rendered":"Exemplos de Personaliza\u00e7\u00e3o Realmente Bons no Com\u00e9rcio Eletr\u00f4nico"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Com a abordagem certa, voc\u00ea pode oferecer seu produto e obter uma alta taxa de convers\u00e3o.<\/p>\n\n\n\n<p>Seu p\u00fablico-alvo deve ser devidamente segmentado para que voc\u00ea possa maximizar seus esfor\u00e7os de marketing e obter resultados de engajamento fortes.<\/p>\n\n\n\n<p>Lembre-se que cada neg\u00f3cio \u00e9 \u00fanico e pode ter uma base de clientes diferente, por isso \u00e9 necess\u00e1rio criar <strong>segmenta\u00e7\u00e3o de clientes que funciona especificamente para o seu neg\u00f3cio.<\/strong><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>N\u00e3o se preocupe se sua base de clientes n\u00e3o estiver perfeitamente definida, pois conforme voc\u00ea continua com sua campanha, voc\u00ea poder\u00e1 identificar melhores maneiras de melhorar o que come\u00e7ou.<\/p>\n\n\n\n<p>Veja como voc\u00ea pode criar suas campanhas de e-mail usando a segmenta\u00e7\u00e3o de clientes<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adaptar recomenda\u00e7\u00f5es de produtos com base no sexo do cliente.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-mail marketing de com\u00e9rcio eletr\u00f4nico 101 por Drew Sanocki\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=1045609238467898438&#038;src=oembed\" height=\"995\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Segmente os clientes de acordo com seus tra\u00e7os de personalidade e prefer\u00eancias.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Modelo\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=44050902593963303&#038;src=oembed\" height=\"1058\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Forne\u00e7a recomenda\u00e7\u00f5es personalizadas com base em interesses individuais.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Como enviar \u00f3timas campanhas de e-mail de retorno\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=21744010690347885&#038;src=oembed\" height=\"884\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personalize o conte\u00fado e as promo\u00e7\u00f5es com base na profiss\u00e3o do cliente.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Modelos de E-mail Corporativo Gratuitos | Plataforma de E-mail Marketing\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=391250286393177963&#038;src=oembed\" height=\"1115\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Considere as condi\u00e7\u00f5es clim\u00e1ticas locais ao criar conte\u00fado ou ofertas de e-mail.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Concentre-se no final do ver\u00e3o tanto quanto no pr\u00f3prio ver\u00e3o. As campanhas direcionadas podem ser extremamente lucrativas para seus esfor\u00e7os de marketing por e-mail. #emailmarketing #goodbyesummer #targetedemail\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=16114511143815626&#038;src=oembed\" height=\"911\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Procurando uma melhor personaliza\u00e7\u00e3o de marketing e site?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Voc\u00ea est\u00e1 no lugar certo. Analisamos o comportamento e usamos v\u00e1rias t\u00e9cnicas para personalizar mensagens e conte\u00fado de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/pt\/software-de-personalizacao-da-web\/\">Saiba mais sobre personaliza\u00e7\u00e3o<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-078e9470 gb-headline-text\">Considere as prefer\u00eancias de estilo de vida para oferecer conte\u00fado mais relevante e envolvente.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Modelos de e-mail de promo\u00e7\u00e3o de evento gr\u00e1tis | Plataforma de E-mail Marketing\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=465489311499540636&#038;src=oembed\" height=\"1090\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Quer estar atualizado com Marketing?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Assine nosso boletim informativo Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Fique conectado com o que \u00e9 realmente importante para otimizar suas receitas digitais.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Endere\u00e7o de email\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Primeiro nome\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Inscreva-me<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">Ao clicar no bot\u00e3o, voc\u00ea aceita nosso <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/pt\/termos-e-condicoes\/\" target=\"_blank\">termos e Condi\u00e7\u00f5es<\/a>. Al\u00e9m disso, voc\u00ea precisar\u00e1 confirmar seu endere\u00e7o de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Envie e-mails de recarga ap\u00f3s o per\u00edodo de uso esperado para produtos relevantes.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Boletim informativo por e-mail da loja de cuidados com a pele Violet Minimal Beauty - Modelos do Canva\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=32580797297525272&#038;src=oembed\" height=\"1372\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Comunique-se com os clientes em seu idioma nativo para uma experi\u00eancia mais personalizada.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\" \" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=1017109897073503901&#038;src=oembed\" height=\"909\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mostre conte\u00fado e ofertas que ressoam com a faixa et\u00e1ria do cliente.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"9 inspira\u00e7\u00f5es de design de e-mail &quot;de volta \u00e0s aulas&quot;\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=87890630218359659&#038;src=oembed\" height=\"1542\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-d5c9f69f gb-headline-text\">Crie campanhas alinhadas com a esta\u00e7\u00e3o ou \u00e9poca do ano atual.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\" \" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=918312180249387997&#038;src=oembed\" height=\"945\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Recompense e reconhe\u00e7a os clientes leais por seu suporte cont\u00ednuo.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lindos cart\u00f5es comemorativos, impress\u00f5es de arte emolduradas e arte em tela\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=316096467602917742&#038;src=oembed\" height=\"924\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Alimente os clientes com base em onde eles est\u00e3o em seu ciclo de vida com sua marca.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Que saudades de voc\u00ea.&quot; e-mail de reengajamento da Redbubble com c\u00f3digo de cupom para 10% de desconto. #EmailMarketing #Reengajamento #Cupom #Desconto\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=17521886038082224&#038;src=oembed\" height=\"703\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Uma coisa importante a lembrar ao segmentar seu cliente \u00e9 ficar de olho no que lhe d\u00e1 resultados!<\/p>\n\n\n\n<p>Existem v\u00e1rias maneiras de direcionar e segmentar seus assinantes, e os exemplos mencionados acima podem servir como guias que voc\u00ea pode tentar implementar em sua loja de com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Precisa de ajuda com Automa\u00e7\u00e3o de Marketing?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">A automa\u00e7\u00e3o de marketing omnicanal \u00e9 essencial para empresas on-line: execute campanhas de mensagens sem esfor\u00e7o por e-mail, SMS, RCS, Whatsapp ou notifica\u00e7\u00f5es push durante toda a jornada do cliente.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/pt\/automacao-de-marketing-empresarial\/\">Saber mais<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>No entanto, <strong>se voc\u00ea busca abordagens mais criativas, pode criar um e-mail e basear sua segmenta\u00e7\u00e3o nos seguintes tipos:<\/strong><\/p>\n\n\n\n<p><strong>Demogr\u00e1fico<\/strong> \u2013 Essa segmenta\u00e7\u00e3o descreve a personalidade e as caracter\u00edsticas dos clientes, como idade, sexo, renda, profiss\u00e3o, etc.<\/p>\n\n\n\n<p><strong>geogr\u00e1fico <\/strong>\u2013 Essa segmenta\u00e7\u00e3o descreve a localiza\u00e7\u00e3o do cliente, seja na zona rural ou urbana.<\/p>\n\n\n\n<p><strong>Psicogr\u00e1fico<\/strong> \u2013 Essa segmenta\u00e7\u00e3o descreve a atitude, caracter\u00edsticas, valores e opini\u00f5es do cliente.<\/p>\n\n\n\n<p><strong>Comportamental<\/strong> \u2013 Essa segmenta\u00e7\u00e3o descreve o comportamento e as a\u00e7\u00f5es do cliente em determinadas circunst\u00e2ncias.<\/p>\n\n\n\n<p>Agora \u00e9 sua vez de segmentar seus clientes e direcion\u00e1-los da forma mais criativa poss\u00edvel, o que ser\u00e1 uma \u00f3tima ideia para suas campanhas de e-mail marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com a abordagem certa, voc\u00ea pode oferecer seu produto e obter uma alta taxa de convers\u00e3o. \u2026 <a title=\"Exemplos de Personaliza\u00e7\u00e3o Realmente Bons no Com\u00e9rcio Eletr\u00f4nico\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/pt\/exemplos-de-personalizacao-realmente-bons-em-comercio-eletronico\/\" aria-label=\"Leia mais sobre Exemplos realmente bons de personaliza\u00e7\u00e3o em com\u00e9rcio eletr\u00f4nico\"> <\/a><\/p>","protected":false},"author":8,"featured_media":23120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[68],"class_list":["post-22986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-ecommerce-personalization","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/22986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/comments?post=22986"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/22986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media\/23120"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media?parent=22986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/categories?post=22986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/tags?post=22986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}