{"id":16889,"date":"2022-12-23T11:25:31","date_gmt":"2022-12-23T11:25:31","guid":{"rendered":"https:\/\/vibetrace.com\/?p=16889"},"modified":"2023-01-02T08:47:34","modified_gmt":"2023-01-02T08:47:34","slug":"2022-adblocking-stats","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/pt\/2022-adblocking-stats\/","title":{"rendered":"Uso e estat\u00edsticas mais recentes do bloco de an\u00fancios que voc\u00ea precisa saber [2022]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>An\u00fancios que aparecem ao rolar a tela podem ser inc\u00f4modos \u00e0s vezes.<\/p>\n\n\n\n<p>Como resultado, os usu\u00e1rios da Internet come\u00e7aram a utilizar os bloqueadores de an\u00fancios do plug-in do navegador, que podem ser configurados para evitar an\u00fancios irrelevantes que eles nunca pretenderiam comprar.<\/p>\n\n\n\n<p><strong>Voc\u00ea sabia que as estat\u00edsticas de bloqueio de an\u00fancios s\u00e3o realmente impressionantes recentemente?<\/strong><\/p>\n\n\n\n<p>Efeitos do uso de bloqueadores de an\u00fancios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leitores s\u00e3o mais felizes, mas podem perder oportunidades<\/li>\n\n\n\n<li>as empresas est\u00e3o perdendo dinheiro<\/li>\n\n\n\n<li>o neg\u00f3cio de assinaturas est\u00e1 crescendo (dos editores)<\/li>\n\n\n\n<li>anunciantes est\u00e3o perdendo clientes<\/li>\n\n\n\n<li>outras ind\u00fastrias est\u00e3o crescendo e n\u00e3o dependem de an\u00fancios<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png\" alt=\"\" class=\"wp-image-17066\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">quase 42% de pessoas est\u00e3o usando software de bloqueio de an\u00fancios<\/figcaption><\/figure>\n\n\n\n<p>Fonte: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">hootsuite<\/a><\/p>\n\n\n\n<p>O uso de adblocking varia por regi\u00e3o e demografia, mas algumas tend\u00eancias e estat\u00edsticas gerais incluem:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png\" alt=\"\" class=\"wp-image-17077\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">Faixa et\u00e1ria de 18 a 34 anos com maior uso de adblocking<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O bloqueio de an\u00fancios \u00e9 mais comum entre os usu\u00e1rios mais jovens da Internet. De acordo com um estudo realizado pelo Interactive Advertising Bureau (IAB), o uso de adblocking \u00e9 maior entre os jovens de 18 a 34 anos, com 35% dessa faixa et\u00e1ria usando adblockers.<\/li>\n\n\n\n<li>O bloqueio de an\u00fancios \u00e9 mais comum em dispositivos de desktop do que em dispositivos m\u00f3veis. De acordo com um estudo da Digital Advertising Alliance (DAA), 27% de usu\u00e1rios de desktop nos Estados Unidos usam adblockers, em compara\u00e7\u00e3o com apenas 15% de usu\u00e1rios m\u00f3veis.<\/li>\n\n\n\n<li>O uso de adblocking \u00e9 maior em alguns pa\u00edses. O uso de adblocking \u00e9 particularmente alto na Alemanha, onde 45% dos usu\u00e1rios da Internet usam adblockers, de acordo com um estudo do IAB. O uso de adblocking tamb\u00e9m \u00e9 relativamente alto na Fran\u00e7a (37%), Su\u00e9cia (35%) e Dinamarca (34%).<\/li>\n\n\n\n<li>O uso de adblocking tem aumentado nos \u00faltimos anos. De acordo com um estudo do IAB, a porcentagem de internautas nos Estados Unidos que usam adblockers aumentou de 15% em 2016 para 22% em 2018.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Precisa de ajuda com sua Publicidade?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Obtenha um ROAS melhor usando automa\u00e7\u00e3o de marketing, segmenta\u00e7\u00e3o de p\u00fablico e an\u00e1lise de com\u00e9rcio eletr\u00f4nico<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/pt\/white-label-marketing-automation-agencies\/\">Contate-nos<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Dito isso, muitas pessoas ainda se sentem desconfort\u00e1veis com a forma como as empresas usam seus dados para inclu\u00ed-los como leads significativos.<\/p>\n\n\n\n<p>A maioria dos consumidores hoje pagaria taxas de assinatura para evitar an\u00fancios em plataformas online como o YouTube, que acaba de lan\u00e7ar um plano premium para os usu\u00e1rios desativarem os an\u00fancios.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Na verdade, de acordo com uma pesquisa recente de 2022, 42,7% dos usu\u00e1rios da Internet usam frequentemente software de bloqueio de an\u00fancios.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png\" alt=\"site com e sem adblocking\" class=\"wp-image-17048\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-300x180.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Site com e sem software de bloqueio de an\u00fancios<\/figcaption><\/figure>\n\n\n\n<p>Para fornecer uma vis\u00e3o baseada em fatos sobre as estat\u00edsticas e tend\u00eancias atuais em rela\u00e7\u00e3o ao bloqueio de an\u00fancios, este artigo cont\u00e9m fatos atuais que voc\u00ea precisa saber.<\/p>\n\n\n\n<p>Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uso e tend\u00eancias do bloqueador de an\u00fancios<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estat\u00edsticas de usu\u00e1rios de Internet dos EUA usando bloqueadores de an\u00fancios<\/strong><\/h3>\n\n\n\n<p>Prev\u00ea-se que mais de 27% de clientes nos EUA usem bloqueadores de an\u00fancios at\u00e9 2022.<\/p>\n\n\n\n<p>Os dados revelam um aumento de 71,97% na porcentagem de uso do bloqueador de an\u00fancios, acima dos 15,7% em 2014, indicando um crescimento gradual ao longo dos anos.<\/p>\n\n\n\n<p>Al\u00e9m disso, em 2019, cerca de 25,8% de usu\u00e1rios da Internet bloquearam an\u00fancios, totalizando 763,5 milh\u00f5es de bloqueadores de an\u00fancios globalmente.<\/p>\n\n\n\n<p>Para dados mais detalhados, aqui est\u00e1 uma tabela das taxas de uso por ano.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>ANO<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>TAXA DE USO<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2014<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.7%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2015<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>20.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2016<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>21.5%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2017<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>23.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2018<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2019<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>25.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2020<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>26.4%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2021<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>27%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png\" alt=\"\" class=\"wp-image-17139\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">evolu\u00e7\u00e3o das estat\u00edsticas de adblocking 2014-2021<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\" target=\"_blank\" rel=\"noopener\">estatista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estat\u00edsticas demogr\u00e1ficas sobre bloqueadores de an\u00fancios da Internet nos Estados Unidos<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Idade<\/h4>\n\n\n\n<p>Com uma taxa de uso de 41%, os bloqueadores de an\u00fancios s\u00e3o mais comuns entre os jovens usu\u00e1rios da Internet de 18 a 24 anos, enquanto apenas 15,6% daqueles com 65 anos ou mais usam software de bloqueio de an\u00fancios. Os dados tamb\u00e9m mostraram que crian\u00e7as de 0 a 11 anos t\u00eam a menor taxa de uso de 5,3%<\/p>\n\n\n\n<p>Al\u00e9m disso, os usu\u00e1rios de internet dos EUA tiveram uma porcentagem quase igual nos grupos de 34 a 44 e 45 a 54 anos.&nbsp;<\/p>\n\n\n\n<p>A seguir, uma vis\u00e3o geral detalhada do uso de adblocking por faixa et\u00e1ria:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Grupo de idade<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Taxa de uso<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">0-11<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>5.3%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12-17<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>35%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">18-24<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>41%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">25-34<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>36.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">35-44<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.9%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">45-54<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">55-64<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">65+<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.6%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17140\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">uso de adblocking por idade<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">G\u00eanero<\/h4>\n\n\n\n<p>Al\u00e9m dos dados do eMarketer, 27,2% de homens e mulheres nos Estados Unidos usam bloqueadores de an\u00fancios em 2021. Embora existam apenas 25,6% bloqueadores de an\u00fancios femininos e 26% bloqueadores de an\u00fancios masculinos nos Estados Unidos em 2019.<\/p>\n\n\n\n<p>Os dados abaixo mostram as taxas de uso por grupo de g\u00eanero:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th scope=\"col\">Ano<\/th><th scope=\"col\"><strong>MACHO<\/strong><\/th><th><strong>F\u00caMEA<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2019<\/td><td>26.0%<\/td><td>25.6%<\/td><\/tr><tr><td>2021<\/td><td>27.2<\/td><td>27.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17141\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">uso de adblocking por sexo<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Fonte: <a href=\"https:\/\/www.insiderintelligence.com\/chart\/230161\/us-ad-blocking-user-penetration-by-demographic-2019-2021-of-internet-users-each-group\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estat\u00edsticas de uso do bloqueador de an\u00fancios nos Estados Unidos por dispositivo<\/strong><\/h3>\n\n\n\n<p>De acordo com uma pesquisa de 2021, 51% dos entrevistados nos EUA usam bloqueadores de an\u00fancios em seus computadores desktop e 30% usam ferramentas de software de bloqueio de an\u00fancios em seus telefones celulares.<\/p>\n\n\n\n<p>O software de bloqueio de an\u00fancios \u00e9 amplamente usado por usu\u00e1rios de computador nos Estados Unidos, com o uso aumentando constantemente ano ap\u00f3s ano, com 51% sendo a maior taxa de uso desde 2017. Por outro lado, os bloqueadores de an\u00fancios que usam smartphones t\u00eam apenas 30% maior taxa de uso para o \u00faltimos 5 anos.<\/p>\n\n\n\n<p>Al\u00e9m disso, a taxa m\u00e9dia de uso para computadores desde 2017 \u00e9 de 48% e 29% para smartphones.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ano<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Computador<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Smartphone<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2017<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">49%<\/td><td class=\"has-text-align-center\" data-align=\"center\">26%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2018<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">46%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2019<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">29%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2020<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2021<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">51%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png\" alt=\"\" class=\"wp-image-17142\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">uso de adblocking por dispositivo<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/454398\/ad-blocking-software-usage-device-usa\/\" target=\"_blank\" rel=\"noopener\">estatista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principais pa\u00edses para colocar sites na lista de permiss\u00f5es para bloqueadores de an\u00fancios<\/h3>\n\n\n\n<p>Os Estados Unidos, Reino Unido, Alemanha, Dinamarca, Su\u00e9cia, Noruega e Finl\u00e2ndia s\u00e3o apenas alguns dos pa\u00edses que usam bloqueadores de an\u00fancios para sites de lista branca para acessar o conte\u00fado na internet.<\/p>\n\n\n\n<p>De acordo com a pesquisa atual, 62% de usu\u00e1rios da Internet na Finl\u00e2ndia usam bloqueadores de an\u00fancios para colocar sites na lista de permiss\u00f5es, principalmente porque o conte\u00fado \u00e9 bloqueado quando o bloqueador de an\u00fancios est\u00e1 ativado.<\/p>\n\n\n\n<p>Apesar de um aumento substancial no uso de ferramentas de bloqueio de an\u00fancios, a Alemanha tem a menor taxa de usu\u00e1rios de internet (39%), em compara\u00e7\u00e3o com outros pa\u00edses.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Voc\u00ea gosta deste artigo?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Junte-se ao nosso boletim informativo dedicado ao CX para varejo!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Fique ligado no que \u00e9 realmente importante para otimizar suas receitas digitais.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Endere\u00e7o de email\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Primeiro nome\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Inscreva-me<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">Ao clicar no bot\u00e3o, voc\u00ea aceita nosso <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/pt\/termos-e-condicoes\/\" target=\"_blank\">termos e Condi\u00e7\u00f5es<\/a>. Al\u00e9m disso, voc\u00ea precisar\u00e1 confirmar seu endere\u00e7o de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17143\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por que as pessoas colocam sites na lista de permiss\u00f5es?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o conte\u00fado \u00e9 bloqueado quando o adblocker est\u00e1 ativado no dom\u00ednio<\/li>\n\n\n\n<li>para apoiar o site com alguma receita de an\u00fancios<\/li>\n\n\n\n<li>s\u00f3 porque os an\u00fancios desse site n\u00e3o os incomodam<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17144\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/pt\/AudienceProject\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fonte: AudienceProject<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Estat\u00edsticas de Adblockers dos diferentes continentes<\/h3>\n\n\n\n<p>De acordo com os dados mais recentes, os bloqueadores de an\u00fancios foram mais comuns na \u00c1sia em 2020, com uma taxa de uso de 40,6%, seguida pela Europa (29,6%) e pelas Am\u00e9ricas (19,2%).<\/p>\n\n\n\n<p>Al\u00e9m do Relat\u00f3rio PageFair Adblock 2021, 40,6% dos usu\u00e1rios da Internet na \u00c1sia usam um bloqueador de an\u00fancios, enquanto outros continentes, como Europa (29,6%), Am\u00e9rica (19,2%), \u00c1frica (9,2%) e Oceania (1,2%) fa\u00e7a tamb\u00e9m.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png\" alt=\"\" class=\"wp-image-17145\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Fonte: <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" data-type=\"URL\" data-id=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PageFair<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estat\u00edsticas de Adblocking de 46 pa\u00edses<\/h3>\n\n\n\n<p>Pelo menos 40% de toda a popula\u00e7\u00e3o faz uso de bloqueadores de an\u00fancios e ainda espera-se que aumente nos pr\u00f3ximos anos.<\/p>\n\n\n\n<p>A Indon\u00e9sia tem a maior taxa de bloqueadores de an\u00fancios em 56.80%, respondendo por mais da metade da popula\u00e7\u00e3o de usu\u00e1rios de internet de seu pa\u00eds, seguida pela \u00cdndia em 50.70%, \u00c1frica do Sul em 49.20% e assim por diante.<\/p>\n\n\n\n<p>Enquanto Jap\u00e3o, Gana e Marrocos tiveram as menores porcentagens de usu\u00e1rios de Internet usando bloqueadores de an\u00fancios, com taxas de uso de 22.30%, 17.50% e 17.20%, respectivamente.<\/p>\n\n\n\n<p>Aqui est\u00e1 uma lista de todas as 46 na\u00e7\u00f5es pesquisadas pela Hootsuite, classificadas pela porcentagem de usu\u00e1rios de internet de 16 a 64 anos que usam bloqueadores de an\u00fancios:<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-cafc19e5 gb-headline-text\">Lista de pa\u00edses e uso de software de bloqueio de an\u00fancios<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Pa\u00eds<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Taxa de uso<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Indon\u00e9sia<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00cdndia<\/td><td class=\"has-text-align-center\" data-align=\"center\">50.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00c1frica do Sul<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mal\u00e1sia<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Portugal<\/td><td class=\"has-text-align-center\" data-align=\"center\">47.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">China<\/td><td class=\"has-text-align-center\" data-align=\"center\">46.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Filipinas<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Taiwan<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Col\u00f4mbia<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Argentina<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Pol\u00f4nia<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00c1ustria<\/td><td class=\"has-text-align-center\" data-align=\"center\">43.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Rom\u00eania<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Peru<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nova Zel\u00e2ndia<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ar\u00e1bia Saudita<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Canad\u00e1<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Cingapura<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Espanha<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Brasil<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Irlanda<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Su\u00e9cia<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Alemanha<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">tail\u00e2ndia<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Emirados \u00c1rabes Unidos<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Israel<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">M\u00e9xico<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Hong Kong<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">EUA<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egito<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Fran\u00e7a<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">B\u00e9lgica<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Qu\u00eania<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Su\u00ed\u00e7a<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Austr\u00e1lia<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Dinamarca<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Reino Unido<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Vietn\u00e3<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">R\u00fassia<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Holanda<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">It\u00e1lia<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nig\u00e9ria<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Coreia do Sul<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Jap\u00e3o<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Gana<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Marrocos<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.20%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png\" alt=\"\" class=\"wp-image-17146\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Fonte: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" data-type=\"URL\" data-id=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estat\u00edsticas de perda de receita dos principais editores<\/h3>\n\n\n\n<p>Os bloqueadores de an\u00fancios custaram aos editores $35 bilh\u00f5es em receita perdida de an\u00fancios em 2020. Um estudo da OnAudience relata que, em 2017, as perdas globais de receita publicit\u00e1ria devido ao Adblock foram estimadas em $42 bilh\u00f5es.<\/p>\n\n\n\n<p>De acordo com v\u00e1rios relat\u00f3rios de estudos, os editores geralmente perdem 15-30% de sua receita de an\u00fancios para os bloqueadores de an\u00fancios. As perdas de adblock variam de acordo com o nicho do editor e os segmentos de p\u00fablico, quantidade de visualiza\u00e7\u00f5es de p\u00e1gina ou an\u00fancio por m\u00eas, taxa de preenchimento do invent\u00e1rio de an\u00fancios e pre\u00e7o m\u00e9dio de CPM. <\/p>\n\n\n\n<p>As perdas do Adblock podem ser desastrosas para um blogueiro menor, YouTuber, conte\u00fado de nicho ou site de not\u00edcias local, despertando interesse no AdBlock e ignorando o neg\u00f3cio do editor. <\/p>\n\n\n\n<p>As perdas com bloqueadores de an\u00fancios podem exceder o custo de muitos cargos de equipe para um grande editor de not\u00edcias com 1 milh\u00e3o ou mais de visitas por m\u00eas; at\u00e9 perdas de sete d\u00edgitos s\u00e3o causadas por adblockers, tornando dif\u00edcil para os editores produzir o mesmo n\u00edvel de conte\u00fado de qualidade.<\/p>\n\n\n\n<p>De 2016 a 2020, a estat\u00edstica mostra o impacto financeiro do uso de bloqueio de an\u00fancios nos Estados Unidos. De acordo com estimativas da Statista, a receita perdida devido ao bloqueio de an\u00fancios aumenta gradualmente de cerca de US$ 3,89 bilh\u00f5es em 2016 para US$ 12,12 bilh\u00f5es em 2020.<\/p>\n\n\n\n<p>Perda na receita dos Estados Unidos de 2016 a 2020<\/p>\n\n\n\n<p><strong><img decoding=\"async\" style=\"width: 650px;\" src=\"https:\/\/lh5.googleusercontent.com\/tFdoj4uRxSx6cFreDSZAnTvfKlCo0Lr3N13gXWbcKsJfv36v7YambJQj-IfD-97N0Uv8KmovdmzXCJ4NmUv-Yk3bHsXax4CpnThSm-WVgs_ZTW7W1dajYtQnzLKTB6ww8deG9LBNye7QzMGzhP4k7RpgU5nQbGKhgKoSZJOkXC_HiJlcFMY4JU5pA-4Shw\"><\/strong><\/p>\n\n\n\n<p>Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/454473\/ad-blocking-cost-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">estatista<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que sites contra adblockers?<\/h2>\n\n\n\n<p>Sites perdem receita por causa disso. E h\u00e1 empresas que dependem apenas da publicidade como fonte de receita.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png\" alt=\"\" class=\"wp-image-17047\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-300x208.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-768x531.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">software adblock detectado. Conte\u00fado fechado.<\/figcaption><\/figure>\n\n\n\n<p>O neg\u00f3cio de adblocking tornou-se um neg\u00f3cio em si. Existem empresas que criam software de bloqueio de an\u00fancios e ganham dinheiro com isso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png\" alt=\"\" class=\"wp-image-17052\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Youtube sem an\u00fancios.<\/figcaption><\/figure>\n\n\n\n<p>\u00c9 dif\u00edcil determinar um \u201cvencedor\u201d no mercado de software de bloqueio de an\u00fancios, pois diferentes bloqueadores de an\u00fancios podem ser mais populares ou amplamente usados em diferentes regi\u00f5es ou entre diferentes grupos de usu\u00e1rios. <\/p>\n\n\n\n<p>Alguns dos bloqueadores de an\u00fancios mais conhecidos incluem <a href=\"https:\/\/adblockplus.org\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/adblockplus.org\" rel=\"noreferrer noopener\">Adblock Plus<\/a>, <a href=\"https:\/\/ublockorigin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Origem do uBlock<\/a>, e <a href=\"https:\/\/www.ghostery.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.ghostery.com\/\" rel=\"noreferrer noopener\">fantasma<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png\" alt=\"extens\u00e3o do navegador fantasma\" class=\"wp-image-17063\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-300x80.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-768x204.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">12825 coment\u00e1rios para Ghostery<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png\" alt=\"adblock mais contagem de coment\u00e1rios\" class=\"wp-image-17064\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-300x77.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-768x196.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">176.000 avalia\u00e7\u00f5es para o Adblock Plus<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png\" alt=\"\" class=\"wp-image-17065\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-300x98.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-768x251.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">26.000 coment\u00e1rios para origem ublock<\/figcaption><\/figure>\n\n\n\n<p>Eles v\u00eam em v\u00e1rios formatos, mas os mais usados s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>extens\u00f5es do navegador (para Chrome, Firefox, Edge)<\/li>\n\n\n\n<li>Aplicativos Windows e Mac<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea usa software de bloqueio de an\u00fancios? Qual \u00e9 a sua experi\u00eancia com isso?<\/p>","protected":false},"excerpt":{"rendered":"<p>An\u00fancios que aparecem ao rolar a tela podem ser inc\u00f4modos \u00e0s vezes. Como um \u2026 <a title=\"Uso e estat\u00edsticas mais recentes do bloco de an\u00fancios que voc\u00ea precisa saber [2022]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/pt\/2022-adblocking-stats\/\" aria-label=\"Leia mais sobre o uso mais recente do bloco de an\u00fancios e estat\u00edsticas que voc\u00ea precisa saber [2022]\"> <\/a><\/p>","protected":false},"author":8,"featured_media":17158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[94,81,95],"class_list":["post-16889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-advertising","tag-level1","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/16889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/comments?post=16889"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/16889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media\/17158"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media?parent=16889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/categories?post=16889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/tags?post=16889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}