{"id":1410,"date":"2014-01-14T07:50:02","date_gmt":"2014-01-14T07:50:02","guid":{"rendered":"http:\/\/devant.ro\/wp\/how-to-make-ecommerce-email-marketing-in-2014-convert-even-better"},"modified":"2023-01-23T09:34:24","modified_gmt":"2023-01-23T09:34:24","slug":"how-to-make-ecommerce-email-marketing-in-2014-convert-even-better","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/pt\/como-fazer-e-commerce-e-mail-marketing-em-2014-converter-ainda-melhor\/","title":{"rendered":"Como fazer E-commerce Email Marketing em 2014 converter ainda melhor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Email Marketing is indubitably the best conversion marketing channel for ecommerce. Hopefully you are planning to improve it this year.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_5cd435-65 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p class=\"wp-block-paragraph\">From an ecommerce expert point of view we believe that email marketing will become better. For both businesses (increased conversion rate) and also consumers (less spam and more valuable emails).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certainly, <strong>more emails will be sent this year;<\/strong><wp-block data-block=\"core\/more\"><\/wp-block><\/li>\n\n\n\n<li><strong>Behavior triggered emails<\/strong> will rule the growth rate trend. <a title=\"Ecommerce Email Marketing\" href=\"http:\/\/vibetrace.com\/wp\/ecommerce-email-marketing\">Read more here<\/a><\/li>\n\n\n\n<li><strong>Personalized content<\/strong> will appear often into the emails.<\/li>\n\n\n\n<li><strong>Cart abandonment emails<\/strong> will become a must have this year. <a title=\"Cart Abandonment Links \u2013 [weekly post]\" href=\"http:\/\/vibetrace.com\/wp\/cart-abandonment-links-weekly-post.html\">View some links<\/a><\/li>\n\n\n\n<li><strong>Category and interests based<\/strong> email retargeting will replace standard newsletters<\/li>\n\n\n\n<li><strong>Responsive\/mobile format<\/strong> as mobile open rate increased over 40%<\/li>\n\n\n\n<li><strong>List segmentation<\/strong> based on activity and profile<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shortly, ecommerce email marketing should be a discipline in your company. Is the c<strong>heapest way<\/strong> for a one to one communication with your consumers. Boring newsletters with lots of products are only disappointing your shoppers and should decrease in usage this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Behavioral triggered emails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A triggered email is one generated by a change or an activity in a customer behaviour or profile. They&nbsp;enabling you to send messages that are relevant, timely and personalised. <strong>Types of triggered emails with examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Returning customer without purchasing<\/li>\n\n\n\n<li>Back in stock email<\/li>\n\n\n\n<li>Shopping cart abandonment<\/li>\n\n\n\n<li>Personal, like birthday reminder<\/li>\n\n\n\n<li>Interests based on onsite activity<\/li>\n\n\n\n<li>Newsletter subscription<\/li>\n\n\n\n<li>Specific category visit<\/li>\n\n\n\n<li>After adding to wishlist<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cart abandonment emails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Probably the most important triggered email campaign ever! You should start do it immediately if you are not using this tactic. <strong>Cart abandonment emails<\/strong> have on average x6 conversion rate than standard emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Responsive emails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">About 50% of emails are now opened on mobile (study by <a href=\"https:\/\/litmus.com\/\" target=\"_blank\" rel=\"noopener\">Litmus<\/a>) and also our own statistics.&nbsp;Essentially, responsive emailing represents a set of techniques and principles applied to email design to be easily readable on both mobile devices and desktops. This&nbsp;includes media queries, fluid layouts and adaptable images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">List segmentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email list segmentation is important to improve email conversion rate. You should be able to segment your subscribers list. If your system doesn&#8217;t currently allow this, please check our <a title=\"Ecommerce Email Marketing\" href=\"http:\/\/vibetrace.com\/wp\/ecommerce-email-marketing\" target=\"_blank\" rel=\"noopener\">email marketing for ecommerce<\/a> solution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age, gender, location<\/li>\n\n\n\n<li>Customer value (Life-Time-Value)<\/li>\n\n\n\n<li>Email activity (it doesn&#8217;t make sense to continue sending emails if last open was a year ago)<\/li>\n\n\n\n<li>Customer relationship (it&#8217;s your biggest ambassador? send a small gift)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This was just a short overview on email marketing for ecommerce in 2014. Below is w<span style=\"line-height: 1.714285714; font-size: 1rem;\">hat we achieved for our clients in 2013, for the ecommerce email marketing side of Vibetrace:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>over 35 millions emails were sent (thank you&nbsp;<a href=\"http:\/\/mandrillapp.com\" target=\"_blank\" rel=\"noopener\">Mandrill<\/a>)<\/li>\n\n\n\n<li>average conversion rate for newsletters was 1.33%<\/li>\n\n\n\n<li>average conversion rate for transactional emails was 6.73%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What about your ecommerce email marketing? What are your plans for this year? Please comment below if you see some other trends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing \u00e9 indubitavelmente o melhor canal de marketing de convers\u00e3o para com\u00e9rcio eletr\u00f4nico. Espero que voc\u00ea esteja planejando\u2026 <a title=\"Como fazer E-commerce Email Marketing em 2014 converter ainda melhor\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/pt\/como-fazer-e-commerce-e-mail-marketing-em-2014-converter-ainda-melhor\/\" aria-label=\"Leia mais sobre Como fazer com que o marketing por e-mail de com\u00e9rcio eletr\u00f4nico em 2014 converta ainda melhor\"> <\/a><\/p>","protected":false},"author":9,"featured_media":1509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[37],"class_list":["post-1410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-marketing-ideas","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/posts\/1410\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/categories?post=1410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/pt\/wp-json\/wp\/v2\/tags?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}