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Best Marketing Calendar 2018 – UK, US and Australia

September 26, 2019 - Reading time: ~1 minute

It’s never to late to know what you’re working on during 2018. Like any other year planning your marketing campaigns based on a calendar is the best way to convert like crazy.

So here it is, an infographic for the 3 countries with mostly English speaking population: US, UK and Australia.

US Marketing Calendar 2018

UK Marketing Calendar 2018

Australia Marketing Calendar 2018

GDPR 2018

September 24, 2019 - Reading time: 10 minutes

Our approach is to conform with 2018 EU General Data Protection Regulation as soon as possible.

Please return to this page for GDPR implementation updates.

We are now 100% compliant with GDPR. See details below, or read our dedicated blog post.

Until 25 May there are left:

How Vibetrace is getting ready for GDPR:

Under GDPR anticipation, which comes into force on 25th May 2018, we consider the following:

  •  Added personal data processing agreement to our Terms & Conditions.
  •  Added option to download of all collected personal information for one user.This feature is already added. See details.
  •  Added option to delete user from dashboard.
  •  Allow users not be tracked on your website. See details
  •  Allow to collect personal data after having explicit user agreement.Our email collectors have a required checkbox.
  •  Respect all rules both as a Data Controller and a Data Processor. Read more

11 steps to get your store GDPR compliant

September 24, 2019 - Reading time: 19 minutes

This big hype of talking about GDPR has changed how businesses work. Specially for digital marketing systems and ecommerce businesses there are things to be considered by 25th May.

We've put together a list of actual things you need to do. Vibetrace helps you with everything related to our marketing automation system, but some of them you need to implement.

To achieve full compliance by this year deadline, ecommerce businesses will need to:

  1. Tell the user about your business, what data you collect, why you collect the data, and how long do you plan retaining it
  2. Tell them which third parties receive it (if any)
  3. Get a clear consent before collecting any data
  4. Let users access, download, update and delete their data
  5. Let users know if a data breach has occurred

Turning all this into plain english, so everyone understands, these are the tasks you need to implement:

  • Terms & Conditions (Checkout page)
  • Privacy Policy (Checkout page)
  • User Account registration (My Account page)
  • Cart Abandonment (Checkout page)
  • Product reviews/Product Questions or Comments (Single Product page)
  • Opt-in forms (Newsletter, Lead magnets, etc.)
  • Contact forms (Contact Us page, widgets, etc.)
  • Analytics (Google Analytics, screen tracking, etc.)
  • Third parties services (Payments, Email marketing, Remarketing, Retargeting, Push Notifications, LiveChat etc.)
  • Breach notifications Read more

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Infographic – 11 steps to implement GDPR on your website

April 23, 2018 - Reading time: ~1 minute

Here’s an infographic to implement GDPR on your website. This is all you need for your website.

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