{"id":26296,"date":"2024-06-04T14:48:54","date_gmt":"2024-06-04T14:48:54","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26296"},"modified":"2024-07-17T12:49:13","modified_gmt":"2024-07-17T12:49:13","slug":"customer-data-metrics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6307\u6a19\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6307\u6a19"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3082\u306f\u3084\u8d05\u6ca2\u3067\u306f\u306a\u304f\u3001\u5fc5\u9808\u4e8b\u9805\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u304a\u305d\u3089\u304f\u6700\u3082\u91cd\u8981\u306a\u3082\u306e\u3067\u3059 <a href=\"https:\/\/vibetrace.com\/ja\/\u5c0f\u58f2\u30c7\u30fc\u30bf\u30c9\u30e1\u30a4\u30f3\/\" data-type=\"post\" data-id=\"26266\">\u5c0f\u58f2\u30c7\u30fc\u30bf\u30c9\u30e1\u30a4\u30f3<\/a>.<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304c\u624b\u5143\u306b\u3042\u308b\u305f\u3081\u3001\u3069\u306e\u6307\u6a19\u304c\u672c\u5f53\u306b\u91cd\u8981\u306a\u306e\u304b\u3092\u77e5\u308b\u306e\u306f\u5927\u5909\u306a\u3053\u3068\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u8ffd\u8de1\u3001\u5206\u6790\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u9867\u5ba2\u306b\u95a2\u9023\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002 <strong>\u30d3\u30b8\u30cd\u30b9\u3092\u5909\u9769\u3059\u308b<\/strong>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u3068\u6e80\u8db3\u5ea6\u304b\u3089\u7dad\u6301\u3068\u652f\u6301\u307e\u3067\u3001\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u308f\u305f\u308b\u6307\u6a19\u3092\u8a73\u3057\u304f\u8abf\u3079\u307e\u3059\u3002<\/p>\n\n\n\n<p> <a href=\"https:\/\/vibetrace.com\/ja\/tag\/marketing-definitions\/\">\u3053\u308c\u3089\u306fKPI\u3067\u3059 <\/a>\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u6539\u5584\u3059\u3079\u304d\u9818\u57df\u3092\u7279\u5b9a\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u3088\u308a\u5f37\u56fa\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u96a0\u3055\u308c\u305f\u79d8\u5bc6\u3092\u89e3\u304d\u660e\u304b\u3059\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b? \u3055\u3042\u3001\u59cb\u3081\u307e\u3057\u3087\u3046!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u3067\u3059\u304b?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u5f0a\u793e\u306e Retail CX \u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u30c7\u30b8\u30bf\u30eb\u53ce\u76ca\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u672c\u5f53\u306b\u91cd\u8981\u306a\u3053\u3068\u3068\u5e38\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u30d5\u30a1\u30fc\u30b9\u30c8\u30cd\u30fc\u30e0\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8cfc\u8aad\u3057\u3066\u304f\u3060\u3055\u3044<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ja\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u5f53\u793e\u306e\u5185\u5bb9\u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u307f\u306a\u3055\u308c\u307e\u3059 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ja\/\u898f\u7d04\u3068\u6761\u4ef6\/\" target=\"_blank\">\u5229\u7528\u898f\u7d04<\/a>\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-52cd6495 gb-headline-text\">\u9867\u5ba2\u6e80\u8db3<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\uff09\u30b9\u30b3\u30a2:<\/strong> \u7279\u5b9a\u306e\u3084\u308a\u53d6\u308a\uff08\u30b5\u30dd\u30fc\u30c8\u5f8c\u306e\u3084\u308a\u53d6\u308a\u306e\u8abf\u67fb\u306a\u3069\uff09\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u52aa\u529b\u30b9\u30b3\u30a2 (CES):<\/strong> \u9867\u5ba2\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3057\u305f\u308a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u305f\u308a\u3059\u308b\u306e\u304c\u3069\u308c\u3060\u3051\u7c21\u5358\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306e\u7372\u5f97<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8 (CAC):<\/strong> \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u5e73\u5747\u30b3\u30b9\u30c8\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u7372\u5f97\u5143:<\/strong> \u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30c1\u30e3\u30cd\u30eb (\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306a\u3069) \u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2 \uff08<a href=\"https:\/\/vibetrace.com\/ja\/\u30cd\u30c3\u30c8\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30b3\u30a2\/\" data-type=\"post\" data-id=\"17933\">\u56fd\u7acb\u516c\u5712\u5c40<\/a>):<\/strong> \u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4ed6\u306e\u4eba\u306b\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u3092\u8ffd\u8de1\u3057\u307e\u3059 (\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u529b\u306a\u6307\u6a19)\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08<a href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\/\" data-type=\"post\" data-id=\"18989\">CLTV<\/a>):<\/strong> \u9867\u5ba2\u304c\u8cb4\u793e\u3068\u306e\u95a2\u4fc2\u3092\u901a\u3058\u3066\u751f\u307f\u51fa\u3059\u3068\u4e88\u60f3\u3055\u308c\u308b\u7dcf\u53ce\u76ca\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9867\u5ba2\u7dad\u6301\u306b\u95a2\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u304b?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308a\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u3092\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\/\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308b<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u7dad\u6301<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u96e2\u308c\u7387\/\" data-type=\"post\" data-id=\"20443\">\u9867\u5ba2\u96e2\u308c\u7387<\/a>:<\/strong> \u4e00\u5b9a\u671f\u9593\u5185\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u4e2d\u6b62\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u30ea\u30d4\u30fc\u30c8\u7387:<\/strong> 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\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u6700\u521d\u306e\u3084\u308a\u53d6\u308a\u3067\u89e3\u6c7a\u3055\u308c\u305f\u9867\u5ba2\u306e\u554f\u984c\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u89e3\u6c7a\u6642\u9593:<\/strong> \u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u5e73\u5747\u6642\u9593\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u611f\u60c5\u5206\u6790:<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u9867\u5ba2\u8a00\u53ca\u306e\u5168\u4f53\u7684\u306a\u30c8\u30fc\u30f3 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