{"id":22190,"date":"2023-06-23T12:03:07","date_gmt":"2023-06-23T12:03:07","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22190"},"modified":"2023-07-04T08:19:48","modified_gmt":"2023-07-04T08:19:48","slug":"top-customer-segments-ideas-to-extract-from-a-customer-data-platform","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u30c7\u30fc\u30bf-\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u62bd\u51fa\u3059\u308b\u30c8\u30c3\u30d7\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u62bd\u51fa\u3059\u308b\u91cd\u8981\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30a2\u30a4\u30c7\u30a2"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u53ef\u80fd\u306a\u9650\u308a\u6700\u9ad8\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7406\u60f3\u306e\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?\u7b54\u3048\u306f\u3072\u3068\u3064\u3060\u3051 \u2013 <strong>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u3002\u3044\u308f\u3086\u308b\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (CDP) \u306b\u3088\u308a\u3001\u60c5\u5831\u306e\u53ce\u96c6\u65b9\u6cd5\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3059\u3079\u3066\u306fCDP\u304c\u6249\u306e\u9375\u3092\u958b\u3051\u305f\u304b\u3089\u3067\u3059 <strong>\u8a73\u7d30\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>. <\/p>\n\n\n\n<p>\u3042<a href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\/\"> \u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a> \u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u306e VibeTrace \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3068\u540c\u69d8\u306b\u3001\u9867\u5ba2\u3092\u6271\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059 <strong>\u5f7c\u3089\u304c\u3042\u306a\u305f\u306b\u3075\u3055\u308f\u3057\u3044\u65b9\u6cd5\u3001\u305d\u3057\u3066\u3042\u306a\u305f\u306b\u6c42\u3081\u308b\u65b9\u6cd5<\/strong> \u2013 \u5f7c\u3089\u306f\u30e6\u30cb\u30fc\u30af\u306a\u500b\u4eba\u3068\u3057\u3066\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u5927\u304d\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u304a\u6c42\u3081\u306e\u5834\u5408\u306f\u3001\u6700\u5f8c\u307e\u3067\u304a\u4ed8\u304d\u5408\u3044\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002 <strong>\u3088\u308a\u9ad8\u3044\u7d50\u679c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b<\/strong>\u3002\u3055\u3063\u305d\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u304a\u3088\u3073\u30aa\u30f3\u30e9\u30a4\u30f3 \u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u304a\u3088\u3073\u96c6\u7d04\u3059\u308b<\/strong>\u3092\u4f5c\u6210\u3057\u3066\u3001 <strong>\u96c6\u4e2d\u578b\u30c7\u30fc\u30bf\u30cf\u30d6<\/strong>\u3002\u9867\u5ba2\u3068\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u3084\u308a\u53d6\u308a\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059 <strong>\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067<\/strong> \u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u4e00\u7dd2\u306b\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306f <strong>\u8cb4\u91cd\u306a\u60c5\u5831\u6e90<\/strong> \u4e8b\u5b9f\u4e0a\u7121\u9650\u306e\u65b9\u6cd5\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u308b\u305f\u3081\u3001 <strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/strong>\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3053\u308c\u306f 1 \u3064\u306e\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002 <strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3068\u58f2\u4e0a\u306e\u5411\u4e0a<\/strong>.<\/p>\n\n\n\n<p>\u306b\u3088\u308b\u3068<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\"> HubSpot \u306b\u3088\u308b\u6700\u65b0\u306e\u8abf\u67fb<\/a>\u3001\u30c7\u30fc\u30bf\u304c\u518d\u751f\u3055\u308c\u307e\u3059 <strong>\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272<\/strong> 2023 \u5e74\u3068\u5c06\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3002\u52a9\u3051\u306b\u306a\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e 36% \u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e 36% \u306f\u975e\u5e38\u306b\u52b9\u7387\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>36% \u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6700\u3082\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30bf\u30fc\u306e 32% \u304c ROI \u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e 29% \u306f\u3001\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u540c\u6642\u306b\u3001 <strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306e 53% \u304c\u6700\u5927\u306e\u8ab2\u984c\u3092\u5171\u6709<\/strong> 2023 \u5e74\u306b\u306f\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u304c\u4e0d\u8db3\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u3064\u307e\u308a\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u81ea\u5206\u3067\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001 <strong>\u3042\u306a\u305f\u306f\u4e00\u6b69\u5148\u3092\u884c\u304f\u3067\u3057\u3087\u3046<\/strong> \u30b3\u30f3\u30c6\u30b9\u30c8\u306e\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u306f VibeTrace \u306e\u3088\u3046\u306a\u7d44\u307f\u8fbc\u307f CDP \u3067\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p><em>\u671b\u307e\u3057\u3044\u7d50\u679c\u3092\u9054\u6210\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3060\u3051\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u3082\u305d\u3082\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?\u3069\u308c\u3069\u308c\uff01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002 <strong>\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b<\/strong> \u7279\u5b9a\u306e\u7279\u6027\u3001\u54c1\u8cea\u3001\u307e\u305f\u306f\u8cfc\u5165\u8005\u306e\u884c\u52d5\u306b\u3088\u3063\u3066\u7d50\u3073\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002 CDP \u3092\u901a\u3058\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u76f4\u63a5\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5805\u7262\u306a\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u8907\u6570\u306e\u30c7\u30fc\u30bf \u30bd\u30fc\u30b9\u3092\u96c6\u7d04\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002 <strong>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8a73\u7d30\u307e\u305f\u306f\u4e00\u822c\u7684\u306b<\/strong>.<\/p>\n\n\n\n<p><strong><em>\u5c02\u9580\u5bb6\u306f\u6b21\u306e\u3088\u3046\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u307e\u3059\u3002 <\/em><\/strong><em>\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a73\u7d30\u306b\u4f5c\u6210\u3059\u308b\u307b\u3069\u3001\u3088\u308a\u512a\u308c\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u3088\u308a\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3060\u3057\u3001\u72ed\u304f\u3057\u3059\u304e\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/em><\/p>\n\n\n\n<p>\u5e74\u9f62\u3084\u5834\u6240\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u308b\u3068\u3001 <strong>\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u6226\u7565\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong> \u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3001\u5177\u4f53\u7684\u306a\u8a73\u7d30\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u305d\u308c\u304c\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u4e3b\u306a\u7406\u7531\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3046\u3059\u308c\u3070\u3001\u3042\u306a\u305f\u306f\u305d\u3046\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059 <strong>\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u5b58\u5728\u3059\u308b<\/strong> \u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3001\u8981\u4ef6\u3001\u597d\u307f\u306b\u7b54\u3048\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308b\u3068 - <strong>\u5f7c\u3089\u3092\u559c\u3070\u305b\u308b<\/strong>.<\/p>\n\n\n\n<p><em>\u305d\u308c\u304c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u306e\u6700\u7d42\u7684\u306a\u7d50\u679c\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5168\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u8aac\u660e\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u7406\u7531<\/strong><\/h2>\n\n\n\n<p>\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9867\u5ba2\u306e\u7279\u5b9a\u306e\u6b32\u6c42\u306b\u9069\u5fdc\u3055\u305b\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u9867\u5ba2\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <strong>\u3088\u308a\u826f\u3044\u3001\u3088\u308a\u9b45\u529b\u7684\u306a\u65b9\u6cd5<\/strong>\u3002\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u3088\u308a\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u5f37\u5316\u3055\u308c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u306b\u3088\u308b<a href=\"https:\/\/www.slideshare.net\/adobe\/adobe-personalization-2020-survey-of-consumers-and-marketers\" target=\"_blank\" rel=\"noopener\"> Adobe \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8<\/a>, <strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306e 89% \u30d1\u30fc\u30bb\u30f3\u30c8<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3068\u3001ROI \u306b\u30d7\u30e9\u30b9\u306e\u52b9\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u5bfe\u8a71\u3057\u3001\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u9069\u5207\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308a\u3001\u30ab\u30b9\u30bf\u30e0 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4f5c\u6210\u306f\u7d50\u679c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u7814\u7a76\u3067\u306f\u3001\u307b\u307c\u6b21\u306e\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <strong>50% \u306e\u9867\u5ba2\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u307e\u3059 <\/strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u5f97\u3089\u308c\u308c\u3070\u3002 (<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\" target=\"_blank\" rel=\"noopener\">\u30c8\u30a5\u30a4\u30ea\u30aa<\/a>)<\/li>\n\n\n\n<li><strong>67% \u306e\u9867\u5ba2\u306f\u95a2\u9023\u3059\u308b\u63a8\u5968\u4e8b\u9805\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059<\/strong>\u3001 \u3068 <strong>66% \u306b\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059<\/strong> \u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3002 (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc<\/a>)<\/li>\n\n\n\n<li><strong>78% \u306e\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059<\/strong> \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u4f1d\u3048\u307e\u3059\u3002 (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc<\/a>)<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u6210\u529f\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3046\u307e\u304f\u4f5c\u6210\u3057\u3001<a href=\"https:\/\/vibetrace.com\/ja\/\u88fd\u54c1\u63a8\u5968\u30a8\u30f3\u30b8\u30f3\/\"> \u88fd\u54c1\u63a8\u5968\u30a8\u30f3\u30b8\u30f3<\/a>\u3001\u30c7\u30fc\u30bf\u3068\u305d\u3053\u304b\u3089\u5c0e\u304d\u51fa\u305b\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u304b?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u5f37\u529b\u306a CDP \u306b\u57fa\u3065\u3044\u3066\u3001RFM \u30b9\u30c6\u30fc\u30bf\u30b9\u3001CLV\u3001\u307e\u305f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u305d\u306e\u4ed6\u306e\u591a\u304f\u306e\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\/\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308b<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u4f01\u696d\u306f\u3001\u81a8\u5927\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6301\u3064\u3053\u3068\u3092\u5922\u898b\u3066\u3044\u307e\u3059\u3002\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u898f\u6a21\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u3044\u304f\u3089\u652f\u6255\u3046\u304b\u3067\u3059\u3002\u5f7c\u3089\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u3067\u3059\u304b?\u306a\u305c\u306a\u3089\u3001\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001 <strong>\u3042\u306a\u305f\u306f\u5229\u76ca\u3092\u9003\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u3059<\/strong>.<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5f79\u7acb\u3061\u307e\u3059 <strong>\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u4ea4\u6d41\u3059\u308b\u304b\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b<\/strong> \u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5408\u308f\u305b\u3066\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u3001 <strong>\u9867\u5ba2\u3092\u5fae\u5999\u306b\u8a98\u5c0e\u3059\u308b<\/strong> \u30d5\u30a1\u30cd\u30eb\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u3002<\/p>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u540c\u3058\u3088\u3046\u306b\u6271\u3044\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3057\u9001\u3063\u3066\u3082\u3001\u7d50\u679c\u306f\u6539\u5584\u3055\u308c\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u306f\u304a\u305d\u3089\u304f\u5f7c\u3089\u3092\u305d\u3053\u307e\u3067\u904b\u8ee2\u3059\u308b\u306e\u306b\u5931\u6557\u3059\u308b\u3067\u3057\u3087\u3046 <strong>\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u6b21\u306e\u6bb5\u968e<\/strong>.<\/p>\n\n\n\n<p><em>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u5f37\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u304a\u3088\u3073\u5b9f\u884c\u3057\u3001\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u9867\u5ba2\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5177\u4f53\u7684\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u305d\u308c\u306f\u8ad6\u7406\u7684\u306a\u7d50\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u58f2\u4e0a\u3068\u53ce\u76ca\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<p>\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u30c7\u30fc\u30bf\u304c\u660e\u78ba\u3067\u3059 \u2013 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 <strong>760% \u306b\u3088\u308b\u53ce\u76ca\u5897\u52a0\u304c\u53ef\u80fd<\/strong>. (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/guide-to-segmentation-for-the-evolving-marketer\/\" target=\"_blank\" rel=\"noopener\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e2\u30cb\u30bf\u30fc<\/a>)<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u958b\u5c01\u7387\u3068 CTR \u306e\u5897\u52a0\u3068\u8cfc\u8aad\u89e3\u9664\u306e\u6e1b\u5c11\u306e\u76f4\u63a5\u306e\u7d50\u679c\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 <strong>\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5236\u4f5c\u3059\u308b<\/strong>\u3002\u305d\u3057\u3066\u305d\u308c\u304c\u8d77\u3053\u308b\u3068\u3001\u9867\u5ba2\u306f\u6c17\u306b\u304b\u3051\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u305d\u308c\u306f\u3059\u3079\u3066\u3001\u3042\u306a\u305f\u304c\u5f7c\u3089\u306e\u6b32\u671b\u3084\u8208\u5473\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u6700\u521d\u306b\u5f7c\u3089\u306b\u793a\u3057\u305f\u304b\u3089\u3067\u3059\u3002<\/em><\/p>\n\n\n\n<p>\u6709\u610f\u7fa9\u306a\u65b9\u6cd5\u3067\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u65b9\u6cd5\u304c\u307e\u3060\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u60c5\u5831\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002 <strong>\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u7279\u5fb4\u3068\u7279\u5fb4<\/strong>\u3002\u3042\u306a\u305f\u3082\u767a\u898b\u3057\u307e\u3059 <strong>\u4e3b\u8981\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30a2\u30a4\u30c7\u30a2<\/strong> CDP \u304b\u3089\u62bd\u51fa\u3067\u304d\u308b\u306e\u3067\u3001\u3053\u306e\u307e\u307e\u8aad\u307f\u7d9a\u3051\u3066\u3001\u4eca\u3059\u3050\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6539\u5584\u3092\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u3067\u3059\u304b?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u5f0a\u793e\u306e Retail CX \u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u30c7\u30b8\u30bf\u30eb\u53ce\u76ca\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u672c\u5f53\u306b\u91cd\u8981\u306a\u3053\u3068\u3068\u5e38\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u30d5\u30a1\u30fc\u30b9\u30c8\u30cd\u30fc\u30e0\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8cfc\u8aad\u3057\u3066\u304f\u3060\u3055\u3044<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ja\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u5f53\u793e\u306e\u5185\u5bb9\u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u307f\u306a\u3055\u308c\u307e\u3059 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ja\/\u898f\u7d04\u3068\u6761\u4ef6\/\" target=\"_blank\">\u5229\u7528\u898f\u7d04<\/a>\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u4f7f\u7528\u3055\u308c\u308b\u4eba\u6c17\u306e\u7279\u6027<\/strong><\/h2>\n\n\n\n<p>\u307e\u305a\u3001CDP \u304c\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u304c\u3042\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u304c\u3042\u308b\u3053\u3068\u3092\u6307\u6458\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3064\u307e\u308a\u3001 <strong>\u305d\u308c\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u305f\u65b9\u6cd5\u3068\u30c1\u30e3\u30cd\u30eb<\/strong>\u3002\u305d\u306e\u7d50\u679c\u3001\u6b21\u306e 4 \u3064\u306e\u4e3b\u8981\u306a\u30c7\u30fc\u30bf\u578b\u3092\u81ea\u7531\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/li>\n\n\n\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/li>\n\n\n\n<li>\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/li>\n\n\n\n<li>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n\n\n\n<p>\u8a73\u3057\u304f\u306f\u3053\u3061\u3089 <a href=\"https:\/\/vibetrace.com\/ja\/zero-and-first-party-data-importance-and-time-tested-implementation-strategies\/\" data-type=\"post\" data-id=\"21640\">\u30bc\u30ed\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3<\/a> \u30c7\u30fc\u30bf\u3002<\/p>\n\n\n\n<p>\u5f7c\u3089\u306b\u306f\u5f7c\u3089\u306e\u8a73\u7d30\u304c\u3042\u308a\u3001\u79c1\u305f\u3061\u306f <strong>\u3053\u3053\u3067\u8a73\u3057\u304f\u8b70\u8ad6\u3057\u307e\u3057\u305f<\/strong>\u3002\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf\u306f\u6700\u3082\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u7bc4\u56f2\u304c\u6700\u3082\u72ed\u3044\u306e\u306b\u5bfe\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf\u306f\u7bc4\u56f2\u306f\u5e83\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u4fe1\u983c\u6027\u304c\u6700\u3082\u4f4e\u3044\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u578b\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001 <strong>\u7279\u5b9a\u306e\u7279\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4e00\u81f4\u3055\u305b\u308b<\/strong>\u3001\u884c\u52d5\u3001\u8208\u5473\u306a\u3069 <strong>\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/strong> \u610f\u5473\u306e\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u7406\u60f3\u7684\u306a\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u578b\u304b\u3089\u5f97\u3089\u308c\u308b\u7279\u6027\u306e\u4e00\u822c\u7684\u306a\u4f8b\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3059\u308b\u4e00\u822c\u7684\u306a\u7279\u6027\u306e\u4f8b<\/strong><\/h3>\n\n\n\n<p><strong>\u51fa\u767a\u70b9<\/strong> \u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u6027\u5225\u3068\u5e74\u9f62\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u4f01\u696d\u304c\u5730\u5143\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u7acb\u5730\u306f\u307b\u307c 2 \u756a\u76ee\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u6df1\u307f\u3092\u52a0\u3048\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6bb5\u968e\u3068\u7279\u5b9a\u306e Web \u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u542b\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u3055\u3089\u306b\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u306b\u4fa1\u5024\u89b3\u3084\u6027\u683c\u7279\u6027\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 <strong>\u7406\u60f3\u7684\u306a\u8cfc\u5165\u8005\u306e\u30da\u30eb\u30bd\u30ca\u306b\u95a2\u9023\u3059\u308b<\/strong> \uff08\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u30da\u30eb\u30bd\u30ca\uff09\u6700\u521d\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u59cb\u3081\u305f\u3068\u304d\u306b\u5177\u4f53\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><em>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u9078\u629e\u3057\u305f\u4e3b\u306a\u7279\u6027\u306b\u5fdc\u3058\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u4fa1\u5024\u306e\u3042\u308b\u30e2\u30c7\u30eb\u3092\u958b\u767a\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u3082\u306e\u306e\u3044\u304f\u3064\u304b\u3092\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7a2e\u985e<\/strong><\/h2>\n\n\n\n<p>\u3069\u306e\u3088\u3046\u306a\u7279\u6027\u304c\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u578b\u3092 CDP \u306b\u96c6\u7d04\u3067\u304d\u308b\u304b\u304c\u308f\u304b\u3063\u305f\u306e\u3067\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5f7c\u3089\u3067\u3059 <strong>\u5b9f\u7e3e\u306e\u3042\u308b\u30e2\u30c7\u30eb<\/strong> \u3053\u308c\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3092\u958b\u59cb\u3059\u308b\u969b\u306e\u512a\u308c\u305f\u51fa\u767a\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-878x1024.png\" alt=\"\" class=\"wp-image-22446\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u4eba\u53e3\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong><\/h3>\n\n\n\n<p>\u4eba\u53e3\u7d71\u8a08\u4e0a\u306e\u7279\u5fb4\u306f\u3001 <strong>\u4e00\u822c\u7684\u306a\u7279\u6027<\/strong> \u793e\u4f1a\u30b0\u30eb\u30fc\u30d7\u306b\u3088\u3063\u3066\u5171\u6709\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4e00\u822c\u7684\u306a\u7279\u5fb4\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e74\u9f62\u3001\u5a5a\u59fb\u72b6\u6cc1\u3001\u6027\u5225\u3001\u8077\u696d\u306b\u5f93\u3063\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306b\u3088\u308a\u591a\u304f\u306e\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059 <strong>\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf<\/strong> \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8996\u8074\u8005\u306b\u3064\u3044\u3066\u3001\u3069\u306e\u7a0b\u5ea6\u88d5\u798f\u3067\u3042\u308b\u304b\u3001\u4f55\u306b\u8208\u5473\u304c\u3042\u308b\u306e\u304b\u3001\u3053\u308c\u3089\u306e\u7279\u5fb4\u306b\u5fdc\u3058\u3066\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u9ad8\u53ce\u5165\u306e\u4ed5\u4e8b\u306b\u5c31\u3044\u3066\u3044\u308b 44 \u6b73\u306e\u9867\u5ba2\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306f\u5927\u5b66\u751f\u306e\u30cb\u30fc\u30ba\u3068\u306f\u8457\u3057\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong><\/h3>\n\n\n\n<p>\u5fc3\u7406\u5b66\u7684\u7279\u5fb4 <strong>\u3055\u3089\u306b\u8a73\u3057\u304f\u7d39\u4ecb\u3059\u308b<\/strong>\u3002\u901a\u5e38\u3001\u305d\u308c\u3089\u306f\u4ee5\u4e0b\u3092\u5305\u542b\u3057\u307e\u3059 <strong>\u6027\u683c\u7279\u6027<\/strong> \u305d\u308c\u306f\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059 <strong>\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3084\u8981\u671b<\/strong>.<\/p>\n\n\n\n<p>\u76f8\u624b\u306e\u6027\u683c\u306b\u5fdc\u3058\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4eba\u3005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3068\u304d\u306b\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u58f0\u306e\u30c8\u30fc\u30f3\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5fc3\u7406\u5b66\u7684\u7279\u5fb4\u306f\u4eba\u53e3\u7d71\u8a08\u3088\u308a\u3082\u5224\u65ad\u304c\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <strong>\u9867\u5ba2\u306e\u8208\u5473\u306b\u5408\u308f\u305b\u3066\u30aa\u30d5\u30a1\u30fc\u3092\u8abf\u6574\u3059\u308b<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u884c\u52d5\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8003\u616e\u3059\u308b\u5834\u5408\u3001\u6b21\u306b\u5f93\u3063\u3066\u30d9\u30fc\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002 <strong>\u4eba\u3005\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u306e\u3088\u3046\u306b\u4ea4\u6d41\u3059\u308b\u304b<\/strong>\u3002\u8cfc\u5165\u305b\u305a\u306b\u8907\u6570\u306e\u30ab\u30c6\u30b4\u30ea\u3092\u95b2\u89a7\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b?\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3057\u305f\u5f8c\u3001\u653e\u68c4\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b?<\/p>\n\n\n\n<p>\u30b9\u30c8\u30a2\u3067\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u3001\u4eba\u3005\u304c\u4f55\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u7279\u5fb4\u306f\u3001\u6b21\u306e\u3053\u3068\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002 <strong>\u9867\u5ba2\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3069\u308c\u3060\u3051\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b<\/strong> \u305d\u3057\u3066\u5f7c\u3089\u306e\u65c5\u3092\u524d\u9032\u3055\u305b\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u304c\u3067\u304d\u308b\u306e\u304b\u3002<\/p>\n\n\n\n<p>\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6bb5\u968e\u306a\u3069\u306e\u5074\u9762\u306f\u3059\u3079\u3066\u3001\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u8981\u4ef6\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/strong><\/h3>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u304c\u306a\u305c\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u8208\u5473\u3092\u3082\u3064\u306e\u304b\u306b\u7b54\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u5f7c\u3089\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304b<\/strong> \u5f7c\u3089\u304c\u3042\u306a\u305f\u304b\u3089\u8cb7\u3044\u7269\u3092\u3057\u305f\u3089\uff1f<\/p>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u306f <strong>\u30e6\u30cb\u30fc\u30af\u306a\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8<\/strong> \u3068 <strong>\u4fa1\u5024\u63d0\u6848<\/strong>\u3002\u7406\u60f3\u306e\u9867\u5ba2\u3092\u5177\u4f53\u5316\u3059\u308b\u3068\u3001 <strong>\u5f7c\u3089\u306e\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3059\u308b<\/strong>\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u8981\u4ef6\u306b\u57fa\u3065\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4eba\u3005\u306b\u3001\u6b63\u78ba\u306a\u554f\u984c\u70b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u95a2\u9023\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30a4\u30ba\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3042\u308a\u3001 <strong>\u9867\u5ba2\u306e\u8981\u4ef6\u3092\u7406\u89e3\u3059\u308b<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u5024\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u304c\u3069\u308c\u307b\u3069\u4fa1\u5024\u304c\u3042\u308b\u304b\u308f\u304b\u308a\u307e\u3059\u304b?\u30aa\u30d5\u30a1\u30fc\u306b\u8cbb\u3084\u3057\u305f\u91d1\u984d\u306b\u5fdc\u3058\u3066\u30d9\u30fc\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3068\u3001\u8ca9\u58f2\u6226\u7565\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\u3048\u3070<\/strong>\u3001\u8cfc\u5165\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u5b9a\u671f\u7684\u306a\u8a2a\u554f\u8005\u304c\u3044\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u30af\u30ed\u30b9\u30bb\u30eb \u30aa\u30d5\u30a1\u30fc\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u3055\u307e\u3056\u307e\u306a\u30dc\u30fc\u30ca\u30b9\u3001\u5272\u5f15\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3067\u5831\u916c\u3092\u4e0e\u3048\u3001\u9867\u5ba2\u304c\u5c11\u306a\u304f\u3068\u3082\u540c\u7b49\u306e\u4fa1\u5024\u3092\u6301\u3061\u7d9a\u3051\u308b\u3088\u3046\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4fa1\u5024\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u306b\u306f\u3001\u6b21\u306e\u3053\u3068\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u5f7c\u3089\u306e\u8cfc\u8cb7\u7fd2\u6163\u3092\u76e3\u8996\u3059\u308b<\/strong> \u2013 \u8cfc\u5165\u306e\u983b\u5ea6\u3001\u91d1\u984d\u3001\u5e73\u5747\u91d1\u984d\u306f\u3044\u304f\u3089\u3067\u3059\u304b\u3002\u3055\u3089\u306b\u3001\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u5177\u4f53\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u5f7c\u3089\u306f\u5e78\u305b\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u3088\u308a\u5fe0\u5b9f\u306b\u306a\u308a\u3001 <strong>\u4fa1\u5024\u304c\u9ad8\u3044\u307b\u3069<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u305d\u306e\u4ed6\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30a2\u30a4\u30c7\u30a2<\/strong><\/h3>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u52a0\u3048\u3066\u3001\u3055\u3089\u306b 2 \u3064\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong> \u2013 \u7279\u5b9a\u306e\u5834\u6240\u306b\u5f93\u3063\u3066\u4eba\u3005\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3068\u3001 <strong>\u30aa\u30d5\u30a1\u30fc\u306e\u95a2\u9023\u6027\u3092\u7dad\u6301\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002\u30a2\u30e9\u30b9\u30ab\u306e\u4eba\u3005\u306f\u901a\u5e38\u3001\u30af\u30ed\u30c3\u30d7\u30c8\u30c3\u30d7\u306e\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u5fc5\u8981\u3068\u3057\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u30c6\u30af\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong> \u2013 \u3053\u308c\u306f\u975e\u5e38\u306b\u8208\u5473\u6df1\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3059\u3002\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002 <strong>\u9867\u5ba2\u304c\u3042\u306a\u305f\u3092\u3069\u306e\u3088\u3046\u306b\u898b\u3064\u3051\u3066\u3044\u308b\u304b<\/strong> \u305d\u3057\u3066\u5f7c\u3089\u304c\u597d\u3080\u30c7\u30d0\u30a4\u30b9\u306f\u4f55\u304b\u3002\u30e2\u30d0\u30a4\u30eb \u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c 80% \u3042\u308a\u3001\u5c11\u306a\u304f\u3068\u3082\u5fdc\u7b54\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304c\u306a\u3044\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001 <strong>\u5805\u7262\u306a\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong>\u3002\u3057\u304b\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306f\u305d\u308c\u3060\u3051\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u30d7\u30ed\u30bb\u30b9\u3092\u958b\u59cb\u3057\u3066\u6574\u7406\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002 <strong>\u6700\u5927\u9650\u306e\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u5f97\u308b\u305f\u3081\u306b<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u958b\u59cb\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u958b\u767a\u306e\u6700\u524d\u7dda\u306b\u3042\u308a\u307e\u3059\u3002\u6210\u9577\u3001\u8a8d\u77e5\u5ea6\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u5f37\u5316\u3055\u308c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3067\u3042\u3063\u3066\u3082\u3001\u6b21\u306e\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002 <strong>\u81ea\u5206\u306e\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong> \u95a2\u9023\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-878x1024.png\" alt=\"\" class=\"wp-image-22445\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>\u6b8b\u308a\u306b\u306f\u6b21\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059<\/strong> \u2013 CDP \u3092\u4fe1\u983c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30bc\u30ed\u304b\u3089\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u307e\u3067\u3001\u8907\u6570\u306e\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u6574\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u8fd1\u3044\u5c06\u6765\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u306f\u4e8b\u5b9f\u4e0a\u4e0d\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6a5f\u4f1a\u3092\u5229\u7528\u3057\u3066\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u304f\u3060\u3055\u3044\u3002\u5230\u9054\u7bc4\u56f2\u306f\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u7cbe\u5ea6\u306f\u975e\u5e38\u306b\u9ad8\u3044\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/strong> \u2013 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u9054\u6210\u3057\u305f\u3044\u3053\u3068\u306f\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u826f\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u3044\u308f\u3086\u308b <strong>\u30b9\u30de\u30fc\u30c8\u306a\u76ee\u6a19<\/strong> \u2013 \u5177\u4f53\u7684\u3001\u6e2c\u5b9a\u53ef\u80fd\u3001\u9054\u6210\u53ef\u80fd\u3001\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u671f\u9650\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u306f\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u308c\u304c\u6226\u7565\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u30bf\u30a4\u30d7\u306e\u9078\u629e<\/strong> \u2013 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u3042\u3089\u3086\u308b\u30a2\u30a4\u30c7\u30a2\u306b\u306f\u9577\u6240\u3068\u77ed\u6240\u304c\u3042\u308a\u307e\u3059\u3002\u4f55\u304c\u81ea\u5206\u306e\u76ee\u6a19\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a0e\u3057\u3001\u7279\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u72ed\u3059\u304e\u305f\u308a\u5e83\u3059\u304e\u305f\u308a\u3057\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3042\u307e\u308a\u306b\u3082\u5177\u4f53\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u7279\u5b9a\u306e\u9867\u5ba2\u304b\u3089\u306e\u7d50\u679c\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u306e\u9867\u5ba2\u306f\u7121\u8996\u3067\u304d\u308b\u307b\u3069\u5c11\u306a\u3044\u305f\u3081\u3001\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u30bf\u30b0\u3092\u8ffd\u52a0\u3059\u308b<\/strong> \u2013 VibeTrace \u306e\u3088\u3046\u306a\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30bf\u30b0\u3001\u5c5e\u6027\u3001\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u9867\u5ba2\u306b\u7c21\u5358\u306b\u5272\u308a\u5f53\u3066\u3066\u3001\u9867\u5ba2\u3092\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u304b\u3089\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\u3057\u3001\u30bf\u30b9\u30af\u306e\u81ea\u52d5\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>KPI\u306e\u8a2d\u5b9a\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76e3\u8996<\/strong> \u2013 \u6700\u7d42\u7684\u306b\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u6a19\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002 OKR \u3068\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u7406\u7531\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u3053\u305d\u3001\u53d6\u308a\u7d44\u307f\u306e\u52b9\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306e KPI \u3092\u6c7a\u5b9a\u3059\u308b\u6642\u671f\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 (\u8a8d\u77e5\u5ea6\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069) \u306b\u5fdc\u3058\u3066\u3001\u76e3\u8996\u3059\u308b KPI \u3092\u5c11\u306a\u304f\u3068\u3082 1 \u3064\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f CTR \u304c\u9069\u5207\u306a\u5834\u5408\u304c\u3042\u308a\u3001\u767b\u9332\u89e3\u9664\u7387\u306e\u4f4e\u4e0b\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u529f\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7b49\u3005\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u6b21\u306e\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044 <strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9867\u5ba2\u4e2d\u5fc3\u306b\u3059\u308b<\/strong>\u3002\u305d\u308c\u304c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u8981\u70b9\u3067\u3059\u3002\u305d\u3057\u3066\u6700\u5f8c\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u304c\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7570\u306a\u308b\u65b9\u6cd5\u3067\u6271\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u9577\u3092\u52a0\u901f\u3057\u3001\u7d50\u679c\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3067\u3042\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u59cb\u3081\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8981\u70b9\u3092\u307e\u3068\u3081\u308b\u3068<\/strong><\/h2>\n\n\n\n<p>\u73fe\u4ee3\u306e\u9867\u5ba2\u306f\u7d04\u675f\u3084\u6a5f\u80fd\u3092\u6c17\u306b\u3057\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u6c17\u306b\u304b\u3051\u3066\u3044\u307e\u3059 <strong>\u898b\u8fd4\u308a\u306b\u914d\u616e\u3057\u305f\u7279\u5178\u3068\u30d6\u30e9\u30f3\u30c9<\/strong>.<\/p>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 <strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5927\u898f\u6a21\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/strong> \u4eba\u3005\u306e\u30cb\u30fc\u30ba\u3084\u6b32\u6c42\u306b\u5fdc\u3048\u307e\u3059 <strong>\u95a2\u9023\u3059\u308b\u30aa\u30d5\u30a1\u30fc<\/strong>. <\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5f37\u5316\u304a\u3088\u3073\u6539\u5584\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30d1\u30b9\u306b\u304a\u3051\u308b\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306b <strong>\u52b9\u7387\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/strong> \u305d\u308c\u306f\u3001\u3042\u306a\u305f\u304c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3092\u77e5\u308a\u3001\u305d\u3057\u3066\u3042\u306a\u305f\u306e\u9867\u5ba2\u3092\u77e5\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u3092\u6253\u7834\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u529b\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 VibeTrace CDP \u306e\u52d5\u4f5c\u3092\u3054\u89a7\u304f\u3060\u3055\u3044 \u2013 <strong>\u4eca\u3059\u3050\u30c7\u30e2\u3092\u4e88\u7d04\u3057\u3066\u304f\u3060\u3055\u3044<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7406\u60f3\u7684\u306a\u9867\u5ba2\u306b\u6700\u9ad8\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5c4a\u3051\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u2026 <a title=\"\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u62bd\u51fa\u3059\u308b\u91cd\u8981\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30a2\u30a4\u30c7\u30a2\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u30c7\u30fc\u30bf-\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u62bd\u51fa\u3059\u308b\u30c8\u30c3\u30d7\/\" aria-label=\"\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u62bd\u51fa\u3059\u308b\u4e0a\u4f4d\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\"> 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