{"id":21060,"date":"2023-04-25T10:48:44","date_gmt":"2023-04-25T10:48:44","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21060"},"modified":"2023-09-09T05:37:41","modified_gmt":"2023-09-09T05:37:41","slug":"rfm-segmentation-shopify","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ja\/rfm-\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3-shopify\/","title":{"rendered":"Shopify \u30b9\u30c8\u30a2\u3067 RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u65b9\u6cd5"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u306e <strong>RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/strong> \u6700\u3082\u6311\u6226\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e 1 \u3064\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 Shopify \u30b9\u30c8\u30a2\u3092\u7ba1\u7406\u3059\u308b\u5c0f\u58f2\u696d\u8005\u307e\u305f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001Shopify \u30b9\u30c8\u30a2\u3092\u5229\u7528\u3057\u3066\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <strong>\u5c06\u6765\u306e\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf<\/strong>.<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u4ee5\u4e0b\u306b\u793a\u3059\u3088\u3046\u306b\u3001RFM \u7565\u8a9e\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u3092\u53d6\u5f97\u3057\u305f\u3089\u3001\u5b9f\u884c\u3092\u958b\u59cb\u3067\u304d\u307e\u3059 <strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\u3001 \u7126\u70b9\u3092\u5f53\u3066 <strong>\u58f2\u4e0a\u306e\u5897\u52a0<\/strong>, <strong>\u5b9a\u7740\u7387\u306e\u5411\u4e0a<\/strong>\u3001 \u3068 <strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u80b2\u6210<\/strong>.<\/p>\n\n\n\n<p>\u4eca\u65e5\u306e\u8a18\u4e8b\u306f\u3001Shopify \u30b9\u30c8\u30a2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3054\u7d39\u4ecb\u3057\u307e\u3059 <strong>2 \u3064\u306e RFM \u30a2\u30d7\u30ed\u30fc\u30c1<\/strong> \u3068 <strong>3\u3064\u306e\u5b9f\u884c\u65b9\u6cd5<\/strong> \u3068 <strong>\u30d7\u30ed\u30bb\u30b9\u3092\u4e2d\u65ad\u3059\u308b<\/strong> \u4e0b\u3002\u306f\u3058\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u53ce\u76ca\u306e\u5897\u52a0\u3068\u9867\u5ba2\u95a2\u4fc2\u306e\u80b2\u6210\u306f\u4ee5\u4e0b\u304b\u3089\u59cb\u307e\u308a\u307e\u3059 <strong>\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b<\/strong>\u3002\u4e00\u5ea6\u77e5\u3063\u3066\u3057\u307e\u3048\u3070 <strong>\u4fa1\u5024\u306e\u3042\u308b\u4eba\u306f\u8ab0\u3067\u3059\u304b<\/strong>\u3001\u3044\u304f\u3064\u304b\u306e\u5dee\u3057\u8feb\u3063\u305f\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3069\u3053\u306b\u96c6\u4e2d\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b?<\/li>\n\n\n\n<li>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/li>\n\n\n\n<li>\u9867\u5ba2\u7dad\u6301\u306e\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/li>\n\n\n\n<li>\u4e88\u7b97\u6295\u8cc7\u3092\u6700\u9069\u5316\u3057\u3001ROI \u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">e\u30b3\u30de\u30fc\u30b9\u5206\u6790\u306b\u3064\u3044\u3066\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u304b?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u5f53\u793e\u306e\u30c4\u30fc\u30eb\u3092\u7121\u6599\u3067\u30c6\u30b9\u30c8\u3057\u3066\u3001\u5f53\u793e\u306e e \u30b3\u30de\u30fc\u30b9\u5206\u6790\u6a5f\u80fd\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ja\/e\u30b3\u30de\u30fc\u30b9\u5206\u6790\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\/\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308b<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001RFM \u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-1024x642.png\" alt=\"\" class=\"wp-image-21067\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-1024x642.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-300x188.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-768x482.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-1536x963.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-2048x1284.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A. RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n<p>RFM \u304c\u63d0\u4f9b\u3059\u308b\u306e\u306f\u3001 <strong>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u3002\u9867\u5ba2\u306e\u91cd\u8981\u6027\u3068\u91cd\u8981\u6027\u3092\u6b21\u306e 3 \u3064\u306e\u5074\u9762\u306b\u57fa\u3065\u3044\u3066\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc(R)<\/strong> \u2013 \u307e\u305f\u306f\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u306e\u304c\u3069\u308c\u304f\u3089\u3044\u6700\u8fd1\u306e\u3082\u306e\u304b\u3002\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u4eba\u306f\u518d\u5ea6\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5468\u6ce2\u6570(F) <\/strong>&#8211;<strong> <\/strong>\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u9593\u9055\u3044\u306a\u304f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u884c\u52d5\u3092\u5968\u52b1\u3059\u308b\u3068\u30ea\u30d4\u30fc\u30c8\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u91d1\u92ad\u7684\u4fa1\u5024 (M)<\/strong> \u2013 \u3053\u308c\u306f\u3001\u9867\u5ba2\u306e\u4e2d\u3067\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3092\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089 3 \u3064\u306e\u5074\u9762\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u8a55\u4fa1\u3059\u308b\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u8a55\u4fa1\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002 <strong>RFM \u30b9\u30b3\u30a2<\/strong>\u3002\u6b21\u306b\u3001\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001 <strong>\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19<\/strong> Shopify \u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306b\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044Shopify\u3092\u4f5c\u6210\u3057\u305f\u3044\u5834\u5408\u306f\u3001 <a href=\"https:\/\/vibetrace.com\/ja\/\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\/\" data-type=\"post\" data-id=\"22411\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u3001\u6b21\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u8cea\u554f\u306b\u7b54\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u984d\u306a\u652f\u51fa\u3092\u3059\u308b\u4eba\u304c\u4e00\u756a\u6c17\u306b\u306a\u308a\u307e\u3059\u304b?<\/li>\n\n\n\n<li>\u4eba\u3005\u304c\u652f\u51fa\u3092\u6e1b\u3089\u3057\u3066\u3082\u3001\u3088\u308a\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u306e\u306f\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u304b?<\/li>\n\n\n\n<li>\u591a\u984d\u306e\u8cbb\u7528\u3092\u8cbb\u3084\u3057\u305f\u30b3\u30fc\u30eb\u30c9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u518d\u6d3b\u6027\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u3064\u3082\u308a\u3067\u3059\u304b?<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u306f\u3059\u3079\u3066\u9762\u5012\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u3067\u975e\u5e38\u306b\u6b63\u78ba\u306a\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <strong>\u4fa1\u5024\u3042\u308b\u9867\u5ba2\u5c64\u306e\u5275\u51fa<\/strong>\u3002\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u8aac\u660e\u3059\u308b\u3088\u3046\u306b\u3001\u3053\u308c\u306f RMF \u5206\u6790\u306e\u591a\u304f\u306e\u5229\u70b9\u306e 1 \u3064\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Shopify \u30b9\u30c8\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001 <strong>\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf<\/strong>\u3002\u3053\u308c\u3089\u306f\u3044\u304f\u3064\u304b\u306e\u7406\u7531\u3067\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b<\/strong> \u2013 \u6700\u3082\u591a\u304f\u306e\u304a\u91d1\u3092\u8cbb\u3084\u3057\u3001\u6700\u3082\u591a\u304f\u306e\u8cb7\u3044\u7269\u3092\u3057\u305f\u3001\u305d\u3057\u3066\u6700\u8fd1\u884c\u3063\u305f\u4eba\u3002\u3053\u308c\u3089\u306f\u3001Shopify \u30d3\u30b8\u30cd\u30b9\u306e\u6700\u3082\u6ce8\u76ee\u3059\u3079\u304d\u70b9\u3067\u3059\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u8208\u5473\u304c\u3042\u308a\u3001\u8cfc\u5165\u3092\u7d99\u7d9a\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u4eba\u3005\u3002<\/li>\n\n\n\n<li><strong>\u4fa1\u683c\u8a2d\u5b9a\u306e\u6700\u9069\u5316<\/strong> \u2013 \u9867\u5ba2\u306e\u6ce8\u6587\u3068\u884c\u52d5\u306e\u91d1\u92ad\u7684\u4fa1\u5024\u3092\u53d6\u5f97\u3057\u3066\u5206\u6790\u3057\u305f\u3089\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4fa1\u683c\u8a2d\u5b9a\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7dad\u6301\u7387\u3068 CLV \u306e\u5411\u4e0a<\/strong> \u2013 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u9069\u5207\u306a\u9867\u5ba2\u306b\u96c6\u4e2d\u3055\u305b\u3001\u9069\u5207\u306a Shopify \u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u7dad\u6301\u7387\u5411\u4e0a\u6226\u7565\u3092\u9069\u7528\u3057\u307e\u3059\u3002 RFM \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u901a\u3058\u3066\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u305d\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u3082\u3046 1 \u3064\u306e\u91cd\u8981\u306a e \u30b3\u30de\u30fc\u30b9\u6307\u6a19\u3067\u3042\u308b\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5728\u5eab\u7ba1\u7406\u306e\u6539\u5584<\/strong> \u2013 Shopify \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5e45\u5e83\u304f\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30c9\u30ed\u30c3\u30d7\u30b7\u30c3\u30d4\u30f3\u30b0\u5206\u91ce\u306b\u53c2\u5165\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5728\u5eab\u3084\u5728\u5eab\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001RFM \u3092\u4f7f\u7528\u3057\u3066\u8fc5\u901f\u306b\u51e6\u7406\u3057\u3001\u3088\u308a\u9069\u5207\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5229\u76ca\u3092\u5897\u3084\u3057\u3001\u904e\u5270\u5728\u5eab\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><em>\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001Shopify \u9867\u5ba2\u306b RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u7528\u3059\u308b\u305f\u3081\u306e\u6700\u521d\u306e\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u65b9\u6cd5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u3053\u306e\u8a18\u4e8b\u306f\u6c17\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u304b?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">CX for Retail \u5c02\u7528\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306b\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u30c7\u30b8\u30bf\u30eb\u53ce\u76ca\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u672c\u5f53\u306b\u91cd\u8981\u306a\u3053\u3068\u3092\u5e38\u306b\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u30d5\u30a1\u30fc\u30b9\u30c8\u30cd\u30fc\u30e0\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8cfc\u8aad\u3057\u3066\u304f\u3060\u3055\u3044<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ja\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u5f53\u793e\u306e\u5185\u5bb9\u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u307f\u306a\u3055\u308c\u307e\u3059 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ja\/\u898f\u7d04\u3068\u6761\u4ef6\/\" target=\"_blank\">\u5229\u7528\u898f\u7d04<\/a>\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">RFM \u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u898b\u3066\u307f\u307e\u3057\u3087\u3046 <strong>3\u3064\u306e\u91cd\u8981\u306a\u6bb5\u968e<\/strong> Shopify \u30b9\u30c8\u30a2\u3068\u9867\u5ba2\u30d9\u30fc\u30b9\u306e RFM \u5206\u6790\u3092\u884c\u3046\u306b\u306f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u30c7\u30fc\u30bf\u53ce\u96c6<\/h3>\n\n\n\n<p>\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u305d\u308c\u306f Shopify \u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u3042\u308a\u307e\u3059\u3002\u6b21\u306e\u5074\u9762\u3092\u628a\u63e1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u540d;<\/li>\n\n\n\n<li>\u96fb\u5b50\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9;<\/li>\n\n\n\n<li>\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5\u4ed8\u3002<\/li>\n\n\n\n<li>\u767a\u6ce8\u3055\u308c\u305f\u6ce8\u6587\u6570\u3002<\/li>\n\n\n\n<li>\u7dcf\u652f\u51fa\u984d\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u3089\u306f <strong>\u4e3b\u8981\u306a\u5c5e\u6027<\/strong> \u5404\u9867\u5ba2\u306b RFM \u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u305d\u306e\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u305f Excel \u30b7\u30fc\u30c8\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3092\u624b\u306b\u5165\u308c\u305f\u3089\u3001\u6b21\u306f <strong>\u30c7\u30fc\u30bf\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u5206\u6790\u3059\u308b<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30c7\u30fc\u30bf\u5206\u6790<\/h3>\n\n\n\n<p>RFM \u30b9\u30b3\u30a2\u3092\u53d6\u5f97\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u3092\u5272\u308a\u5f53\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u6b21\u5143\u3054\u3068\u306b\u7570\u306a\u308b\u30b9\u30b3\u30a2<\/strong> \u2013 \u6700\u65b0\u6027\u3001\u983b\u5ea6\u3001\u91d1\u92ad\u7684\u4fa1\u5024\u3002 RFM \u5206\u6790\u306b\u53d6\u308a\u7d44\u3080\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u30011 \u304c\u6700\u4f4e\u30b9\u30b3\u30a2\u30015 \u304c\u6700\u9ad8\u30b9\u30b3\u30a2\u3068\u3057\u3066 1 \uff5e 5 \u306e\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u6b21\u5143\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6700\u65b0\u6027<\/strong> \u2013 \u6700\u8fd1\u306e\u8cfc\u5165\u306b\u5fdc\u3058\u3066\u30c6\u30fc\u30d6\u30eb\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u9069\u5207\u306a\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u6700\u8fd1\u3092\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3059\u308b\u304b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u3001\u904e\u53bb 30 \u65e5\u9593\u306b\u8cfc\u5165\u3057\u305f\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b 5\u3001\u904e\u53bb 31 \uff5e 90 \u65e5\u9593\u306b\u8cfc\u5165\u3057\u305f\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b 4\u3001\u904e\u53bb 91 \uff5e 180 \u65e5\u9593\u306b\u884c\u308f\u308c\u305f\u3059\u3079\u3066\u306e\u8cfc\u5165\u306b 3 \u306e\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u307e\u3057\u3087\u3046\u3002 181 \u65e5\u304b\u3089 270 \u65e5\u306e\u9593\u306b\u884c\u308f\u308c\u305f\u8cfc\u5165\u306b\u306f 2 \u3064\u3001\u305d\u306e\u4ed6\u306e\u5168\u54e1 (\u6700\u5f8c\u306e\u8cfc\u5165\u304c 9 \u304b\u6708\u4ee5\u4e0a\u524d\u306b\u884c\u308f\u308c\u305f\u4eba) \u306b\u306f 1 \u3064\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5468\u6ce2\u6570<\/strong> \u2013 \u9ad8\u4fa1\u306a\u8d05\u6ca2\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u9867\u5ba2 1 \u4eba\u3042\u305f\u308a 3 \u304b\u6708\u306b 1 \u56de\u306e\u8cfc\u5165\u304c\u983b\u7e41\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30b7\u30e3\u30f3\u30d7\u30fc\u3084\u6b6f\u78e8\u304d\u7c89\u306a\u3069\u306e\u6d88\u8cbb\u8ca1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u3054\u3068\u306b\u6708\u306b 1 \u56de\u306e\u8ca9\u58f2\u304c\u983b\u7e41\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u308c\u304c\u4f55\u3092\u610f\u5473\u3059\u308b\u304b\u3092\u5b9a\u7fa9\u3057\u305f\u3089\u3001\u6ce8\u6587\u6570\u306b\u5fdc\u3058\u3066\u30c6\u30fc\u30d6\u30eb\u3092\u30d5\u30a3\u30eb\u30bf\u30fc\u3057\u305f\u5f8c\u3001\u305d\u308c\u305e\u308c\u306b 1 (\u6700\u4f4e) \u304b\u3089 5 (\u6700\u9ad8) \u306e\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u91d1\u92ad\u4fa1\u5024<\/strong> \u2013 \u5408\u8a08\u652f\u51fa\u984d\u306b\u5f93\u3063\u3066\u30c6\u30fc\u30d6\u30eb\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5404\u9867\u5ba2\u306b\u30b9\u30b3\u30a2 1 \uff5e 5 \u3092\u5272\u308a\u5f53\u3066\u3066\u3001\u6700\u3082\u4f4e\u3044\u652f\u51fa\u8005\u3068\u6700\u3082\u9ad8\u3044\u652f\u51fa\u8005\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30c6\u30fc\u30d6\u30eb\u306b\u5217\u3092\u3082\u3046 1 \u3064\u8ffd\u52a0\u3057\u307e\u3059\u3002 <strong>R\u3001F\u3001M \u30b9\u30b3\u30a2\u3092\u9023\u7d50\u3059\u308b<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001RFM \u3092\u53d6\u5f97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-1024x462.png\" alt=\"\" class=\"wp-image-21069\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-1024x462.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-300x135.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-768x346.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-1536x692.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-2048x923.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u308c\u3092\u5b9f\u884c\u3059\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u30c6\u30fc\u30d6\u30eb\u304c\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u304a\u5ba2\u69d8<\/strong><\/td><td><strong>R<\/strong><\/td><td><strong>F<\/strong><\/td><td><strong>M<\/strong><\/td><td><strong>RFM \u30b9\u30b3\u30a2<\/strong><\/td><\/tr><tr><td>\u3042<\/td><td>1<\/td><td>3<\/td><td>4<\/td><td>134<\/td><\/tr><tr><td>B<\/td><td>4<\/td><td>1<\/td><td>3<\/td><td>413<\/td><\/tr><tr><td>C<\/td><td>5<\/td><td>4<\/td><td>5<\/td><td>545<\/td><\/tr><tr><td>D<\/td><td>2<\/td><td>2<\/td><td>1<\/td><td>221<\/td><\/tr><tr><td>E<\/td><td>3<\/td><td>5<\/td><td>2<\/td><td>352<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u306f\u3001<a href=\"https:\/\/www.shopify.com\/blog\/customer-lifetime-value#2\" target=\"_blank\" rel=\"noopener\"> <strong>Shopify\u306e\u5c02\u9580\u5bb6\u304c\u63a8\u5968\u3059\u308b<\/strong><\/a> \u305d\u308c\u81ea\u4f53\u306f 3 \u3064\u306e\u6b21\u5143\u3092\u5408\u8a08\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5206\u6790\u304b\u3089\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5c0e\u51fa\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u5927\u5e45\u306b\u7c21\u7d20\u5316\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u3001\u4e0a\u306e\u8868\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u304a\u5ba2\u69d8<\/strong><\/td><td><strong>R<\/strong><\/td><td><strong>F<\/strong><\/td><td><strong>M<\/strong><\/td><td><strong>RFM \u30b9\u30b3\u30a2<\/strong><\/td><\/tr><tr><td>\u3042<\/td><td>1<\/td><td>3<\/td><td>4<\/td><td>8<\/td><\/tr><tr><td>B<\/td><td>4<\/td><td>1<\/td><td>3<\/td><td>8<\/td><\/tr><tr><td>C<\/td><td>5<\/td><td>4<\/td><td>5<\/td><td>14<\/td><\/tr><tr><td>D<\/td><td>2<\/td><td>2<\/td><td>1<\/td><td>5<\/td><\/tr><tr><td>E<\/td><td>3<\/td><td>5<\/td><td>2<\/td><td>10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"435\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17.png\" alt=\"\" class=\"wp-image-21063\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17.png 605w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17-300x216.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17-18x12.png 18w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Shopify\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8 <strong>\u6700\u9ad8\u30b9\u30b3\u30a2\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u307e\u3059<\/strong>\u3002\u3053\u308c\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u4f55\u3067\u3042\u308b\u304b\u306b\u3064\u3044\u3066\u306f\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u8aac\u660e\u3057\u307e\u3059\u306e\u3067\u3001\u8aad\u307f\u7d9a\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5b9a<\/h3>\n\n\n\n<p><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u7570\u306a\u308a\u307e\u3059<\/strong> \u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u9867\u5ba2\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30a2\u30d7\u30ea\u3001\u304a\u3088\u3073\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9 \u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u7570\u306a\u308a\u307e\u3059\u3002 RFM \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306b\u5fdc\u3058\u3066\u3001\u4f4e\u4fa1\u5024\u3001\u4e2d\u4fa1\u5024\u3001\u9ad8\u4fa1\u5024\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u5225\u306b\u30016 \uff5e 11 \u306e\u30b0\u30eb\u30fc\u30d7\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306e <strong>\u6700\u3082\u4e00\u822c\u7684\u306a RFM \u30bb\u30b0\u30e1\u30f3\u30c8<\/strong> Shopify \u306e\u9867\u5ba2\u306e\u5834\u5408:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u65b0\u3057\u3044\u304a\u5ba2\u69d8<\/strong> \u2013 \u6700\u8fd1\u306e\u30b9\u30b3\u30a2\u306f\u9ad8\u3044\u304c\u3001\u983b\u5ea6\u3068\u91d1\u984d\u306e\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u3082\u306e\u3002<\/li>\n\n\n\n<li><strong>\u6f5c\u5728\u7684\u306b\u5fe0\u5b9f\u306a\u9867\u5ba2<\/strong> \u2013 \u9ad8\u3044\u6700\u65b0\u6027\u30b9\u30b3\u30a2\u3001\u5e73\u5747\u983b\u5ea6\u3001\u304a\u3088\u3073\u91d1\u92ad\u7684\u4fa1\u5024\u3092\u6301\u3064\u3082\u306e\u3002<\/li>\n\n\n\n<li><strong>\u5fe0\u5b9f\u306a\u9867\u5ba2<\/strong> \u2013 \u983b\u5ea6\u304c\u9ad8\u304f\u3001\u6700\u65b0\u6027\u304c\u9ad8\u304f\u3001\u91d1\u92ad\u7684\u4fa1\u5024\u306e\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u3082\u306e\u3002<\/li>\n\n\n\n<li><strong>\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3 <\/strong>&#8211;<strong> <\/strong>\u305f\u3068\u3048\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u7279\u5225\u306a\u6ce8\u610f\u3092\u6255\u3044\u305f\u3044\u5834\u5408\u306f\u3001\u6700\u3082\u591a\u304f\u306e\u8cbb\u7528\u3092\u8cbb\u3084\u3057\u305f\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u3068\u307f\u306a\u3057\u3066\u3001\u5c02\u7528\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5bdd\u308b\u3068\u3053\u308d\u3067\u3059<\/strong> \u2013 \u983b\u5ea6\u30b9\u30b3\u30a2\u306f\u4f4e\u3044\u304c\u3001\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3002\u5f7c\u3089\u306f\u3042\u3089\u3086\u308b\u96fb\u5b50\u5546\u53d6\u5f15\u30b5\u30a4\u30c8\u306e\u4e2d\u3067\u6700\u5927\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u4ee3\u8868\u3057\u3066\u304a\u308a\u3001\u5f7c\u3089\u3092\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u80b2\u3066\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u5f7c\u3089\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u4fdd\u3061\u3001\u95a2\u4e0e\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5371\u967a\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u307e\u3059<\/strong> \u2013 \u3057\u3070\u3089\u304f\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u304c\u3001\u8cfc\u5165\u983b\u5ea6\u3068\u7dcf\u652f\u51fa\u984d\u304c\u5f90\u3005\u306b\u6e1b\u5c11\u3057\u3066\u3044\u308b\u4eba\u3002\u5f7c\u3089\u306f\u4ee5\u524d\u306f\u5fe0\u5b9f\u3067\u3057\u305f\u304c\u3001\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u5fd8\u308c\u3088\u3046\u3068\u3057\u3066\u304a\u308a\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5931\u308f\u308c\u305f\u9867\u5ba2 <\/strong>&#8211;<strong> <\/strong>\u30b9\u30ea\u30fc\u30d1\u30fc\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u5f7c\u3089\u306f\u6700\u8fd1\u306e\u30b9\u30b3\u30a2\u304c\u975e\u5e38\u306b\u4f4e\u304f\u3001\u304a\u305d\u3089\u304f 1 \u5e74\u9593\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u983b\u5ea6\u3068\u91d1\u984d\u306e\u30b9\u30b3\u30a2\u304c\u975e\u5e38\u306b\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u4eba\u3005\u3092\u518d\u3073\u30b9\u30c8\u30a2\u306b\u547c\u3073\u8fbc\u307f\u305f\u3044\u5834\u5408\u306f\u3001\u518d\u3073\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u6280\u8853\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u524d\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u53ce\u96c6\u3057\u3066\u30af\u30ea\u30a2\u3057\u305f\u30c7\u30fc\u30bf\u3092\u81ea\u5206\u3067\u30d7\u30ed\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d71\u8a08\u304c\u5f97\u610f\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u305f\u304f\u3055\u3093\u306eShopify\u30a2\u30d7\u30ea<\/strong> \u4ee5\u4e0b\u306b\u793a\u3059\u3088\u3046\u306b\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify \u9867\u5ba2\u5411\u3051\u306b RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>Shopify \u9867\u5ba2\u5411\u3051\u306e RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5f79\u7acb\u3061\u307e\u3059 <strong>\u5b9a\u7740\u7387\u3068\u53ce\u76ca\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong>\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u306e\u7d14\u7c8b\u306b\u6280\u8853\u7684\u306a\u5074\u9762\u3082\u542b\u307f\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u96c6\u4e2d\u3059\u308b<\/strong> \u305d\u308c\u304c\u3069\u3053\u3067\u91cd\u8981\u3067\u3042\u308a\u3001\u3069\u3053\u3067\u9055\u3044\u3092\u751f\u3080\u306e\u304b\u3002<\/li>\n\n\n\n<li>\u6c7a\u5b9a\u3059\u308b <strong>\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u5f79\u7acb\u3064\u304b <\/strong>ROI\u3092\u5411\u4e0a\u3055\u305b\u3001\u9867\u5ba2\u7dad\u6301\u306e\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6700\u9069\u306a Shopify \u30a2\u30d7\u30ea\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044 <strong>\u5b9f\u884c\u306b\u5f79\u7acb\u3064\u6a5f\u80fd<\/strong> \u305d\u308c\u3089\u306e\u6226\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<p>Shopify \u9867\u5ba2\u306e RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5b9f\u88c5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u304b\u306a\u308a\u8a73\u3057\u304f\u7406\u89e3\u3067\u304d\u305f\u306e\u3067\u3001\u6b21\u306f\u65b9\u6cd5\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <strong>\u5c11\u306a\u304f\u3068\u30826\u304b\u6708\u4ee5\u4e0a\u306e\u5c65\u6b74<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Shopify \u3067\u5b9f\u884c\u3057\u3066\u3044\u307e\u3059\u304b?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">14\u65e5\u9593\u7121\u6599\u3067\u304a\u8a66\u3057\u3044\u305f\u3060\u3051\u307e\u3059\uff01\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092Shopify\u30b9\u30c8\u30a2\u306b\u7d71\u5408\u3057\u307e\u3059\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify \u30a2\u30d7\u30ea\u3092\u898b\u308b<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>\u305d\u308c\u304c\u8d77\u3053\u308b\u3068\u3001\u6b21\u306e\u65b9\u6cd5\u3067 RFM \u3092\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b9\u6cd5 1: Shopify \u30a2\u30d7\u30ea<\/h3>\n\n\n\n<p>Shopify \u30a2\u30d7\u30ea\u306e\u7279\u5178 <strong>RFM \u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\u3002\u5f79\u7acb\u3064\u30a2\u30d7\u30ea\u306e\u6ce8\u76ee\u3059\u3079\u304d\u4f8b\u3068\u3057\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation?locale=de\" target=\"_blank\" rel=\"noopener\"><strong>\u30d0\u30a4\u30d6\u30c8\u30ec\u30fc\u30b9<\/strong><\/a> \u2013 \u5b8c\u5168\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 &gt; \u3053\u308c\u3092\u7b2c\u4e00\u306b\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093 <\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/retentionx-com\" target=\"_blank\" rel=\"noopener\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3X<\/a> \u2013 1 (\u6700\u9ad8\u30b9\u30b3\u30a2) \u304b\u3089 4 (\u6700\u4f4e\u30b9\u30b3\u30a2) \u307e\u3067\u306e\u30b9\u30b3\u30a2\u3092\u4ed8\u3051\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066 6 \uff5e 7 \u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/segments\" target=\"_blank\" rel=\"noopener\">\u30bb\u30b0\u30e1\u30f3\u30c8\u30a2\u30d7\u30ea<\/a><strong> \u30c8\u30ec\u30b9\u30eb\u8457<\/strong> \u2013 30 \u4ee5\u4e0a\u306e\u4e8b\u524d\u69cb\u7bc9\u3055\u308c\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u4ed8\u5c5e\u3057\u3066\u304a\u308a\u3001RFM \u5206\u6790\u306e\u5b9f\u884c\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"340\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16.png\" alt=\"\" class=\"wp-image-21062\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16.png 605w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16-18x10.png 18w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apps.shopify.com\/loyal-rfm-customer-segments\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/loyal-rfm-customer-segments\" target=\"_blank\" rel=\"noopener\">\u5fe0\u5b9f\u306a RFM<\/a> \u2013 Digismoothie \u306e\u30b7\u30f3\u30d7\u30eb\u3067\u7121\u6599\u306e\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/reveal\" target=\"_blank\" rel=\"noopener\">\u660e\u3089\u304b\u306b\u3059\u308b<\/a><strong> \u30aa\u30e0\u30cb\u30b3\u30f3\u30d0\u30fc\u30c8\u306b\u3088\u308a<\/strong> \u2013 RFM \u306b\u5f93\u3063\u3066\u81ea\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3001\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u3092\u767a\u898b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/loyal-rfm-customer-segments\" target=\"_blank\" rel=\"noopener\">\u5fe0\u5b9f\u306a<\/a><strong> by \u30c7\u30b8\u30b9\u30e0\u30fc\u30b8\u30fc \u2013 <\/strong>\u3053\u308c\u306b\u3088\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7c21\u5358\u306b\u30d7\u30ed\u30c3\u30c8\u3067\u304d\u3001Shopify \u3067\u306e\u81ea\u52d5\u30bf\u30b0\u4ed8\u3051\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5225\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"550\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15.png\" alt=\"\" class=\"wp-image-21061\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15.png 605w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15-300x273.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15-13x12.png 13w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b9\u6cd5 2: Excel \u3067\u624b\u52d5\u3067<\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u3092Shopify\u30b9\u30c8\u30a2\u306b\u63a5\u7d9a\u3057\u305f\u304f\u306a\u3044\u5834\u5408\u3001\u6b21\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u305d\u308c\u3092\u884c\u3046\u3053\u3068\u3067\u3059 <strong>Excel\u3067\u624b\u52d5\u3067<\/strong>\u3002\u3053\u308c\u304c\u4e0a\u3067\u8aac\u660e\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306b\u306f\u3001 <strong>\u76ee\u6a19\u306b\u3064\u3044\u3066\u306e\u660e\u78ba\u306a\u8003\u3048 <\/strong>\u3068 <strong>\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u983b\u5ea6\u3068\u6700\u65b0\u6027\u306f\u4f55\u3067\u3059\u304b<\/strong> \u3042\u306a\u305f\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u88fd\u54c1\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b9\u6cd5 3: \u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3068 BigQuery<\/h3>\n\n\n\n<p>BigQuery \u3092\u4f7f\u7528\u3059\u308b\u306b\u306f\u4ee5\u4e0b\u304c\u5fc5\u8981\u3067\u3059 <strong>\u57fa\u672c\u7684\u306a\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u77e5\u8b58<\/strong> \u3068\u306e\u5c31\u52b4\u7d4c\u9a13 <strong>SQL\u3092\u4f7f\u7528\u3057\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/strong>\u3002\u305d\u308c\u304c\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u307b\u3068\u3093\u3069\u610f\u5473\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u793e\u5185\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u306b\u76f8\u8ac7\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify \u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306e\u307b\u3068\u3093\u3069\u304c\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0 \u30c1\u30fc\u30e0\u3092\u7dad\u6301\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u305f\u3081\u3001RFM \u5206\u6790\u3092\u81ea\u5206\u3067\u8a66\u3057\u3066\u5b9f\u884c\u3059\u308b\u65b9\u304c\u5408\u7406\u7684\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/p>\n\n\n\n<p>\u3042\u308b\u3044\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/panoply.io\/shopify-analytics-guide\/how-to-create-rfm-segments-with-sql\/\" target=\"_blank\" rel=\"noopener\"> Panoply \u304c\u63d0\u4f9b\u3059\u308b RFM \u30ac\u30a4\u30c9<\/a>\u3002\u5f7c\u3089\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u4eba\u5411\u3051\u306b\u8a73\u7d30\u306a Shopify Analytics \u30ac\u30a4\u30c9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <strong>\u30c7\u30fc\u30bf\u3068\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u30b3\u30c4<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8981\u70b9\u3092\u307e\u3068\u3081\u308b\u3068<\/h2>\n\n\n\n<p><strong>\u7dad\u6301\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001 <\/strong>\u3068 <strong>\u52b9\u7387<\/strong> \u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u2013 \u3059\u3079\u3066\u304c Shopify \u9867\u5ba2\u306b\u3068\u3063\u3066 RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6069\u6075\u3092\u53d7\u3051\u307e\u3059\u3002\u3053\u306e\u5206\u6790\u3067\u306f\u3001Shopify \u5206\u6790\u3067\u5229\u7528\u53ef\u80fd\u306a 3 \u3064\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u4f7f\u7528\u3055\u308c\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002 <strong>\u30c7\u30fc\u30bf\u306e\u5b9d\u5eab<\/strong>.<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u304c\u3057\u305f\u3044\u5834\u5408\u306f <strong>\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b <\/strong>Shopify \u3067 e \u30b3\u30de\u30fc\u30b9 \u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 <strong>\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b<\/strong>\u3001\u53ef\u80fd\u6027\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u9867\u5ba2\u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3059\u308b<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> <strong>\u30d0\u30a4\u30d6\u30c8\u30ec\u30fc\u30b9<\/strong><\/a> \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3064\u3044\u3066\u591a\u304f\u306e\u3053\u3068\u3092\u8a71\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001 <strong>\u305d\u308c\u3089\u3092\u5206\u6790\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/strong> \u5f7c\u3089\u306b\u3088\u308b\u3068 <strong>\u5fe0\u8aa0\u5fc3\u3068\u53ef\u80fd\u6027<\/strong> \u30d3\u30b8\u30cd\u30b9\u3092\u5909\u9769\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p>Shopify \u9867\u5ba2\u5411\u3051\u306e RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5f79\u7acb\u3061\u307e\u3059 <strong>\u4e0a\u4f4d 20% \u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b<\/strong> \u3057\u304b\u3057\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001 <strong>\u30c8\u30c3\u30d710%\u3092\u7dad\u6301<\/strong>\u3002\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u3082\u9ad8\u53ce\u5165\u3067\u6700\u3082\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u3002 RFM \u5206\u6790\u3092\u5b9f\u884c\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u57fa\u3065\u3044\u3066\u6709\u76ca\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u80b2\u3080\u3053\u3068\u3092\u8e8a\u8e87\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><em>\u4e0a\u8a18\u306e\u5185\u8a33\u3092\u6d3b\u7528\u3057\u3066\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u6700\u3082\u56f0\u96e3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e 1 \u3064\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u2026 <a title=\"Shopify \u30b9\u30c8\u30a2\u3067 RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u65b9\u6cd5\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ja\/rfm-\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3-shopify\/\" aria-label=\"Shopify \u30b9\u30c8\u30a2\u3067 RFM \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[115,121],"class_list":["post-21060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-segmentation","tag-customer-segmentation","tag-rfm-segmentation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts\/21060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/comments?post=21060"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts\/21060\/revisions"}],"predecessor-version":[{"id":23818,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts\/21060\/revisions\/23818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/media\/21079"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/media?parent=21060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/categories?post=21060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/tags?post=21060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}