{"id":11298,"date":"2017-05-25T17:37:00","date_gmt":"2017-05-25T17:37:00","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11298"},"modified":"2023-03-02T09:29:58","modified_gmt":"2023-03-02T09:29:58","slug":"email-marketing-automation-statistics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ja\/\u96fb\u5b50\u30e1\u30fc\u30eb-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0-\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7d71\/","title":{"rendered":"\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7d71\u8a08 [2017]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h3 class=\"wp-block-heading\">\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7d71\u8a08\u60c5\u5831\u3092\u307e\u3068\u3081\u307e\u3057\u305f<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001B2B \u304a\u3088\u3073 B2C \u4f01\u696d\u306e 82% \u306b\u3088\u3063\u3066\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u2013&nbsp;<a href=\"http:\/\/ascend2.com\/home\/wp-content\/uploads\/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf\" target=\"_blank\" rel=\"noopener\">\u30a2\u30bb\u30f3\u30c92<\/a><\/li>\n<\/ol>\n\n\n\n<p>1) \u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u96fb\u5b50\u30e1\u30fc\u30eb\u306f\u3001\u4ed6\u306e\u7a2e\u985e\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u958b\u5c01\u6570\u3068\u30af\u30ea\u30c3\u30af\u6570\u304c 8 \u500d\u591a\u304f\u30016 \u500d\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u2013 <a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/reports\/transactional-email-report.pdf\" target=\"_blank\" rel=\"noopener\">\u30a8\u30af\u30b9\u30da\u30ea\u30a2\u30f3<\/a><\/p>\n\n\n\n<p>2) B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30b7\u30b9\u30c6\u30e0\u306e\u53ce\u76ca\u306f\u30012013 \u5e74\u306e 50% \u5897\u52a0\u3068\u6bd4\u8f03\u3057\u3066\u30012014 \u5e74\u306b\u306f 60% \u304b\u3089 $120 \u4e07\u5897\u52a0\u3057\u307e\u3057\u305f\u3002 \u2013&nbsp;<a href=\"http:\/\/venturebeat.com\/2014\/07\/31\/study-marketing-automation-lacks-experienced-users-demands-more-resources\/\" target=\"_blank\" rel=\"noopener\">\u30d9\u30f3\u30c1\u30e3\u30fc\u30d3\u30fc\u30c8<\/a><\/p>\n\n\n\n<p>4) \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306e 95% \u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002 \u2013&nbsp;<a href=\"http:\/\/www.regalix.com\/by_regalix\/research\/reports\/state-of-b2b-marketing-automation-2015\/\" target=\"_blank\" rel=\"noopener\">\u30ec\u30ac\u30ea\u30c3\u30af\u30b9<\/a><\/p>\n\n\n\n<p>5) 56% \u306e\u4f01\u696d\u304c\u73fe\u5728\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u4f7f\u7528\u3057\u3066\u304a\u308a\u300175% \u4ee5\u4e0a\u306e\u4f01\u696d\u304c\u4eca\u5f8c 1 \u5e74\u9593\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u2013<a href=\"http:\/\/insight.venturebeat.com\/\" target=\"_blank\" rel=\"noopener\">\u30d9\u30f3\u30c1\u30e3\u30fc\u30d3\u30fc\u30c8<\/a><\/p>\n\n\n\n<p>6) \u3092\u4f7f\u7528\u3057\u3066\u3044\u308b B2B \u7d44\u7e54\u306f 11 \u500d\u8fd1\u304f\u3042\u308a\u307e\u3057\u305f\u3002<a href=\"http:\/\/www.emailvendorselection.com\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\"> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/a> 2011 \u5e74\u3088\u308a\u3082 2014 \u5e74\u306e\u65b9\u304c\u9ad8\u304b\u3063\u305f\u3002 \u2013&nbsp;<a href=\"https:\/\/www.siriusdecisions.com\/Blog\/2014\/Aug\/Marketing-Automation-Study.aspx\" target=\"_blank\" rel=\"noopener\">\u30b7\u30ea\u30a6\u30b9\u306e\u6c7a\u65ad<\/a><\/p>\n\n\n\n<p>7) \u81ea\u52d5\u5316\u3092\u6d3b\u7528\u3059\u308b B2C \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u300150% \u3082\u306e\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002 \u2013&nbsp;<a href=\"http:\/\/blog.virtuallogistics.ca\/Portals\/36315\/docs\/eMarketer_Email_Marketing_Benchmarks_Key_Data_Trends_Metrics.pdf\" target=\"_blank\" rel=\"noopener\">e\u30de\u30fc\u30b1\u30bf\u30fc<\/a><\/p>\n\n\n\n<p>8) \u81ea\u52d5\u5316\u3055\u308c\u305f\u96fb\u5b50\u30e1\u30fc\u30eb \u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u300c\u901a\u5e38\u3069\u304a\u308a\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u958b\u5c01\u7387\u304c\u5e73\u5747 70.5% \u9ad8\u304f\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u304c 152% \u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 \u2013&nbsp;<a href=\"http:\/\/www.emailinstitute.com\/premium\/q4-2012-north-american-email-trends-and-benchmarks\" target=\"_blank\" rel=\"noopener\">\u30a4\u30d7\u30b7\u30ed\u30f3\u30e1\u30fc\u30eb\u7814\u7a76\u6240<\/a><\/p>\n\n\n\n<p>9) 2014 \u5e74\u306b\u306f\u300170% \u306e\u4f01\u696d\u304c\u73fe\u5728\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3001\u5c0e\u5165\u3057\u3066\u3044\u307e\u3057\u305f\u3002 \u2013&nbsp;<a href=\"http:\/\/www.aberdeen.com\/research\/9575\/RR-marketing-automation-platform.aspx\/content.aspx\" target=\"_blank\" rel=\"noopener\">\u30a2\u30d0\u30c7\u30a3\u30fc\u30f3<\/a><\/p>\n\n\n\n<p>10) 75% \u3092\u8d85\u3048\u308b\u96fb\u5b50\u30e1\u30fc\u30eb\u53ce\u76ca\u306f\u3001\u753b\u4e00\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u306a\u304f\u3001\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u96fb\u5b50\u30e1\u30fc\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u53ce\u76ca\u306e 21% \u3092\u5360\u3081\u307e\u3059\u3002 \u2013&nbsp;<a href=\"http:\/\/dma.org.uk\/uploads\/National%20Client%20Email%20Report%202013_53fdd7e6684de.pdf\" target=\"_blank\" rel=\"noopener\">DMA<\/a><\/p>\n\n\n\n<p>11) 2013 \u5e74\u306e\u6642\u70b9\u3067\u3001\u30d5\u30a9\u30fc\u30c1\u30e5\u30f3 500 \u793e\u306e B2B \u4f01\u696d\u306e\u3046\u3061 25% \u304c\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002 \u2013&nbsp;<a href=\"https:\/\/www.clickz.com\/25-of-fortune-500-b2b-companies-have-adopted-marketing-automation\/41930\/\" target=\"_blank\" rel=\"noopener\">\u30af\u30ea\u30c3\u30afZ<\/a><\/p>\n\n\n\n<p>12) \u81ea\u52d5\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u306b\u5bfe\u5fdc\u3057\u305f\u95a2\u9023\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 \u2013&nbsp;<a href=\"http:\/\/www.lenskold.com\/content\/LeadGenStudy_2013.html\" target=\"_blank\" rel=\"noopener\">\u30ec\u30f3\u30ba\u30b3\u30eb\u30c9\u30b0\u30eb\u30fc\u30d7\u3068\u30da\u30c9\u30f4\u30a3\u30c3\u30c4\u30b0\u30eb\u30fc\u30d7<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7d71\u8a08\u3092\u307e\u3068\u3081\u305f\u3082\u306e 1) \u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u6570\u3068\u30af\u30ea\u30c3\u30af\u6570\u306f 8 \u500d\u306b\u5897\u52a0\u2026 <a title=\"\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7d71\u8a08 [2017]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ja\/\u96fb\u5b50\u30e1\u30fc\u30eb-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0-\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7d71\/\" aria-label=\"\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u7d71\u8a08 [2017] \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-11298","post","type-post","status-publish","format-standard","hentry","category-statistics-trends","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts\/11298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/comments?post=11298"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/posts\/11298\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/media?parent=11298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/categories?post=11298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ja\/wp-json\/wp\/v2\/tags?post=11298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}