{"id":26678,"date":"2024-08-15T13:49:47","date_gmt":"2024-08-15T13:49:47","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26678"},"modified":"2024-08-15T14:21:12","modified_gmt":"2024-08-15T14:21:12","slug":"what-zero-party-data-points-should-i-be-collecting-9-questions-to-ask","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/it\/quali-punti-dati-di-parte-zero-dovrei-raccogliere-9-domande-da-porre\/","title":{"rendered":"Quali punti dati Zero Party dovrei raccogliere? 9 domande da porsi"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Questo post \u00e8 stato creato sulla base di un <a href=\"https:\/\/www.linkedin.com\/posts\/josh-tay_9-zpd-questions-ugcPost-7208701313545588736-Rg99\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">Post su Linkedin<\/a> di Josh Tay.<\/p>\n\n\n\n<p>Ogni esperto ne parla <a href=\"https:\/\/vibetrace.com\/it\/come-utilizzare-i-dati-di-terze-parti-nelle-mail-marketing\/\" data-type=\"post\" data-id=\"25156\">Zero dati di partito<\/a> e come pu\u00f2 essere sfruttato per aumentare i ricavi di marketing, il coinvolgimento, la fidelizzazione e ogni altra metrica non menzionata.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2026 \u00e8 la domanda pi\u00f9 comune che mi viene posta.<br><br>\u201cCome e dove dovrei usare i dati?\u201d<br><br>\u2026 \u00e8 ci\u00f2 che nessuno chiede abbastanza.<br><br>\u2013 pagina del prodotto<br>\u2013 pagina di destinazione<br>\u2013 creativit\u00e0 pubblicitaria<br>\u2013 targeting degli annunci<br>\u2013 testo pubblicitario<br>\u2013 flusso di benvenuto<br>\u2013 flussi di abbandono<br>\u2013 flusso di riconquista<br>\u2013 segmentazione della campagna<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/josh-tay\" target=\"_blank\" rel=\"noopener\">Italiano:<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"436\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png\" alt=\"\" class=\"wp-image-26679\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png 579w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-300x226.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-16x12.png 16w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Cerchi la piattaforma CX White Label?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Scopri i vantaggi della nostra piattaforma di esperienza cliente White Label e come pu\u00f2 aiutare la tua azienda. Basato sul cloud o on-premise, con potenti funzionalit\u00e0 di automazione multicanale e Data Insights.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/it\/white-label-marketing-automation-agencies\/\">Visualizza dettagli<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/it\/demo-delletichetta-bianca\/\">Visualizza la demo<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"833\" data-id=\"26680\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" alt=\"\" class=\"wp-image-26680\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png 667w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-10x12.png 10w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"845\" data-id=\"26684\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" alt=\"\" class=\"wp-image-26684\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png 673w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-10x12.png 10w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"838\" data-id=\"26689\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" alt=\"\" class=\"wp-image-26689\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"844\" data-id=\"26686\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" alt=\"\" class=\"wp-image-26686\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png 676w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-10x12.png 10w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"836\" data-id=\"26683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" alt=\"\" class=\"wp-image-26683\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-10x12.png 10w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"841\" data-id=\"26685\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" alt=\"\" class=\"wp-image-26685\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"836\" data-id=\"26682\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" alt=\"\" class=\"wp-image-26682\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png 665w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-10x12.png 10w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"845\" data-id=\"26688\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" alt=\"\" class=\"wp-image-26688\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-237x300.png 237w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-9x12.png 9w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"842\" data-id=\"26687\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" alt=\"\" class=\"wp-image-26687\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quindi quali sono le domande da porsi?<\/h2>\n\n\n\n<p>Puoi chiedere molte cose che potrebbero essere correlate all&#039;attivit\u00e0. Considera anche domande basate sulla posizione dell&#039;utente nel <a href=\"https:\/\/vibetrace.com\/it\/vendita-al-dettaglio-del-percorso-del-cliente\/\" data-type=\"page\" data-id=\"25890\">percorso del cliente<\/a>.<\/p>\n\n\n\n<p>Domande sull&#039;utilizzo del prodotto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>come intendono utilizzare un prodotto o dove<\/li>\n<\/ul>\n\n\n\n<p>Domande su et\u00e0 o sesso (dati demografici)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qual \u00e8 la tua fascia d&#039;et\u00e0?<\/li>\n\n\n\n<li>qual \u00e8 il tuo compleanno?<\/li>\n\n\n\n<li>che segno zodiacale sei?<\/li>\n<\/ul>\n\n\n\n<p>Domande sulla tempistica di acquisto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quando vuoi acquistare<\/li>\n<\/ul>\n\n\n\n<p>Domande sui motivi\/motivi dell&#039;acquisto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>perch\u00e9 stai comprando questo?<\/li>\n\n\n\n<li>quali caratteristiche sono pi\u00f9 importanti<\/li>\n\n\n\n<li>qual \u00e8 la cosa pi\u00f9 importante di questo articolo?<\/li>\n<\/ul>\n\n\n\n<p>Domanda sull&#039;utente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>per chi stai comprando questo?<\/li>\n\n\n\n<li>qual \u00e8 il ragionamento dietro l&#039;acquisto di questo: regalo, uso personale<\/li>\n<\/ul>\n\n\n\n<p>Domande sul tipo di prodotto (filtra i prodotti)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a che tipo di prodotto sei interessato?<\/li>\n\n\n\n<li>quali colori preferisci?<\/li>\n\n\n\n<li>quale taglia sarebbe la migliore per te?<\/li>\n<\/ul>\n\n\n\n<p>Domande sulle aspettative<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cosa \u00e8 pi\u00f9 importante nella scelta di questo tipo di prodotto<\/li>\n\n\n\n<li>cosa ne pensi di usare questo? <\/li>\n<\/ul>\n\n\n\n<p>Domande su obiettivi\/preoccupazioni<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qual \u00e8 la tua preoccupazione a riguardo?<\/li>\n\n\n\n<li>hai gi\u00e0 acquistato questo prodotto?<\/li>\n<\/ul>\n\n\n\n<p>Domande sull&#039;esperienza:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qual \u00e8 la tua esperienza con il fai da te?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Come raccogliere i dati di Zero Party<\/h2>\n\n\n\n<p>Per raccogliere dati di terze parti:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sondaggi e quiz<\/strong>: Chiedi direttamente ai clienti tramite sondaggi, quiz o centri preferenze.<\/li>\n\n\n\n<li><strong>Opzioni di personalizzazione<\/strong>: Offrire opzioni di personalizzazione in cui gli utenti condividono volentieri le loro preferenze.<\/li>\n\n\n\n<li><strong>Contenuti interattivi<\/strong>: Utilizza sondaggi, contenuti interattivi e valutazioni per raccogliere informazioni.<\/li>\n\n\n\n<li><strong>Programmi fedelt\u00e0<\/strong>: Incoraggia gli utenti a fornire dati in cambio di premi o esperienze migliori.<\/li>\n\n\n\n<li><strong>Inserimento<\/strong>: Raccogli dati durante il processo di registrazione o di onboarding dell&#039;utente.<\/li>\n\n\n\n<li><strong>Moduli di feedback<\/strong>: Richiedi un feedback specifico su prodotti o servizi.<\/li>\n<\/ol>\n\n\n\n<p>La piattaforma Vibetrace CX offre tutti questi modi per raccogliere pi\u00f9 dati da utilizzare in <a href=\"https:\/\/vibetrace.com\/it\/segmentazione-della-clientela\/\" data-type=\"page\" data-id=\"24126\">segmentazione avanzata dei clienti<\/a> per le tue campagne di marketing.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Italiano:<\/p>\n\n\n\n<p>Pu\u00f2 aiutarti a far s\u00ec che i clienti 1) acquistino pi\u00f9 velocemente, 2) di pi\u00f9 e 3) pi\u00f9 spesso tramite e-mail, SMS, posta diretta | <\/p>\n\n\n\n<p>E afferma di essere uno studente costantemente affascinato dai sistemi e dai processi.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Questo post \u00e8 stato creato sulla base di un post Linkedin di Josh Tay. Ogni esperto \u00e8 \u2026 <a title=\"Quali punti dati Zero Party dovrei raccogliere? 9 domande da porsi\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/it\/quali-punti-dati-di-parte-zero-dovrei-raccogliere-9-domande-da-porre\/\" aria-label=\"Per saperne di pi\u00f9 su Quali punti dati di Zero Party dovrei raccogliere? 9 domande da porsi\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[109,76,125],"class_list":["post-26678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-linkedin","tag-social-post","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/posts\/26678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/comments?post=26678"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/posts\/26678\/revisions"}],"predecessor-version":[{"id":26697,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/posts\/26678\/revisions\/26697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/media\/26690"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/media?parent=26678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/categories?post=26678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/it\/wp-json\/wp\/v2\/tags?post=26678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}