{"id":26513,"date":"2024-07-17T09:01:44","date_gmt":"2024-07-17T09:01:44","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26513"},"modified":"2024-07-28T08:26:09","modified_gmt":"2024-07-28T08:26:09","slug":"2024-cart-abandonment-statistics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/2024-es-kosarelhagyasi-statisztika\/","title":{"rendered":"2024-es kos\u00e1relhagy\u00e1si statisztik\u00e1k"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Teh\u00e1t egy visszat\u00e9r\u00e9s ut\u00e1n <a href=\"https:\/\/vibetrace.com\/hu\/kosarelhagyasi-statisztika-2022\/\" data-type=\"post\" data-id=\"18344\">kos\u00e1relhagy\u00e1si statisztik\u00e1k 2022-ben<\/a>, folytatjuk sorozatunkat az idei, 2024-es \u00e9vre.<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/vissza-elhagyott-szekerek\/\" data-type=\"page\" data-id=\"18906\">A kos\u00e1r elhagy\u00e1sa t\u00e9ny<\/a>. Id\u00e9n is foglalkozunk <strong>p\u00e9nzt\u00e1r elhagy\u00e1sa<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kos\u00e1relhagy\u00e1si adatok 2024-ben<\/h2>\n\n\n\n<p>B\u00e1r ezt m\u00e1r t\u00f6bbsz\u00f6r elmondtuk, \u00e9s \u00d6n m\u00e1r tudja, a kos\u00e1relhagy\u00e1s az a folyamat, amikor egy web\u00e1ruh\u00e1zban term\u00e9keket tesz\u00fcnk a kos\u00e1rba, \u00e9s otthagyjuk, bez\u00e1rjuk a webhelyet. Teh\u00e1t nyomon k\u00f6vetni <a href=\"https:\/\/vibetrace.com\/hu\/kosarelhagyasi-arany\/\" data-type=\"post\" data-id=\"18038\">kos\u00e1relhagy\u00e1si ar\u00e1ny<\/a> k\u00f6telez\u0151 megtenni.<\/p>\n\n\n\n<p>Nem sokat lehet mondani arr\u00f3l, hogy mennyire fontos. Ennek \u00f3ri\u00e1si jelent\u0151s\u00e9ge van, mert:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fizetsz a forgalom\u00e9rt (legyen sz\u00f3 rekl\u00e1mr\u00f3l, k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1r\u00f3l vagy kor\u00e1bbi SEO er\u0151fesz\u00edt\u00e9sekr\u0151l)<\/li>\n\n\n\n<li>ez a forgalom nem mindig k\u00e9sz a v\u00e1s\u00e1rl\u00e1sra, vagy val\u00f3j\u00e1ban nem is akar v\u00e1s\u00e1rolni semmit<\/li>\n\n\n\n<li>de az a kis adag, amely k\u00e9szen \u00e1ll, de \u00e9rdekl\u0151d\u00e9st mutatott a term\u00e9kek kos\u00e1rba t\u00e9tel\u00e9vel, el\u0151sz\u00f6r meg kell \u00e9rtenie<\/li>\n<\/ul>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Kos\u00e1relhagy\u00e1si statisztik\u00e1k adatforr\u00e1sa<\/p>\n\n\n\n<p>Elhagy\u00e1si statisztik\u00e1ink kisz\u00e1m\u00edt\u00e1s\u00e1hoz 120 milli\u00f3 havi munkamenetb\u0151l sz\u00e1rmaz\u00f3 inform\u00e1ci\u00f3kat haszn\u00e1lunk a k\u00fcl\u00f6nb\u00f6z\u0151 ipar\u00e1gakban, a vil\u00e1g \u00f6sszes Vibetrace-p\u00e9ld\u00e1ny\u00e1b\u00f3l.<\/p>\n\n\n\n<p>A m\u00e1sodik adatforr\u00e1s n\u00e9vtelen\u00fcl a partnereink adatszolg\u00e1ltat\u00f3it\u00f3l sz\u00e1rmazik, akik mintegy 25 milli\u00f3 havi munkamenetet bonyol\u00edtanak le.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">A kos\u00e1relhagy\u00e1ssal kapcsolatos legfontosabb statisztik\u00e1k<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Glob\u00e1lis \u00e1tlagos kos\u00e1relhagy\u00e1si ar\u00e1ny 72,51 TP3T<\/strong><\/li>\n\n\n\n<li>A legmagasabb felhagy\u00e1s be van kapcsolva <strong>mobil 75%<\/strong> ahol <strong>A tablett\u00e1k 71%-vel rendelkeznek<\/strong> \u00e9s <strong>A desktop utols\u00f3 a 68%<\/strong><\/li>\n\n\n\n<li>Ipar\u00e1gspecifikus elhagy\u00e1si ar\u00e1nyok.\n<ul class=\"wp-block-list\">\n<li>A legnagyobb elhagyotts\u00e1g az \u00e9kszerek \u00e9s kieg\u00e9sz\u00edt\u0151k szektorban volt (82%), a k\u00f6vetkez\u0151 pedig a divat (81%)<\/li>\n\n\n\n<li>A legalacsonyabb elhagyotts\u00e1g az irodaszerek (55%) \u00e9s a kis\u00e1llat-term\u00e9kek (57%) ter\u00fclet\u00e9n volt.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Folyamatban l\u00e9v\u0151 munka az \u00faj mutat\u00f3k hozz\u00e1ad\u00e1s\u00e1hoz<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge t\u00f6bb elhagyott kocsi visszaszerz\u00e9s\u00e9hez?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">T\u00f6bbcsatorn\u00e1s kamp\u00e1nyok seg\u00edts\u00e9g\u00e9vel seg\u00edthet\u00fcnk visszaszerezni legal\u00e1bb 15% elhagyott kosar\u00e1t.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/vissza-elhagyott-szekerek\/\">Szerezzen vissza t\u00f6bb elveszett kocsit<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">A kos\u00e1r elhagy\u00e1s\u00e1t el\u0151seg\u00edt\u0151 t\u00e9nyez\u0151k<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1ratlan k\u00f6lts\u00e9gek (sz\u00e1ll\u00edt\u00e1s, ad\u00f3k, d\u00edjak)<\/li>\n\n\n\n<li>Bonyolult fizet\u00e9si folyamat<\/li>\n\n\n\n<li>A bizalom hi\u00e1nya (biztons\u00e1gi agg\u00e1lyok, fizet\u00e9si lehet\u0151s\u00e9gek hi\u00e1nya)<\/li>\n\n\n\n<li>\u00d6sszehasonl\u00edt\u00f3 v\u00e1s\u00e1rl\u00e1s (az \u00e1rakat m\u00e1shol kell ellen\u0151rizni)<\/li>\n\n\n\n<li>Technikai probl\u00e9m\u00e1k (webhely sebess\u00e9ge, \u00f6sszeoml\u00e1sok)<\/li>\n<\/ul>\n\n\n\n<p>Olvasson t\u00f6bbet a <a href=\"https:\/\/vibetrace.com\/hu\/a-kosar-elhagyasahoz-hozzajarulo-legfontosabb-tenyezok-es-a-teendo\/\" data-type=\"post\" data-id=\"26523\">a kos\u00e1r elhagy\u00e1s\u00e1hoz hozz\u00e1j\u00e1rul\u00f3 t\u00e9nyez\u0151k<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A kos\u00e1r elhagy\u00e1s\u00e1nak hat\u00e1sa a v\u00e1llalkoz\u00e1sokra<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Becs\u00fclt bev\u00e9telkies\u00e9s<\/li>\n\n\n\n<li>Hat\u00e1s az \u00fcgyf\u00e9l \u00e9lettartam \u00e9rt\u00e9k\u00e9re<\/li>\n\n\n\n<li>Hat\u00e1s a teljes konverzi\u00f3s ar\u00e1nyra<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Strat\u00e9gi\u00e1k a kos\u00e1relhagy\u00e1s cs\u00f6kkent\u00e9s\u00e9re<\/h4>\n\n\n\n<p>Int\u00e9zkednie kell a kos\u00e1r \u00e9s a p\u00e9nzt\u00e1r elhagy\u00e1s\u00e1nak cs\u00f6kkent\u00e9se \u00e9rdek\u00e9ben. \u00cdme egy r\u00f6vid lista a teend\u0151kr\u0151l. Ezenk\u00edv\u00fcl konkr\u00e9t okokat tal\u00e1lhat arra vonatkoz\u00f3an, hogy mi\u00e9rt hagyj\u00e1k fel az \u00fcgyfelek a v\u00e1s\u00e1rl\u00e1st az \u00d6n v\u00e1llalkoz\u00e1s\u00e1ban, ha megk\u00e9rdezi \u0151ket, ha haboz\u00e1st \u00e9szlel a v\u00e1s\u00e1rl\u00e1s befejez\u00e9s\u00e9vel kapcsolatban.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Egyszer\u0171s\u00edtse a fizet\u00e9si folyamatot<\/li>\n\n\n\n<li>T\u00f6bb fizet\u00e9si lehet\u0151s\u00e9get k\u00edn\u00e1l<\/li>\n\n\n\n<li>\u00c1tl\u00e1that\u00f3 \u00e1r- \u00e9s sz\u00e1ll\u00edt\u00e1si inform\u00e1ci\u00f3kat adjon meg<\/li>\n\n\n\n<li>Megb\u00edzhat\u00f3s\u00e1gi jelek (SSL-tan\u00fas\u00edtv\u00e1nyok, biztons\u00e1gi jelv\u00e9nyek) megval\u00f3s\u00edt\u00e1sa<\/li>\n\n\n\n<li>Haszn\u00e1ljon \u00fajrac\u00e9lz\u00e1st \u00e9s nyomon k\u00f6vet\u00e9si e-maileket<\/li>\n<\/ul>\n\n\n\n<p>A teljes tanul\u00e1shoz <a href=\"https:\/\/vibetrace.com\/hu\/tag\/abandoned-carts\/\" data-type=\"link\" data-id=\"https:\/\/vibetrace.com\/tag\/abandoned-carts\/\">kos\u00e1relhagy\u00e1s cs\u00f6kkent\u00e9se van egy cikkgy\u0171jtem\u00e9ny\u00fcnk<\/a> ebben a t\u00e9m\u00e1ban.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Checkout elhagy\u00e1si statisztik\u00e1k<\/h2>\n\n\n\n<p>A fizet\u00e9s elhagy\u00e1s\u00e1t a mi fizet\u00e9si l\u00e9p\u00e9seink seg\u00edts\u00e9g\u00e9vel hat\u00e1roztuk meg <a href=\"https:\/\/help.vtcdn.net\/kb\/ecommerce-events-with-javascript\/\" data-type=\"link\" data-id=\"https:\/\/help.vtcdn.net\/kb\/ecommerce-events-with-javascript\/\" target=\"_blank\" rel=\"noopener\">\u201ep\u00e9nzt\u00e1r\u201d esem\u00e9ny<\/a>. Ak\u00e1r egy oldalr\u00f3l, ak\u00e1r t\u00f6bb l\u00e9p\u00e9sr\u0151l van sz\u00f3, esem\u00e9nyeket gener\u00e1lhat folyamatban:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kos\u00e1rba <\/li>\n\n\n\n<li><strong>p\u00e9nzt\u00e1r<\/strong> &gt; l\u00e9p\u00e9ses n\u00e9zet term\u00e9k a kos\u00e1rban (opcion\u00e1lis\/bizonyos esetekben \u00e1tugorva)<\/li>\n\n\n\n<li><strong>p\u00e9nzt\u00e1r<\/strong> &gt; bejelentkez\u00e9si l\u00e9p\u00e9s (legt\u00f6bbsz\u00f6r nem k\u00f6telez\u0151, vend\u00e9g fizet\u00e9s akt\u00edv)<\/li>\n\n\n\n<li><strong>p\u00e9nzt\u00e1r<\/strong> &gt; l\u00e9p\u00e9ses megtekint\u00e9si \u0171rlapok sz\u00e1ll\u00edt\u00e1si \u00e9s sz\u00e1ml\u00e1z\u00e1si adatokkal (k\u00f6telez\u0151)<\/li>\n\n\n\n<li><strong>p\u00e9nzt\u00e1r<\/strong> &gt; l\u00e9p\u00e9ses fizet\u00e9s<\/li>\n\n\n\n<li>meger\u0151s\u00edt\u00e9s<\/li>\n<\/ul>\n\n\n\n<p>A Vibetrace nem egy dedik\u00e1lt \u0171rlapk\u00f6vet\u0151 szolg\u00e1ltat\u00e1s, de magasabb szinten, korl\u00e1tozott funkcionalit\u00e1ssal haszn\u00e1lhat\u00f3 erre a c\u00e9lra.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Teh\u00e1t a 2022-es kos\u00e1relhagy\u00e1si statisztik\u00e1kkal val\u00f3 visszat\u00e9r\u00e9s ut\u00e1n folytatjuk sorozatunkat\u2026 <a title=\"2024-es kos\u00e1relhagy\u00e1si statisztik\u00e1k\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/2024-es-kosarelhagyasi-statisztika\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3 a 2024-es kos\u00e1relhagy\u00e1si statisztik\u00e1kr\u00f3l\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[67,95],"class_list":["post-26513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-abandoned-carts","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=26513"}],"version-history":[{"count":13,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26513\/revisions"}],"predecessor-version":[{"id":26545,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26513\/revisions\/26545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/26528"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=26513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=26513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=26513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}