{"id":26390,"date":"2024-04-09T16:01:09","date_gmt":"2024-04-09T16:01:09","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26390"},"modified":"2024-07-16T09:05:47","modified_gmt":"2024-07-16T09:05:47","slug":"successful-customer-data-activation-projects","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/sikeres-ugyfeladatok-aktivalasi-projektjei\/","title":{"rendered":"Sikeres \u00fcgyf\u00e9ladatok aktiv\u00e1l\u00e1si projektek"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Jelenleg sz\u00e1mos \u00fcgyf\u00e9ladat-aktiv\u00e1l\u00e1si projekt van folyamatban. Vannak olyan c\u00e9gek, amelyek folyamatos kezdem\u00e9nyez\u00e9sk\u00e9nt kezelik \u0151ket, m\u00e1sok befejezik, \u00e9s soha nem t\u00e9rnek vissza. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26390_3a83b1-29 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26390_3a83b1-29 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26390_3a83b1-29 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26390_3a83b1-29 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u00cdme a legfontosabb t\u00f6rt\u00e9netek \u00e9s p\u00e9ld\u00e1k az \u00fcgyf\u00e9ladatok aktiv\u00e1l\u00e1si projektjeir\u0151l, amelyeket \u00e9rdemes megeml\u00edteni. Azok olyan tapasztalatokat haszn\u00e1ltak, mint a Vibetrace CX platform haszn\u00e1latakor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>V\u00e1llalati v\u00e1llalatok<\/strong><\/h4>\n\n\n\n<p><strong>IBM: Watson Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: Az IBM AI platformj\u00e1t, a Watsont haszn\u00e1lta az \u00fcgyf\u00e9ladatok elemz\u00e9s\u00e9re \u00e9s aktiv\u00e1l\u00e1s\u00e1ra szem\u00e9lyre szabott marketingkamp\u00e1nyokhoz.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Az \u00fcgyfelek fokozott elk\u00f6telezetts\u00e9ge \u00e9s konverzi\u00f3s ar\u00e1nya az\u00e1ltal, hogy kifejezetten c\u00e9lzott \u00e9s szem\u00e9lyre szabott tartalmat biztos\u00edt a felhaszn\u00e1l\u00f3knak viselked\u00e9s\u00fck \u00e9s preferenci\u00e1ik alapj\u00e1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>Microsoft: Azure Customer Insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: A Microsoft az Azure Customer Insights seg\u00edts\u00e9g\u00e9vel integr\u00e1lta a t\u00f6bb forr\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 adatokat, \u00e9s 360 fokos k\u00e9pet ny\u00fajt az \u00fcgyf\u00e9lr\u0151l.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Lehet\u0151v\u00e9 teszi a szem\u00e9lyre szabott \u00fcgyf\u00e9l\u00e9lm\u00e9nyt \u00e9s a jobb \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9get, ami magasabb megtart\u00e1si ar\u00e1nyt eredm\u00e9nyez.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Kiskereskedelmi ipar<\/strong><\/h4>\n\n\n\n<p><strong>Amazon: Szem\u00e9lyre szabott aj\u00e1nl\u00e1sok<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: Az Amazon aj\u00e1nl\u00f3motorja az \u00fcgyfelek adatait haszn\u00e1lja fel arra, hogy szem\u00e9lyre szabott term\u00e9kjavaslatokat ny\u00fajtson.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Jelent\u0151s n\u00f6veked\u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9sben \u00e9s az \u00fcgyfelek elk\u00f6telezetts\u00e9g\u00e9ben a rendk\u00edv\u00fcl relev\u00e1ns term\u00e9kaj\u00e1nl\u00e1sok r\u00e9v\u00e9n, hozz\u00e1j\u00e1rulva az Amazon piacvezet\u0151 poz\u00edci\u00f3j\u00e1hoz.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge a term\u00e9kaj\u00e1nlatokkal kapcsolatban?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Az \u00fcgyf\u00e9l \u00fatj\u00e1nak sor\u00e1n a term\u00e9kaj\u00e1nl\u00e1s fontos szerepet j\u00e1tszik a konverzi\u00f3s ar\u00e1ny n\u00f6vel\u00e9s\u00e9ben. N\u00e9zze meg, hogyan seg\u00edthet\u00fcnk<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/termek-ajanlasok-motor\/\">Tudj meg t\u00f6bbet<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Walmart: Adatvez\u00e9relt k\u00e9szletkezel\u00e9s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: A Walmart fejlett elemz\u00e9st vezetett be, hogy optimaliz\u00e1lja a k\u00e9szletkezel\u00e9st az \u00fcgyfelek v\u00e1s\u00e1rl\u00e1si adatainak felhaszn\u00e1l\u00e1s\u00e1val.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Cs\u00f6kkentett k\u00e9szletek \u00e9s felesleges k\u00e9szletek, jobb ell\u00e1t\u00e1si l\u00e1nc hat\u00e9konys\u00e1ga, \u00e9s a vev\u0151k el\u00e9gedetts\u00e9ge a jobb term\u00e9kel\u00e9rhet\u0151s\u00e9g r\u00e9v\u00e9n.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00e9l: predikt\u00edv elemz\u00e9s marketingkamp\u00e1nyokhoz<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: C\u00e9lozza meg a haszn\u00e1lt predikt\u00edv elemz\u00e9seket, hogy azonos\u00edtsa azokat az \u00fcgyfeleket, akik val\u00f3sz\u00edn\u0171leg bizonyos v\u00e1s\u00e1rl\u00e1sokat hajtanak v\u00e9gre, p\u00e9ld\u00e1ul a v\u00e1rand\u00f3s any\u00e1kat.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: A c\u00e9lzott marketingkamp\u00e1nyok magasabb konverzi\u00f3s ar\u00e1nyt \u00e9s megn\u00f6vekedett elad\u00e1sokat eredm\u00e9nyeztek az\u00e1ltal, hogy a megfelel\u0151 term\u00e9kekkel a megfelel\u0151 id\u0151ben \u00e9rte el az \u00fcgyfeleket.<\/li>\n<\/ul>\n\n\n\n<p><strong>Sephora: Beauty Insider Program<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: A Sephora h\u0171s\u00e9gprogramja az \u00fcgyfelek adatait haszn\u00e1lja fel a sz\u00e9ps\u00e9g\u00e1pol\u00e1si aj\u00e1nl\u00e1sok \u00e9s exkluz\u00edv aj\u00e1nlatok szem\u00e9lyre szab\u00e1s\u00e1ra.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Fokozott v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9g \u00e9s megn\u00f6vekedett v\u00e1s\u00e1rl\u00f3nk\u00e9nti k\u00f6lt\u00e9s szem\u00e9lyre szabott term\u00e9kjavaslatok \u00e9s szem\u00e9lyre szabott prom\u00f3ci\u00f3k r\u00e9v\u00e9n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>P\u00e9nz\u00fcgyi ipar<\/strong><\/h4>\n\n\n\n<p><strong>American Express: csal\u00e1sok felder\u00edt\u00e9se \u00e9s megel\u0151z\u00e9se<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: Az American Express g\u00e9pi tanul\u00e1si algoritmusokat haszn\u00e1l a tranzakci\u00f3s adatok elemz\u00e9s\u00e9re a csal\u00f3 tev\u00e9kenys\u00e9gek \u00e9szlel\u00e9se \u00e9rdek\u00e9ben.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: A csal\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 vesztes\u00e9gek jelent\u0151s cs\u00f6kkent\u00e9se \u00e9s az \u00fcgyfelek biztons\u00e1g\u00e1nak fokoz\u00e1sa, a m\u00e1rka ir\u00e1nti bizalom er\u0151s\u00edt\u00e9se.<\/li>\n<\/ul>\n\n\n\n<p><strong>JPMorgan Chase: AI-alap\u00fa \u00fcgyf\u00e9lszolg\u00e1lat<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: A JPMorgan Chase mesters\u00e9ges intelligencia-alap\u00fa virtu\u00e1lis asszisztenst vezetett be az \u00fcgyfelek k\u00e9rd\u00e9seinek kezel\u00e9s\u00e9re \u00e9s szem\u00e9lyre szabott p\u00e9nz\u00fcgyi tan\u00e1csad\u00e1sra.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Azonnali, pontos v\u00e1laszok \u00e9s szem\u00e9lyre szabott p\u00e9nz\u00fcgyi \u00fatmutat\u00e1sok r\u00e9v\u00e9n jobb \u00fcgyf\u00e9lszolg\u00e1lati hat\u00e9konys\u00e1g \u00e9s el\u00e9gedetts\u00e9g.<\/li>\n<\/ul>\n\n\n\n<p><strong>HSBC: \u00dcgyf\u00e9ladat-platform<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: A HSBC \u00fcgyf\u00e9ladat-platformot (CDP) vezetett be, hogy egyes\u00edtse a k\u00fcl\u00f6nb\u00f6z\u0151 \u00e9rintkez\u00e9si pontokr\u00f3l sz\u00e1rmaz\u00f3 \u00fcgyf\u00e9ladatokat, \u00e9s \u00e1tfog\u00f3 \u00fcgyf\u00e9lprofilokat hozzon l\u00e9tre.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Lehet\u0151v\u00e9 teszi a szem\u00e9lyre szabott marketinget \u00e9s az \u00fcgyfelek jobb elk\u00f6telez\u0151d\u00e9s\u00e9t az\u00e1ltal, hogy t\u00f6bb csatorn\u00e1n kereszt\u00fcl egyetlen n\u00e9zetet biztos\u00edt az \u00fcgyfelekr\u0151l.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge \u00fcgyf\u00e9ladat-platformj\u00e1val kapcsolatban?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Az \u00dcgyf\u00e9ladatb\u00e1zis a sikeres marketingkamp\u00e1nyok alapja. Mutatjuk, mit tehet\u00fcnk a megtart\u00e1s \u00e9s a bev\u00e9telek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/ugyfel-adat-platform\/\">Tudj meg t\u00f6bbet<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Bank of America: Erica, a virtu\u00e1lis asszisztens<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projekt<\/strong>: A Bank of America elind\u00edtotta az Eric\u00e1t, egy mesters\u00e9ges intelligencia \u00e1ltal vez\u00e9relt virtu\u00e1lis asszisztenst, amely az \u00fcgyfelek adatait haszn\u00e1lja fel p\u00e9nz\u00fcgyi inform\u00e1ci\u00f3k \u00e9s tan\u00e1csok ny\u00fajt\u00e1s\u00e1ra.<\/li>\n\n\n\n<li><strong>Eredm\u00e9ny<\/strong>: Tov\u00e1bbfejlesztett \u00fcgyf\u00e9l\u00e9lm\u00e9ny szem\u00e9lyre szabott p\u00e9nz\u00fcgyi menedzsment eszk\u00f6z\u00f6k \u00e9s betekint\u00e9si lehet\u0151s\u00e9gek k\u00edn\u00e1l\u00e1s\u00e1val, ami magasabb \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9ghez \u00e9s h\u0171s\u00e9ghez vezet.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Szeretn\u00e9l naprak\u00e9sz lenni a marketinggel kapcsolatban?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Iratkozzon fel Retail CX h\u00edrlevel\u00fcnkre!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Maradjon kapcsolatban azzal, ami igaz\u00e1n fontos digit\u00e1lis bev\u00e9telei optimaliz\u00e1l\u00e1s\u00e1hoz.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email c\u00edm\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Keresztn\u00e9v\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Iratkozz fel<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hu\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">A gombra kattintva elfogadja a mi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/hu\/felhasznalasi-feltetelek\/\" target=\"_blank\">Felhaszn\u00e1l\u00e1si felt\u00e9telek<\/a>. Ezenk\u00edv\u00fcl meg kell er\u0151s\u00edtenie az e-mail c\u00edm\u00e9t.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Jelenleg sz\u00e1mos \u00fcgyf\u00e9ladat-aktiv\u00e1l\u00e1si projekt van folyamatban. N\u00e9h\u00e1ny c\u00e9g\u2026 <a title=\"Sikeres \u00fcgyf\u00e9ladatok aktiv\u00e1l\u00e1si projektek\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/sikeres-ugyfeladatok-aktivalasi-projektjei\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3 a sikeres \u00fcgyf\u00e9ladat-aktiv\u00e1l\u00e1si projektekr\u0151l\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[176],"tags":[128,177],"class_list":["post-26390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-driven-marketing-insights","tag-customer-data-platform","tag-data-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=26390"}],"version-history":[{"count":4,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26390\/revisions"}],"predecessor-version":[{"id":26433,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26390\/revisions\/26433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/26398"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=26390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=26390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=26390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}