{"id":26296,"date":"2024-06-04T14:48:54","date_gmt":"2024-06-04T14:48:54","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26296"},"modified":"2024-07-17T12:49:13","modified_gmt":"2024-07-17T12:49:13","slug":"customer-data-metrics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/ugyfeladatok-meroszamai\/","title":{"rendered":"\u00dcgyf\u00e9ladatok m\u00e9r\u0151sz\u00e1mai"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Az \u00fcgyfelek meg\u00e9rt\u00e9se t\u00f6bb\u00e9 nem luxus, hanem sz\u00fcks\u00e9gszer\u0171s\u00e9g. Az \u00fcgyf\u00e9ladatok val\u00f3sz\u00edn\u0171leg a legfontosabbak <a href=\"https:\/\/vibetrace.com\/hu\/kiskereskedelmi-adattartomanyok\/\" data-type=\"post\" data-id=\"26266\">Kiskereskedelmi adatdomain<\/a>.<\/p>\n\n\n\n<p>De mivel rengeteg adat van a kez\u00fcnk \u00fcgy\u00e9ben, elk\u00e9peszt\u0151 lehet tudni, hogy mely mutat\u00f3k sz\u00e1m\u00edtanak igaz\u00e1n. <\/p>\n\n\n\n<p>Ez az \u00fatmutat\u00f3 felv\u00e9rtezi az \u00fcgyfelekkel kapcsolatos alapvet\u0151 mutat\u00f3kat, amelyek nyomon k\u00f6vet\u00e9s\u00e9hez, elemz\u00e9s\u00e9hez \u00e9s v\u00e9gs\u0151 soron <strong>\u00e1talak\u00edtja v\u00e1llalkoz\u00e1s\u00e1t<\/strong>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Olyan m\u00e9r\u0151sz\u00e1mokba fogunk bele\u00e1sni, amelyek a teljes \u00fcgyf\u00e9l\u00fatra kiterjednek, az akviz\u00edci\u00f3t\u00f3l \u00e9s az el\u00e9gedetts\u00e9gt\u0151l a megtart\u00e1sig \u00e9s az \u00e9rdekk\u00e9pviseletig.<\/p>\n\n\n\n<p> <a href=\"https:\/\/vibetrace.com\/hu\/tag\/marketing-definitions\/\">Ezek KPI-k <\/a>meg kell \u00e9rtenie, mert \u00e9rt\u00e9kes betekint\u00e9st nyerhet abba, hogy \u00fcgyfelei hogyan l\u00e9pnek kapcsolatba a m\u00e1rk\u00e1val, meghat\u00e1rozza a fejlesztend\u0151 ter\u00fcleteket, \u00e9s v\u00e9gs\u0151 soron er\u0151sebb, j\u00f6vedelmez\u0151bb kapcsolatokat \u00e9p\u00edthet ki.<\/p>\n\n\n\n<p>K\u00e9szen \u00e1llsz, hogy felt\u00e1rd az \u00fcgyf\u00e9ladataidban rejt\u0151z\u0151 titkokat? Mer\u00fclj\u00fcnk el!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Szeretn\u00e9l naprak\u00e9sz lenni a marketinggel kapcsolatban?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Iratkozzon fel Retail CX h\u00edrlevel\u00fcnkre!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Maradjon kapcsolatban azzal, ami igaz\u00e1n fontos digit\u00e1lis bev\u00e9telei optimaliz\u00e1l\u00e1s\u00e1hoz.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email c\u00edm\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Keresztn\u00e9v\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Iratkozz fel<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hu\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">A gombra kattintva elfogadja a mi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/hu\/felhasznalasi-feltetelek\/\" target=\"_blank\">Felhaszn\u00e1l\u00e1si felt\u00e9telek<\/a>. Ezenk\u00edv\u00fcl meg kell er\u0151s\u00edtenie az e-mail c\u00edm\u00e9t.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-52cd6495 gb-headline-text\">Vev\u0151i el\u00e9gedetts\u00e9g<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcgyf\u00e9l-el\u00e9gedetts\u00e9gi (CSAT) pontsz\u00e1m:<\/strong> M\u00e9ri az \u00fcgyfelek el\u00e9gedetts\u00e9g\u00e9t egy adott interakci\u00f3val (pl. t\u00e1mogat\u00e1s ut\u00e1ni interakci\u00f3s felm\u00e9r\u00e9s).<\/li>\n\n\n\n<li><strong>\u00dcgyf\u00e9lkifejez\u00e9si pontsz\u00e1m (CES):<\/strong> Azt m\u00e9ri, hogy mennyire egyszer\u0171 az \u00fcgyfeleknek egy feladat elv\u00e9gz\u00e9se vagy egy probl\u00e9ma megold\u00e1sa.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dcgyf\u00e9lszerz\u00e9s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcgyf\u00e9lszerz\u00e9si k\u00f6lts\u00e9g (CAC):<\/strong> Nyomon k\u00f6veti az \u00faj \u00fcgyf\u00e9l megszerz\u00e9s\u00e9nek \u00e1tlagos k\u00f6lts\u00e9g\u00e9t.<\/li>\n\n\n\n<li><strong>\u00dcgyf\u00e9lszerz\u00e9s forr\u00e1sa:<\/strong> Azonos\u00edtja azokat a csatorn\u00e1kat (pl. k\u00f6z\u00f6ss\u00e9gi m\u00e9dia, organikus keres\u00e9s), amelyek \u00faj \u00fcgyfeleket szereznek.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9g<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Net Promoter pontsz\u00e1m (<a href=\"https:\/\/vibetrace.com\/hu\/netto-megtartasi-pontszam\/\" data-type=\"post\" data-id=\"17933\">NPS<\/a>):<\/strong> Nyomon k\u00f6veti, hogy az \u00fcgyfelek mekkora val\u00f3sz\u00edn\u0171s\u00e9ggel aj\u00e1nlj\u00e1k a v\u00e1llalkoz\u00e1s\u00e1t m\u00e1soknak (a h\u0171s\u00e9g er\u0151s mutat\u00f3ja).<\/li>\n\n\n\n<li><strong>\u00dcgyf\u00e9l \u00e9lettartamra vet\u00edtett \u00e9rt\u00e9ke (<a href=\"https:\/\/vibetrace.com\/hu\/ugyfel-elettartam-ertek\/\" data-type=\"post\" data-id=\"18989\">CLTV<\/a>):<\/strong> Megj\u00f3solja azt a teljes bev\u00e9telt, amelyet az \u00fcgyf\u00e9l v\u00e1rhat\u00f3an gener\u00e1l az \u00d6n v\u00e1llalat\u00e1val val\u00f3 kapcsolata sor\u00e1n.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge Customer Retention munk\u00e1j\u00e1ban?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u00dcgyf\u00e9ladatb\u00e1zis \u00e9s marketingautomatiz\u00e1l\u00e1si szolg\u00e1ltat\u00e1sokkal seg\u00edthet\u00fcnk az \u00fcgyf\u00e9lmegtart\u00e1s n\u00f6vel\u00e9s\u00e9ben.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/vevomegtartas-novelese\/\">Tudj meg t\u00f6bbet<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u00dcgyf\u00e9lmegtart\u00e1s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/hu\/ugyfel-lemorzsolodasi-arany\/\" data-type=\"post\" data-id=\"20443\">\u00dcgyf\u00e9l lemorzsol\u00f3d\u00e1si ar\u00e1ny<\/a>:<\/strong> Azon \u00fcgyfelek sz\u00e1zal\u00e9kos ar\u00e1ny\u00e1t m\u00e9ri, akik egy adott id\u0151szakon bel\u00fcl abbahagyj\u00e1k a szolg\u00e1ltat\u00e1st.<\/li>\n\n\n\n<li><strong>\u00dcgyf\u00e9l ism\u00e9tl\u0151d\u00e9si ar\u00e1nya:<\/strong> Azon \u00fcgyfelek sz\u00e1zal\u00e9kos ar\u00e1ny\u00e1t m\u00e9ri, akik ism\u00e9telten v\u00e1s\u00e1rolnak.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/vibetrace.com\/hu\/ismetlodo-vasarlasi-arfolyam\/\" data-type=\"post\" data-id=\"22968\">Ism\u00e9telje meg a v\u00e1s\u00e1rl\u00e1si ar\u00e1nyt<\/a>:<\/strong> Milyen gyakran v\u00e1s\u00e1rolnak (hasonl\u00f3an az \u00dcgyf\u00e9l ism\u00e9tl\u00e9si ar\u00e1ny\u00e1hoz, de figyelembe vehetik az id\u0151keretet vagy az \u00fajrav\u00e1s\u00e1rl\u00e1sok sz\u00e1m\u00e1t).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dcgyf\u00e9lszolg\u00e1lati teljes\u00edtm\u00e9ny<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Els\u0151 kapcsolatfelv\u00e9teli megold\u00e1si ar\u00e1ny:<\/strong> Az \u00fcgyf\u00e9lszolg\u00e1lattal val\u00f3 els\u0151 interakci\u00f3 sor\u00e1n megoldott \u00fcgyf\u00e9lprobl\u00e9m\u00e1k sz\u00e1zal\u00e9kos ar\u00e1ny\u00e1t m\u00e9ri.<\/li>\n\n\n\n<li><strong>\u00c1tlagos felbont\u00e1si id\u0151:<\/strong> Az \u00fcgyf\u00e9lszolg\u00e1lati probl\u00e9ma megold\u00e1s\u00e1hoz sz\u00fcks\u00e9ges \u00e1tlagos id\u0151t m\u00e9ri.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">K\u00f6z\u00f6ss\u00e9gi m\u00e9dia visszajelz\u00e9s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00f6z\u00f6ss\u00e9gi m\u00e9dia hangulatelemz\u00e9s:<\/strong> Nyomon k\u00f6veti az \u00fcgyfelek k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformokon t\u00f6rt\u00e9n\u0151 eml\u00edt\u00e9s\u00e9nek \u00e1ltal\u00e1nos hangnem\u00e9t (pozit\u00edv, negat\u00edv, semleges).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Az \u00fcgyfelek meg\u00e9rt\u00e9se t\u00f6bb\u00e9 nem luxus, hanem sz\u00fcks\u00e9gszer\u0171s\u00e9g. Az \u00fcgyf\u00e9ladatok val\u00f3sz\u00edn\u0171leg\u2026 <a title=\"\u00dcgyf\u00e9ladatok m\u00e9r\u0151sz\u00e1mai\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/ugyfeladatok-meroszamai\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3 az \u00dcgyf\u00e9ladatok m\u00e9r\u0151sz\u00e1mair\u00f3l\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[62,128,102],"class_list":["post-26296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analytics","tag-customer-acquisition-cost","tag-customer-data-platform","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=26296"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26296\/revisions"}],"predecessor-version":[{"id":26481,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/26296\/revisions\/26481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/26299"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=26296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=26296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=26296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}