{"id":25950,"date":"2024-01-22T22:11:11","date_gmt":"2024-01-22T22:11:11","guid":{"rendered":"https:\/\/vibetrace.com\/?p=25950"},"modified":"2024-03-31T08:41:55","modified_gmt":"2024-03-31T08:41:55","slug":"dkim-spf-dmarc-improved-deliverability","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/dkim-spf-dmarc-javitott-szallithatosag\/","title":{"rendered":"DKIM + SPF + DMARC = Tov\u00e1bbfejlesztett k\u00e9zbes\u00edt\u00e9s"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Ha az e-mail marketing vil\u00e1g\u00e1ban j\u00e1r, m\u00e1r biztosan hallott a domain hiteles\u00edt\u00e9sr\u0151l, a DKIM-r\u0151l, az SPF-r\u0151l, a DMARC-r\u00f3l \u00e9s a kapcsol\u00f3d\u00f3 fogalmakr\u00f3l, amelyekr\u0151l mindenki besz\u00e9l az e-mailek k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9nek jav\u00edt\u00e1sa \u00e9rdek\u00e9ben = az e-mailek az Inbox mapp\u00e1ba ker\u00fcl\u00e9se.<\/p>\n\n\n\n<p>\u00c9s ott vannak az \u00fajabbak is <a href=\"https:\/\/vibetrace.com\/hu\/a-gmail-yahoo-megvaltoztatja-a-szabalyokat-itt-vannak-az-e-mail-kovetelmenyek-2024-ben\/\" data-type=\"post\" data-id=\"25086\">Yahoo&amp;Gmail v\u00e1ltoz\u00e1sok a domain hiteles\u00edt\u00e9shez kapcsol\u00f3d\u00f3an<\/a> e-mail k\u00fcld\u0151k sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p>Azt is felt\u00e9tlen\u00fcl olvassa el <a href=\"https:\/\/vibetrace.com\/hu\/e-mail-kezbesithetoseg-tesztelese\/\" data-type=\"link\" data-id=\"https:\/\/vibetrace.com\/testing-email-deliverability\/\">az e-mailek k\u00e9zbes\u00edt\u00e9s\u00e9nek tesztel\u00e9se<\/a> probl\u00e9m\u00e1k elk\u00fcld\u00e9s el\u0151tt (esettanulm\u00e1ny tartalmazza).<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id25950_074abc-b3 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id25950_074abc-b3 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id25950_074abc-b3 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id25950_074abc-b3 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u00cdgy, <strong>mi az a domain hiteles\u00edt\u00e9s az e-mail marketinghez?<\/strong><\/p>\n\n\n\n<p>A domain hiteles\u00edt\u00e9s az e-mail marketinghez azt a folyamatot jelenti, amely ellen\u0151rzi, hogy az e-mail k\u00fcld\u0151je jogosult-e e-maileket k\u00fcldeni a \u201eFelad\u00f3\u201d c\u00edmben szerepl\u0151 domain nev\u00e9ben. <\/p>\n\n\n\n<p>Olyan ez, mint egy al\u00e1\u00edr\u00e1s, amellyel mindenkinek elmondja, hogy enged\u00e9lyezte X-nek, hogy e-maileket k\u00fcldj\u00f6n az \u00d6n nev\u00e9ben. (a domain haszn\u00e1lat\u00e1hoz a felad\u00f3 c\u00edmben)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"325\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-71-1024x325.png\" alt=\"\" class=\"wp-image-25953\" style=\"width:592px;height:auto\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-71-1024x325.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-71-300x95.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-71-768x244.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-71-18x6.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-71.png 1058w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Egy\u00e9ni felad\u00f3 c\u00edm haszn\u00e1lata e-mail k\u00fcld\u00e9sekor<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Bevezet\u00e9s<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/e-mail-kezbesithetoseg-javitasa\/\">Az e-mail k\u00e9zbes\u00edt\u00e9s nem egyszer\u0171<\/a>. \u00c9s ez k\u00fcl\u00f6n\u00f6sen az\u00e9rt van, mert a j\u00f3 e-mail szolg\u00e1ltat\u00f3knak folyamatosan fel kell l\u00e9pni\u00fck a spammerek ellen. Ami szint\u00e9n nagyobb nyom\u00e1st gyakorol, \u00e9s t\u00f6bb munk\u00e1t ad a j\u00f3 felad\u00f3knak. <\/p>\n\n\n\n<p>Emiatt a v\u00edrusokhoz \u00e9s a v\u00edruskeres\u0151 programokhoz hasonl\u00f3 \u00e1lland\u00f3 harc. <\/p>\n\n\n\n<p>Az e-mailek k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9t befoly\u00e1solj\u00e1k a spamsz\u0171r\u0151k, az alacsony min\u0151s\u00e9g\u0171 e-mail list\u00e1k \u00e9s a technikai hib\u00e1k. Ezek az akad\u00e1lyok azt jelenthetik, hogy fontos \u00fczenetei elvesznek a spam mapp\u00e1ban, \u00e9s soha nem jutnak el a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fckh\u00f6z.<\/p>\n\n\n\n<p>A DKIM, az SPF \u00e9s a DMARC bemutat\u00e1sa ezekre a kih\u00edv\u00e1sokra megold\u00e1sk\u00e9nt.<\/p>\n\n\n\n<p>De van rem\u00e9ny! A DKIM, az SPF \u00e9s a DMARC olyan hiteles\u00edt\u00e9si eszk\u00f6z\u00f6k h\u00e1rmasa, amelyek jelent\u0151sen jav\u00edthatj\u00e1k az e-mailek k\u00e9zbes\u00edt\u00e9s\u00e9t. Ezek egy\u00fcttesen igazolj\u00e1k az \u00d6n szem\u00e9lyazonoss\u00e1g\u00e1t jogos felad\u00f3k\u00e9nt, \u00e9s seg\u00edtik az e-mail-szolg\u00e1ltat\u00f3kat abban, hogy az \u00fczeneteket a potenci\u00e1lis spamek k\u00f6z\u00fcl kiv\u00e1logatj\u00e1k.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge e-mail marketingj\u00e9hez?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Menedzselt szolg\u00e1ltat\u00e1sokat k\u00edn\u00e1lunk a strat\u00e9gi\u00e1t\u00f3l a megval\u00f3s\u00edt\u00e1son \u00e9s nyomon k\u00f6vet\u00e9sig. \u00c1ltal\u00e1ban 15-25% n\u00f6veked\u00e9st kapunk az eredm\u00e9nyekben. L\u00e1ssuk, hogyan tudunk seg\u00edteni!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/marketing-automatizalas-szolgaltatasok\/\">Tudj meg t\u00f6bbet<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Ez olyan, mintha azt mondan\u00e1 az e-maileket fogad\u00f3 e-mail szervereknek, hogy azok megb\u00edzhat\u00f3 forr\u00e1sb\u00f3l sz\u00e1rmaznak, \u00e9s nem tekintend\u0151k SPAM-nek.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Az alapok meg\u00e9rt\u00e9se<\/h3>\n\n\n\n<p>N\u00e9zz\u00fcnk m\u00e9lyebbre a DKIM, az SPF \u00e9s a DMARC egy\u00e9ni szerepk\u00f6r\u00e9ben. Ezek az elemek v\u00e9delmet ny\u00fajtanak az e-mail-hamis\u00edt\u00e1s \u00e9s adathal\u00e1szat ellen. <\/p>\n\n\n\n<p>Nem seg\u00edtenek abban, hogy SPAM-et k\u00fcldj\u00f6n \u00e9s a Be\u00e9rkezett \u00fczenetek mapp\u00e1ba ker\u00fclj\u00f6n. A j\u00f3 e-mailek l\u00e9trehoz\u00e1s\u00e1nak sz\u00e1mos krit\u00e9riuma van.<\/p>\n\n\n\n<p>Elmegy\u00fcnk, \u00e9s elmagyar\u00e1zzuk ezeket a fogalmakat, de el\u0151sz\u00f6r is \u00edme n\u00e9h\u00e1ny el\u0151nye a fejleszt\u00e9s\u00fcknek.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jobb e-mail k\u00e9zbes\u00edthet\u0151s\u00e9g \u00e9s a felad\u00f3 h\u00edrneve.<\/li>\n\n\n\n<li>Az adathal\u00e1sz \u00e9s hamis\u00edt\u00f3 t\u00e1mad\u00e1sok sz\u00e1m\u00e1nak cs\u00f6kkent\u00e9se.<\/li>\n\n\n\n<li>Fokozott bizalom az e-mail c\u00edmzettekkel (internetszolg\u00e1ltat\u00f3kkal \u00e9s c\u00edmzettekkel).<\/li>\n\n\n\n<li>\u00c9letreval\u00f3 visszajelz\u00e9s a DMARC-jelent\u00e9sekb\u0151l a folyamatos optimaliz\u00e1l\u00e1s \u00e9rdek\u00e9ben.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86-1024x576.png\" alt=\"\" class=\"wp-image-25993\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86-1024x576.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86-1536x864.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-86.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>DKIM (DomainKeys Identified Mail):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funkci\u00f3:<\/strong>&nbsp;A DKIM digit\u00e1lis al\u00e1\u00edr\u00e1sk\u00e9nt m\u0171k\u00f6dik az e-mailjein\u00e9l. Titkos\u00edt\u00f3 pecs\u00e9tet ad az \u00fczenet fejl\u00e9c\u00e9hez, amely inform\u00e1ci\u00f3kat tartalmaz a domain nev\u00e9r\u0151l \u00e9s egy nyilv\u00e1nos kulcsr\u00f3l.<\/li>\n\n\n\n<li><strong>Szerep a hiteles\u00edt\u00e9sben:<\/strong>&nbsp;Az \u00fczenetet fogad\u00f3 e-mail szerverek a DKIM-al\u00e1\u00edr\u00e1s seg\u00edts\u00e9g\u00e9vel ellen\u0151rizhetik annak hiteless\u00e9g\u00e9t. A domain n\u00e9vrendszer\u00e9ben (DNS) k\u00f6zz\u00e9tett nyilv\u00e1nos kulcsrekordot haszn\u00e1lnak az al\u00e1\u00edr\u00e1s visszafejt\u00e9s\u00e9re \u00e9s annak meger\u0151s\u00edt\u00e9s\u00e9re, hogy az megegyezik-e az e-mail al\u00e1\u00edr\u00e1s\u00e1hoz haszn\u00e1lt priv\u00e1t kulccsal. Ez biztos\u00edtja, hogy az \u00fczenet az \u00d6n domainj\u00e9b\u0151l sz\u00e1rmazik, \u00e9s nem manipul\u00e1lt\u00e1k az \u00e1tvitel sor\u00e1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>SPF (Sender Policy Framework):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funkci\u00f3:<\/strong>&nbsp;Az SPF biztons\u00e1gi \u0151rk\u00e9nt viselkedik, \u00e9s ellen\u0151rzi a domainj\u00e9b\u0151l e-maileket k\u00fcldeni pr\u00f3b\u00e1l\u00f3 szem\u00e9lyek szem\u00e9lyazonoss\u00e1g\u00e1t.<\/li>\n\n\n\n<li><strong>Az ellen\u0151rz\u00e9s fontoss\u00e1ga:<\/strong>&nbsp;\u00d6n k\u00f6zz\u00e9tesz egy SPF-rekordot a DNS-ben, amely meghat\u00e1rozza, hogy az e-mail-kiszolg\u00e1l\u00f3k jogosultak e-maileket k\u00fcldeni az \u00d6n nev\u00e9ben. Ezek lehetnek az \u00d6n saj\u00e1t levelez\u0151szerverei vagy harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 szolg\u00e1ltat\u00e1sok, amelyeket marketing e-mailekhez haszn\u00e1l.<\/li>\n\n\n\n<li><strong>A hamis\u00edt\u00e1s megel\u0151z\u00e9se:<\/strong>&nbsp;Amikor olyan e-mail \u00e9rkezik, amely azt \u00e1ll\u00edtja, hogy az \u00d6n domainj\u00e9b\u0151l sz\u00e1rmazik, a fogad\u00f3 szerver ellen\u0151rzi az SPF rekordot. Ha az \u00fczenetet k\u00fcld\u0151 e-mail szerver nem szerepel felhatalmazottk\u00e9nt, akkor a rendszer gyan\u00fask\u00e9nt jel\u00f6li meg, megakad\u00e1lyozva az e-mail-hamis\u00edt\u00e1si k\u00eds\u00e9rleteket.<\/li>\n<\/ul>\n\n\n\n<p><strong>DMARC (domain alap\u00fa \u00fczenethiteles\u00edt\u00e9s, jelent\u00e9sk\u00e9sz\u00edt\u00e9s \u00e9s megfelel\u0151s\u00e9g):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funkci\u00f3:<\/strong>&nbsp;A DMARC menedzserk\u00e9nt m\u0171k\u00f6dik, \u00e9s fel\u00fcgyeli a teljes e-mail hiteles\u00edt\u00e9si folyamatot.<\/li>\n\n\n\n<li><strong>A hiteles\u00edt\u00e9s c\u00e9lja:<\/strong>&nbsp;A DMARC kihaszn\u00e1lja az SPF- \u00e9s DKIM-ellen\u0151rz\u00e9seket, de tov\u00e1bbi vez\u00e9rl\u00e9si r\u00e9teget ad hozz\u00e1. Lehet\u0151v\u00e9 teszi, hogy meghat\u00e1rozzon egy h\u00e1zirendet a DNS-rekordban, amely utas\u00edtja az e-mail szolg\u00e1ltat\u00f3kat az SPF- vagy DKIM-hiteles\u00edt\u00e9st sikertelen e-mailek kezel\u00e9s\u00e9re (pl. karant\u00e9nba, elutas\u00edt\u00e1sra vagy k\u00e9zbes\u00edt\u00e9sre). A DMARC emellett jelent\u00e9seket k\u00e9sz\u00edt a domainj\u00e9hez kapcsol\u00f3d\u00f3 e-mail-tev\u00e9kenys\u00e9gekr\u0151l, \u00edgy seg\u00edt azonos\u00edtani a lehets\u00e9ges hamis\u00edt\u00e1si k\u00eds\u00e9rleteket.<\/li>\n<\/ul>\n\n\n\n<p>L\u00e9nyeg\u00e9ben a DKIM mag\u00e1t az \u00fczenetet, az SPF a felad\u00f3 IP-c\u00edm\u00e9t, a DMARC pedig ezekre az ellen\u0151rz\u00e9sekre \u00e9p\u00edt, hogy keretet biztos\u00edtson a nem hiteles\u00edtett e-mailek kezel\u00e9s\u00e9re.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Tetszik ez a cikk?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Csatlakozzon CX for Retail dedik\u00e1lt h\u00edrlevel\u00fcnkh\u00f6z!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Maradjon kapcsolatban azzal, ami igaz\u00e1n fontos digit\u00e1lis bev\u00e9telei optimaliz\u00e1l\u00e1s\u00e1hoz.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email c\u00edm\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Keresztn\u00e9v\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Iratkozz fel<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hu\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">A gombra kattintva elfogadja a mi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/hu\/felhasznalasi-feltetelek\/\" target=\"_blank\">Felhaszn\u00e1l\u00e1si felt\u00e9telek<\/a>. Ezenk\u00edv\u00fcl meg kell er\u0151s\u00edtenie az e-mail c\u00edm\u00e9t.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Hogyan m\u0171k\u00f6dnek egy\u00fctt<\/h4>\n\n\n\n<p>A DKIM, az SPF \u00e9s a DMARC nem egy\u00e9ni megold\u00e1sok, hanem egy kieg\u00e9sz\u00edt\u0151 csapat. K\u00e9pzeljen el egy fokozottan v\u00e9dett lak\u00f3h\u00e1zat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPF (Sender Policy Framework)<\/strong>&nbsp;\u00fagy viselkedik, mint az \u00e9p\u00fclet biztons\u00e1gi \u0151re. Ellen\u0151rzi mindenki azonos\u00edt\u00f3j\u00e1t (domain nev\u00e9t), aki megpr\u00f3b\u00e1l bel\u00e9pni (e-mailt k\u00fcldeni), \u00e9s csak a jogosult felad\u00f3knak (jogosult e-mail szervereknek) enged\u00e9lyezi a hozz\u00e1f\u00e9r\u00e9st.<\/li>\n\n\n\n<li><strong>DKIM (DomainKeys Identified Mail)<\/strong>&nbsp;digit\u00e1lis al\u00e1\u00edr\u00e1sk\u00e9nt m\u0171k\u00f6dik az e-mailjeihez. Hamis\u00edt\u00e1sbiztos pecs\u00e9tet ad az \u00fczenethez, bizony\u00edtva, hogy az \u00d6nt\u0151l sz\u00e1rmazik, \u00e9s a sz\u00e1ll\u00edt\u00e1s sor\u00e1n nem v\u00e1ltoztatt\u00e1k meg.<\/li>\n\n\n\n<li><strong>DMARC (domain alap\u00fa \u00fczenethiteles\u00edt\u00e9s, jelent\u00e9sek \u00e9s megfelel\u0151s\u00e9g)<\/strong>&nbsp;az \u00e9p\u00fclet menedzsere. Fel\u00fcgyeli a teljes folyamatot, \u00e9s jelent\u00e9seket kap az SPF-t\u0151l \u00e9s a DKIM-t\u0151l, hogy azonos\u00edtsa a jogosulatlan hozz\u00e1f\u00e9r\u00e9si k\u00eds\u00e9rleteket (hamis\u00edtott e-mailek). A DMARC ezut\u00e1n utas\u00edtja az e-mail szolg\u00e1ltat\u00f3kat, hogy mit tegyenek a gyan\u00fas e-mailekkel, biztos\u00edtva, hogy azok ne \u00e9rjenek el a be\u00e9rkez\u0151 levelek mapp\u00e1j\u00e1ba.<\/li>\n<\/ul>\n\n\n\n<p>Mindh\u00e1rom protokoll megval\u00f3s\u00edt\u00e1sa hat\u00e9kony v\u00e9delmet ny\u00fajt az e-mail-hamis\u00edt\u00e1s \u00e9s az adathal\u00e1sz k\u00eds\u00e9rletek ellen. <\/p>\n\n\n\n<p>Kisz\u0171ri az illegitim e-maileket, miel\u0151tt azok eljutn\u00e1nak a c\u00edmzettekhez, jelent\u0151sen jav\u00edtva az e-mailek biztons\u00e1g\u00e1t \u00e9s k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9t. <\/p>\n\n\n\n<p>Val\u00f3di e-mailjei nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel ker\u00fclnek biztons\u00e1gosan a felhaszn\u00e1l\u00f3k postal\u00e1d\u00e1j\u00e1ba, ami n\u00f6veli a bizalmat \u00e9s a jobb kommunik\u00e1ci\u00f3t. <\/p>\n\n\n\n<p><strong>De ne feledje, mindezek egy\u00fctt nem jelentenek garanci\u00e1t arra, hogy e-mailje az INBOX mapp\u00e1ba ker\u00fcl.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Megval\u00f3s\u00edt\u00e1s l\u00e9p\u00e9sei<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">A DKIM be\u00e1ll\u00edt\u00e1sa.<\/h4>\n\n\n\n<p>A DomainKeys Identified Mail (DKIM) be\u00e1ll\u00edt\u00e1sa t\u00f6bb l\u00e9p\u00e9sb\u0151l \u00e1ll, \u00e9s az \u00d6n \u00e1ltal haszn\u00e1lt szolg\u00e1ltat\u00f3t\u00f3l f\u00fcgg. <\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/marketing-automatizalas-integraciok\/\" data-type=\"page\" data-id=\"622\">A Vibetrace integr\u00e1ci\u00f3t k\u00edn\u00e1l t\u00f6bb e-mail szolg\u00e1ltat\u00f3val<\/a>, hanem megadja az alap\u00e9rtelmezett be\u00e1ll\u00edt\u00e1st is a DKIM-konfigur\u00e1ci\u00f3 be\u00e1ll\u00edt\u00e1s\u00e1hoz \u00e9s konfigur\u00e1l\u00e1s\u00e1hoz. Ha az alap\u00e9rtelmezett konfigur\u00e1ci\u00f3nkat haszn\u00e1lja, az e-mail be\u00e1ll\u00edt\u00e1sai alatt az al\u00e1bbihoz hasonl\u00f3 opci\u00f3t fog l\u00e1tni.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-84-1024x333.png\" alt=\"\" class=\"wp-image-25989\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-84-1024x333.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-84-300x98.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-84-768x250.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-84-18x6.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-84.png 1174w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cdme egy \u00e1ltal\u00e1nos \u00fatmutat\u00f3 a DKIM be\u00e1ll\u00edt\u00e1s\u00e1hoz a domainben, amelyet adapt\u00e1lhat vagy hozz\u00e1adhat blogcikk\u00e9hez:<\/p>\n\n\n\n<p>A DKIM be\u00e1ll\u00edt\u00e1s\u00e1nak \u00e1ltal\u00e1nos l\u00e9p\u00e9sei a k\u00f6vetkez\u0151k:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hozzon l\u00e9tre egy DKIM kulcsp\u00e1rt<\/strong>: Nyilv\u00e1nos \u00e9s priv\u00e1t kulcs l\u00e9trehoz\u00e1s\u00e1t foglalja mag\u00e1ban. A kulcsok gener\u00e1l\u00e1s\u00e1hoz \u00e1ltal\u00e1ban az e-mail-kiszolg\u00e1l\u00f3 szoftver\u00e9t vagy egy harmadik f\u00e9l szolg\u00e1ltat\u00e1s\u00e1t haszn\u00e1lja.<\/li>\n\n\n\n<li><strong>Tegye k\u00f6zz\u00e9 a nyilv\u00e1nos kulcsot<\/strong>: A nyilv\u00e1nos kulcs egy TXT rekordba ker\u00fcl a domain DNS-be\u00e1ll\u00edt\u00e1saiban. Ez megmondja a fogad\u00f3 e-mail szervereknek, hogyan ellen\u0151rizz\u00e9k az e-mailekben l\u00e9v\u0151 DKIM-al\u00e1\u00edr\u00e1st.<\/li>\n\n\n\n<li><strong>Konfigur\u00e1lja az e-mail szervert<\/strong>: Be kell \u00e1ll\u00edtania e-mail szerver\u00e9t, hogy a kimen\u0151 e-maileket priv\u00e1t kulcs\u00e1val \u00edrja al\u00e1.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-85.png\" alt=\"\" class=\"wp-image-25990\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-85.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-85-300x163.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-85-768x416.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-85-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A DKIM m\u0171k\u00f6d\u00e9s\u00e9nek \u00e1ttekint\u00e9se.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Hogyan \u00e1ll\u00edtsuk be az SPF-et<\/h4>\n\n\n\n<p>Az SPF mag\u00e1ban foglalja a TXT rekord l\u00e9trehoz\u00e1s\u00e1t a domain DNS-be\u00e1ll\u00edt\u00e1saiban. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"365\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-88.png\" alt=\"\" class=\"wp-image-26002\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-88.png 710w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-88-300x154.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-88-18x9.png 18w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p>\u00cdme egy \u00e1ltal\u00e1nos folyamat:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>IP-c\u00edmek gy\u0171jt\u00e9se<\/strong>: Azonos\u00edtsa az \u00f6sszes e-mail szervert, amely jogosult e-maileket k\u00fcldeni a domain nev\u00e9ben. Ez mag\u00e1ban foglalja a saj\u00e1t e-mail szerver\u00e9t \u00e9s az \u00d6n \u00e1ltal haszn\u00e1lt harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 szolg\u00e1ltat\u00e1sokat (pl. marketingautomatiz\u00e1l\u00e1si platformokat).<\/li>\n\n\n\n<li><strong>K\u00e9sz\u00edtse el az SPF rekordot<\/strong>: K\u00fcl\u00f6nf\u00e9le online eszk\u00f6z\u00f6k \u00e9s forr\u00e1sok seg\u00edtenek az SPF rekord szintaxis\u00e1nak fel\u00e9p\u00edt\u00e9s\u00e9ben. \u00c1ltal\u00e1ban a \u201ev=spf1\u201d karakterl\u00e1nccal kezd\u0151dik, amelyet az enged\u00e9lyezett IP-c\u00edmek \u00e9s tartom\u00e1nyok list\u00e1ja k\u00f6vet (az \u201einclude\u201d utas\u00edt\u00e1sok haszn\u00e1lat\u00e1val harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 szolg\u00e1ltat\u00e1sokhoz). A rekordot a \u201e~all\u201d karakterrel z\u00e1rhatja le, hogy az SPF-ellen\u0151rz\u00e9st meghi\u00fas\u00edt\u00f3 e-maileket spamk\u00e9nt jel\u00f6lje meg (vagy \u201e-all\u201d-val kem\u00e9ny sikertelens\u00e9g eset\u00e9n).<\/li>\n<\/ol>\n\n\n\n<p>Ezeket az \u00e9rt\u00e9keket (IP-c\u00edmeket vagy tartom\u00e1nyneveket) az \u00d6n e-mail szolg\u00e1ltat\u00f3j\u00e1nak kell megadnia.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">A DMARC be\u00e1ll\u00edt\u00e1sa<\/h4>\n\n\n\n<p>Az al\u00e1bbiakban bemutatjuk a DMARC be\u00e1ll\u00edt\u00e1s\u00e1nak m\u00f3dj\u00e1t a blogcikkhez:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-87-1024x429.png\" alt=\"\" class=\"wp-image-26001\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-87-1024x429.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-87-300x126.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-87-768x322.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-87-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-87.png 1134w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">hogyan m\u0171k\u00f6dik a DMARC<\/figcaption><\/figure>\n\n\n\n<p><strong>A DMARC be\u00e1ll\u00edt\u00e1sa<\/strong><\/p>\n\n\n\n<p>\u00cdme a DMARC be\u00e1ll\u00edt\u00e1s\u00e1nak folyamata:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>V\u00e1lasszon egy DMARC-h\u00e1zirendet<\/strong>: A DMARC h\u00e1zirendjei el\u0151\u00edrj\u00e1k, hogyan kell kezelni a nem hiteles\u00edtett e-maileket. Kezdje a \u201emonitor\u201d (p=none) h\u00e1zirenddel, hogy jelent\u00e9seket kapjon az e-mailek k\u00e9zbes\u00edt\u00e9s\u00e9nek befoly\u00e1sol\u00e1sa n\u00e9lk\u00fcl. Ezut\u00e1n l\u00e9pjen a \u201ekarant\u00e9nba\u201d (p=karant\u00e9n) \u00e9s v\u00e9g\u00fcl az \u201eelutas\u00edt\u00e1sba\u201d (p=elutas\u00edtson), ahogy egyre magabiztosabb\u00e1 v\u00e1lik.<\/li>\n\n\n\n<li><strong>Hozzon l\u00e9tre egy DMARC rekordot<\/strong>: Ez a TXT rekord beker\u00fcl a domain DNS-be\u00e1ll\u00edt\u00e1saiba. Meghat\u00e1rozza az \u00d6n \u00e1ltal v\u00e1lasztott DMARC-szab\u00e1lyzatot \u00e9s a jelent\u00e9si e-mail-c\u00edmeket (\u201erua\u201d az \u00f6sszes\u00edtett jelent\u00e9sek eset\u00e9n, \u00e9s opcion\u00e1lisan \u201eruf\u201d a t\u00f6rv\u00e9nysz\u00e9ki jelent\u00e9sekn\u00e9l).<\/li>\n\n\n\n<li><strong>Figyelje a DMARC-jelent\u00e9seket<\/strong>: A fogad\u00f3 szerverek DMARC-jelent\u00e9sei a kijel\u00f6lt e-mail c\u00edmekre ker\u00fclnek elk\u00fcld\u00e9sre. Elemezze ezeket a jelent\u00e9seket a gyan\u00fas tev\u00e9kenys\u00e9gek azonos\u00edt\u00e1s\u00e1hoz, \u00e9s ennek megfelel\u0151en m\u00f3dos\u00edtsa DMARC-szab\u00e1lyzat\u00e1t.<\/li>\n<\/ol>\n\n\n\n<p><strong>DMARC ir\u00e1nyelvek:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>p=nincs<\/li>\n\n\n\n<li>p=karant\u00e9n<\/li>\n\n\n\n<li>p=elutas\u00edt\u00e1s<\/li>\n<\/ul>\n\n\n\n<p>Mit jelent a p=none. Ez a legkev\u00e9sb\u00e9 szigor\u00fa politika, \u00e9s ellen\u0151rz\u00e9si szakaszk\u00e9nt szolg\u00e1l. Nem t\u00f6rt\u00e9nik v\u00e9grehajt\u00e1si int\u00e9zked\u00e9s. Ide\u00e1lis a kezdeti megval\u00f3s\u00edt\u00e1shoz<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mit jelent a p=karant\u00e9n. A DMARC-hiteles\u00edt\u00e9st sikertelen e-mailek eset\u00e9ben ez a h\u00e1zirend arra utas\u00edtja a fogad\u00f3 szervereket, hogy gyan\u00fask\u00e9nt kezelj\u00e9k, \u00e9s esetlegesen karant\u00e9nba helyezz\u00e9k \u0151ket. Lehet, hogy a SPAM mapp\u00e1ba ker\u00fclnek.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mit jelent a p=elutas\u00edt\u00e1s. Ez a legszigor\u00fabb politika. A fogad\u00f3 szerverek utas\u00edt\u00e1st kapnak arra, hogy azonnal utas\u00edts\u00e1k el azokat az e-maileket, amelyek nem hajtj\u00e1k v\u00e9gre a DMARC-hiteles\u00edt\u00e9st. Ezeket az e-maileket egy\u00e1ltal\u00e1n nem k\u00e9zbes\u00edtik.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gyakori buktat\u00f3k \u00e9s hogyan ker\u00fclj\u00fck el \u0151ket<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hib\u00e1s konfigur\u00e1ci\u00f3s probl\u00e9m\u00e1k \u00e9s hat\u00e1saik.<\/li>\n\n\n\n<li>Tippek a DKIM, SPF \u00e9s DMARC be\u00e1ll\u00edt\u00e1sok gyakori hib\u00e1inak elh\u00e1r\u00edt\u00e1s\u00e1hoz.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ha az e-mail marketing vil\u00e1g\u00e1ban j\u00e1r, m\u00e1r biztosan hallott a domain hiteles\u00edt\u00e9sr\u0151l, a DKIM-r\u0151l, az SPF-r\u0151l,\u2026 <a title=\"DKIM + SPF + DMARC = Tov\u00e1bbfejlesztett k\u00e9zbes\u00edt\u00e9s\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/dkim-spf-dmarc-javitott-szallithatosag\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3 a DKIM + SPF + DMARC = Tov\u00e1bbfejlesztett k\u00e9zbes\u00edt\u00e9sr\u0151l\"> <\/a><\/p>","protected":false},"author":9,"featured_media":25987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[78],"class_list":["post-25950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-deliverability","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/25950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=25950"}],"version-history":[{"count":13,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/25950\/revisions"}],"predecessor-version":[{"id":26003,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/25950\/revisions\/26003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/25987"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=25950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=25950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=25950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}