{"id":23733,"date":"2023-09-07T05:21:36","date_gmt":"2023-09-07T05:21:36","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23733"},"modified":"2023-10-06T10:44:27","modified_gmt":"2023-10-06T10:44:27","slug":"ecommerce-formula","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/e-kereskedelmi-keplet\/","title":{"rendered":"E-kereskedelmi k\u00e9plet"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Ha e-kereskedelmi v\u00e1llalkoz\u00e1st vezet, biztosan tudja, mennyi a bev\u00e9tele. A k\u00f6vetkez\u0151 negyed\u00e9vre vagy \u00e9vre vonatkoz\u00f3 bev\u00e9tel, n\u00f6veked\u00e9s vagy \u00fczlet becsl\u00e9s\u00e9hez ezt a k\u00e9pletet kell haszn\u00e1lnia webhely\u00e9hez.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>Bev\u00e9tel = forgalom x konverzi\u00f3 x aov<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/munkamenetenkenti-bevetel\/\" data-type=\"post\" data-id=\"20832\">Bev\u00e9tel<\/a>: az id\u0151szak \u00f6sszes \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek \u00f6ssz\u00e9rt\u00e9ke<\/p>\n\n\n\n<p>Forgalom: a webhelyre \u00e9rkez\u0151 felhaszn\u00e1l\u00f3k sz\u00e1ma<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/konverzios-arany\/\" data-type=\"post\" data-id=\"17496\">\u00c1talak\u00edt\u00e1s<\/a>: a forgalom sz\u00e1zal\u00e9kos ar\u00e1nya, amely \u00e1tv\u00e1lt az id\u0151szakra (egyszer vagy t\u00f6bbsz\u00f6r)<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/atlagos-rendelesi-ertek\/\" data-type=\"post\" data-id=\"17832\">AOV<\/a>: \u00e1tlagos rendel\u00e9si \u00e9rt\u00e9k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Milyen gyakran kell nyomon k\u00f6vetni az e-kereskedelmi k\u00e9pletet?<\/h2>\n\n\n\n<p>Javasoljuk, hogy ezeket az inform\u00e1ci\u00f3kat legal\u00e1bb heti vagy havi rendszeress\u00e9ggel n\u00e9zze meg. Tov\u00e1bb\u00e1, ha a trend nem olyan, amivel el\u00e9gedett, b\u00e1rmikor megteheti a k\u00f6vetkez\u0151k egyik\u00e9t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00f6veli a forgalmat.<\/li>\n<\/ul>\n\n\n\n<p>Ha a forgalom (felhaszn\u00e1l\u00f3k) n\u0151, a konverzi\u00f3s ar\u00e1ny \u00e9s az AOV v\u00e1ltozatlan marad, akkor magasabb bev\u00e9telt \u00e9rhet el<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>konverzi\u00f3s ar\u00e1ny<\/li>\n<\/ul>\n\n\n\n<p>Mindig j\u00f3 <a href=\"https:\/\/vibetrace.com\/hu\/novekedes-atvaltasi-arany\/\" data-type=\"page\" data-id=\"111\">jav\u00edtja a konverzi\u00f3s ar\u00e1nyt.<\/a> \u00cdgy ugyanazzal a forgalommal \u00e9s \u00e1tlagos rendel\u00e9si \u00e9rt\u00e9kkel t\u00f6bb p\u00e9nzt kereshet an\u00e9lk\u00fcl, hogy t\u00f6bbet k\u00f6ltene p\u00e9ld\u00e1ul hirdet\u00e9sekre<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e1tlagos rendel\u00e9si \u00e9rt\u00e9k<\/li>\n<\/ul>\n\n\n\n<p>Ugyan\u00fagy, mint a konverzi\u00f3s ar\u00e1ny n\u00f6vel\u00e9se, az AOV is fontos a nagyobb bev\u00e9tel el\u00e9r\u00e9s\u00e9hez. <a href=\"https:\/\/vibetrace.com\/hu\/atlagos-rendelesi-ertek-novelese\/\" data-type=\"page\" data-id=\"18536\">Felv\u00e1s\u00e1rl\u00e1st vagy kereszt\u00e9rt\u00e9kes\u00edt\u00e9st is v\u00e9gezhet <\/a>p\u00e9ld\u00e1ul t\u00f6bbet termelni a megl\u00e9v\u0151 \u00fcgyfelekb\u0151l. <\/p>\n\n\n<div class=\"gb-container gb-container-8130addb simple-calculator\">\n\n<h3 class=\"wp-block-heading\" id=\"calculator\" style=\"font-size:32px\"><strong>Egyszer\u0171 e-kereskedelmi k\u00e9plet kalkul\u00e1tor<\/strong><\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-dfd75072\">\n<div class=\"gb-grid-column gb-grid-column-ad914ace\"><div class=\"gb-container gb-container-ad914ace\">\n\n<p class=\"has-small-font-size\" style=\"letter-spacing:0px\">Teljes forgalom:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"1000\" id=\"input_calc1\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Konverzi\u00f3s ar\u00e1ny:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"20\" id=\"input_calc2\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">\u00c1tlagos megrendel\u00e9s \u00e9rt\u00e9ke:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"20\" id=\"input_calc3\" class=\"input\" required=\"\">\n\n\n\n<span class=\"gb-button gb-button-e5ce9a30 gb-button-text\" onclick=\"calculateResult();\">Kisz\u00e1m\u00edtja<\/span>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a256cf64\"><div class=\"gb-container gb-container-a256cf64\">\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>E-kereskedelmi bev\u00e9telek<\/strong><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-9901c6cb gb-headline-text\" id=\"result_html\">= ?<\/p>\n\n\n\n<script>\n      function calculateResult() {\n        var calc1 = document.getElementById('input_calc1').value;\n        var calc2 = document.getElementById('input_calc2').value;\nvar calc3 = document.getElementById('input_calc3').value;\n        var result = (calc1*calc2*calc3);\n        document.getElementById('result_html').innerHTML = result + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Speci\u00e1lis e-kereskedelmi k\u00e9plet<\/h2>\n\n\n\n<p>Ha szeretne haladni, \u00e9s sok olyan hozad\u00e9ka van, amelyeket nem lehet figyelmen k\u00edv\u00fcl hagyni, akkor a k\u00e9plet a k\u00f6vetkez\u0151:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>Bev\u00e9tel = (forgalom x konverzi\u00f3 x aov) \u2013 hozamok<\/em><\/p>\n\n\n\n<p>A megt\u00e9r\u00fcl\u00e9s meglehet\u0151sen magas lehet, k\u00fcl\u00f6n\u00f6sen az olyan ipar\u00e1gakban, mint a divat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ahhoz, hogy j\u00f3 adatokkal rendelkezzen az e-kereskedelmi \u00fczlettel kapcsolatban, a k\u00f6vetkez\u0151 h\u00e1rom dolog minden alkalommal k\u00f6telez\u0151:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analitika<\/strong>: A kulcsfontoss\u00e1g\u00fa mutat\u00f3k nyomon k\u00f6vet\u00e9s\u00e9hez haszn\u00e1ljon olyan eszk\u00f6z\u00f6ket, mint a Google Analytics.<\/li>\n\n\n\n<li><strong>Visszacsatol\u00e1s<\/strong>: Gy\u0171jtsd \u00f6ssze az \u00fcgyfelek visszajelz\u00e9seit a fejleszt\u00e9sre szorul\u00f3 ter\u00fcletek azonos\u00edt\u00e1s\u00e1hoz.<\/li>\n\n\n\n<li><strong>Optimaliz\u00e1l\u00e1s<\/strong>: Hozz adatvez\u00e9relt d\u00f6nt\u00e9seket strat\u00e9gi\u00e1i finom\u00edt\u00e1s\u00e1hoz.<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge az e-kereskedelmi adatok nyomon k\u00f6vet\u00e9s\u00e9hez?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">A Vibetrace \u00fcgyf\u00e9ladat-platformot \u00e9s marketingautomatiz\u00e1l\u00e1st k\u00edn\u00e1l, amely lehet\u0151v\u00e9 teszi a legfontosabb e-kereskedelmi mutat\u00f3k nyomon k\u00f6vet\u00e9s\u00e9t.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/ugyfel-adat-platform\/\">Tudj meg t\u00f6bbet<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Az e-kereskedelmi k\u00e9plethez kapcsol\u00f3d\u00f3 mutat\u00f3k<\/h2>\n\n\n\n<p>\u00cdme n\u00e9h\u00e1ny, az e-kereskedelmi k\u00e9plethez kapcsol\u00f3d\u00f3 m\u00e9r\u0151sz\u00e1m.<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-397f0211\">\n<div class=\"gb-grid-column gb-grid-column-7a6548fd\"><div class=\"gb-container gb-container-7a6548fd\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>Konverzi\u00f3s ar\u00e1ny<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/konverzios-arany\/\" data-type=\"post\" data-id=\"17496\">Az e-mail kamp\u00e1nyb\u00f3l sz\u00e1rmaz\u00f3 konverzi\u00f3k (p\u00e9ld\u00e1ul v\u00e1s\u00e1rl\u00e1s vagy \u0171rlap kit\u00f6lt\u00e9se) sz\u00e1ma osztva a k\u00e9zbes\u00edtett e-mailek sz\u00e1m\u00e1val.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4c2f4299\"><div class=\"gb-container gb-container-4c2f4299\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>\u00c1tlagos rendel\u00e9si \u00e9rt\u00e9k<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/atlagos-rendelesi-ertek\/\" data-type=\"post\" data-id=\"17832\">A tranzakci\u00f3nk\u00e9nt elk\u00f6lt\u00f6tt \u00e1tlagos \u00f6sszeg<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ca886a36\"><div class=\"gb-container gb-container-ca886a36\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e76bfbfb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>V\u00e1s\u00e1rl\u00e1si gyakoris\u00e1g<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/vasarlasi-gyakorisag\/\" data-type=\"post\" data-id=\"19820\">Annak m\u00e9rt\u00e9ke, hogy az \u00fcgyfelek milyen gyakran v\u00e1s\u00e1rolnak egy v\u00e1llalkoz\u00e1st\u00f3l.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ha e-kereskedelmi v\u00e1llalkoz\u00e1st vezet, biztosan tudja, mennyi a bev\u00e9tele. Annak \u00e9rdek\u00e9ben, hogy\u2026 <a title=\"E-kereskedelmi k\u00e9plet\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/e-kereskedelmi-keplet\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3 az e-kereskedelmi k\u00e9pletr\u0151l\"> <\/a><\/p>","protected":false},"author":9,"featured_media":23797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[132,65],"class_list":["post-23733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-ecommerce-analytics","tag-ecommerce-business","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/23733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=23733"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/23733\/revisions"}],"predecessor-version":[{"id":23754,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/23733\/revisions\/23754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/23797"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=23733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=23733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=23733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}