{"id":2063,"date":"2014-06-03T14:35:50","date_gmt":"2014-06-03T14:35:50","guid":{"rendered":"http:\/\/devant.ro\/wp\/4-things-you-didnt-know-about-conversion-optimization"},"modified":"2023-01-23T09:32:44","modified_gmt":"2023-01-23T09:32:44","slug":"4-things-you-didnt-know-about-conversion-optimization","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/4-dolog-amit-nem-tudtal-a-konverziooptimalizalasrol\/","title":{"rendered":"4 dolog, amit nem tudt\u00e1l a konverzi\u00f3optimaliz\u00e1l\u00e1sr\u00f3l"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>N\u00e9ha a \u201emir\u0151l sz\u00f3l a Vibetrace\u201d k\u00e9rd\u00e9sre azzal v\u00e1laszolok <a title=\"Konverzi\u00f3s ar\u00e1ny optimaliz\u00e1l\u00e1sa\" href=\"http:\/\/vibetrace.com\/hu\/wp\/conversion-rate-optimization\/\">Konverzi\u00f3s ar\u00e1ny optimaliz\u00e1l\u00e1sa<\/a>. Adatorient\u00e1lt marketingszakember vagyok, \u00edgy a napi munk\u00e1m \u00fagy is jellemezhet\u0151, mint az online boltok konverzi\u00f3optimaliz\u00e1l\u00e1sa.<\/p>\n\n\n\n<p>Sokan v\u00e1laszolnak arra, hogy \u201eMit tesz val\u00f3j\u00e1ban a konverzi\u00f3optimaliz\u00e1l\u00e1s\u00e9rt?\u201d A\/B tesztel\u00e9ssel, szem\u00e9lyre szab\u00e1ssal. A v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1nak emel\u00e9s\u00e9nek z\u00e1rt ajt\u00f3i m\u00f6g\u00f6tt azonban sok mindent figyelembe kell venni:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. T\u00e1vol\u00edtsa el az akad\u00e1lyokat a s\u00farl\u00f3d\u00e1s megsz\u00fcntet\u00e9s\u00e9vel<\/h2>\n\n\n\n<p>N\u00e9zz\u00e9tek meg ezt a k\u00e9pet:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"398\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/image001.jpg\" alt=\"\" class=\"wp-image-12174\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/image001.jpg 589w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/image001-300x203.jpg 300w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><figcaption class=\"wp-element-caption\">L\u00f3 egy sz\u00e9khez k\u00f6tve.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A sz\u00e9k nagyon kicsi s\u00farl\u00f3d\u00e1si pont. De az \u00e1ltala l\u00e9trehozott ment\u00e1lis akad\u00e1ly hatalmas, \u00edgy a l\u00f3 nem is pr\u00f3b\u00e1lkozik.<\/p>\n\n\n\n<p>Az e-kereskedelemben a s\u00farl\u00f3d\u00e1snak sok jelent\u00e9se van. Itt az apr\u00f3 r\u00e9szletekr\u0151l sz\u00f3ln\u00e9k, mint pl.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hi\u00e1nyz\u00f3 el\u00e9rhet\u0151s\u00e9gi adatok<\/li>\n\n\n\n<li>a term\u00e9kk\u00e9pek nem t\u00fal j\u00f3 min\u0151s\u00e9g\u0171ek<\/li>\n\n\n\n<li>A bet\u0171m\u00e9ret olyan \u00e9rz\u00e9seket kelt, mintha el akarna rejteni valamit<\/li>\n<\/ul>\n\n\n\n<p>A konverzi\u00f3optimaliz\u00e1l\u00e1sn\u00e1l ezt is figyelembe kell venni. A s\u00farl\u00f3d\u00e1s minden bizonnyal elriaszthatja a v\u00e1s\u00e1rl\u00e1st.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Az \u00fcgyf\u00e9lszolg\u00e1lat egyre fontosabb, mint maga az \u00e1r<\/h2>\n\n\n\n<p>Ha az \u00fcgyf\u00e9lszolg\u00e1latra, az \u00e9l\u0151 cseveg\u00e9sre \u00e9s a call-center el\u0151ugr\u00f3 ablak\u00e1ra gondol, igaz? Ez nagyszer\u0171, mert \u00e1ltal\u00e1ban ez k\u00e9szteti a felhaszn\u00e1l\u00f3t a konverzi\u00f3ra: az a k\u00e9pess\u00e9g, hogy val\u00f3di emberekt\u0151l kapjanak jelz\u00e9seket.<\/p>\n\n\n\n<p>Mindaddig, am\u00edg a term\u00e9k \u00f6sszetettebb, nyilv\u00e1nval\u00f3 az ilyen jelleg\u0171 t\u00e1mogat\u00e1s sz\u00fcks\u00e9gess\u00e9ge. A vev\u0151knek nincs mindig idej\u00fck az \u0151ket \u00e9rdekl\u0151 \u00f6sszes r\u00e9szlet ut\u00e1n kutatni, ez\u00e9rt akkor kell cselekednie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"265\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/geniusbar.jpg\" alt=\"\" class=\"wp-image-12171\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/geniusbar.jpg 450w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/06\/geniusbar-300x177.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p>Gondol r\u00f3la <a href=\"http:\/\/www.apple.com\/retail\/geniusbar\/\" target=\"_blank\" rel=\"noopener\">Genius b\u00e1r<\/a> az Apple-t\u0151l. Ezek az emberek nem csak \u00e9rt\u00e9kes\u00edt\u00e9si k\u00e9pvisel\u0151k, hanem szak\u00e9rt\u0151k is, akik a term\u00e9keikkel \u00e9s szolg\u00e1ltat\u00e1saikkal kapcsolatos probl\u00e9m\u00e1k megold\u00e1s\u00e1ban seg\u00edtenek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. A megt\u00e9r\u00e9s nem a v\u00e9g. Gondolj a v\u00e1s\u00e1rl\u00e1s ut\u00e1n<\/h2>\n\n\n\n<p>V\u00e1s\u00e1rl\u00e1s visszaigazolva, k\u00e9zbes\u00edtve, p\u00e9nz a zsebben \u00e9s k\u00e9sz is, igaz? Nem igaz\u00e1n. A verseny egyre kem\u00e9nyebb. Az \u00faj \u00fcgyfelek megszerz\u00e9s\u00e9re \u00f6sszpontos\u00edtani nem mindig a legjobb dolog, legal\u00e1bbis kicsiben.<\/p>\n\n\n\n<p>A megl\u00e9v\u0151 \u00fcgyfelek, ha el\u00e9gedettek \u00d6nnel, hossz\u00fa t\u00e1von t\u00f6bb bev\u00e9telt hoznak. \u00c9s pontosan ezt keresed, igaz?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Er\u0151s\u00edtse meg a v\u00e1s\u00e1rl\u00e1s pozit\u00edv \u00e9rz\u00e9seit<\/li>\n\n\n\n<li>Tegye lehet\u0151v\u00e9 az \u00fcgyfeleknek, hogy terjessz\u00e9k az \u00d6n h\u00edr\u00e9t<\/li>\n\n\n\n<li>Maximaliz\u00e1lja a v\u00e1s\u00e1rl\u00e1s hasznoss\u00e1g\u00e1t<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Adja oda az \u00e9dess\u00e9get a megfelel\u0151 id\u0151ben<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"http:\/\/vibetrace.com\/wp\/blog\/wp-content\/uploads\/2014\/06\/lollipop-3.jpg\" alt=\"Bab\u00e1knak sz\u00e1nt cukorka k\u00e9pe\" class=\"wp-image-2068\"\/><\/figure>\n<\/div>\n\n\n<p>B\u00e1rhol vannak utalv\u00e1nyok. Val\u00f3j\u00e1ban szok\u00e1ss\u00e1 v\u00e1lik, hogy a v\u00e1s\u00e1rl\u00e1s befejez\u00e9se el\u0151tt kedvezm\u00e9nyes k\u00f3dokat keres\u00fcnk. Ez is<a title=\"Az elhagyott kocsik elveszett elad\u00e1sainak helyre\u00e1ll\u00edt\u00e1sa\" href=\"http:\/\/vibetrace.com\/hu\/wp\/blog\/recover-lost-sales-abandoned-carts.html\/\"><strong> befoly\u00e1solja a kos\u00e1r elhagy\u00e1s\u00e1t<\/strong><\/a>, mivel az emberek elhagyj\u00e1k a webhelyet, amikor l\u00e1tj\u00e1k az input-code elemet.&nbsp;<\/p>\n\n\n\n<p>Sokf\u00e9le v\u00e1s\u00e1rl\u00f3 l\u00e9tezik, \u00e9s a viselked\u00e9s\u00fck is ipar\u00e1gonk\u00e9nt elt\u00e9r\u0151: val\u00f3s term\u00e9ksz\u00fcks\u00e9glet, impulzusv\u00e1s\u00e1rl\u00e1s, priv\u00e1t klubok \u00e9s \u00edgy tov\u00e1bb. A v\u00e1s\u00e1rl\u00e1s kiv\u00e1lt\u00f3 oka minden v\u00e1s\u00e1rl\u00f3 eset\u00e9ben m\u00e1s.<\/p>\n\n\n\n<p>Nagyon hasonl\u00f3 <strong>\u00e9dess\u00e9get adni a bab\u00e1nak, amikor s\u00edr<\/strong>, itt meg kell adnia a megfelel\u0151 pillanatban a v\u00e1s\u00e1rl\u00e1s befejez\u00e9s\u00e9hez. Mir\u0151l sz\u00f3l az \u00e9dess\u00e9g:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kedvezm\u00e9nyes k\u00f3dok\/utalv\u00e1nyok, ingyenes sz\u00e1ll\u00edt\u00e1s (ezek p\u00e9nzbeli cukork\u00e1k)<\/li>\n\n\n\n<li>helyes inform\u00e1ci\u00f3 a term\u00e9kr\u0151l<\/li>\n\n\n\n<li>t\u00e1rsadalmi bizony\u00edt\u00e9kok (aj\u00e1nlatok, v\u00e9lem\u00e9nyek)<\/li>\n<\/ul>\n\n\n\n<p>Az id\u0151z\u00edt\u00e9st ki kell tal\u00e1lni \u00e9s tesztelni kell. Nincs minden v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra megfelel\u0151 id\u0151pont.<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e9ha v\u00e1laszolok arra a k\u00e9rd\u00e9sre, hogy \u201emir\u0151l sz\u00f3l a Vibetrace\u201d a konverzi\u00f3s ar\u00e1ny optimaliz\u00e1l\u00e1s\u00e1val. adat vagyok\u2026 <a title=\"4 dolog, amit nem tudt\u00e1l a konverzi\u00f3optimaliz\u00e1l\u00e1sr\u00f3l\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/4-dolog-amit-nem-tudtal-a-konverziooptimalizalasrol\/\" aria-label=\"Tudjon meg t\u00f6bbet 4 dologr\u00f3l, amelyet nem tudott a konverzi\u00f3optimaliz\u00e1l\u00e1ssal kapcsolatban\"> <\/a><\/p>","protected":false},"author":9,"featured_media":17860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[60,89],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-conversion-rate","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/2063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=2063"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/2063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/17860"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=2063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=2063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=2063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}