{"id":19585,"date":"2023-05-16T12:14:34","date_gmt":"2023-05-16T12:14:34","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19585"},"modified":"2023-07-11T16:17:53","modified_gmt":"2023-07-11T16:17:53","slug":"orders-per-active-customer","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/rendelesek-aktiv-vasarlonkent\/","title":{"rendered":"Rendel\u00e9sek Akt\u00edv \u00dcgyfelenk\u00e9nt"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Az akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sek egy olyan m\u00e9r\u0151sz\u00e1m, amelyet a legt\u00f6bb v\u00e1llalkoz\u00e1s gyakran haszn\u00e1l az \u00fcgyfelek preferenci\u00e1inak megfelel\u0151 vonzerej\u00e9nek felm\u00e9r\u00e9s\u00e9re.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>A n\u00f6veked\u00e9s \u00e9s a bev\u00e9tel n\u00f6vel\u00e9se \u00e9rdek\u00e9ben t\u00f6bb v\u00e1s\u00e1rl\u00f3 bevon\u00e1s\u00e1val fontos, hogy rendszeresen figyelje az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket.<\/p>\n\n\n\n<p>Ez a m\u00e9r\u0151sz\u00e1m \u00e9rt\u00e9kes inform\u00e1ci\u00f3kat ny\u00fajt a <a href=\"https:\/\/vibetrace.com\/hu\/netto-megtartasi-pontszam\/\" data-type=\"post\" data-id=\"17933\">\u00fcgyf\u00e9lmegtart\u00e1s<\/a> \u00e9s el\u00e9gedetts\u00e9gi szintet a v\u00e1llalkoz\u00e1s\u00e1val eg\u00e9sz \u00e9letciklusuk sor\u00e1n.<\/p>\n\n\n\n<p>\u00d6n is szeretne egy <a href=\"https:\/\/vibetrace.com\/hu\/vevomegtartas-novelese\/\" data-type=\"page\" data-id=\"17406\">magas \u00fcgyf\u00e9lmegtart\u00e1si ar\u00e1ny<\/a>, jobb?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mi az akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sek sz\u00e1ma?<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Az akt\u00edv \u00fcgyfelekre es\u0151 megb\u00edz\u00e1sok meghat\u00e1roz\u00e1sa<\/p>\n\n\n\n<p>Az akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sek egy olyan m\u00e9r\u0151sz\u00e1m, amely az egyetlen akt\u00edv \u00fcgyf\u00e9l \u00e1ltal adott id\u0151szakon bel\u00fcl leadott megrendel\u00e9sek \u00e1tlagos sz\u00e1m\u00e1nak m\u00e9r\u00e9s\u00e9re szolg\u00e1l.&nbsp;<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek egy hasznos m\u00e9r\u0151sz\u00e1m a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra, amelyek nyomon k\u00f6vet\u00e9s\u00e9re szolg\u00e1lnak, mert seg\u00edthet meg\u00e9rteni az \u00fcgyfelek viselked\u00e9s\u00e9t \u00e9s lojalit\u00e1s\u00e1t. Haszn\u00e1lhat\u00f3 a trendek vagy a v\u00e1s\u00e1rl\u00f3i v\u00e1s\u00e1rl\u00e1si szok\u00e1sok id\u0151beli v\u00e1ltoz\u00e1sainak azonos\u00edt\u00e1s\u00e1ra is.&nbsp;<\/p>\n\n\n\n<p>A m\u00e9r\u0151sz\u00e1m figyel\u00e9s\u00e9vel adatvez\u00e9relt d\u00f6nt\u00e9seket hozhat a marketingr\u0151l, az \u00e1rk\u00e9pz\u00e9sr\u0151l \u00e9s egy\u00e9b strat\u00e9gi\u00e1kr\u00f3l, amellyel n\u00f6velheti az \u00fcgyfelek elk\u00f6telezetts\u00e9g\u00e9t \u00e9s n\u00f6velheti a bev\u00e9telt.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rendel\u00e9sek Akt\u00edv \u00dcgyfelek Formul\u00e1ja<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--1024x512.png\" alt=\"\" class=\"wp-image-21045\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula--18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/order-per-active-customer-formula-.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kisz\u00e1m\u00edt\u00e1sa \u00fagy t\u00f6rt\u00e9nik, hogy az akt\u00edv \u00fcgyfelek \u00e1ltal adott id\u0151szakban leadott \u00f6sszes megrendel\u00e9sek sz\u00e1m\u00e1t elosztjuk az adott id\u0151szakban az akt\u00edv \u00fcgyfelek teljes sz\u00e1m\u00e1val.<\/p>\n\n\n\n<p>P\u00e9ld\u00e1ul, ha a v\u00e1llalat\u00e1nak egy h\u00f3napban 1000 akt\u00edv \u00fcgyfele volt, \u00e9s ezek az \u00fcgyfelek \u00f6sszesen 2000 rendel\u00e9st adtak le, akkor az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek sz\u00e1ma abban a h\u00f3napban 2 (2000 rendel\u00e9s osztva 1000 akt\u00edv \u00fcgyf\u00e9llel).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rendel\u00e9sek Akt\u00edv \u00dcgyf\u00e9lre vonatkoz\u00f3 referencia\u00e9rt\u00e9kek ipar\u00e1gonk\u00e9nt<\/h3>\n\n\n\n<p>Az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek (OPAC) referencia\u00e9rt\u00e9kei ipar\u00e1gonk\u00e9nt v\u00e1ltoznak, \u00e9s olyan t\u00e9nyez\u0151kt\u0151l f\u00fcgghetnek, mint az \u00e9rt\u00e9kes\u00edtett term\u00e9k vagy szolg\u00e1ltat\u00e1s t\u00edpusa, a c\u00e9lk\u00f6z\u00f6ns\u00e9g \u00e9s az \u00fczleti modell. \u00cdme n\u00e9h\u00e1ny OPAC-benchmark ipar\u00e1gonk\u00e9nt:<\/p>\n\n\n\n<p><strong>E-kereskedelem: <\/strong>Az e-kereskedelmi v\u00e1llalatok \u00e1tlagos OPAC \u00e9rt\u00e9ke kb <strong>Akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt 2-3 rendel\u00e9s \u00e9vente<\/strong>. Ez azonban nagym\u00e9rt\u00e9kben v\u00e1ltozhat az \u00e9rt\u00e9kes\u00edtett term\u00e9kek t\u00edpus\u00e1t\u00f3l f\u00fcgg\u0151en.<\/p>\n\n\n\n<p><strong>El\u0151fizet\u00e9s alap\u00fa v\u00e1llalkoz\u00e1sok: <\/strong>Az ism\u00e9tl\u0151d\u0151 el\u0151fizet\u00e9st k\u00edn\u00e1l\u00f3 v\u00e1llalkoz\u00e1sok eset\u00e9ben az OPAC \u00e1ltal\u00e1ban magasabb. Az el\u0151fizet\u00e9ses v\u00e1llalkoz\u00e1sok viszony\u00edt\u00e1si alapja kb <strong>Akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt 12 rendel\u00e9s \u00e9vente<\/strong>.<\/p>\n\n\n\n<p><strong>Kiskereskedelem:<\/strong> A kiskereskedelmi v\u00e1llalkoz\u00e1sok \u00e1ltal\u00e1ban alacsonyabb OPAC-\u00e9rt\u00e9kkel rendelkeznek, mint az e-kereskedelem \u00e9s az el\u0151fizet\u00e9s alap\u00fa v\u00e1llalkoz\u00e1sok. A kiskereskedelmi v\u00e1llalkoz\u00e1sok viszony\u00edt\u00e1si alapja kb <strong>Akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt \u00e9vente 1-2 megrendel\u00e9s<\/strong>.<\/p>\n\n\n\n<p><strong>\u00c9tel \u00e9s ital: <\/strong>Az \u00e9lelmiszer- \u00e9s italipari v\u00e1llalkoz\u00e1sok OPAC-\u00e9rt\u00e9ke a l\u00e9tes\u00edtm\u00e9ny t\u00edpus\u00e1t\u00f3l f\u00fcgg\u0151en v\u00e1ltozhat. P\u00e9ld\u00e1ul a gyors\u00e9ttermek viszony\u00edt\u00e1si alapja kb <strong>Akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt 5-6 rendel\u00e9s havonta<\/strong>, m\u00edg a fine dining \u00e9ttermekn\u00e9l alacsonyabb lehet.<\/p>\n\n\n\n<p><strong>Utaz\u00e1s \u00e9s vend\u00e9gl\u00e1t\u00e1s: <\/strong>Az utaz\u00e1si \u00e9s vend\u00e9gl\u00e1t\u00f3ipari v\u00e1llalkoz\u00e1sok OPAC-ja az \u00fczlet t\u00edpus\u00e1t\u00f3l is f\u00fcgg. A sz\u00e1llod\u00e1k OPAC-\u00e9rt\u00e9ke p\u00e9ld\u00e1ul kb<strong> Akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt \u00e9vente 1-2 megrendel\u00e9s<\/strong>, m\u00edg az online utaz\u00e1si irod\u00e1k \u00fczleti modellj\u00fck term\u00e9szet\u00e9b\u0151l ad\u00f3d\u00f3an magasabb OPAC-kal rendelkezhetnek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hogyan lehet nyomon k\u00f6vetni az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket?<\/h3>\n\n\n\n<p>Sz\u00e1mos eszk\u00f6z l\u00e9tezik, amelyek seg\u00edts\u00e9g\u00e9vel nyomon k\u00f6vetheti az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket. \u00cdme n\u00e9h\u00e1ny p\u00e9lda:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-1024x1024.png\" alt=\"\" class=\"wp-image-19587\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-rorder-per-active-customer.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Customer Relationship Management (CRM) szoftver:<\/strong> A CRM-szoftverek, p\u00e9ld\u00e1ul a Salesforce, a HubSpot vagy a Zoho seg\u00edthetnek az \u00fcgyfelek tev\u00e9kenys\u00e9g\u00e9nek \u00e9s v\u00e1s\u00e1rl\u00e1sainak nyomon k\u00f6vet\u00e9s\u00e9ben az id\u0151 m\u00fal\u00e1s\u00e1val. L\u00e9trehozhatja a Rendel\u00e9sek Akt\u00edv \u00dcgyfelenk\u00e9nt mutat\u00f3t, \u00e9s elemezheti a trendeket az id\u0151 m\u00fal\u00e1s\u00e1val a rendel\u00e9sek \u00e9s az akt\u00edv \u00fcgyfelek CRM-ben t\u00f6rt\u00e9n\u0151 nyomon k\u00f6vet\u00e9s\u00e9vel.<\/p>\n\n\n\n<p><strong>E-kereskedelmi platformok:<\/strong> Ha e-kereskedelmi \u00fczlete van, az e-kereskedelmi platformja jelent\u00e9si funkci\u00f3kat is tartalmazhat, amelyek lehet\u0151v\u00e9 teszik az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek nyomon k\u00f6vet\u00e9s\u00e9t. A Shopify \u00e9s a WooCommerce p\u00e9ld\u00e1ul egyar\u00e1nt rendelkezik jelent\u00e9sk\u00e9sz\u00edt\u0151 \u00e9s elemz\u0151 eszk\u00f6z\u00f6kkel, amelyek seg\u00edts\u00e9g\u00e9vel nyomon k\u00f6vetheti az \u00fcgyfelek viselked\u00e9s\u00e9t, \u00e9s kisz\u00e1m\u00edthatja az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket.<\/p>\n\n\n\n<p><strong>\u00dczleti intelligencia eszk\u00f6z\u00f6k: <\/strong>A Tableau, a Looker \u00e9s a Power BI olyan \u00fczleti intelligencia eszk\u00f6z\u00f6k, amelyek seg\u00edts\u00e9g\u00e9vel nyomon k\u00f6vetheti az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket sz\u00e1mos forr\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 adatok kinyer\u00e9s\u00e9vel, valamint egyedi vizualiz\u00e1ci\u00f3k \u00e9s ir\u00e1ny\u00edt\u00f3pultok l\u00e9trehoz\u00e1s\u00e1val.<\/p>\n\n\n\n<p><strong>T\u00e1bl\u00e1zatok:<\/strong> A Tableau, a Looker \u00e9s a Power BI olyan \u00fczleti intelligencia eszk\u00f6z\u00f6k, amelyek seg\u00edts\u00e9g\u00e9vel nyomon k\u00f6vetheti az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket sz\u00e1mos forr\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 adatok kinyer\u00e9s\u00e9vel, valamint testreszabott vizualiz\u00e1ci\u00f3k \u00e9s ir\u00e1ny\u00edt\u00f3pultok l\u00e9trehoz\u00e1s\u00e1val.<\/p>\n\n\n\n<p>Az Akt\u00edv \u00dcgyfelenk\u00e9nti rendel\u00e9sek nyomon k\u00f6vet\u00e9s\u00e9nek legjobb eszk\u00f6z\u00e9t a v\u00e1llalat egyedi ig\u00e9nyei, az \u00fcgyf\u00e9lb\u00e1zis m\u00e9rete \u00e9s az adatok \u00f6sszetetts\u00e9ge hat\u00e1rozza meg. Betekint\u00e9st nyerhet \u00fcgyfelei viselked\u00e9s\u00e9be, \u00e9s felfedezheti a n\u00f6veked\u00e9s \u00e9s fejl\u0151d\u00e9s es\u00e9lyeit, ha kiv\u00e1lasztja a megfelel\u0151 eszk\u00f6z\u00f6ket szervezete sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Milyen gyakran kell ellen\u0151rizni az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket?<\/h3>\n\n\n\n<p>Az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek ellen\u0151rz\u00e9s\u00e9nek gyakoris\u00e1ga a v\u00e1llalkoz\u00e1s m\u00e9ret\u00e9t\u0151l \u00e9s \u00f6sszetetts\u00e9g\u00e9t\u0151l, valamint az \u00d6n c\u00e9ljait\u00f3l \u00e9s c\u00e9lkit\u0171z\u00e9seit\u0151l f\u00fcgg. \u00cdme n\u00e9h\u00e1ny \u00e1ltal\u00e1nos ir\u00e1nyelv, amelyet figyelembe kell venni:<\/p>\n\n\n\n<p><strong>Havi: <\/strong>Legal\u00e1bb \u00e1t kell tekintenie a Rendel\u00e9sek Akt\u00edv \u00dcgyfelenk\u00e9nti mutat\u00f3j\u00e1t a<strong> havi rendszeress\u00e9ggel<\/strong>. Ez lehet\u0151v\u00e9 teszi, hogy nyomon k\u00f6vesse az id\u0151 m\u00fal\u00e1s\u00e1val kapcsolatos v\u00e1ltoz\u00e1sokat, \u00e9s azonos\u00edtsa azokat a trendeket vagy anom\u00e1li\u00e1kat, amelyek tov\u00e1bbi vizsg\u00e1latot ig\u00e9nyelnek.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Tetszik ez a cikk?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Csatlakozzon CX for Retail dedik\u00e1lt h\u00edrlevel\u00fcnkh\u00f6z!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Maradjon kapcsolatban azzal, ami igaz\u00e1n fontos digit\u00e1lis bev\u00e9telei optimaliz\u00e1l\u00e1s\u00e1hoz.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email c\u00edm\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Keresztn\u00e9v\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Iratkozz fel<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hu\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">A gombra kattintva elfogadja a mi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/hu\/felhasznalasi-feltetelek\/\" target=\"_blank\">Felhaszn\u00e1l\u00e1si felt\u00e9telek<\/a>. Ezenk\u00edv\u00fcl meg kell er\u0151s\u00edtenie az e-mail c\u00edm\u00e9t.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Szezon\u00e1lis: <\/strong>V\u00e1llalkoz\u00e1sa jelleg\u00e9t\u0151l f\u00fcgg\u0151en el\u0151fordulhat, hogy gyakrabban kell ellen\u0151riznie az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seket <strong>az \u00e9v bizonyos id\u0151szakaiban.<\/strong> Ha p\u00e9ld\u00e1ul kiskereskedelmi v\u00e1llalkoz\u00e1st \u00fczemeltet, \u00e9rdemes gyakrabban ellen\u0151riznie ezt a mutat\u00f3t az \u00fcnnepi v\u00e1s\u00e1rl\u00e1si szezonban.<\/p>\n\n\n\n<p><strong>Kamp\u00e1nyok alatt \u00e9s ut\u00e1n: <\/strong>Ha marketingkamp\u00e1nyokat futtat az \u00fcgyfelek elk\u00f6telez\u0151d\u00e9s\u00e9nek \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben, akkor a kamp\u00e1ny alatt \u00e9s ut\u00e1n figyelemmel kell k\u00eds\u00e9rnie az Akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sek mutat\u00f3t, hogy meghat\u00e1rozza annak hat\u00e9konys\u00e1g\u00e1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rendel\u00e9sek Akt\u00edv \u00dcgyfelek Kalkul\u00e1tor<\/h2>\n\n\n\n<p>Akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt szeretn\u00e9 kisz\u00e1m\u00edtani a megrendel\u00e9s\u00e9t? Haszn\u00e1lja az al\u00e1bbi egyszer\u0171 sz\u00e1mol\u00f3g\u00e9p\u00fcnket.<\/p>\n\n\n<div class=\"gb-container gb-container-ae3b4f52 simple-calculator\">\n\n<h3 class=\"wp-block-heading\" id=\"calculator\" style=\"font-size:32px\"><strong>Egyszer\u0171 Megrendel\u00e9sek Akt\u00edv \u00dcgyfelek Sz\u00e1mol\u00f3g\u00e9p<\/strong><\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4307aaaf\">\n<div class=\"gb-grid-column gb-grid-column-8af595c2\"><div class=\"gb-container gb-container-8af595c2\">\n\n<p class=\"has-small-font-size\" style=\"letter-spacing:0px\">Megrendel\u00e9sek sz\u00e1ma:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"450\" id=\"input_calc1\" class=\"input\" required=\"\">\n\n\n\n<p class=\"has-small-font-size\">Akt\u00edv \u00fcgyfelek sz\u00e1ma:<\/p>\n\n\n\n<input type=\"number\" min=\"0\" value=\"380\" id=\"input_calc2\" class=\"input\" required=\"\">\n\n\n\n<span class=\"gb-button gb-button-59cfcaac gb-button-text\" onclick=\"calculateResult();\">Kisz\u00e1m\u00edtja<\/span>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e762286a\"><div class=\"gb-container gb-container-e762286a\">\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>Rendel\u00e9sek akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nt<\/strong><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-864a3611 gb-headline-text\" id=\"result_html\">= ?<\/p>\n\n\n\n<script>\n      function calculateResult() {\n        var calc1 = document.getElementById('input_calc1').value;\n        var calc2 = document.getElementById('input_calc2').value;\n        var result = (calc1\/calc2).toFixed(2);\n        document.getElementById('result_html').innerHTML = result + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Fontos tudnival\u00f3k az akt\u00edv \u00fcgyfelekre es\u0151 rendel\u00e9sekr\u0151l<\/h2>\n\n\n\n<p>\u00cdme n\u00e9h\u00e1ny fontos dolog, amit szem el\u0151tt kell tartania az akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sekkel kapcsolatban:<\/p>\n\n\n\n<p><strong>Az \u00fcgyf\u00e9lmegtart\u00e1s m\u00e9r\u0151sz\u00e1ma: <\/strong>Az akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sek magas sz\u00e1ma azt jelzi, hogy az \u00fcgyfelek elk\u00f6telezt\u00e9k magukat a v\u00e1llalkoz\u00e1ssal, \u00e9s nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel teszik<a href=\"https:\/\/vibetrace.com\/hu\/vevomegtartas-novelese\/\" data-type=\"page\" data-id=\"17406\"> h\u0171s\u00e9ges v\u00e1s\u00e1rl\u00f3kk\u00e1 v\u00e1ljanak<\/a>. A h\u0171s\u00e9ges \u00fcgyfelek \u00e1ltal\u00e1ban ism\u00e9tl\u0151d\u0151 v\u00e1s\u00e1rl\u00e1sokat hajtanak v\u00e9gre, \u00e9s id\u0151vel j\u00f6vedelmez\u0151bbek lehetnek, mint \u00faj \u00fcgyfelek megszerz\u00e9se.<\/p>\n\n\n\n<p><strong>A trendek azonos\u00edt\u00e1sa:<\/strong> Az akt\u00edv vev\u0151nk\u00e9nti rendel\u00e9sek id\u0151beli v\u00e1ltoz\u00e1sai a v\u00e1s\u00e1rl\u00f3i magatart\u00e1s tendenci\u00e1it jelezhetik, p\u00e9ld\u00e1ul a term\u00e9kpreferenci\u00e1kban vagy a marketingkamp\u00e1nyokban bek\u00f6vetkezett v\u00e1ltoz\u00e1sokat.<\/p>\n\n\n\n<p><strong>Az ipar\u00e1gi benchmarkokhoz k\u00e9pest: <\/strong>Ipar\u00e1gi referencia\u00e9rt\u00e9kek seg\u00edts\u00e9g\u00e9vel \u00f6sszehasonl\u00edthatja az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9seit a versenyt\u00e1rsakkal, \u00e9s azonos\u00edthatja a fejleszt\u00e9sre szorul\u00f3 ter\u00fcleteket.<\/p>\n\n\n\n<p><strong>C\u00e9lok \u00e9s c\u00e9lok meghat\u00e1roz\u00e1s\u00e1ra szolg\u00e1l:<\/strong> Az akt\u00edv \u00fcgyf\u00e9lre jut\u00f3 rendel\u00e9sek c\u00e9l\u00e9rt\u00e9keinek meghat\u00e1roz\u00e1s\u00e1val jav\u00edthatja az \u00fcgyfelek elk\u00f6telezetts\u00e9g\u00e9t \u00e9s lojalit\u00e1s\u00e1t.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge az e-kereskedelmi elemz\u00e9ssel kapcsolatban?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Tesztelje ingyenesen eszk\u00f6z\u00fcnket, hogy megtudja, e-kereskedelmi elemz\u00e9si funkci\u00f3ink hogyan seg\u00edtik a marketingkamp\u00e1nyok sokkal jobb futtat\u00e1s\u00e1t.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/e-kereskedelmi-analitikai-szoftver\/\">Tudj meg t\u00f6bbet<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>A v\u00e1s\u00e1rl\u00e1s gyakoris\u00e1ga befoly\u00e1solja:<\/strong> Ha az \u00d6n v\u00e1llalkoz\u00e1sa gyakrabban v\u00e1s\u00e1rolt term\u00e9kekkel vagy szolg\u00e1ltat\u00e1sokkal foglalkozik, akkor val\u00f3sz\u00edn\u0171leg magasabb az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek sz\u00e1ma, mint a ritk\u00e1bban v\u00e1s\u00e1rolt term\u00e9kekkel vagy szolg\u00e1ltat\u00e1sokkal.<\/p>\n\n\n\n<p><strong>M\u00e1s mutat\u00f3k mellett k\u00f6vetve:<\/strong> Az akt\u00edv v\u00e1s\u00e1rl\u00f3ra jut\u00f3 rendel\u00e9sek sz\u00e1m\u00e1nak puszt\u00e1n n\u00f6vel\u00e9se nem mindig el\u0151ny\u00f6s. Figyelembe kell vennie a megrendel\u00e9sek min\u0151s\u00e9g\u00e9t is, p\u00e9ld\u00e1ul a rendel\u00e9s \u00e1tlagos \u00e9rt\u00e9k\u00e9t \u00e9s az \u00fcgyf\u00e9l \u00e9lettartamra vet\u00edtett \u00e9rt\u00e9k\u00e9t, hogy biztos\u00edtsa, hogy maximaliz\u00e1lj\u00e1k a profitot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sekkel kapcsolatos mutat\u00f3k<\/h2>\n\n\n\n<p>Sz\u00e1mos m\u00e9r\u0151sz\u00e1m kapcsol\u00f3dik az Akt\u00edv \u00dcgyfelenk\u00e9nti rendel\u00e9sekhez, amelyek tov\u00e1bbi betekint\u00e9st ny\u00fajthatnak v\u00e1llalkoz\u00e1sa teljes\u00edtm\u00e9ny\u00e9be. \u00cdme n\u00e9h\u00e1ny p\u00e9lda:<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>\u00dcgyf\u00e9l \u00e9lettartamra vet\u00edtett \u00e9rt\u00e9ke<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/ugyfel-elettartam-ertek\/\" data-type=\"post\" data-id=\"18989\">Az \u00fcgyf\u00e9l becs\u00fclt \u00f6ssz\u00e9rt\u00e9ke a v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra az \u00e9lettartama sor\u00e1n<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2cdb91c0\"><div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-367efc9a gb-headline-text\"><strong>Visszatart\u00e1si m\u00e9rt\u00e9k<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/visszaru-ugyfeldij\/\" data-type=\"post\" data-id=\"18886\">Azon \u00fcgyfelek sz\u00e1zal\u00e9kos ar\u00e1nya, akik egy adott id\u0151kereten bel\u00fcl m\u00e1sodszor is v\u00e1s\u00e1roltak.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>\u00c1tlagos rendel\u00e9si \u00e9rt\u00e9k<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/atlagos-rendelesi-ertek\/\" data-type=\"post\" data-id=\"17832\">A tranzakci\u00f3nk\u00e9nt elk\u00f6lt\u00f6tt \u00e1tlagos \u00f6sszeg<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d8cd099b\">\n<div class=\"gb-grid-column gb-grid-column-41d958d5\"><div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>Lemorzsol\u00f3d\u00e1si ar\u00e1ny<\/strong><\/h4>\n\n\n\n<p>Azon \u00fcgyfelek sz\u00e1zal\u00e9kos ar\u00e1nya, akik egy adott id\u0151szakon bel\u00fcl felhagynak egy term\u00e9k vagy szolg\u00e1ltat\u00e1s haszn\u00e1lat\u00e1val.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>\u00dcgyf\u00e9lszerz\u00e9si k\u00f6lts\u00e9g<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/ugyfel-szerzesi-koltseg\/\" data-type=\"post\" data-id=\"19080\">\u00daj \u00fcgyf\u00e9l megszerz\u00e9s\u00e9nek k\u00f6lts\u00e9ge, bele\u00e9rtve a marketing \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si k\u00f6lts\u00e9geket.<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-92fc2757\"><div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>V\u00e1s\u00e1rl\u00e1sok k\u00f6z\u00f6tti id\u0151<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/hu\/vasarlasok-kozotti-ido\/\" data-type=\"post\" data-id=\"19822\">Az \u00e1tlagos id\u0151, amely eltelik az \u00fcgyf\u00e9l rendel\u00e9sei k\u00f6z\u00f6tt<\/a>.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A Vibetrace az\u00e9rt van itt, hogy seg\u00edtse v\u00e1llalkoz\u00e1s\u00e1t az akt\u00edv v\u00e1s\u00e1rl\u00f3nk\u00e9nti rendel\u00e9sek (OPAC) sz\u00e1m\u00e1nak n\u00f6vel\u00e9s\u00e9ben k\u00fcl\u00f6nb\u00f6z\u0151 funkci\u00f3inak (pl.<strong> az \u00fczenetek szem\u00e9lyre szab\u00e1sa, a fel\u00e1r\u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s a kereszt\u00e9rt\u00e9kes\u00edt\u00e9s term\u00e9kek javaslat\u00e1val, valamint r\u00e9szletes analitikai jelent\u00e9sek k\u00e9sz\u00edt\u00e9se.<\/strong><\/p>\n\n\n\n<p>A Vibetrace seg\u00edthet v\u00e1llalkoz\u00e1s\u00e1nak az OPAC fejleszt\u00e9s\u00e9ben az\u00e1ltal, hogy szem\u00e9lyre szabott \u00e9lm\u00e9nyeket hoz l\u00e9tre az \u00fcgyfelek sz\u00e1m\u00e1ra, \u00fajra bevonja az inakt\u00edv \u00fcgyfeleket, \u00e9s betekint\u00e9st \u00e9s elemz\u00e9st biztos\u00edt az adatvez\u00e9relt d\u00f6nt\u00e9shozatalhoz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Az akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sek egy olyan m\u00e9r\u0151sz\u00e1m, amelyet a legt\u00f6bb v\u00e1llalkoz\u00e1s gyakran haszn\u00e1l a\u2026 <a title=\"Rendel\u00e9sek Akt\u00edv \u00dcgyfelenk\u00e9nt\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/rendelesek-aktiv-vasarlonkent\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3 az Akt\u00edv \u00fcgyfelekre jut\u00f3 rendel\u00e9sekr\u0151l\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-19585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/19585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=19585"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/19585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/19691"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=19585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=19585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=19585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}