{"id":16889,"date":"2022-12-23T11:25:31","date_gmt":"2022-12-23T11:25:31","guid":{"rendered":"https:\/\/vibetrace.com\/?p=16889"},"modified":"2023-01-02T08:47:34","modified_gmt":"2023-01-02T08:47:34","slug":"2022-adblocking-stats","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/2022-adblocking-stats\/","title":{"rendered":"Leg\u00fajabb hirdet\u00e9sblokk-haszn\u00e1lat \u00e9s statisztik\u00e1k, amelyeket tudnia kell [2022]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>A k\u00e9perny\u0151n lefel\u00e9 g\u00f6rget\u00e9s k\u00f6zben megjelen\u0151 hirdet\u00e9sek id\u0151nk\u00e9nt zavar\u00f3ak lehetnek.<\/p>\n\n\n\n<p>Ennek eredm\u00e9nyek\u00e9nt az internethaszn\u00e1l\u00f3k elkezdt\u00e9k haszn\u00e1lni a b\u00f6ng\u00e9sz\u0151b\u0151v\u00edtm\u00e9nyt, a Hirdet\u00e9sblokkol\u00f3kat, amelyek \u00fagy konfigur\u00e1lhat\u00f3k, hogy elker\u00fclj\u00e9k az olyan irrelev\u00e1ns hirdet\u00e9seket, amelyeket soha nem sz\u00e1nd\u00e9koznak megv\u00e1s\u00e1rolni.<\/p>\n\n\n\n<p><strong>Tudja, hogy a hirdet\u00e9sblokkol\u00e1si statisztik\u00e1k mostan\u00e1ban igaz\u00e1n leny\u0171g\u00f6z\u0151ek?<\/strong><\/p>\n\n\n\n<p>A rekl\u00e1mblokkol\u00f3k haszn\u00e1lat\u00e1nak hat\u00e1sai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>az olvas\u00f3k boldogabbak, de elvesz\u00edthetik a lehet\u0151s\u00e9geket<\/li>\n\n\n\n<li>a v\u00e1llalkoz\u00e1sok p\u00e9nzt vesz\u00edtenek<\/li>\n\n\n\n<li>az el\u0151fizet\u00e9si \u00fczlet\u00e1g n\u00f6vekszik (a kiad\u00f3kt\u00f3l)<\/li>\n\n\n\n<li>a hirdet\u0151k v\u00e1s\u00e1rl\u00f3ikat vesz\u00edtik<\/li>\n\n\n\n<li>m\u00e1s ipar\u00e1gak fejl\u0151dnek, amelyek nem t\u00e1maszkodnak a hirdet\u00e9sekre<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png\" alt=\"\" class=\"wp-image-17066\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">csaknem 42% ember haszn\u00e1l hirdet\u00e9sblokkol\u00f3 szoftvert<\/figcaption><\/figure>\n\n\n\n<p>Forr\u00e1s: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">hoosuite<\/a><\/p>\n\n\n\n<p>A hirdet\u00e9sblokkol\u00f3k haszn\u00e1lata r\u00e9gi\u00f3nk\u00e9nt \u00e9s demogr\u00e1fiai csoportonk\u00e9nt v\u00e1ltozik, de n\u00e9h\u00e1ny \u00e1ltal\u00e1nos trend \u00e9s statisztika a k\u00f6vetkez\u0151ket tartalmazza:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png\" alt=\"\" class=\"wp-image-17077\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">18-34 \u00e9ves koroszt\u00e1ly, a legt\u00f6bb hirdet\u00e9sblokkol\u00e1ssal<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A rekl\u00e1mblokkol\u00e1s gyakoribb a fiatalabb internetez\u0151k k\u00f6r\u00e9ben. Az Interactive Advertising Bureau (IAB) tanulm\u00e1nya szerint a hirdet\u00e9sblokkol\u00f3k haszn\u00e1lata a 18-34 \u00e9vesek k\u00f6r\u00e9ben a legmagasabb, ebb\u0151l a koroszt\u00e1lyb\u00f3l 35% haszn\u00e1l adblokkol\u00f3kat.<\/li>\n\n\n\n<li>A hirdet\u00e9sblokkol\u00e1s gyakoribb az asztali eszk\u00f6z\u00f6k\u00f6n, mint a mobileszk\u00f6z\u00f6k\u00f6n. A Digital Advertising Alliance (DAA) tanulm\u00e1nya szerint az Egyes\u00fclt \u00c1llamokban az asztali sz\u00e1m\u00edt\u00f3g\u00e9p-felhaszn\u00e1l\u00f3k 27%-a haszn\u00e1l rekl\u00e1mblokkol\u00f3t, m\u00edg a mobilfelhaszn\u00e1l\u00f3k 15%-a.<\/li>\n\n\n\n<li>A hirdet\u00e9sblokkol\u00f3k haszn\u00e1lata bizonyos orsz\u00e1gokban magasabb. Az IAB tanulm\u00e1nya szerint a hirdet\u00e9sblokkol\u00f3k haszn\u00e1lata k\u00fcl\u00f6n\u00f6sen magas N\u00e9metorsz\u00e1gban, ahol az internethaszn\u00e1l\u00f3k 45%-a haszn\u00e1l rekl\u00e1mblokkol\u00f3kat. A hirdet\u00e9sblokkol\u00f3k haszn\u00e1lata viszonylag magas Franciaorsz\u00e1gban (37%), Sv\u00e9dorsz\u00e1gban (35%) \u00e9s D\u00e1ni\u00e1ban (34%).<\/li>\n\n\n\n<li>A rekl\u00e1mblokkol\u00f3k haszn\u00e1lata az elm\u00falt \u00e9vekben megn\u00f6vekedett. Az IAB tanulm\u00e1nya szerint az Egyes\u00fclt \u00c1llamokban a rekl\u00e1mblokkol\u00f3kat haszn\u00e1l\u00f3 internetfelhaszn\u00e1l\u00f3k ar\u00e1nya a 2016-os 15%-r\u00f3l 2018-ra 22%-ra n\u0151tt.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge hirdet\u00e9s\u00e9vel kapcsolatban?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Jobb ROAS-t \u00e9rhet el a marketingautomatiz\u00e1l\u00e1s, a k\u00f6z\u00f6ns\u00e9gszegment\u00e1l\u00e1s \u00e9s az e-kereskedelmi elemz\u00e9s seg\u00edts\u00e9g\u00e9vel<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/white-label-marketing-automation-agencies\/\">L\u00e9pjen kapcsolatba vel\u00fcnk<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Ennek ellen\u00e9re sokan m\u00e9g mindig k\u00e9nyelmetlen\u00fcl \u00e9rzik magukat azzal kapcsolatban, hogy a v\u00e1llalkoz\u00e1sok hogyan haszn\u00e1lj\u00e1k fel adataikat arra, hogy jelent\u0151s potenci\u00e1lis \u00fcgyfelekk\u00e9nt szerepeljenek.<\/p>\n\n\n\n<p>A legt\u00f6bb fogyaszt\u00f3 manaps\u00e1g m\u00e9g el\u0151fizet\u00e9si d\u00edjat is fizetne, hogy elker\u00fclje a hirdet\u00e9seket az olyan online platformokon, mint a YouTube, amely \u00e9ppen most ind\u00edtott pr\u00e9mium csomagot a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra a hirdet\u00e9sek letilt\u00e1s\u00e1ra.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Val\u00f3j\u00e1ban a legut\u00f3bbi, 2022-es kutat\u00e1s szerint az internetfelhaszn\u00e1l\u00f3k 42,7%-ja gyakran haszn\u00e1l hirdet\u00e9sblokkol\u00f3 szoftvereket.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png\" alt=\"weboldal rekl\u00e1mblokkol\u00e1ssal \u00e9s an\u00e9lk\u00fcl\" class=\"wp-image-17048\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-300x180.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Weboldal rekl\u00e1mblokkol\u00f3 szoftverrel \u00e9s an\u00e9lk\u00fcl<\/figcaption><\/figure>\n\n\n\n<p>Hogy t\u00e9nyeken alapul\u00f3 betekint\u00e9st ny\u00fajthasson a hirdet\u00e9sblokkol\u00e1ssal kapcsolatos jelenlegi statisztik\u00e1kba \u00e9s trendekbe, ez a cikk olyan aktu\u00e1lis t\u00e9nyeket tartalmaz, amelyeket tudnia kell.<\/p>\n\n\n\n<p>Kezdj\u00fck el!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hirdet\u00e9sblokkol\u00f3 haszn\u00e1lat \u00e9s trendek<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statisztik\u00e1k a hirdet\u00e9sblokkol\u00f3kat haszn\u00e1l\u00f3 amerikai internetfelhaszn\u00e1l\u00f3kr\u00f3l<\/strong><\/h3>\n\n\n\n<p>2022-re v\u00e1rhat\u00f3an t\u00f6bb mint 271 TP3T amerikai v\u00e1s\u00e1rl\u00f3 fog haszn\u00e1lni a hirdet\u00e9sblokkol\u00f3kat.<\/p>\n\n\n\n<p>Az adatok azt mutatj\u00e1k, hogy a hirdet\u00e9sblokkol\u00f3k haszn\u00e1lat\u00e1nak sz\u00e1zal\u00e9kos ar\u00e1nya 71,97%-val n\u0151tt a 2014-es 15,7%-hoz k\u00e9pest, ami az \u00e9vek sor\u00e1n fokozatos n\u00f6veked\u00e9st jelez.<\/p>\n\n\n\n<p>Ezenk\u00edv\u00fcl 2019-ben az internethaszn\u00e1l\u00f3k k\u00f6r\u00fclbel\u00fcl 25,81 TP3T-a blokkolta a hirdet\u00e9seket, ami vil\u00e1gszerte \u00f6sszesen 763,5 milli\u00f3 hirdet\u00e9sblokkol\u00f3t jelent.<\/p>\n\n\n\n<p>A r\u00e9szletesebb adatok\u00e9rt \u00edme egy t\u00e1bl\u00e1zat az \u00e9ves haszn\u00e1lati ar\u00e1nyokr\u00f3l.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u00c9V<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>HASZN\u00c1LATI \u00c1RAK<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2014<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.7%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2015<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>20.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2016<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>21.5%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2017<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>23.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2018<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2019<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>25.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2020<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>26.4%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2021<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>27%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png\" alt=\"\" class=\"wp-image-17139\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">a hirdet\u00e9sblokkol\u00e1si statisztik\u00e1k alakul\u00e1sa 2014-2021 k\u00f6z\u00f6tt<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Forr\u00e1s: <a href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Demogr\u00e1fiai statisztik\u00e1k az internetes hirdet\u00e9sblokkol\u00f3kr\u00f3l az Egyes\u00fclt \u00c1llamokban<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Kor<\/h4>\n\n\n\n<p>A 41% felhaszn\u00e1l\u00e1si ar\u00e1ny mellett a hirdet\u00e9sblokkol\u00f3k a legelterjedtebbek a 18 \u00e9s 24 \u00e9v k\u00f6z\u00f6tti fiatal internetez\u0151k k\u00f6r\u00e9ben, m\u00edg a 65 \u00e9v felettiek k\u00f6z\u00fcl csak 15,6% haszn\u00e1l hirdet\u00e9sblokkol\u00f3 szoftvert. Az adatok azt is kimutatt\u00e1k, hogy a 0 \u00e9s 11 \u00e9v k\u00f6z\u00f6tti gyerekekn\u00e9l a legalacsonyabb az 5,3% haszn\u00e1lat<\/p>\n\n\n\n<p>Ezen t\u00falmen\u0151en, az Egyes\u00fclt \u00c1llamok internethaszn\u00e1l\u00f3inak ar\u00e1nya majdnem azonos volt a 34\u201344 \u00e9s a 45\u201354 \u00e9v k\u00f6z\u00f6tti csoportokban.&nbsp;<\/p>\n\n\n\n<p>Az al\u00e1bbiakban r\u00e9szletes \u00e1ttekint\u00e9st adunk a hirdet\u00e9sblokkol\u00f3k haszn\u00e1lat\u00e1r\u00f3l korcsoportonk\u00e9nt:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Korcsoport<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Haszn\u00e1lati ar\u00e1ny<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">0-11<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>5.3%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12-17<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>35%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">18-24<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>41%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">25-34<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>36.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">35-44<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.9%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">45-54<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">55-64<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">65+<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.6%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17140\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">adblocking haszn\u00e1lat \u00e9letkor szerint<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Nem<\/h4>\n\n\n\n<p>Az eMarketer adatain k\u00edv\u00fcl 2021-ben az Egyes\u00fclt \u00c1llamokban a f\u00e9rfiak \u00e9s a n\u0151k 27,21 TP3T haszn\u00e1lnak hirdet\u00e9sblokkol\u00f3kat. B\u00e1r 2019-ben csak 25,61 TP3T n\u0151i hirdet\u00e9sblokkol\u00f3 \u00e9s 26% f\u00e9rfi hirdet\u00e9sblokkol\u00f3 l\u00e9tezik az Egyes\u00fclt \u00c1llamokban.<\/p>\n\n\n\n<p>Az al\u00e1bbi adatok a haszn\u00e1lati ar\u00e1nyokat mutatj\u00e1k nemi csoportok szerint:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th scope=\"col\">\u00c9v<\/th><th scope=\"col\"><strong>F\u00c9RFI<\/strong><\/th><th><strong>N\u0150I<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2019<\/td><td>26.0%<\/td><td>25.6%<\/td><\/tr><tr><td>2021<\/td><td>27.2<\/td><td>27.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17141\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">hirdet\u00e9sblokkol\u00f3 haszn\u00e1lat nemek szerint<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Forr\u00e1s: <a href=\"https:\/\/www.insiderintelligence.com\/chart\/230161\/us-ad-blocking-user-penetration-by-demographic-2019-2021-of-internet-users-each-group\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A hirdet\u00e9sblokkol\u00f3 haszn\u00e1lat\u00e1nak statisztik\u00e1i az Egyes\u00fclt \u00c1llamokban eszk\u00f6z\u00f6k\u00f6nk\u00e9nt<\/strong><\/h3>\n\n\n\n<p>Egy 2021-es felm\u00e9r\u00e9s szerint az amerikai v\u00e1laszad\u00f3k 51%-a haszn\u00e1l hirdet\u00e9sblokkol\u00f3t asztali sz\u00e1m\u00edt\u00f3g\u00e9p\u00e9n, 30% pedig hirdet\u00e9sblokkol\u00f3 szoftvereket a mobiltelefonj\u00e1n.<\/p>\n\n\n\n<p>A hirdet\u00e9sblokkol\u00f3 szoftvereket sz\u00e9les k\u00f6rben haszn\u00e1lj\u00e1k a sz\u00e1m\u00edt\u00f3g\u00e9p-felhaszn\u00e1l\u00f3k az Egyes\u00fclt \u00c1llamokban, a haszn\u00e1lat \u00e9vr\u0151l \u00e9vre folyamatosan n\u00f6vekszik, \u00e9s az 51% a legmagasabb haszn\u00e1lati ar\u00e1ny 2017 \u00f3ta. M\u00e1sr\u00e9szt az okostelefonokat haszn\u00e1l\u00f3 hirdet\u00e9sblokkol\u00f3k csak 30%-val rendelkeznek a legmagasabb haszn\u00e1lati ar\u00e1nyban elm\u00falt 5 \u00e9v.<\/p>\n\n\n\n<p>Ezenk\u00edv\u00fcl a sz\u00e1m\u00edt\u00f3g\u00e9pek \u00e1tlagos haszn\u00e1lati ar\u00e1nya 2017 \u00f3ta 48%, az okostelefonok eset\u00e9ben pedig 29%.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u00c9v<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Sz\u00e1m\u00edt\u00f3g\u00e9p<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Okostelefon<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2017<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">49%<\/td><td class=\"has-text-align-center\" data-align=\"center\">26%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2018<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">46%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2019<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">29%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2020<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2021<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">51%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png\" alt=\"\" class=\"wp-image-17142\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">hirdet\u00e9sblokkol\u00f3 haszn\u00e1lat eszk\u00f6z\u00f6nk\u00e9nt<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Forr\u00e1s: <a href=\"https:\/\/www.statista.com\/statistics\/454398\/ad-blocking-software-usage-device-usa\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A legn\u00e9pszer\u0171bb orsz\u00e1gok a rekl\u00e1mblokkol\u00f3k enged\u00e9lyez\u00e9si list\u00e1j\u00e1ra<\/h3>\n\n\n\n<p>Az Egyes\u00fclt \u00c1llamok, az Egyes\u00fclt Kir\u00e1lys\u00e1g, N\u00e9metorsz\u00e1g, D\u00e1nia, Sv\u00e9dorsz\u00e1g, Norv\u00e9gia \u00e9s Finnorsz\u00e1g csak n\u00e9h\u00e1ny azon orsz\u00e1gok k\u00f6z\u00fcl, amelyek hirdet\u00e9sblokkol\u00f3kat haszn\u00e1lnak a webhelyek enged\u00e9lyez\u00e9si list\u00e1j\u00e1ra az internetes tartalmak el\u00e9r\u00e9se \u00e9rdek\u00e9ben.<\/p>\n\n\n\n<p>A jelenlegi kutat\u00e1sok szerint Finnorsz\u00e1gban 62% internet-felhaszn\u00e1l\u00f3 haszn\u00e1l hirdet\u00e9sblokkol\u00f3kat a webhelyek enged\u00e9lyez\u0151list\u00e1j\u00e1ra, f\u0151k\u00e9nt az\u00e9rt, mert a tartalom blokkolva van, ha a hirdet\u00e9sblokkol\u00f3 be van kapcsolva.<\/p>\n\n\n\n<p>A hirdet\u00e9sblokkol\u00f3 eszk\u00f6z\u00f6k haszn\u00e1lat\u00e1nak jelent\u0151s n\u00f6veked\u00e9se ellen\u00e9re N\u00e9metorsz\u00e1gban a legalacsonyabb az internethaszn\u00e1l\u00f3k ar\u00e1nya (39%) m\u00e1s orsz\u00e1gokhoz k\u00e9pest.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Tetszik ez a cikk?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Csatlakozzon CX for Retail dedik\u00e1lt h\u00edrlevel\u00fcnkh\u00f6z!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Maradjon kapcsolatban azzal, ami igaz\u00e1n fontos digit\u00e1lis bev\u00e9telei optimaliz\u00e1l\u00e1s\u00e1hoz.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email c\u00edm\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Keresztn\u00e9v\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Iratkozz fel<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hu\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">A gombra kattintva elfogadja a mi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/hu\/felhasznalasi-feltetelek\/\" target=\"_blank\">Felhaszn\u00e1l\u00e1si felt\u00e9telek<\/a>. Ezenk\u00edv\u00fcl meg kell er\u0151s\u00edtenie az e-mail c\u00edm\u00e9t.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17143\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mi\u00e9rt teszik az emberek enged\u00e9lyez\u0151list\u00e1ra a webhelyeket?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tartalom blokkolva van, ha a hirdet\u00e9sblokkol\u00f3 enged\u00e9lyezve van a tartom\u00e1nyban<\/li>\n\n\n\n<li>hogy t\u00e1mogassa a webhelyet n\u00e9mi hirdet\u00e9si bev\u00e9tellel<\/li>\n\n\n\n<li>csak az\u00e9rt, mert a webhelyen l\u00e9v\u0151 hirdet\u00e9sek nem zavarj\u00e1k \u0151ket<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17144\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/hu\/AudienceProject\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forr\u00e1s: AudienceProject<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A k\u00fcl\u00f6nb\u00f6z\u0151 kontinensekr\u0151l sz\u00e1rmaz\u00f3 rekl\u00e1mblokkol\u00f3k statisztik\u00e1i<\/h3>\n\n\n\n<p>A legfrissebb adatok szerint 2020-ban \u00c1zsi\u00e1ban voltak a legelterjedtebbek a rekl\u00e1mblokkol\u00f3k, 40,6% felhaszn\u00e1l\u00e1si ar\u00e1nnyal, majd Eur\u00f3pa (29,6%) \u00e9s Amerika (19,2%) k\u00f6vetkezik.<\/p>\n\n\n\n<p>A 2021-es PageFair Adblock jelent\u00e9s mellett az \u00e1zsiai internetfelhaszn\u00e1l\u00f3k 40,6%-a haszn\u00e1l hirdet\u00e9sblokkol\u00f3t, m\u00edg m\u00e1s kontinenseken, p\u00e9ld\u00e1ul Eur\u00f3p\u00e1ban (29,6%), Amerik\u00e1ban (19,2%), Afrik\u00e1ban (9,2%) \u00e9s \u00d3ce\u00e1ni\u00e1ban (1,2%) tedd is.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png\" alt=\"\" class=\"wp-image-17145\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Forr\u00e1s: <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" data-type=\"URL\" data-id=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PageFair<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">46 orsz\u00e1g hirdet\u00e9sblokkol\u00e1si statisztik\u00e1i<\/h3>\n\n\n\n<p>A teljes lakoss\u00e1g legal\u00e1bb 401 TP3T-je haszn\u00e1l hirdet\u00e9sblokkol\u00f3kat, \u00e9s v\u00e1rhat\u00f3an m\u00e9g mindig magasabb lesz a k\u00f6vetkez\u0151 \u00e9vekben.<\/p>\n\n\n\n<p>Indon\u00e9zi\u00e1ban a legmagasabb a hirdet\u00e9sblokkol\u00f3k ar\u00e1nya, 56.80%, amely orsz\u00e1ga internethaszn\u00e1l\u00f3inak t\u00f6bb mint fel\u00e9t teszi ki, ezt k\u00f6veti India 50.70%, D\u00e9l-Afrika pedig 49.20%, \u00e9s \u00edgy tov\u00e1bb.<\/p>\n\n\n\n<p>M\u00edg Jap\u00e1nban, Gh\u00e1n\u00e1ban \u00e9s Marokk\u00f3ban volt a legalacsonyabb a rekl\u00e1mblokkol\u00f3kat haszn\u00e1l\u00f3 internetfelhaszn\u00e1l\u00f3k ar\u00e1nya, 22.30%, 17.50%, illetve 17.20%.<\/p>\n\n\n\n<p>\u00cdme a Hootsuite \u00e1ltal megk\u00e9rdezett mind a 46 nemzet list\u00e1ja, a 16 \u00e9s 64 \u00e9v k\u00f6z\u00f6tti internetfelhaszn\u00e1l\u00f3k ar\u00e1nya szerint, akik hirdet\u00e9sblokkol\u00f3kat haszn\u00e1lnak:<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-cafc19e5 gb-headline-text\">Orsz\u00e1gok list\u00e1ja \u00e9s a hirdet\u00e9sblokkol\u00f3 szoftverek haszn\u00e1lata<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Orsz\u00e1g<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Felhaszn\u00e1l\u00e1si ar\u00e1ny<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Indon\u00e9zia<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">India<\/td><td class=\"has-text-align-center\" data-align=\"center\">50.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">D\u00e9l-Afrika<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Malaysia<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Portug\u00e1lia<\/td><td class=\"has-text-align-center\" data-align=\"center\">47.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">K\u00edna<\/td><td class=\"has-text-align-center\" data-align=\"center\">46.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">F\u00fcl\u00f6p-szigetek<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Tajvan<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Colombia<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Argent\u00edna<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Lengyelorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ausztria<\/td><td class=\"has-text-align-center\" data-align=\"center\">43.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Rom\u00e1nia<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">pulyka<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00daj Z\u00e9land<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Szaud-Ar\u00e1bia<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Kanada<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Szingap\u00far<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Spanyolorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Braz\u00edlia<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00cdrorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Sv\u00e9dorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">N\u00e9metorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Thaif\u00f6ld<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egyes\u00fclt Arab Em\u00edrs\u00e9gek<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Izrael<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mexik\u00f3<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Hong Kong<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egyes\u00fclt \u00c1llamok<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egyiptom<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Franciaorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Belgium<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Kenya<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Sv\u00e1jc<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ausztr\u00e1lia<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">D\u00e1nia<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egyes\u00fclt Kir\u00e1lys\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Vietnam<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Oroszorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Hollandia<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Olaszorsz\u00e1g<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nig\u00e9ria<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">D\u00e9l-Korea<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Jap\u00e1n<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Gh\u00e1na<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Marokk\u00f3<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.20%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png\" alt=\"\" class=\"wp-image-17146\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Forr\u00e1s: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" data-type=\"URL\" data-id=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A vezet\u0151 kiad\u00f3k bev\u00e9telkies\u00e9s\u00e9nek statisztik\u00e1ja<\/h3>\n\n\n\n<p>A hirdet\u00e9sblokkol\u00f3k $35 milli\u00e1rd hirdet\u00e9si bev\u00e9telkies\u00e9st okoznak a megjelen\u00edt\u0151knek 2020-ban. Az OnAudience tanulm\u00e1nya szerint 2017-ben az Adblock miatti glob\u00e1lis rekl\u00e1mbev\u00e9tel-kies\u00e9st $42 milli\u00e1rdra becs\u00fclt\u00e9k.<\/p>\n\n\n\n<p>Sz\u00e1mos tanulm\u00e1nyi jelent\u00e9s szerint a kiad\u00f3k gyakran elvesz\u00edtik hirdet\u00e9si bev\u00e9teleik 15-30%-j\u00e1t a rekl\u00e1mblokkol\u00f3knak. Az Adblock vesztes\u00e9gei a megjelen\u00edt\u0151i r\u00e9st\u0151l \u00e9s a k\u00f6z\u00f6ns\u00e9gszegmensekt\u0151l, a havi oldal- vagy hirdet\u00e9smegtekint\u00e9sek sz\u00e1m\u00e1t\u00f3l, a hirdet\u00e9sk\u00e9szlet kit\u00f6lt\u00e9si ar\u00e1ny\u00e1t\u00f3l \u00e9s az \u00e1tlagos CPM-\u00e1rt\u00f3l f\u00fcgg\u0151en v\u00e1ltoznak. <\/p>\n\n\n\n<p>Az Adblock vesztes\u00e9gei katasztrof\u00e1lisak lehetnek egy kisebb blogger, YouTuber, niche-tartalom vagy helyi h\u00edroldal sz\u00e1m\u00e1ra, felkeltve az \u00e9rdekl\u0151d\u00e9st az AdBlock ir\u00e1nt, \u00e9s megker\u00fclve a kiad\u00f3i \u00fczletet. <\/p>\n\n\n\n<p>A rekl\u00e1mblokkol\u00f3k vesztes\u00e9gei meghaladhatj\u00e1k a havi 1 milli\u00f3 vagy t\u00f6bb l\u00e1togat\u00e1st sz\u00e1ml\u00e1l\u00f3 nagy h\u00edrkiad\u00f3k sz\u00e1mos alkalmazotti poz\u00edci\u00f3j\u00e1nak k\u00f6lts\u00e9geit; m\u00e9g h\u00e9t sz\u00e1mjegy\u0171 vesztes\u00e9geket is okoznak a rekl\u00e1mblokkol\u00f3k, ami megnehez\u00edti a kiad\u00f3k sz\u00e1m\u00e1ra az azonos szint\u0171 min\u0151s\u00e9gi tartalom el\u0151\u00e1ll\u00edt\u00e1s\u00e1t.<\/p>\n\n\n\n<p>2016 \u00e9s 2020 k\u00f6z\u00f6tt a statisztika a hirdet\u00e9sblokkol\u00f3k haszn\u00e1lat\u00e1nak p\u00e9nz\u00fcgyi hat\u00e1s\u00e1t mutatja az Egyes\u00fclt \u00c1llamokban. A Statista becsl\u00e9sei szerint a hirdet\u00e9sek blokkol\u00e1sa miatt kies\u0151 bev\u00e9tel a 2016-os 3,89 milli\u00e1rd doll\u00e1rr\u00f3l fokozatosan 2020-ra 12,12 milli\u00e1rd doll\u00e1rra n\u0151.<\/p>\n\n\n\n<p>Az Egyes\u00fclt \u00c1llamok bev\u00e9teleinek kies\u00e9se 2016 \u00e9s 2020 k\u00f6z\u00f6tt<\/p>\n\n\n\n<p><strong><img decoding=\"async\" style=\"width: 650px;\" src=\"https:\/\/lh5.googleusercontent.com\/tFdoj4uRxSx6cFreDSZAnTvfKlCo0Lr3N13gXWbcKsJfv36v7YambJQj-IfD-97N0Uv8KmovdmzXCJ4NmUv-Yk3bHsXax4CpnThSm-WVgs_ZTW7W1dajYtQnzLKTB6ww8deG9LBNye7QzMGzhP4k7RpgU5nQbGKhgKoSZJOkXC_HiJlcFMY4JU5pA-4Shw\"><\/strong><\/p>\n\n\n\n<p>Forr\u00e1s: <a href=\"https:\/\/www.statista.com\/statistics\/454473\/ad-blocking-cost-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mit tesznek a webhelyek a rekl\u00e1mblokkol\u00f3k ellen?<\/h2>\n\n\n\n<p>Emiatt a webhelyek bev\u00e9telt\u0151l esnek el. \u00c9s vannak olyan v\u00e1llalkoz\u00e1sok, amelyek csak a rekl\u00e1mra hagyatkoznak bev\u00e9teli forr\u00e1sk\u00e9nt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png\" alt=\"\" class=\"wp-image-17047\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-300x208.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-768x531.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">hirdet\u00e9sblokkol\u00f3 szoftver \u00e9szlelve. Z\u00e1rt tartalom.<\/figcaption><\/figure>\n\n\n\n<p>A rekl\u00e1mblokkol\u00f3 \u00fczlet maga \u00fczlett\u00e9 v\u00e1lt. Vannak c\u00e9gek, amelyek rekl\u00e1mblokkol\u00f3 szoftvereket \u00e9p\u00edtenek, \u00e9s ezzel p\u00e9nzt keresnek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png\" alt=\"\" class=\"wp-image-17052\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Youtube hirdet\u00e9sek n\u00e9lk\u00fcl.<\/figcaption><\/figure>\n\n\n\n<p>A rekl\u00e1mblokkol\u00f3 szoftverek piac\u00e1n neh\u00e9z meghat\u00e1rozni a \u201egy\u0151ztest\u201d, mivel a k\u00fcl\u00f6nb\u00f6z\u0151 rekl\u00e1mblokkol\u00f3k n\u00e9pszer\u0171bbek vagy elterjedtebbek lehetnek a k\u00fcl\u00f6nb\u00f6z\u0151 r\u00e9gi\u00f3kban vagy felhaszn\u00e1l\u00f3i csoportokban. <\/p>\n\n\n\n<p>A legismertebb rekl\u00e1mblokkol\u00f3k k\u00f6z\u00e9 tartozik <a href=\"https:\/\/adblockplus.org\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/adblockplus.org\" rel=\"noreferrer noopener\">Adblock Plus<\/a>, <a href=\"https:\/\/ublockorigin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">uBlock eredet<\/a>, \u00e9s <a href=\"https:\/\/www.ghostery.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.ghostery.com\/\" rel=\"noreferrer noopener\">Ghostery<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png\" alt=\"ghoster b\u00f6ng\u00e9sz\u0151b\u0151v\u00edtm\u00e9ny\" class=\"wp-image-17063\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-300x80.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-768x204.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">12825 \u00e9rt\u00e9kel\u00e9s a Ghostery-r\u0151l<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png\" alt=\"az adblock plusz v\u00e9lem\u00e9nyek sz\u00e1m\u00edtanak\" class=\"wp-image-17064\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-300x77.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-768x196.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">176 000 \u00e9rt\u00e9kel\u00e9s az Adblock Plus-r\u00f3l<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png\" alt=\"\" class=\"wp-image-17065\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-300x98.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-768x251.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">26.000 \u00e9rt\u00e9kel\u00e9s az ublock eredetr\u0151l<\/figcaption><\/figure>\n\n\n\n<p>K\u00fcl\u00f6nf\u00e9le form\u00e1tumokban kaphat\u00f3k, de a leggyakrabban haszn\u00e1ltak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>b\u00f6ng\u00e9sz\u0151b\u0151v\u00edtm\u00e9nyek (Chrome, Firefox, Edge)<\/li>\n\n\n\n<li>Windows \u00e9s Mac alkalmaz\u00e1sok<\/li>\n<\/ul>\n\n\n\n<p>Haszn\u00e1lsz rekl\u00e1mblokkol\u00f3 szoftvert? mi a tapasztalatod vele?<\/p>","protected":false},"excerpt":{"rendered":"<p>A k\u00e9perny\u0151n lefel\u00e9 g\u00f6rget\u00e9s k\u00f6zben megjelen\u0151 hirdet\u00e9sek id\u0151nk\u00e9nt zavar\u00f3ak lehetnek. Mint a \u2026 <a title=\"Leg\u00fajabb hirdet\u00e9sblokk-haszn\u00e1lat \u00e9s statisztik\u00e1k, amelyeket tudnia kell [2022]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/2022-adblocking-stats\/\" aria-label=\"Tudjon meg t\u00f6bbet a leg\u00fajabb hirdet\u00e9sblokk-haszn\u00e1latr\u00f3l \u00e9s statisztik\u00e1r\u00f3l, amelyeket tudnia kell [2022]\"> <\/a><\/p>","protected":false},"author":8,"featured_media":17158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[94,81,95],"class_list":["post-16889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-advertising","tag-level1","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/16889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=16889"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/16889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/17158"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=16889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=16889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=16889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}