{"id":11298,"date":"2017-05-25T17:37:00","date_gmt":"2017-05-25T17:37:00","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11298"},"modified":"2023-03-02T09:29:58","modified_gmt":"2023-03-02T09:29:58","slug":"email-marketing-automation-statistics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/email-marketing-automatizalas-statisztika\/","title":{"rendered":"E-mail marketing automatiz\u00e1l\u00e1si statisztik\u00e1k [2017]"},"content":{"rendered":"
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E-mail marketing automatiz\u00e1l\u00e1si statisztik\u00e1k \u00f6ssze\u00e1ll\u00edt\u00e1sa<\/h3>\n\n\n\n
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  1. Az e-mail marketing technol\u00f3gi\u00e1t a B2B \u00e9s B2C c\u00e9gek 82% haszn\u00e1lj\u00e1k. \u2013 Ascend2<\/a><\/li>\n<\/ol>\n\n\n\n

    1) A tranzakci\u00f3s e-maileket 8-szor t\u00f6bben nyitj\u00e1k meg \u00e9s kattintanak, mint b\u00e1rmely m\u00e1s t\u00edpus\u00fa e-mailt, \u00e9s hatszor t\u00f6bb bev\u00e9telt gener\u00e1lhatnak. \u2013 Experian<\/a><\/p>\n\n\n\n

    2) A B2B marketing automatiz\u00e1l\u00e1si rendszerek bev\u00e9tele 60%-val $1,2 milli\u00f3ra n\u0151tt 2014-ben, szemben a 2013-as 50% n\u00f6veked\u00e9ssel. VentureBeat<\/a><\/p>\n\n\n\n

    4) A marketingautomatiz\u00e1l\u00e1st haszn\u00e1l\u00f3 v\u00e1llalatok 95% kihaszn\u00e1lj\u00e1k az e-mail marketing el\u0151nyeit. \u2013 Regalix<\/a><\/p>\n\n\n\n

    5) Jelenleg 56% v\u00e1llalat haszn\u00e1l e-mail marketing szolg\u00e1ltat\u00f3t, \u00e9s 75% vagy nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel v\u00e1s\u00e1rol marketingautomatiz\u00e1l\u00e1si szoftvert a k\u00f6vetkez\u0151 \u00e9vben. \u2013VentureBeat<\/a><\/p>\n\n\n\n

    6) K\u00f6zel 11-szer t\u00f6bb B2B szervezet haszn\u00e1lta marketing automatiz\u00e1l\u00e1s<\/a> 2014-ben, mint 2011-ben. SiriusDecisions<\/a><\/p>\n\n\n\n

    7) Az automatiz\u00e1l\u00e1st kihaszn\u00e1l\u00f3 B2C marketingszakemberek ak\u00e1r 50% konverzi\u00f3s ar\u00e1nyt is tapasztaltak. \u2013 eMarketer<\/a><\/p>\n\n\n\n

    8) Az automatiz\u00e1lt e-mail \u00fczenetek \u00e1tlagosan 70,51 TP3T-val magasabb megnyit\u00e1si ar\u00e1nyt \u00e9s 1521 TP3T-val magasabb \u00e1tkattint\u00e1si ar\u00e1nyt mutatnak, mint a \u201eszok\u00e1sos \u00fczletmenet\u201d marketing\u00fczenetek. \u2013 Epsilon Email Int\u00e9zet<\/a><\/p>\n\n\n\n

    9) 2014-ben 70% v\u00e1llalkoz\u00e1s haszn\u00e1lt jelenleg marketingautomatiz\u00e1l\u00e1si platformot, vagy \u00e9ppen val\u00f3s\u00edtott meg egyet. \u2013 Aberdeen<\/a><\/p>\n\n\n\n

    10) Az e-mail-bev\u00e9telek t\u00f6bb mint 751 TP3T-a az elind\u00edtott kamp\u00e1nyokb\u00f3l sz\u00e1rmazik, nem pedig az egy m\u00e9retben haszn\u00e1lhat\u00f3 kamp\u00e1nyokb\u00f3l. Az automatiz\u00e1lt e-mail kamp\u00e1nyok az e-mail marketing bev\u00e9tel\u00e9nek 211 TP3T-j\u00e1t teszik ki. \u2013 DMA<\/a><\/p>\n\n\n\n

    11) 2013-ban a Fortune 500 B2B v\u00e1llalatai k\u00f6z\u00fcl 25% alkalmazta az e-mail marketing automatiz\u00e1l\u00e1s\u00e1t. \u2013 Kattintson a Z gombra<\/a><\/p>\n\n\n\n

    12) Az automatiz\u00e1lt e-maileket k\u00fcld\u0151 v\u00e1llalatok 133% nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel k\u00fcldenek relev\u00e1ns \u00fczeneteket, amelyek megfelelnek az \u00fcgyf\u00e9l v\u00e1s\u00e1rl\u00e1si ciklus\u00e1nak. \u2013 Lenskold \u00e9s Pedowitz csoport<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    E-mail marketing automatiz\u00e1l\u00e1si statisztik\u00e1k \u00f6ssze\u00e1ll\u00edt\u00e1sa 1) A tranzakci\u00f3s e-maileket 8-szor t\u00f6bben nyitj\u00e1k meg \u00e9s kattintanak\u2026 <\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-11298","post","type-post","status-publish","format-standard","hentry","category-statistics-trends","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/11298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=11298"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/11298\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=11298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=11298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=11298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}