{"id":10979,"date":"2016-11-10T09:57:25","date_gmt":"2016-11-10T09:57:25","guid":{"rendered":"http:\/\/vibetrace.com\/?p=10979"},"modified":"2023-06-13T10:53:58","modified_gmt":"2023-06-13T10:53:58","slug":"ab-testing-important","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/hu\/ab-teszt-fontos\/","title":{"rendered":"Mi\u00e9rt fontos az A\/B tesztel\u00e9s?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mi az A\/B tesztel\u00e9s?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Az A\/B tesztel\u00e9s az e-mail marketingszoftverben k\u00edn\u00e1lt lehet\u0151s\u00e9g, amellyel elk\u00fcldheti az el\u0151fizet\u0151knek a kamp\u00e1ny k\u00e9t vagy t\u00f6bb verzi\u00f3j\u00e1t, \u00edgy l\u00e1thatja, melyik m\u0171k\u00f6dik jobban.<\/span><\/p>\n\n\n\n<p>Ha jobban dolgozik, a k\u00f6vetkez\u0151kre gondolhat: magasabb kattint\u00e1si ar\u00e1ny, magasabb konverzi\u00f3s ar\u00e1ny.<\/p>\n\n\n\n<p>Az A\/B tesztek futtat\u00e1s\u00e1val megalapozott d\u00f6nt\u00e9seket hozhat arr\u00f3l, hogy mi m\u0171k\u00f6dik \u00e9s mi nem, ahelyett, hogy felt\u00e9telez\u00e9sekre vagy tal\u00e1lgat\u00e1sokra hagyatkozna. <\/p>\n\n\n\n<p>Ezzel jav\u00edthatja marketingkamp\u00e1nyainak hat\u00e9konys\u00e1g\u00e1t, \u00e9s v\u00e9g\u00fcl jobb eredm\u00e9nyeket \u00e9rhet el v\u00e1llalkoz\u00e1sa sz\u00e1m\u00e1ra. <\/p>\n\n\n\n<p>Ezenk\u00edv\u00fcl az A\/B tesztel\u00e9s seg\u00edthet optimaliz\u00e1lni marketingtev\u00e9kenys\u00e9g\u00e9t, ami a leghat\u00e9konyabb megk\u00f6zel\u00edt\u00e9sek azonos\u00edt\u00e1s\u00e1val \u00e9s megval\u00f3s\u00edt\u00e1s\u00e1val k\u00f6lts\u00e9gmegtakar\u00edt\u00e1st eredm\u00e9nyezhet.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Szeretn\u00e9l naprak\u00e9sz lenni a marketinggel kapcsolatban?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Iratkozzon fel Retail CX h\u00edrlevel\u00fcnkre!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Maradjon kapcsolatban azzal, ami igaz\u00e1n fontos digit\u00e1lis bev\u00e9telei optimaliz\u00e1l\u00e1s\u00e1hoz.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email c\u00edm\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Keresztn\u00e9v\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Iratkozz fel<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hu\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">A gombra kattintva elfogadja a mi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/hu\/felhasznalasi-feltetelek\/\" target=\"_blank\">Felhaszn\u00e1l\u00e1si felt\u00e9telek<\/a>. Ezenk\u00edv\u00fcl meg kell er\u0151s\u00edtenie az e-mail c\u00edm\u00e9t.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mit lehet tesztelni?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>T\u00e1rgysorok<\/strong> \u2013 pr\u00f3b\u00e1ld meg t\u00f6bbf\u00e9lek\u00e9ppen megfogalmazni a t\u00e1rgysorodat, pr\u00f3b\u00e1lj ki k\u00fcl\u00f6nb\u00f6z\u0151 szimb\u00f3lumokat, \u00e9s melyik vonzza meg az el\u0151fizet\u0151k figyelm\u00e9t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>E-mail tartalom<\/strong> \u2013 hozzon l\u00e9tre k\u00e9t vagy t\u00f6bb tartalomverzi\u00f3t, m\u00f3dos\u00edtsa a k\u00e9peket, a sz\u00edneket, a sz\u00f6veget, a gombokat stb., \u00e9s n\u00e9zze meg, melyik verzi\u00f3 sikeresebb. \u00cdgy meg\u00e9rtheti, hogy mely elemek hat\u00e9konyabbak, \u00e9s mit kell jav\u00edtania a k\u00f6vetkez\u0151 kamp\u00e1nyaiban.<\/span><\/p>\n\n\n\n<p><strong>Szem\u00e9lyre szab\u00e1s:<\/strong> Tesztelje a szem\u00e9lyre szabott mez\u0151k haszn\u00e1lat\u00e1t (pl. keresztn\u00e9v, nem, hely, id\u0151j\u00e1r\u00e1s), hogy l\u00e1ssa, jav\u00edtja-e az e-mail teljes\u00edtm\u00e9ny\u00e9t.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>K\u00fcld\u00e9si id\u0151<\/strong> \u2013 k\u00fcldj\u00f6n e-maileket k\u00fcl\u00f6nb\u00f6z\u0151 napokon vagy a nap k\u00fcl\u00f6nb\u00f6z\u0151 id\u0151szakaiban, \u00e9s l\u00e1tni fogja, mikor \u00e9ri el a legmagasabb nyit\u00e1si ar\u00e1nyt. Haszn\u00e1lja ezeket az inform\u00e1ci\u00f3kat a k\u00f6vetkez\u0151 kamp\u00e1nyaihoz.<\/span><\/p>\n\n\n\n<p><strong>Felh\u00edv\u00e1s cselekv\u00e9sre: <\/strong>Teszteljen k\u00fcl\u00f6nb\u00f6z\u0151 cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 gombokat vagy linkeket, hogy megtudja, melyik vezet t\u00f6bb konverzi\u00f3hoz.<\/p>\n\n\n\n<p><strong>Szegment\u00e1l\u00e1s:<\/strong> Tesztelje a c\u00e9lzott e-mailek k\u00fcld\u00e9s\u00e9t k\u00f6z\u00f6ns\u00e9ge meghat\u00e1rozott szegmenseinek, hogy megtudja, jobb teljes\u00edtm\u00e9nyt eredm\u00e9nyez-e.<\/p>\n\n\n\n<p><strong>Elrendez\u00e9s \u00e9s kialak\u00edt\u00e1s: <\/strong>Tesztelje a k\u00fcl\u00f6nb\u00f6z\u0151 elrendez\u00e9seket \u00e9s tervez\u00e9si elemeket (pl. sz\u00edn, k\u00e9pek, bet\u0171t\u00edpus), hogy megtudja, melyik vezet jobb teljes\u00edtm\u00e9nyhez.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge a konverzi\u00f3s ar\u00e1ny n\u00f6vel\u00e9s\u00e9ben?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Ismerje meg, hogyan n\u00f6velheti a konverzi\u00f3s ar\u00e1nyt az adatokon alapul\u00f3 intelligens d\u00f6nt\u00e9sekkel \u00e9s a Marketing Automation Software haszn\u00e1lat\u00e1val.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/hu\/novekedes-atvaltasi-arany\/\">N\u00f6velje a konverzi\u00f3t<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ellen\u0151rizze az eredm\u00e9nyeket<\/span><\/h3>\n\n\n\n<p>Miut\u00e1n elk\u00fcldte az \u00f6sszes kamp\u00e1nyverzi\u00f3t, sz\u00e1njon id\u0151t az eredm\u00e9nyek elemz\u00e9s\u00e9re. Tekintse meg, mely e-mailek nyit\u00e1si ar\u00e1nya a legmagasabb, \u00e1tkattint\u00e1si ar\u00e1ny \u00e9s konverzi\u00f3s ar\u00e1ny.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Az eredm\u00e9nyek elemz\u00e9s\u00e9vel megtudhatja:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">A h\u00e9t melyik napj\u00e1n \u00e9ri el a legmagasabb nyit\u00e1si ar\u00e1nyt<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Milyen kulcsszavak hat\u00e1s\u00e1ra nyitnak kamp\u00e1nyt az el\u0151fizet\u0151k<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Milyen cselekv\u00e9sre \u00f6szt\u00f6nz\u00e9s k\u00e9szteti a felhaszn\u00e1l\u00f3kat az \u00d6n e-mailjeibe<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ha a felhaszn\u00e1l\u00f3k ink\u00e1bb egy linkelt k\u00e9pre vagy linkelt sz\u00f6vegre kattintanak, stb.<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Mi az A\/B tesztel\u00e9s? Az A\/B tesztel\u00e9s az e-mail marketingszoftverekben k\u00edn\u00e1lt opci\u00f3\u2026 <a title=\"Mi\u00e9rt fontos az A\/B tesztel\u00e9s?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/hu\/ab-teszt-fontos\/\" aria-label=\"Tov\u00e1bbi inform\u00e1ci\u00f3: Mi\u00e9rt fontos az A\/B tesztel\u00e9s?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[96],"class_list":["post-10979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-ab-testing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/10979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/comments?post=10979"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/posts\/10979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media\/22064"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/media?parent=10979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/categories?post=10979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/hu\/wp-json\/wp\/v2\/tags?post=10979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}