{"id":110,"count":2,"description":"L&#039;automatisation du marketing d&#039;entreprise a une approche diff\u00e9rente de l&#039;automatisation du marketing normale. Les plus grandes diff\u00e9rences sont :\r\n<ul>\r\n \t<li>gouvernance des donn\u00e9es bas\u00e9e sur l&#039;entreprise <span data-offset-key=\"7edn6-239-0\">Strat\u00e9gies<\/span><span data-offset-key=\"7edn6-240-0\"> autour<\/span><span data-offset-key=\"7edn6-241-0\"> donn\u00e9es<\/span><span data-offset-key=\"7edn6-242-0\"> s\u00e9curit\u00e9<\/span><span data-offset-key=\"7edn6-243-0\">,<\/span><span data-offset-key=\"7edn6-244-0\"> donn\u00e9es<\/span><span data-offset-key=\"7edn6-245-0\"> r\u00e9tention<\/span><span data-offset-key=\"7edn6-246-0\">,<\/span><span data-offset-key=\"7edn6-247-0\"> donn\u00e9es<\/span><span data-offset-key=\"7edn6-248-0\"> confidentialit\u00e9<\/span><span data-offset-key=\"7edn6-249-0\">,<\/span><span data-offset-key=\"7edn6-250-0\"> donn\u00e9es<\/span><span data-offset-key=\"7edn6-251-0\"> gestion<\/span><span data-offset-key=\"7edn6-252-0\">,<\/span><span data-offset-key=\"7edn6-253-0\"> et<\/span><span data-offset-key=\"7edn6-254-0\"> donn\u00e9es<\/span><span data-offset-key=\"7edn6-255-0\"> le partage est diff\u00e9rent.<\/span><\/li>\r\n \t<li><span data-offset-key=\"31t6p-25-0\">capable<\/span><span data-offset-key=\"31t6p-26-0\">\u00a0pour<\/span><span data-offset-key=\"31t6p-27-0\"> coordonner<\/span><span data-offset-key=\"31t6p-28-0\"> et<\/span><span data-offset-key=\"31t6p-29-0\"> automatiser<\/span><span data-offset-key=\"31t6p-30-0\"> grand<\/span><span data-offset-key=\"31t6p-31-0\">,<\/span><span data-offset-key=\"31t6p-32-0\"> complexe<\/span><span data-offset-key=\"31t6p-33-0\">,<\/span><span data-offset-key=\"31t6p-34-0\"> et<\/span><span data-offset-key=\"31t6p-35-0\"> typiquement<\/span><span data-offset-key=\"31t6p-36-0\"> tr\u00e8s<\/span><span data-offset-key=\"31t6p-37-0\"> cher<\/span><span data-offset-key=\"31t6p-38-0\"> commercialisation<\/span><span data-offset-key=\"31t6p-39-0\"> campagnes<\/span><\/li>\r\n \t<li><span data-offset-key=\"31t6p-71-0\">adapt\u00e9<\/span><span data-offset-key=\"31t6p-72-0\"> pour<\/span><span data-offset-key=\"31t6p-73-0\"> rencontrer<\/span><span data-offset-key=\"31t6p-74-0\"> le<\/span><span data-offset-key=\"31t6p-75-0\"> besoins<\/span><span data-offset-key=\"31t6p-76-0\"> de<\/span><span data-offset-key=\"31t6p-77-0\"> grand<\/span><span data-offset-key=\"31t6p-78-0\"> entreprises<\/span><\/li>\r\n \t<li><span data-offset-key=\"31t6p-102-0\"> levier<\/span><span data-offset-key=\"31t6p-103-0\">\u00e2ge<\/span><span data-offset-key=\"31t6p-104-0\"> sophistiqu\u00e9<\/span><span data-offset-key=\"31t6p-105-0\"> donn\u00e9es<\/span><span data-offset-key=\"31t6p-106-0\"> analytique<\/span><span data-offset-key=\"31t6p-107-0\"> et<\/span><span data-offset-key=\"31t6p-108-0\"> machine<\/span><span data-offset-key=\"31t6p-109-0\"> apprentissage<\/span><span data-offset-key=\"31t6p-110-0\"> algorithmes<\/span><span data-offset-key=\"31t6p-111-0\"> pour<\/span><span data-offset-key=\"31t6p-112-0\"> mieux<\/span><span data-offset-key=\"31t6p-113-0\"> comprendre<\/span><span data-offset-key=\"31t6p-114-0\"> client<\/span><span data-offset-key=\"31t6p-115-0\"> besoins<\/span><\/li>\r\n<\/ul>","link":"https:\/\/vibetrace.com\/fr\/tag\/automatisation-du-marketing-dentreprise\/","name":"Marketing d&#039;entreprise","slug":"enterprise-marketing-automation","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts?tags=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}