{"id":26678,"date":"2024-08-15T13:49:47","date_gmt":"2024-08-15T13:49:47","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26678"},"modified":"2024-08-15T14:21:12","modified_gmt":"2024-08-15T14:21:12","slug":"what-zero-party-data-points-should-i-be-collecting-9-questions-to-ask","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/fr\/quels-points-de-donnees-de-parti-zero-dois-je-collecter-9-questions-a-poser\/","title":{"rendered":"Quels points de donn\u00e9es Zero Party dois-je collecter ? 9 questions \u00e0 poser"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Ce message a \u00e9t\u00e9 cr\u00e9\u00e9 sur la base d&#039;un <a href=\"https:\/\/www.linkedin.com\/posts\/josh-tay_9-zpd-questions-ugcPost-7208701313545588736-Rg99\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">Publication sur Linkedin<\/a> de Josh Tay.<\/p>\n\n\n\n<p>Tous les experts parlent de <a href=\"https:\/\/vibetrace.com\/fr\/comment-utiliser-les-donnees-zero-partie-dans-le-marketing-par-e-mail\/\" data-type=\"post\" data-id=\"25156\">Donn\u00e9es Zero Party<\/a> et comment il peut \u00eatre exploit\u00e9 pour augmenter les revenus marketing, l&#039;engagement, la r\u00e9tention et toute autre mesure qui n&#039;est pas mentionn\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2026 est la question la plus courante qu\u2019on me pose.<br><br>\u00ab Comment et o\u00f9 dois-je utiliser les donn\u00e9es ? \u00bb<br><br>\u2026 c\u2019est ce que personne ne demande assez.<br><br>\u2013 page produit<br>\u2013 page de destination<br>\u2013 publicit\u00e9 cr\u00e9ative<br>\u2013 ciblage publicitaire<br>\u2013 texte publicitaire<br>\u2013 flux de bienvenue<br>\u2013 flux d\u2019abandon<br>\u2013 flux de reconqu\u00eate<br>\u2013 segmentation des campagnes<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/josh-tay\" target=\"_blank\" rel=\"noopener\">Josh Tay<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"436\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png\" alt=\"\" class=\"wp-image-26679\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png 579w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-300x226.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-16x12.png 16w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Vous recherchez une plateforme CX en marque blanche ?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">D\u00e9couvrez les avantages de notre plateforme d&#039;exp\u00e9rience client en marque blanche et comment elle peut aider votre entreprise. Bas\u00e9 sur le cloud ou sur site, avec de solides fonctionnalit\u00e9s d&#039;automatisation omnicanal et d&#039;analyse des donn\u00e9es.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/fr\/white-label-marketing-automation-agencies\/\">Voir les d\u00e9tails<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/fr\/demo-en-marque-blanche\/\">Voir la d\u00e9mo<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"833\" data-id=\"26680\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" alt=\"\" class=\"wp-image-26680\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png 667w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-10x12.png 10w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"845\" data-id=\"26684\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" alt=\"\" class=\"wp-image-26684\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png 673w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-10x12.png 10w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"838\" data-id=\"26689\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" alt=\"\" class=\"wp-image-26689\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"844\" data-id=\"26686\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" alt=\"\" class=\"wp-image-26686\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png 676w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-10x12.png 10w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"836\" data-id=\"26683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" alt=\"\" class=\"wp-image-26683\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-10x12.png 10w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"841\" data-id=\"26685\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" alt=\"\" class=\"wp-image-26685\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"836\" data-id=\"26682\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" alt=\"\" class=\"wp-image-26682\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png 665w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-10x12.png 10w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"845\" data-id=\"26688\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" alt=\"\" class=\"wp-image-26688\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-237x300.png 237w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-9x12.png 9w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"842\" data-id=\"26687\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" alt=\"\" class=\"wp-image-26687\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Alors quelles sont les questions \u00e0 poser ?<\/h2>\n\n\n\n<p>Vous pouvez poser de nombreuses questions sur des sujets li\u00e9s \u00e0 l&#039;entreprise. Pensez \u00e9galement \u00e0 poser des questions bas\u00e9es sur la position de l&#039;utilisateur dans l&#039;entreprise. <a href=\"https:\/\/vibetrace.com\/fr\/parcours-client-vente-au-detail\/\" data-type=\"page\" data-id=\"25890\">parcours client<\/a>.<\/p>\n\n\n\n<p>Questions sur l&#039;utilisation du produit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comment envisagent-ils d&#039;utiliser un produit ou o\u00f9<\/li>\n<\/ul>\n\n\n\n<p>Questions sur l&#039;\u00e2ge ou le sexe (donn\u00e9es d\u00e9mographiques)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelle est votre tranche d&#039;\u00e2ge<\/li>\n\n\n\n<li>quel est ton anniversaire<\/li>\n\n\n\n<li>quel est ton signe astrologique<\/li>\n<\/ul>\n\n\n\n<p>Questions sur le calendrier d&#039;achat\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quand cherchez-vous \u00e0 acheter<\/li>\n<\/ul>\n\n\n\n<p>Questions sur le moteur d&#039;achat \/ les raisons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pourquoi tu ach\u00e8tes \u00e7a<\/li>\n\n\n\n<li>Quelles fonctionnalit\u00e9s comptent le plus<\/li>\n\n\n\n<li>quelle est la chose la plus importante \u00e0 propos de cet article<\/li>\n<\/ul>\n\n\n\n<p>Question sur l&#039;utilisateur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour qui ach\u00e8tes-tu \u00e7a ?<\/li>\n\n\n\n<li>quel est le raisonnement derri\u00e8re l&#039;achat de ceci : cadeau, usage personnel<\/li>\n<\/ul>\n\n\n\n<p>Questions sur le type de produit (filtrer les produits)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quel type de produit vous int\u00e9resse<\/li>\n\n\n\n<li>Quelles couleurs pr\u00e9f\u00e9rez-vous<\/li>\n\n\n\n<li>quelle taille vous conviendrait le mieux<\/li>\n<\/ul>\n\n\n\n<p>Questions sur les attentes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qu&#039;est-ce qui est le plus important dans le choix de ce type de produit<\/li>\n\n\n\n<li>que pensez-vous de l&#039;utilisation de ceci <\/li>\n<\/ul>\n\n\n\n<p>Questions sur les objectifs\/pr\u00e9occupations<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelle est votre inqui\u00e9tude \u00e0 ce sujet ?<\/li>\n\n\n\n<li>Est-ce que tu as d\u00e9j\u00e0 achet\u00e9 \u00e7a ?<\/li>\n<\/ul>\n\n\n\n<p>Questions sur l&#039;exp\u00e9rience :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelle est votre exp\u00e9rience avec le bricolage ?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment collecter des donn\u00e9es Zero Party<\/h2>\n\n\n\n<p>Pour collecter des donn\u00e9es zero-party\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Enqu\u00eates et questionnaires<\/strong>:Posez des questions directement aux clients via des sondages, des quiz ou des centres de pr\u00e9f\u00e9rences.<\/li>\n\n\n\n<li><strong>Options de personnalisation<\/strong>:Offrez des options de personnalisation o\u00f9 les utilisateurs partagent volontiers leurs pr\u00e9f\u00e9rences.<\/li>\n\n\n\n<li><strong>Contenu interactif<\/strong>:Utilisez des sondages, du contenu interactif et des \u00e9valuations pour recueillir des informations.<\/li>\n\n\n\n<li><strong>Programmes de fid\u00e9lit\u00e9<\/strong>:Encouragez les utilisateurs \u00e0 fournir des donn\u00e9es en \u00e9change de r\u00e9compenses ou de meilleures exp\u00e9riences.<\/li>\n\n\n\n<li><strong>Int\u00e9gration<\/strong>:Collectez des donn\u00e9es pendant le processus d&#039;inscription ou d&#039;int\u00e9gration de l&#039;utilisateur.<\/li>\n\n\n\n<li><strong>Formulaires de commentaires<\/strong>:Demandez des commentaires sp\u00e9cifiques sur des produits ou des services.<\/li>\n<\/ol>\n\n\n\n<p>La plate-forme Vibetrace CX offre toutes ces fa\u00e7ons de collecter davantage de donn\u00e9es \u00e0 utiliser dans <a href=\"https:\/\/vibetrace.com\/fr\/segmentation-de-la-clientele-2\/\" data-type=\"page\" data-id=\"24126\">segmentation avanc\u00e9e de la client\u00e8le<\/a> pour vos campagnes marketing.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Josh Tay<\/p>\n\n\n\n<p>Il peut vous aider \u00e0 inciter les clients \u00e0 1) acheter plus rapidement, 2) plus et 3) plus souvent gr\u00e2ce au courrier \u00e9lectronique, aux SMS et au publipostage | <\/p>\n\n\n\n<p>Et il mentionne qu\u2019il est un apprenant qui est constamment fascin\u00e9 par les syst\u00e8mes et les processus.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cet article a \u00e9t\u00e9 cr\u00e9\u00e9 \u00e0 partir d&#039;un post Linkedin de Josh Tay. Chaque expert est\u2026 <a title=\"Quels points de donn\u00e9es Zero Party dois-je collecter ? 9 questions \u00e0 poser\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/quels-points-de-donnees-de-parti-zero-dois-je-collecter-9-questions-a-poser\/\" aria-label=\"En savoir plus sur Quels points de donn\u00e9es Zero Party dois-je collecter\u00a0? 9 questions \u00e0 poser\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[109,76,125],"class_list":["post-26678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-linkedin","tag-social-post","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/26678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=26678"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/26678\/revisions"}],"predecessor-version":[{"id":26697,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/26678\/revisions\/26697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media\/26690"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=26678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/categories?post=26678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags?post=26678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}