{"id":26296,"date":"2024-06-04T14:48:54","date_gmt":"2024-06-04T14:48:54","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26296"},"modified":"2024-07-17T12:49:13","modified_gmt":"2024-07-17T12:49:13","slug":"customer-data-metrics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/fr\/metriques-de-donnees-client\/","title":{"rendered":"Mesures des donn\u00e9es client"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Comprendre vos clients n&#039;est plus un luxe, c&#039;est une n\u00e9cessit\u00e9. Les donn\u00e9es client sont probablement les plus importantes <a href=\"https:\/\/vibetrace.com\/fr\/domaines-de-donnees-de-vente-au-detail\/\" data-type=\"post\" data-id=\"26266\">Domaine de donn\u00e9es de vente au d\u00e9tail<\/a>.<\/p>\n\n\n\n<p>Mais avec autant de donn\u00e9es \u00e0 notre disposition, il peut \u00eatre difficile de savoir quelles mesures sont vraiment importantes. <\/p>\n\n\n\n<p>Ce guide vous fournira les mesures essentielles li\u00e9es aux clients dont vous avez besoin pour suivre, analyser et, finalement, <strong>transformez votre entreprise<\/strong>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Nous examinerons les mesures qui couvrent l&#039;ensemble du parcours client, de l&#039;acquisition et de la satisfaction \u00e0 la fid\u00e9lisation et \u00e0 la promotion.<\/p>\n\n\n\n<p> <a href=\"https:\/\/vibetrace.com\/fr\/tag\/marketing-definitions\/\">Ce sont des KPI <\/a>vous devez comprendre, car vous obtiendrez des informations pr\u00e9cieuses sur la fa\u00e7on dont vos clients interagissent avec votre marque, identifierez les domaines \u00e0 am\u00e9liorer et, en fin de compte, \u00e9tablirez des relations plus solides et plus rentables.<\/p>\n\n\n\n<p>\u00cates-vous pr\u00eat \u00e0 percer les secrets cach\u00e9s dans vos donn\u00e9es clients ? Allons-y\u00a0!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vous voulez \u00eatre \u00e0 jour avec le marketing\u00a0?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abonnez-vous \u00e0 notre newsletter Retail CX !<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Restez connect\u00e9 avec ce qui est vraiment important pour optimiser vos revenus num\u00e9riques.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresse e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Pr\u00e9nom\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Inscrivez-moi<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">En cliquant sur le bouton, vous acceptez notre <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/fr\/termes-et-conditions\/\" target=\"_blank\">termes et conditions<\/a>. Vous devrez \u00e9galement confirmer votre adresse e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-52cd6495 gb-headline-text\">Satisfaction du client<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Score de satisfaction client (CSAT)\u00a0:<\/strong> Mesure la satisfaction du client avec une interaction sp\u00e9cifique (par exemple, enqu\u00eate sur les interactions post-assistance).<\/li>\n\n\n\n<li><strong>Score d&#039;effort client (CES)\u00a0:<\/strong> Mesure la facilit\u00e9 avec laquelle les clients effectuent une t\u00e2che ou r\u00e9solvent un probl\u00e8me.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">L&#039;achat du client<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co\u00fbt d&#039;acquisition client (CAC)\u00a0:<\/strong> Suit le co\u00fbt moyen d\u2019acquisition d\u2019un nouveau client.<\/li>\n\n\n\n<li><strong>Source d&#039;acquisition de clients\u00a0:<\/strong> Identifie les canaux (par exemple, les m\u00e9dias sociaux, la recherche organique) qui attirent de nouveaux clients.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Fid\u00e9lit\u00e9 du consommateur<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Score net de promoteur (<a href=\"https:\/\/vibetrace.com\/fr\/score-de-retention-net\/\" data-type=\"post\" data-id=\"17933\">NPS<\/a>):<\/strong> Suit la probabilit\u00e9 que les clients recommandent votre entreprise \u00e0 d\u2019autres (un indicateur fort de fid\u00e9lit\u00e9).<\/li>\n\n\n\n<li><strong>Valeur \u00e0 vie du client (<a href=\"https:\/\/vibetrace.com\/fr\/valeur-vie-client\/\" data-type=\"post\" data-id=\"18989\">CLTV<\/a>):<\/strong> Pr\u00e9dit le chiffre d&#039;affaires total qu&#039;un client est cens\u00e9 g\u00e9n\u00e9rer au cours de sa relation avec votre entreprise.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Besoin d&#039;aide avec la fid\u00e9lisation de la client\u00e8le\u00a0?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Nous pouvons vous aider \u00e0 augmenter la fid\u00e9lisation de vos clients gr\u00e2ce aux services de base de donn\u00e9es clients et d&#039;automatisation du marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/fr\/augmenter-la-fidelisation-des-clients\/\">Apprendre encore plus<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fid\u00e9lisation de la client\u00e8le<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/fr\/taux-de-desabonnement-des-clients\/\" data-type=\"post\" data-id=\"20443\">Taux de d\u00e9sabonnement des clients<\/a>:<\/strong> Mesure le pourcentage de clients qui interrompent votre service au cours d&#039;une p\u00e9riode donn\u00e9e.<\/li>\n\n\n\n<li><strong>Taux de r\u00e9p\u00e9tition des clients\u00a0:<\/strong> Mesure le pourcentage de clients qui effectuent des achats r\u00e9p\u00e9t\u00e9s.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/vibetrace.com\/fr\/taux-dachat-repete\/\" data-type=\"post\" data-id=\"22968\">Taux d&#039;achat r\u00e9p\u00e9t\u00e9<\/a>:<\/strong> \u00c0 quelle fr\u00e9quence ach\u00e8tent-ils (similaire au taux de r\u00e9p\u00e9tition des clients, mais peut prendre en compte le d\u00e9lai ou le nombre de rachats.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Performances du service client<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taux de r\u00e9solution au premier contact\u00a0:<\/strong> Mesure le pourcentage de probl\u00e8mes clients r\u00e9solus lors de la premi\u00e8re interaction avec le service client.<\/li>\n\n\n\n<li><strong>Temps de r\u00e9solution moyen\u00a0:<\/strong> Mesure le temps moyen n\u00e9cessaire pour r\u00e9soudre un probl\u00e8me de service client.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Commentaires sur les r\u00e9seaux sociaux<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse des sentiments sur les r\u00e9seaux sociaux\u00a0:<\/strong> Suit le ton g\u00e9n\u00e9ral (positif, n\u00e9gatif, neutre) des mentions des clients sur les plateformes de m\u00e9dias sociaux.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Comprendre vos clients n&#039;est plus un luxe, c&#039;est une n\u00e9cessit\u00e9. Les donn\u00e9es client sont probablement\u2026 <a title=\"Mesures des donn\u00e9es client\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/metriques-de-donnees-client\/\" aria-label=\"En savoir plus sur Customer Data Metrics\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[62,128,102],"class_list":["post-26296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analytics","tag-customer-acquisition-cost","tag-customer-data-platform","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/26296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=26296"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/26296\/revisions"}],"predecessor-version":[{"id":26481,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/26296\/revisions\/26481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media\/26299"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=26296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/categories?post=26296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags?post=26296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}