{"id":22197,"date":"2023-07-20T12:23:44","date_gmt":"2023-07-20T12:23:44","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22197"},"modified":"2023-07-25T16:15:18","modified_gmt":"2023-07-25T16:15:18","slug":"checklist-increasing-average-order-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/fr\/checklist-augmenter-la-valeur-moyenne-de-la-commande\/","title":{"rendered":"Liste de contr\u00f4le \u2013 Augmenter la valeur moyenne des commandes"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Faire des affaires est l&#039;investissement le plus risqu\u00e9, ce qui rend plus difficile la conqu\u00eate du march\u00e9. <\/p>\n\n\n\n<p>L&#039;une des m\u00e9triques directement <\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/vibetrace.com\/fr\/valeur-moyenne-de-la-commande\/\" data-type=\"post\" data-id=\"17832\">Valeur moyenne des commandes<\/a> est l&#039;une des mesures dont vous avez besoin, en particulier si vous exploitez votre propre site Web de commerce \u00e9lectronique pour v\u00e9rifier la valeur moyenne totale des d\u00e9penses de vos clients. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_f3ccb6-ca .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_f3ccb6-ca .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_f3ccb6-ca .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_f3ccb6-ca .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image-724x1024.png\" alt=\"\" class=\"wp-image-22887\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image-724x1024.png 724w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image-212x300.png 212w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image-768x1086.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image-1086x1536.png 1086w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/checklist-increase-average-order-value-image.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Pour vous aider \u00e0 d\u00e9marrer, voici comment <a href=\"https:\/\/vibetrace.com\/fr\/tag\/average-order-value\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/average-order-value\/\">augmenter votre AOV<\/a> pour voir plus de r\u00e9sultats en quelques mois seulement\u00a0!<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Vous souhaitez augmenter votre panier moyen\u00a0?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">D\u00e9couvrez comment augmenter votre valeur moyenne de commande \u00e0 l&#039;aide de notre logiciel d&#039;automatisation du marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/fr\/augmenter-la-valeur-moyenne-de-la-commande\/\">Augmenter l&#039;AOV<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-9c8a5e42 gb-headline-text\">Offrir des promotions sp\u00e9ciales limit\u00e9es dans le temps<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Offre sp\u00e9ciale \u00e0 dur\u00e9e limit\u00e9e de Barnes &amp; Noble - Affichage par e-mail de bureau | De tr\u00e8s bons e-mails\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=539095017898937954&#038;src=oembed\" height=\"1496\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Utiliser l&#039;utilisation de popups d&#039;intention de sortie<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PARTIR SI T\u00d4T?\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=452893306285820434&#038;src=oembed\" height=\"775\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er des offres group\u00e9es ou des packages de produits<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tout magasiner\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=403987029088462828&#038;src=oembed\" height=\"899\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Favoriser la confiance en offrant des exp\u00e9riences personnalis\u00e9es et en mettant en valeur la preuve sociale<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Agrumes - Revue et d\u00e9mo du th\u00e8me Shopify\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=712624341056258224&#038;src=oembed\" height=\"1921\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Garantir un syst\u00e8me d&#039;assistance par chat en direct enti\u00e8rement op\u00e9rationnel<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Widget d&#039;assistance par chat en direct \ud83d\udcac\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=43276846408710250&#038;src=oembed\" height=\"438\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre en place un programme de fid\u00e9lisation de la client\u00e8le<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Programme de fid\u00e9lit\u00e9\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=1096274734274103406&#038;src=oembed\" height=\"1574\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vous voulez \u00eatre \u00e0 jour avec le marketing\u00a0?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abonnez-vous \u00e0 notre newsletter Retail CX !<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Restez connect\u00e9 avec ce qui est vraiment important pour optimiser vos revenus num\u00e9riques.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresse e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Pr\u00e9nom\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Inscrivez-moi<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">En cliquant sur le bouton, vous acceptez notre <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/fr\/termes-et-conditions\/\" target=\"_blank\">termes et conditions<\/a>. Vous devrez \u00e9galement confirmer votre adresse e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Offrez des p\u00e9riodes d&#039;essai et une politique de retour flexible avec des options de paiement simples.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Blogue | Test utilisateur\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=950400327624493137&#038;src=oembed\" height=\"524\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Maximiser le potentiel des plateformes de m\u00e9dias sociaux<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Votre partenaire pour la croissance dans l&#039;espace num\u00e9rique. Whats-app - +923214890702 \ud83d\udce7 - support@joinwebs.com \ud83c\udf10 - www.joinwebs.com vendeur en ligne #consultant en marketing num\u00e9rique #marketing num\u00e9rique #entrepreneur #Entreprise #Instagram #ecommerce #ecommercemarketing #onlinebusiness #ecommercedevelopment #ecommercesites #onlineshop #online #onlinehopping #onlinehoppingstore 1TP5 Tonlineboutique\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=1900024836117213&#038;src=oembed\" height=\"550\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Offrez des incitations telles que la &quot;livraison gratuite&quot; et d&#039;autres cadeaux pour atteindre les seuils de commande minimum.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AVON\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=399483429461134435&#038;src=oembed\" height=\"636\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre en \u0153uvre des techniques de vente incitative et de vente crois\u00e9e pour des produits compl\u00e9mentaires<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-mails de confirmation de commande\u00a0: bonnes pratiques et exemples\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=18436679707865433&#038;src=oembed\" height=\"690\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>L&#039;augmentation de la valeur moyenne des commandes (AOV) peut avoir plusieurs avantages pour votre entreprise. <\/p>\n\n\n\n<p>Voici quelques raisons pour lesquelles vous devriez vous efforcer d&#039;augmenter l&#039;AOV\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Croissance des revenus\u00a0: l&#039;augmentation de l&#039;AOV a un impact direct sur vos revenus. En incitant les clients \u00e0 d\u00e9penser plus pour chaque transaction, vous pouvez augmenter vos ventes et vos revenus globaux sans n\u00e9cessairement acqu\u00e9rir plus de clients.<\/li>\n\n\n\n<li>Rentabilit\u00e9 : Lorsque les clients d\u00e9pensent plus par transaction, cela peut avoir un impact positif sur vos marges b\u00e9n\u00e9ficiaires. Des ventes et des revenus plus \u00e9lev\u00e9s provenant de commandes plus importantes peuvent aider \u00e0 couvrir les co\u00fbts fixes et \u00e0 augmenter votre r\u00e9sultat net.<\/li>\n\n\n\n<li>Valeur \u00e0 vie du client (CLV)\u00a0: l&#039;augmentation de l&#039;AOV peut \u00e9galement contribuer \u00e0 augmenter la CLV de vos clients. Lorsque les clients d\u00e9pensent plus avec votre entreprise, ils ont une valeur \u00e0 vie plus \u00e9lev\u00e9e pour votre entreprise, ce qui les rend plus pr\u00e9cieux et augmente potentiellement la probabilit\u00e9 d&#039;achats r\u00e9p\u00e9t\u00e9s.<\/li>\n\n\n\n<li>Opportunit\u00e9s de vente crois\u00e9e et de vente incitative : Encourager les clients \u00e0 d\u00e9penser plus peut ouvrir des opportunit\u00e9s de vente crois\u00e9e et de vente incitative. En sugg\u00e9rant des produits\/services associ\u00e9s ou am\u00e9lior\u00e9s au cours du processus d&#039;achat, vous pouvez augmenter la valeur moyenne des commandes et offrir une valeur suppl\u00e9mentaire \u00e0 vos clients.<\/li>\n\n\n\n<li>Am\u00e9lioration de l&#039;exp\u00e9rience client\u00a0: en vous concentrant sur l&#039;augmentation de l&#039;AOV, vous pouvez am\u00e9liorer l&#039;exp\u00e9rience client globale. Offrir des offres group\u00e9es, des remises pour des commandes plus importantes ou des recommandations de produits personnalis\u00e9es peut donner aux clients le sentiment d&#039;\u00eatre valoris\u00e9s<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Faire des affaires est l&#039;investissement le plus risqu\u00e9, ce qui rend plus difficile la conqu\u00eate du march\u00e9. \u2026 <a title=\"Liste de contr\u00f4le \u2013 Augmenter la valeur moyenne des commandes\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/checklist-augmenter-la-valeur-moyenne-de-la-commande\/\" aria-label=\"En savoir plus sur Checklist \u2013 Augmenter la valeur moyenne des commandes\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[66,97],"class_list":["post-22197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-average-order-value","tag-checklist","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/22197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=22197"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/22197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media\/22879"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=22197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/categories?post=22197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags?post=22197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}