{"id":16889,"date":"2022-12-23T11:25:31","date_gmt":"2022-12-23T11:25:31","guid":{"rendered":"https:\/\/vibetrace.com\/?p=16889"},"modified":"2023-01-02T08:47:34","modified_gmt":"2023-01-02T08:47:34","slug":"2022-adblocking-stats","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/fr\/2022-adblocking-stats\/","title":{"rendered":"Derni\u00e8re utilisation des blocs publicitaires et statistiques que vous devez conna\u00eetre [2022]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Les publicit\u00e9s qui apparaissent lors du d\u00e9filement vers le bas de l&#039;\u00e9cran peuvent parfois \u00eatre g\u00eanantes.<\/p>\n\n\n\n<p>En cons\u00e9quence, les internautes ont commenc\u00e9 \u00e0 utiliser le plug-in de navigateur Ad Blockers, qui peut \u00eatre configur\u00e9 pour \u00e9viter les publicit\u00e9s non pertinentes qu&#039;ils n&#039;auraient jamais l&#039;intention d&#039;acheter.<\/p>\n\n\n\n<p><strong>Savez-vous que les statistiques de blocage des publicit\u00e9s sont vraiment impressionnantes ces derniers temps\u00a0?<\/strong><\/p>\n\n\n\n<p>Effets de l&#039;utilisation des bloqueurs de publicit\u00e9\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les lecteurs sont plus satisfaits, mais risquent de perdre des opportunit\u00e9s<\/li>\n\n\n\n<li>les entreprises perdent de l&#039;argent<\/li>\n\n\n\n<li>l&#039;activit\u00e9 d&#039;abonnement est en croissance (de la part des \u00e9diteurs)<\/li>\n\n\n\n<li>les annonceurs perdent des clients<\/li>\n\n\n\n<li>d&#039;autres industries se d\u00e9veloppent qui ne d\u00e9pendent pas des publicit\u00e9s<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png\" alt=\"\" class=\"wp-image-17066\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">pr\u00e8s de 42% de personnes utilisent un logiciel de blocage des publicit\u00e9s<\/figcaption><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">hoot suite<\/a><\/p>\n\n\n\n<p>L&#039;utilisation du blocage des publicit\u00e9s varie selon la r\u00e9gion et le groupe d\u00e9mographique, mais certaines tendances g\u00e9n\u00e9rales et statistiques incluent\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png\" alt=\"\" class=\"wp-image-17077\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-age-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\">Tranche d&#039;\u00e2ge de 18 \u00e0 34 ans avec l&#039;utilisation la plus \u00e9lev\u00e9e du blocage des publicit\u00e9s<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Le blocage des publicit\u00e9s est plus courant chez les jeunes internautes. Selon une \u00e9tude men\u00e9e par l&#039;Interactive Advertising Bureau (IAB), l&#039;utilisation du blocage des publicit\u00e9s est la plus \u00e9lev\u00e9e chez les 18-34 ans, avec 35% de ce groupe d&#039;\u00e2ge utilisant des bloqueurs de publicit\u00e9s.<\/li>\n\n\n\n<li>Le blocage des publicit\u00e9s est plus courant sur les appareils de bureau que sur les appareils mobiles. Selon une \u00e9tude de la Digital Advertising Alliance (DAA), 27% d&#039;utilisateurs de bureau aux \u00c9tats-Unis utilisent des bloqueurs de publicit\u00e9s, contre seulement 15% d&#039;utilisateurs mobiles.<\/li>\n\n\n\n<li>L&#039;utilisation du blocage des publicit\u00e9s est plus \u00e9lev\u00e9e dans certains pays. L&#039;utilisation de l&#039;adblocking est particuli\u00e8rement \u00e9lev\u00e9e en Allemagne, o\u00f9 45% des internautes utilisent des adblockers, selon une \u00e9tude de l&#039;IAB. L&#039;utilisation du blocage des publicit\u00e9s est \u00e9galement relativement \u00e9lev\u00e9e en France (37%), en Su\u00e8de (35%) et au Danemark (34%).<\/li>\n\n\n\n<li>L&#039;utilisation du blocage des publicit\u00e9s a augment\u00e9 ces derni\u00e8res ann\u00e9es. Selon une \u00e9tude de l&#039;IAB, le pourcentage d&#039;internautes aux \u00c9tats-Unis qui utilisent des adblockers est pass\u00e9 de 15% en 2016 \u00e0 22% en 2018.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country.png 725w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/adblocking-stats-country-300x130.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Besoin d&#039;aide pour votre publicit\u00e9\u00a0?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Obtenez un meilleur ROAS en utilisant l&#039;automatisation du marketing, la segmentation d&#039;audience et l&#039;analyse du commerce \u00e9lectronique<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/fr\/white-label-marketing-automation-agencies\/\">Contactez-nous<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Cela dit, de nombreuses personnes ne sont toujours pas \u00e0 l&#039;aise avec la fa\u00e7on dont les entreprises utilisent leurs donn\u00e9es pour les inclure en tant que prospects importants.<\/p>\n\n\n\n<p>Aujourd&#039;hui, la plupart des consommateurs paieraient m\u00eame des frais d&#039;abonnement pour \u00e9viter les publicit\u00e9s sur des plateformes en ligne telles que YouTube, qui vient de lancer un plan premium permettant aux utilisateurs de d\u00e9sactiver les publicit\u00e9s.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>En effet, selon une \u00e9tude r\u00e9cente de 2022, 42,7% des internautes utilisent fr\u00e9quemment des logiciels de blocage des publicit\u00e9s.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png\" alt=\"site web avec et sans adblocking\" class=\"wp-image-17048\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-300x180.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-48-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Site Web avec et sans logiciel de blocage des publicit\u00e9s<\/figcaption><\/figure>\n\n\n\n<p>Pour vous fournir un aper\u00e7u factuel des statistiques et des tendances actuelles concernant le blocage des publicit\u00e9s, cet article contient des faits actuels que vous devez conna\u00eetre.<\/p>\n\n\n\n<p>Commen\u00e7ons!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilisation et tendances du bloqueur de publicit\u00e9s<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statistiques des internautes am\u00e9ricains utilisant des bloqueurs de publicit\u00e9s<\/strong><\/h3>\n\n\n\n<p>Plus de 27% de clients am\u00e9ricains devraient utiliser des bloqueurs de publicit\u00e9s d&#039;ici 2022.<\/p>\n\n\n\n<p>Les donn\u00e9es r\u00e9v\u00e8lent une augmentation de 71,97% du pourcentage d&#039;utilisation des bloqueurs de publicit\u00e9s, contre 15,7% en 2014, indiquant une croissance progressive au fil des ans.<\/p>\n\n\n\n<p>De plus, en 2019, environ 25,8% d&#039;internautes ont bloqu\u00e9 des publicit\u00e9s, totalisant 763,5 millions de bloqueurs de publicit\u00e9s dans le monde.<\/p>\n\n\n\n<p>Pour des donn\u00e9es plus d\u00e9taill\u00e9es, voici un tableau des taux d&#039;utilisation par ann\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>ANN\u00c9E<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>TAUX D&#039;UTILISATION<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2014<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.7%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2015<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>20.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2016<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>21.5%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2017<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>23.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2018<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.6%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2019<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>25.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2020<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>26.4%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2021<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>27%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png\" alt=\"\" class=\"wp-image-17139\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-US-Internet-Users-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00e9volution des statistiques de blocage des publicit\u00e9s 2014-2021<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\" target=\"_blank\" rel=\"noopener\">Statistique<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statistiques d\u00e9mographiques sur les bloqueurs de publicit\u00e9s Internet aux \u00c9tats-Unis<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c2ge<\/h4>\n\n\n\n<p>Avec un taux d&#039;utilisation de 41%, les bloqueurs de publicit\u00e9s sont plus fr\u00e9quents chez les jeunes internautes \u00e2g\u00e9s de 18 \u00e0 24 ans alors que seuls 15,6% de ceux \u00e2g\u00e9s de 65 ans et plus utilisent un logiciel de blocage des publicit\u00e9s. Les donn\u00e9es ont \u00e9galement montr\u00e9 que les enfants \u00e2g\u00e9s de 0 \u00e0 11 ans ont le taux d&#039;utilisation le plus bas de 5,3%<\/p>\n\n\n\n<p>De plus, les internautes am\u00e9ricains avaient un pourcentage presque \u00e9gal dans les groupes \u00e2g\u00e9s de 34 \u00e0 44 ans et de 45 \u00e0 54 ans.&nbsp;<\/p>\n\n\n\n<p>Voici un aper\u00e7u d\u00e9taill\u00e9 de l&#039;utilisation du blocage des publicit\u00e9s par tranche d&#039;\u00e2ge\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Tranche d&#039;\u00e2ge<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Taux d&#039;utilisation<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">0-11<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>5.3%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12-17<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>35%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">18-24<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>41%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">25-34<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>36.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">35-44<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.9%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">45-54<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>29.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">55-64<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">65+<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>15.6%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17140\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Age-Group-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">utilisation du blocage des publicit\u00e9s par \u00e2ge<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Genre<\/h4>\n\n\n\n<p>En plus des donn\u00e9es d&#039;eMarketer, 27,2% d&#039;hommes et de femmes aux \u00c9tats-Unis utilisent des bloqueurs de publicit\u00e9s \u00e0 partir de 2021. Bien qu&#039;il n&#039;y ait que 25,6% de bloqueurs de publicit\u00e9s f\u00e9minins et 26% de bloqueurs de publicit\u00e9s masculins aux \u00c9tats-Unis en 2019.<\/p>\n\n\n\n<p>Les donn\u00e9es ci-dessous montrent les taux d&#039;utilisation par sexe\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th scope=\"col\">Ann\u00e9e<\/th><th scope=\"col\"><strong>HOMME<\/strong><\/th><th><strong>FEMME<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2019<\/td><td>26.0%<\/td><td>25.6%<\/td><\/tr><tr><td>2021<\/td><td>27.2<\/td><td>27.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png\" alt=\"\" class=\"wp-image-17141\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Gender-in-US.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">utilisation du blocage des publicit\u00e9s par sexe<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/www.insiderintelligence.com\/chart\/230161\/us-ad-blocking-user-penetration-by-demographic-2019-2021-of-internet-users-each-group\" target=\"_blank\" rel=\"noopener\">eMarketeur<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Statistiques d&#039;utilisation des bloqueurs de publicit\u00e9s aux \u00c9tats-Unis par appareil<\/strong><\/h3>\n\n\n\n<p>Selon une enqu\u00eate de 2021, 51% des r\u00e9pondants am\u00e9ricains utilisent des bloqueurs de publicit\u00e9s sur leurs ordinateurs de bureau et 30% utilisent des outils logiciels de blocage des publicit\u00e9s sur leurs t\u00e9l\u00e9phones portables.<\/p>\n\n\n\n<p>Le logiciel de blocage des publicit\u00e9s est largement utilis\u00e9 par les utilisateurs d&#039;ordinateurs aux \u00c9tats-Unis, avec une utilisation en augmentation constante d&#039;ann\u00e9e en ann\u00e9e, 51% \u00e9tant le taux d&#039;utilisation le plus \u00e9lev\u00e9 depuis 2017. D&#039;autre part, les bloqueurs de publicit\u00e9s utilisant des smartphones n&#039;ont que 30% le taux d&#039;utilisation le plus \u00e9lev\u00e9 pour le 5 derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<p>De plus, le taux d&#039;utilisation moyen des ordinateurs depuis 2017 est de 48% et de 29% pour les smartphones.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ann\u00e9e<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ordinateur<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>T\u00e9l\u00e9phone intelligent<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2017<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">49%<\/td><td class=\"has-text-align-center\" data-align=\"center\">26%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2018<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">46%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2019<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">29%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2020<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">47%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>2021<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">51%<\/td><td class=\"has-text-align-center\" data-align=\"center\">30%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png\" alt=\"\" class=\"wp-image-17142\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Device.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">utilisation du blocage des publicit\u00e9s par appareil<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/www.statista.com\/statistics\/454398\/ad-blocking-software-usage-device-usa\/\" target=\"_blank\" rel=\"noopener\">Statistique<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principaux pays pour ajouter des sites Web \u00e0 la liste blanche des bloqueurs de publicit\u00e9s<\/h3>\n\n\n\n<p>Les \u00c9tats-Unis, le Royaume-Uni, l&#039;Allemagne, le Danemark, la Su\u00e8de, la Norv\u00e8ge et la Finlande ne sont que quelques-uns des pays qui utilisent des bloqueurs de publicit\u00e9s pour ajouter des sites Web \u00e0 la liste blanche afin d&#039;acc\u00e9der au contenu sur Internet.<\/p>\n\n\n\n<p>Selon les recherches actuelles, 62% des internautes finlandais utilisent des bloqueurs de publicit\u00e9s pour ajouter des sites Web \u00e0 la liste blanche, principalement parce que le contenu est bloqu\u00e9 lorsque le bloqueur de publicit\u00e9s est activ\u00e9.<\/p>\n\n\n\n<p>Malgr\u00e9 une augmentation substantielle de l&#039;utilisation des outils de blocage des publicit\u00e9s, l&#039;Allemagne a le taux d&#039;internautes le plus bas (39%), par rapport aux autres pays.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Aimez-vous cet article?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Rejoignez notre newsletter d\u00e9di\u00e9e CX for Retail !<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Restez connect\u00e9 \u00e0 ce qui est vraiment important pour optimiser vos revenus num\u00e9riques.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresse e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Pr\u00e9nom\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Inscrivez-moi<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">En cliquant sur le bouton, vous acceptez notre <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/fr\/termes-et-conditions\/\" target=\"_blank\">termes et conditions<\/a>. Vous devrez \u00e9galement confirmer votre adresse e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17143\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/People-that-Whitelisted-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pourquoi les gens mettent-ils des sites Web sur liste blanche\u00a0?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le contenu est bloqu\u00e9 lorsque adblocker est activ\u00e9 sur le domaine<\/li>\n\n\n\n<li>pour soutenir le site Web avec des revenus publicitaires<\/li>\n\n\n\n<li>simplement parce que les publicit\u00e9s sur ce site Web ne les d\u00e9rangent pas<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png\" alt=\"\" class=\"wp-image-17144\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Peoples-reason-for-Whitelisting-Websites.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/fr\/AudienceProject\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source\u00a0: Projet d&#039;audience<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Statistiques des Adblockers des diff\u00e9rents continents<\/h3>\n\n\n\n<p>Selon les donn\u00e9es les plus r\u00e9centes, les bloqueurs de publicit\u00e9s \u00e9taient les plus courants en Asie en 2020, avec un taux d&#039;utilisation de 40,6%, suivis de l&#039;Europe (29,6%) et des Am\u00e9riques (19,2%).<\/p>\n\n\n\n<p>En plus du rapport PageFair Adblock 2021, 40.6% des internautes en Asie utilisent un bloqueur de publicit\u00e9s, tandis que d&#039;autres continents comme l&#039;Europe (29.6%), l&#039;Am\u00e9rique (19.2%), l&#039;Afrique (9.2%) et l&#039;Oc\u00e9anie (1.2%) faire aussi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png\" alt=\"\" class=\"wp-image-17145\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/By-Continent.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" data-type=\"URL\" data-id=\"https:\/\/f.hubspotusercontent10.net\/hubfs\/4682915\/Adblock%20Reports\/2021%20PageFair%20Adblock%20Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Page Fair<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Statistiques de Adblocking de 46 pays<\/h3>\n\n\n\n<p>Au moins 40% de l&#039;ensemble de la population utilisent des bloqueurs de publicit\u00e9s et devraient encore augmenter au cours des prochaines ann\u00e9es.<\/p>\n\n\n\n<p>L&#039;Indon\u00e9sie a le taux le plus \u00e9lev\u00e9 de bloqueurs de publicit\u00e9s \u00e0 56,80%, repr\u00e9sentant plus de la moiti\u00e9 de la population d&#039;internautes de leur pays, suivie de l&#039;Inde \u00e0 50,70%, de l&#039;Afrique du Sud \u00e0 49,20%, etc.<\/p>\n\n\n\n<p>Alors que le Japon, le Ghana et le Maroc avaient les pourcentages les plus faibles d&#039;internautes utilisant des bloqueurs de publicit\u00e9s, avec des taux d&#039;utilisation de 22.30%, 17.50% et 17.20%, respectivement.<\/p>\n\n\n\n<p>Voici une liste des 46 pays interrog\u00e9s par Hootsuite, class\u00e9s selon le pourcentage d&#039;internautes \u00e2g\u00e9s de 16 \u00e0 64 ans qui utilisent des bloqueurs de publicit\u00e9\u00a0:<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-cafc19e5 gb-headline-text\">Liste des pays et utilisation des logiciels de blocage des publicit\u00e9s<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Pays<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Taux d&#039;utilisation<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Indon\u00e9sie<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Inde<\/td><td class=\"has-text-align-center\" data-align=\"center\">50.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Afrique du Sud<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Malaisie<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">le Portugal<\/td><td class=\"has-text-align-center\" data-align=\"center\">47.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Chine<\/td><td class=\"has-text-align-center\" data-align=\"center\">46.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Philippines<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ta\u00efwan<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Colombie<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Argentine<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Pologne<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">L&#039;Autriche<\/td><td class=\"has-text-align-center\" data-align=\"center\">43.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Roumanie<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Turquie<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nouvelle-Z\u00e9lande<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Arabie Saoudite<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Canada<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Singapour<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Espagne<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Br\u00e9sil<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Irlande<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Su\u00e8de<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Allemagne<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.10%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Tha\u00eflande<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00c9mirats arabes unis<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Isra\u00ebl<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mexique<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Hong Kong<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Etats-Unis<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Egypte<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">France<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Belgique<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Kenya<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Suisse<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Australie<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Danemark<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.00%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">ROYAUME-UNI<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Vi\u00eat Nam<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Russie<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Pays-Bas<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Italie<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.40%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nigeria<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.20%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Cor\u00e9e du Sud<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Japon<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.30%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ghana<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Maroc<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.20%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png\" alt=\"\" class=\"wp-image-17146\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/Statistics-of-46-Countries.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" data-type=\"URL\" data-id=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Suite Hoot<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Statistiques de perte de revenus des principaux \u00e9diteurs<\/h3>\n\n\n\n<p>Les bloqueurs de publicit\u00e9s ont co\u00fbt\u00e9 aux \u00e9diteurs $35 milliards de revenus publicitaires perdus en 2020. Une \u00e9tude d&#039;OnAudience rapporte qu&#039;en 2017, les pertes de revenus publicitaires mondiales dues \u00e0 Adblock \u00e9taient estim\u00e9es \u00e0 $42 milliards.<\/p>\n\n\n\n<p>Selon de nombreux rapports d&#039;\u00e9tudes, les \u00e9diteurs perdent souvent 15-30% de leurs revenus publicitaires au profit des adblockers. Les pertes d&#039;adblock varient selon le cr\u00e9neau de l&#039;\u00e9diteur et les segments d&#039;audience, le nombre de pages ou d&#039;annonces vues par mois, le taux de remplissage de l&#039;inventaire publicitaire et le prix CPM moyen. <\/p>\n\n\n\n<p>Les pertes d&#039;Adblock peuvent \u00eatre d\u00e9sastreuses pour un petit blogueur, YouTuber, un contenu de niche ou un site d&#039;actualit\u00e9s local, suscitant l&#039;int\u00e9r\u00eat pour AdBlock et contournant l&#039;activit\u00e9 de l&#039;\u00e9diteur. <\/p>\n\n\n\n<p>Les pertes dues aux bloqueurs de publicit\u00e9s peuvent d\u00e9passer le co\u00fbt de nombreux postes pour un grand \u00e9diteur de nouvelles avec 1 million de visites ou plus par mois\u00a0; m\u00eame des pertes \u00e0 sept chiffres sont caus\u00e9es par les bloqueurs de publicit\u00e9s, ce qui rend difficile pour les \u00e9diteurs de produire le m\u00eame niveau de contenu de qualit\u00e9.<\/p>\n\n\n\n<p>De 2016 \u00e0 2020, les statistiques montrent l&#039;impact financier de l&#039;utilisation du blocage des publicit\u00e9s aux \u00c9tats-Unis. Selon les estimations de Statista, les revenus perdus en raison du blocage des publicit\u00e9s augmentent progressivement, passant d&#039;environ 3,89 milliards de dollars am\u00e9ricains en 2016 \u00e0 12,12 milliards en 2020.<\/p>\n\n\n\n<p>Perte de revenus des \u00c9tats-Unis de 2016 \u00e0 2020<\/p>\n\n\n\n<p><strong><img decoding=\"async\" style=\"width: 650px;\" src=\"https:\/\/lh5.googleusercontent.com\/tFdoj4uRxSx6cFreDSZAnTvfKlCo0Lr3N13gXWbcKsJfv36v7YambJQj-IfD-97N0Uv8KmovdmzXCJ4NmUv-Yk3bHsXax4CpnThSm-WVgs_ZTW7W1dajYtQnzLKTB6ww8deG9LBNye7QzMGzhP4k7RpgU5nQbGKhgKoSZJOkXC_HiJlcFMY4JU5pA-4Shw\"><\/strong><\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www.statista.com\/statistics\/454473\/ad-blocking-cost-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statistique<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que font les sites web contre les adblockers ?<\/h2>\n\n\n\n<p>Les sites Web perdent des revenus \u00e0 cause de cela. Et il y a des entreprises qui ne comptent que sur la publicit\u00e9 comme source de revenus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png\" alt=\"\" class=\"wp-image-17047\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-1024x708.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-300x208.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47-768x531.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-47.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">logiciel adblock d\u00e9tect\u00e9. Contenu s\u00e9curis\u00e9.<\/figcaption><\/figure>\n\n\n\n<p>L&#039;activit\u00e9 de blocage des publicit\u00e9s est devenue une entreprise elle-m\u00eame. Il y a des entreprises qui cr\u00e9ent des logiciels de blocage des publicit\u00e9s et en tirent profit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png\" alt=\"\" class=\"wp-image-17052\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-49-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Youtube sans pub.<\/figcaption><\/figure>\n\n\n\n<p>Il est difficile de d\u00e9terminer un \u00ab\u00a0gagnant\u00a0\u00bb sur le march\u00e9 des logiciels de blocage des publicit\u00e9s, car diff\u00e9rents bloqueurs de publicit\u00e9s peuvent \u00eatre plus populaires ou largement utilis\u00e9s dans diff\u00e9rentes r\u00e9gions ou parmi diff\u00e9rents groupes d&#039;utilisateurs. <\/p>\n\n\n\n<p>Certains des bloqueurs de publicit\u00e9s les plus connus incluent <a href=\"https:\/\/adblockplus.org\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/adblockplus.org\" rel=\"noreferrer noopener\">Adblock Plus<\/a>, <a href=\"https:\/\/ublockorigin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">uBlock Origine<\/a>, et <a href=\"https:\/\/www.ghostery.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.ghostery.com\/\" rel=\"noreferrer noopener\">Fant\u00f4me<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png\" alt=\"extension de navigateur fant\u00f4me\" class=\"wp-image-17063\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-1024x272.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-300x80.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50-768x204.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-50.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">12825 avis pour Ghostery<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png\" alt=\"adblock plus les avis comptent\" class=\"wp-image-17064\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-1024x261.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-300x77.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51-768x196.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-51.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">176.000 avis pour Adblock Plus<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png\" alt=\"\" class=\"wp-image-17065\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-1024x334.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-300x98.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52-768x251.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/12\/image-52.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">26.000 avis pour ublock origin<\/figcaption><\/figure>\n\n\n\n<p>Ils se pr\u00e9sentent sous diff\u00e9rents formats mais les plus utilis\u00e9s sont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>extensions de navigateur (pour Chrome, Firefox, Edge)<\/li>\n\n\n\n<li>Applications Windows et Mac<\/li>\n<\/ul>\n\n\n\n<p>Utilisez-vous un logiciel de blocage des publicit\u00e9s\u00a0? Quelle est votre exp\u00e9rience avec \u00e7a ?<\/p>","protected":false},"excerpt":{"rendered":"<p>Les publicit\u00e9s qui apparaissent lors du d\u00e9filement vers le bas de l&#039;\u00e9cran peuvent parfois \u00eatre g\u00eanantes. Comme un \u2026 <a title=\"Derni\u00e8re utilisation des blocs publicitaires et statistiques que vous devez conna\u00eetre [2022]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/2022-adblocking-stats\/\" aria-label=\"En savoir plus sur les derni\u00e8res statistiques et utilisations des bloqueurs de publicit\u00e9s (2022)\"> <\/a><\/p>","protected":false},"author":8,"featured_media":17158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[94,81,95],"class_list":["post-16889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-advertising","tag-level1","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/16889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=16889"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/16889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media\/17158"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=16889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/categories?post=16889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags?post=16889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}