{"id":11313,"date":"2017-06-16T12:50:36","date_gmt":"2017-06-16T12:50:36","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11313"},"modified":"2023-03-02T09:29:08","modified_gmt":"2023-03-02T09:29:08","slug":"difference-demarketing-remarketing","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/fr\/difference-demarketing-remarketing\/","title":{"rendered":"Diff\u00e9rence entre d\u00e9marketing et remarketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Savez-vous quelle est la diff\u00e9rence entre <strong>D\u00e9marketing<\/strong> et <strong>Recommercialisation<\/strong>? Nous ne le savions pas non plus jusqu&#039;\u00e0 ce qu&#039;un client nous le demande, nous avons donc d\u00e9cid\u00e9 d&#039;approfondir ces 2 termes.<\/p>\n\n\n\n<p>Tout d\u2019abord, voici les d\u00e9finitions du d\u00e9marketing et du remarketing\u00a0:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que le remarketing ?<\/h2>\n\n\n\n<dl>\n<dt>Recommercialisation<\/dt>\n<dd>Technique de marketing en ligne qui permet aux annonceurs de toucher les visiteurs ayant d\u00e9j\u00e0 visit\u00e9 un site Web. Cela peut \u00eatre fait via des publicit\u00e9s, des e-mails, des notifications push ou tout autre moyen de contacter les visiteurs.<\/dd>\n<\/dl>\n\n\n\n<p><span class=\"s1\">Comme expliqu\u00e9 ci-dessus, le reciblage (ou remarketing) est simplement la strat\u00e9gie consistant \u00e0 r\u00e9engager vos visiteurs apr\u00e8s qu&#039;ils ont visit\u00e9 votre site en ligne.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que le d\u00e9marketing ?<\/h2>\n\n\n\n<dl>\n<dt>D\u00e9marketing<\/dt>\n<dd>Un type de marketing qui d\u00e9courage certains clients de mani\u00e8re temporaire ou permanente. Ce marketing s&#039;applique principalement \u00e0 des produits soit nocifs, soit tr\u00e8s rares. Exemple : Tabac, produits p\u00e9troliers, eau, \u00e9lectricit\u00e9 etc.<\/dd>\n<\/dl>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vibetrace.com\/blog\/wp-content\/uploads\/2017\/06\/do_not_consume_if_the_seal_is_broken._4575886954.jpg\" alt=\"\" class=\"wp-image-11315\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Alors, quelle est la diff\u00e9rence entre le d\u00e9marketing et le remarketing ?<\/h3>\n\n\n\n<p>Sur la base des d\u00e9finitions, les termes sont en quelque sorte oppos\u00e9s : le remarketing tente de vous encourager \u00e0 acheter\/consommer quelque chose, et le d\u00e9marketing vise \u00e0 vous d\u00e9courager d&#039;acheter un produit.<\/p>\n\n\n\n<p>Image de\u00a0: http:\/\/realfunny.net\/picture-3235-do-not-consume-if-the-seal-is-broken-.html<\/p>","protected":false},"excerpt":{"rendered":"<p>Savez-vous quelle est la diff\u00e9rence entre le d\u00e9marketing et le remarketing\u00a0? Nous ne savions pas non plus\u2026 <a title=\"Diff\u00e9rence entre d\u00e9marketing et remarketing\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/difference-demarketing-remarketing\/\" aria-label=\"En savoir plus sur Diff\u00e9rence entre d\u00e9marketing et remarketing\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-11313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/11313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=11313"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/posts\/11313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media\/19659"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=11313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/categories?post=11313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/tags?post=11313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}