{"id":17406,"date":"2023-02-07T15:27:15","date_gmt":"2023-02-07T15:27:15","guid":{"rendered":"https:\/\/vibetrace.com\/?page_id=17406"},"modified":"2023-06-06T13:09:05","modified_gmt":"2023-06-06T13:09:05","slug":"increase-customer-retention","status":"publish","type":"page","link":"https:\/\/vibetrace.com\/fr\/augmenter-la-fidelisation-des-clients\/","title":{"rendered":"Augmentez la fid\u00e9lisation de la client\u00e8le"},"content":{"rendered":"<div class=\"gb-container gb-container-241d88b2\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-e8ec5a3e\">\n<div class=\"gb-grid-column gb-grid-column-60d1854c\"><div class=\"gb-container gb-container-60d1854c\">\n\n<h1 class=\"wp-block-heading has-text-align-left\">Augmentez la fid\u00e9lisation de la client\u00e8le<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Il est tr\u00e8s important d&#039;augmenter la r\u00e9tention au lieu de se concentrer uniquement sur les nouveaux clients.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Augmentez la fid\u00e9lit\u00e9 des clients en analysant le comportement des clients pour comprendre ce qui motive la r\u00e9tention.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Pour une fid\u00e9lisation client r\u00e9ussie, vous devez savoir\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taux de clients r\u00e9guliers<\/li>\n\n\n\n<li>Fr\u00e9quence d&#039;achat<\/li>\n\n\n\n<li>Valeur moyenne des commandes<\/li>\n\n\n\n<li>Valeur vie client<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-388d2f25\"><div class=\"gb-container gb-container-388d2f25\">\n<div class=\"wp-block-image no-lazy\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"499\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageretentionoverview.png\" alt=\"\" class=\"wp-image-21082\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageretentionoverview.png 486w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageretentionoverview-292x300.png 292w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageretentionoverview-12x12.png 12w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-f5d2d15f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-94d254bd\">\n<div class=\"gb-grid-column gb-grid-column-8e4861d6\"><div class=\"gb-container gb-container-8e4861d6\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"154\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13.png\" alt=\"\" class=\"wp-image-19090\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13.png 320w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13-300x144.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13-18x9.png 18w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e5a07d90\"><div class=\"gb-container gb-container-e5a07d90\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23.png\" alt=\"\" class=\"wp-image-19084\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23-300x120.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23-18x7.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8c5eca04\"><div class=\"gb-container gb-container-8c5eca04\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"143\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24.png\" alt=\"\" class=\"wp-image-19092\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24.png 352w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24-300x122.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24-18x7.png 18w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e0074387\"><div class=\"gb-container gb-container-e0074387\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-25.png\" alt=\"\" class=\"wp-image-19093\" width=\"100\" height=\"94\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-25.png 208w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-25-13x12.png 13w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-bfe63216\"><div class=\"gb-container gb-container-bfe63216\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"194\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26.png\" alt=\"\" class=\"wp-image-19094\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26.png 574w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26-300x101.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26-18x6.png 18w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-4c03117e\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-763e3ae3\">\n<div class=\"gb-grid-column gb-grid-column-6b747f9d\"><div class=\"gb-container gb-container-6b747f9d\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-88c10b55 gb-headline-text\">Connaissez vos clients <\/h2>\n\n\n\n<p>Vibetrace suit chaque client tout au long du Customer Journey et diffuse des messages intelligents pour le guider vers la prochaine \u00e9tape jusqu&#039;\u00e0 l&#039;achat.<\/p>\n\n\n\n<p>Notre <a href=\"https:\/\/vibetrace.com\/fr\/plateforme-de-donnees-client\/\" data-type=\"page\" data-id=\"14230\">Plateforme de donn\u00e9es client<\/a> il est con\u00e7u pour suivre le comportement des utilisateurs sur l&#039;ensemble du canal et fournir des informations sur la mani\u00e8re d&#039;am\u00e9liorer les taux de r\u00e9tention.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-a665f708\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Construire une base de donn\u00e9es clients<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-98225ea1\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Suivre le comportement sur site<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-40232a5e\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Recueillir des informations sur les achats et les produits<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-042817b9\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Segmentez-les \u00e0 l&#039;aide d&#039;analyses RFM et de cohortes<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-264d99ec\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Ex\u00e9cutez des campagnes marketing exactes<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-7334880a\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Am\u00e9liorez les donn\u00e9es de profil avec des enqu\u00eates et des sondages<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8322ae21\"><div class=\"gb-container gb-container-8322ae21\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"490\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imagevibetrace_overview.png\" alt=\"\" class=\"wp-image-21088\"\/><\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5fd43b3e\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-17c3e1f8\">\n<div class=\"gb-grid-column gb-grid-column-e32717fd\"><div class=\"gb-container gb-container-e32717fd\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"536\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageomnichannel-engagement.png\" alt=\"\" class=\"wp-image-21086\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageomnichannel-engagement.png 575w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageomnichannel-engagement-300x280.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageomnichannel-engagement-13x12.png 13w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a79e17a9\"><div class=\"gb-container gb-container-a79e17a9\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-86a56598 gb-headline-text\">Engagement omnicanal<\/h2>\n\n\n\n<p>Vous pouvez agir sur les utilisateurs qui sont sur le point de vous quitter ou les convaincre pour un second achat.<\/p>\n\n\n\n<p>Nous le disons une fois de plus, car nous sommes s\u00fbrs que vous l&#039;avez d\u00e9j\u00e0 entendu\u00a0: il est beaucoup moins co\u00fbteux de fid\u00e9liser un client que de se concentrer sur l&#039;acquisition de nouveaux clients.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-3dbd3529\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">E-mail marketing automatis\u00e9<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-7bebbed9\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Notifications push Web<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-a29fe2d9\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Personnalisation du contenu sur site<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-de2a1c2a\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Messages texte\/SMS<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-386b7f5c\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Test A\/B<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-7a6939c1\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\"> <path fill=\"#6CEDD9\" d=\"M11.5661 1.25H11.6H12.4H12.4339H12.4339H12.434C14.0854 1.25 15.3708 1.24999 16.4019 1.33424C17.4488 1.41977 18.2994 1.59588 19.0644 1.98571C20.3345 2.63285 21.3671 3.66547 22.0143 4.93556C22.4041 5.70065 22.5802 6.55125 22.6658 7.59814C22.75 8.6292 22.75 9.91456 22.75 11.5659V11.566V11.566V11.6V12.4V12.434V12.434V12.4341C22.75 14.0854 22.75 15.3708 22.6658 16.4019C22.5802 17.4488 22.4041 18.2994 22.0143 19.0644C21.3671 20.3345 20.3345 21.3671 19.0644 22.0143C18.2994 22.4041 17.4488 22.5802 16.4019 22.6658C15.3708 22.75 14.0854 22.75 12.4341 22.75H12.434H12.434H12.4H11.6H11.566H11.566H11.5659C9.91456 22.75 8.6292 22.75 7.59814 22.6658C6.55124 22.5802 5.70065 22.4041 4.93556 22.0143C3.66547 21.3671 2.63285 20.3345 1.98571 19.0644C1.59588 18.2994 1.41977 17.4488 1.33424 16.4019C1.24999 15.3708 1.25 14.0854 1.25 12.434V12.4339V12.4V11.6V11.5661V11.5661C1.25 9.91462 1.24999 8.62922 1.33424 7.59814C1.41977 6.55124 1.59588 5.70065 1.98571 4.93556C2.63285 3.66547 3.66547 2.63285 4.93556 1.98571C5.70065 1.59588 6.55125 1.41977 7.59814 1.33424C8.62922 1.24999 9.91461 1.25 11.566 1.25H11.5661ZM17.5303 9.53033C17.8232 9.23744 17.8232 8.76256 17.5303 8.46967C17.2374 8.17678 16.7626 8.17678 16.4697 8.46967L11 13.9393L9.03033 11.9697C8.73744 11.6768 8.26256 11.6768 7.96967 11.9697C7.67678 12.2626 7.67678 12.7374 7.96967 13.0303L10.4697 15.5303C10.7626 15.8232 11.2374 15.8232 11.5303 15.5303L17.5303 9.53033Z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\">Retour sur l&#039;enqu\u00eate client<\/span><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-9455e335\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-fba8736a\">\n<div class=\"gb-grid-column gb-grid-column-7a461df9\"><div class=\"gb-container gb-container-7a461df9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-ef4e10ea gb-headline-text\">jusqu&#039;\u00e0<\/div>\n\n\n<style>.kb-count-up-_10db13-32 .kb-count-up-title{padding-top:0px;}.kb-count-up-_10db13-32 .kb-count-up-number{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-_10db13-32 kb-count-up\" data-start=\"5\" data-end=\"18\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><p class=\"kb-count-up-title\">plus de clients fid\u00e8les<\/p><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a9535644\"><div class=\"gb-container gb-container-a9535644\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-05eea051 gb-headline-text\">plus que<\/div>\n\n\n<style>.kb-count-up-_5fa7f8-21 .kb-count-up-title{padding-top:0px;}.kb-count-up-_5fa7f8-21 .kb-count-up-number{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-_5fa7f8-21 kb-count-up\" data-start=\"10\" data-end=\"223\" data-prefix=\"\" data-suffix=\"\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">enqu\u00eates de satisfaction<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-05e29378\"><div class=\"gb-container gb-container-05e29378\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-83e11ce8 gb-headline-text\">dans<\/div>\n\n\n<style>.kb-count-up-_0b13b4-b0 .kb-count-up-title{padding-top:0px;}.kb-count-up-_0b13b4-b0 .kb-count-up-number{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-_0b13b4-b0 kb-count-up\" data-start=\"1000\" data-end=\"37500\" data-prefix=\"\" data-suffix=\"\" data-duration=\"3.5\" data-separator=\".\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><p class=\"kb-count-up-title\">campagnes d\u00e9di\u00e9es<\/p><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-2a86a9d2\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-adea4b5c\">\n<div class=\"gb-grid-column gb-grid-column-698994cf\"><div class=\"gb-container gb-container-698994cf\"><div class=\"gb-inside-container\">\n\n<h2 class=\"wp-block-heading\">\u00c9tapes pour augmenter la fid\u00e9lisation de la client\u00e8le<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7af0b7a7\">\n<div class=\"gb-grid-column gb-grid-column-8734aefe\"><div class=\"gb-container gb-container-8734aefe\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-027edf2a smooth-shadow-2\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-f5b943dc gb-headline-text\">Du premier au deuxi\u00e8me achat<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color\">Vous les avez d\u00e9j\u00e0 vendus une fois, n&#039;est-ce pas\u00a0? Avez-vous utilis\u00e9 <a href=\"https:\/\/vibetrace.com\/fr\/augmenter-le-taux-de-conversion\/\" data-type=\"page\" data-id=\"111\">optimisation du taux de conversion<\/a> pour \u00e7a? <\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color\">Apr\u00e8s la premi\u00e8re vente, il y a <strong>beaucoup plus \u00e0 faire pour la fid\u00e9lisation de la client\u00e8le<\/strong>.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5dfc777f\"><div class=\"gb-inside-container\"><\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1785f126\"><div class=\"gb-container gb-container-1785f126\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-9e7c1467 smooth-shadow-2\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-17c9213a gb-headline-text\">Du deuxi\u00e8me au troisi\u00e8me et plus<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color\">Apr\u00e8s la deuxi\u00e8me vente, les choses sont plus claires et vous pouvez dire qu&#039;une relation commence \u00e0 se construire. <\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color\">Avec le temps, ces clients sont toujours l\u00e0 pour <strong>transformer en plus de profits<\/strong>. Engagez-vous davantage au bon moment, <strong>avant qu&#039;ils ne soient perdus<\/strong>.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-dfa09ef3\"><div class=\"gb-inside-container\"><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-61b31157\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-67393087\">\n<div class=\"gb-grid-column gb-grid-column-912809cc\"><div class=\"gb-container gb-container-912809cc\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-20087e2f\">\n\n<span class=\"gb-button gb-button-e34eb028 gb-button-text vt-contact\">Aidez-moi avec la fid\u00e9lisation de la client\u00e8le<\/span>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-a4dde8e5\"><div class=\"gb-inside-container\">\n\n<h1 class=\"wp-block-heading\">Vous voulez augmenter la fid\u00e9lisation de vos clients\u00a0?<\/h1>\n\n\n\n<p>Combien de vos clients viennent <strong>de retour pour un deuxi\u00e8me achat<\/strong>? Qu&#039;en est-il d&#039;un troisi\u00e8me ?<\/p>\n\n\n\n<p>Voici quelques \u00e9tapes \u00e0 suivre pour<strong> augmenter la fid\u00e9lisation de la client\u00e8le<\/strong>:<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ba61ac79\">\n<div class=\"gb-grid-column gb-grid-column-f92fa0f1\"><div class=\"gb-container gb-container-f92fa0f1\"><div class=\"gb-inside-container\">\n<style>.kt-accordion-id_ed3aba-b6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-id_ed3aba-b6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:20px;line-height:27px;font-family:Inter;font-weight:700;color:var(--new-contrast);padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-wrap.kt-accordion-id_ed3aba-b6 > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:12px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:12px;}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{color:var(--new-contrast);background:#ffffff;border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--new-contrast);background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_ed3aba-b6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_ed3aba-b6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone new-accordion\"><div class=\"kt-accordion-wrap kt-accordion-id_ed3aba-b6 kt-accordion-has-37-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-29 kt-pane_b242a8-04 smooth-shadow\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser les commentaires des clients pour am\u00e9liorer la fid\u00e9lisation des clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Recueillir les commentaires des clients <a href=\"https:\/\/vibetrace.com\/fr\/logiciel-de-retour-des-clients\/\">\u00e0 travers des sondages et des conversations<\/a> pour mieux comprendre les besoins des clients. C&#039;est la premi\u00e8re \u00e9tape pour obtenir des am\u00e9liorations sur la fid\u00e9lisation de la client\u00e8le. Vous pouvez soit demander aux clients, soit collecter des donn\u00e9es \u00e0 partir de conversations et de comportements.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-35 kt-pane_3a057b-ac\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser le marketing personnalis\u00e9 pour fid\u00e9liser mes clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Le marketing personnalis\u00e9 n&#039;est pas qu&#039;une tendance. En envoyant des e-mails ou des messages personnalis\u00e9s aux clients, vous pouvez montrer qu&#039;ils sont importants pour vous et que vous \u00eates investi dans leur succ\u00e8s. Cela fait \u00e9galement partie de la cr\u00e9ation de promotions cibl\u00e9es\u00a0: bas\u00e9es sur l&#039;historique des achats ou d&#039;autres points de donn\u00e9es, les clients peuvent se sentir valoris\u00e9s et montrer que vous comprenez leurs besoins.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-36 kt-pane_408d52-31\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser les donn\u00e9es pour mieux comprendre les besoins et les pr\u00e9f\u00e9rences des clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Utilisez les donn\u00e9es client pour obtenir des informations sur le comportement des clients, tels que les habitudes d&#039;achat et les interactions avec votre entreprise. Analyser les donn\u00e9es pour identifier les tendances, suivre les mesures et d\u00e9velopper des strat\u00e9gies pour mieux r\u00e9pondre aux besoins des clients. Enfin, utilisez les donn\u00e9es pour <a href=\"https:\/\/vibetrace.com\/fr\/logiciel-de-personnalisation-web\/\" data-type=\"page\" data-id=\"14370\">cr\u00e9er des campagnes marketing personnalis\u00e9es <\/a>et des offres pour s&#039;assurer que les clients re\u00e7oivent les bons messages au bon moment.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-37 kt-pane_4bccb7-39\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Quelles sont les meilleures strat\u00e9gies pour cr\u00e9er une culture centr\u00e9e sur le client\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Vous devez continuer \u00e0 vous concentrer sur la satisfaction client, \u00e9couter les commentaires des clients, cr\u00e9er un environnement convivial, fournir un service personnalis\u00e9 et r\u00e9compenser la fid\u00e9lit\u00e9 des clients. Il est important de cr\u00e9er un \u00e9tat d&#039;esprit ax\u00e9 sur le client dans votre \u00e9quipe, en mettant l&#039;accent sur les valeurs centr\u00e9es sur le client dans la prise de d\u00e9cision<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ea3860b2\"><div class=\"gb-container gb-container-ea3860b2\"><div class=\"gb-inside-container\">\n<style>.kt-accordion-id_29040e-0e .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-id_29040e-0e .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:20px;line-height:27px;font-family:Inter;font-weight:700;color:var(--new-contrast);padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-wrap.kt-accordion-id_29040e-0e > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:12px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:12px;}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{color:var(--new-contrast);background:#ffffff;border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--new-contrast);background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_29040e-0e:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id_29040e-0e .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}}@media all and (max-width: 1024px){.kt-accordion-id_29040e-0e .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}}@media all and (max-width: 1024px){.kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_29040e-0e .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_29040e-0e .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_29040e-0e .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone new-accordion\"><div class=\"kt-accordion-wrap kt-accordion-id_29040e-0e kt-accordion-has-38-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-29 kt-pane_2328cc-d2 smooth-shadow\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Quelles sont les strat\u00e9gies pour renforcer la confiance des clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>La confiance des clients fait partie de la fid\u00e9lisation des clients. Vous devez \u00eatre honn\u00eate et transparent dans toutes vos communications marketing. Vous devez \u00e9tablir votre cr\u00e9dibilit\u00e9 et fournir aux clients les meilleurs produits et services que vous pouvez offrir. Pas le dernier, vous devez tenir vos promesses. Les garanties et les retours sont 2 strat\u00e9gies que vous devez fournir pour instaurer la confiance.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-35 kt-pane_25186d-72\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Quelles sont les meilleures pratiques pour utiliser des incitations pour fid\u00e9liser les clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Les incitations fonctionnent tr\u00e8s bien pour des types particuliers de clients.1Utilisez des incitations pour r\u00e9compenser les clients pour leur fid\u00e9lit\u00e9 et les encourager \u00e0 continuer \u00e0 faire affaire avec vous. Pensez \u00e0 des r\u00e9compenses sp\u00e9cifiquement adapt\u00e9es \u00e0 votre client\u00e8le, telles que des remises sur de futurs achats, un acc\u00e8s exclusif \u00e0 des offres sp\u00e9ciales ou m\u00eame des cartes-cadeaux.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-36 kt-pane_eb065f-c5\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser la segmentation client pour am\u00e9liorer la r\u00e9tention\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Par <a href=\"https:\/\/vibetrace.com\/fr\/plateforme-de-donnees-client\/\" data-type=\"page\" data-id=\"14230\">segmentation des clients<\/a> en fonction de leurs besoins, pr\u00e9f\u00e9rences et comportements, vous pouvez cr\u00e9er des campagnes et des offres marketing personnalis\u00e9es qui seront plus attractives pour chaque segment. Vous pouvez \u00e9galement utiliser la segmentation pour cibler les clients avec des programmes de fid\u00e9lit\u00e9, des remises sp\u00e9ciales et d&#039;autres incitations qui les inciteront \u00e0 revenir.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-37 kt-pane_9024cd-7f\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser le service client pour fid\u00e9liser mes clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Le service client joue un r\u00f4le important dans la fid\u00e9lisation et la r\u00e9tention des clients. Utilisez-le pour \u00e9tablir des relations avec les clients, en fournissant un service personnalis\u00e9, utile et rapide. Assurez-vous de prendre en compte les commentaires des clients, de r\u00e9pondre rapidement aux demandes de renseignements et de r\u00e9soudre les probl\u00e8mes rapidement et efficacement. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-38 kt-pane_f6489e-19\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser la technologie pour am\u00e9liorer la fid\u00e9lisation des clients\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>La technologie doit faire partie de votre strat\u00e9gie commerciale. En utilisant une technologie comme celle fournie par Vibetrace, vous pouvez d\u00e9terminer quels segments de client\u00e8le sont sur le point de se d\u00e9sabonner, quels canaux vous rapportent le plus de revenus et vous concentrer sur des mesures accrues.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-0941cbb1\"><div class=\"gb-inside-container\">\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-95fea25d\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5152e686\">\n<div class=\"gb-grid-column gb-grid-column-d14533b8\"><div class=\"gb-container gb-container-d14533b8\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-234ab2a5 gb-headline-text\">\u00cates-vous convaincu maintenant? Entrer en contact!<\/h2>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b0644de7\">\n\n<span class=\"gb-button gb-button-30de18d1 gb-button-text vt-contact\">\u00cates-vous convaincu? Faisons en sorte que plus de clients reviennent<\/span>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez augmenter la fid\u00e9lisation de vos clients ? Combien de vos clients reviennent une seconde\u2026 <a title=\"Augmentez la fid\u00e9lisation de la client\u00e8le\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/augmenter-la-fidelisation-des-clients\/\" aria-label=\"En savoir plus sur Augmenter la fid\u00e9lisation des clients\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-17406","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/pages\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/pages\/17406\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}