{"id":111,"date":"2021-08-11T08:36:45","date_gmt":"2021-08-11T08:36:45","guid":{"rendered":"https:\/\/vibetrace.com\/blog\/?page_id=111"},"modified":"2023-06-06T07:40:29","modified_gmt":"2023-06-06T07:40:29","slug":"increase-conversion-rate","status":"publish","type":"page","link":"https:\/\/vibetrace.com\/fr\/augmenter-le-taux-de-conversion\/","title":{"rendered":"Augmenter le taux de conversion"},"content":{"rendered":"<div class=\"gb-container gb-container-241d88b2\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-e8ec5a3e\">\n<div class=\"gb-grid-column gb-grid-column-60d1854c\"><div class=\"gb-container gb-container-60d1854c\">\n\n<h1 class=\"wp-block-heading has-text-align-left\">Augmenter le taux de conversion<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Vous cherchez une solution pour augmenter votre taux de conversion ? <\/p>\n\n\n\n<p class=\"has-text-align-left\">Il y a tellement de points pour le taux de conversion qu&#039;il est difficile de d\u00e9cider. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Nous pouvons aider.<\/p>\n\n\n\n<p><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-388d2f25\"><div class=\"gb-container gb-container-388d2f25\">\n<div class=\"wp-block-image no-lazy\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"406\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageconversionrate-overview.png\" alt=\"\" class=\"wp-image-21108\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageconversionrate-overview.png 475w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageconversionrate-overview-300x256.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Imageconversionrate-overview-14x12.png 14w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-f5d2d15f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-94d254bd\">\n<div class=\"gb-grid-column gb-grid-column-8e4861d6\"><div class=\"gb-container gb-container-8e4861d6\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"154\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13.png\" alt=\"\" class=\"wp-image-19090\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13.png 320w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13-300x144.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-16.43.13-18x9.png 18w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e5a07d90\"><div class=\"gb-container gb-container-e5a07d90\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23.png\" alt=\"\" class=\"wp-image-19084\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23-300x120.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-23-18x7.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8c5eca04\"><div class=\"gb-container gb-container-8c5eca04\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"143\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24.png\" alt=\"\" class=\"wp-image-19092\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24.png 352w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24-300x122.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-24-18x7.png 18w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e0074387\"><div class=\"gb-container gb-container-e0074387\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-25.png\" alt=\"\" class=\"wp-image-19093\" width=\"100\" height=\"94\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-25.png 208w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-25-13x12.png 13w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-bfe63216\"><div class=\"gb-container gb-container-bfe63216\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"194\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26.png\" alt=\"\" class=\"wp-image-19094\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26.png 574w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26-300x101.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/image-26-18x6.png 18w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e69ab55e\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-9b770028 gb-headline-text\">Votre trafic n&#039;ach\u00e8te pas tout de suite.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Vibetrace suit chaque client tout au long du Customer Journey et diffuse des messages intelligents pour le guider vers la prochaine \u00e9tape jusqu&#039;\u00e0 l&#039;achat.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-ce8626c4 gb-headline-text\">Pour augmenter les taux de conversion, Vibetrace proc\u00e8de comme suit\u00a0:<\/h4>\n\n\n<div class=\"gb-container gb-container-80f7bc78\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8bf399f9\">\n<div class=\"gb-grid-column gb-grid-column-02789073\"><div class=\"gb-container gb-container-02789073\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-1cd0b38a\">\n\n<span class=\"gb-button gb-button-b7664774 gb-button-text\">1<\/span>\n\n<\/div>\n\n\n<p><strong>analyser le comportement des utilisateurs sur tous les canaux<\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-323b24c0\"><div class=\"gb-container gb-container-323b24c0\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-a959e102\">\n\n<span class=\"gb-button gb-button-fa96cd43 gb-button-text\">2<\/span>\n\n<\/div>\n\n\n<p><strong>personnaliser l&#039;ensemble de l&#039;exp\u00e9rience d&#039;achat<\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8c1f7356\"><div class=\"gb-container gb-container-8c1f7356\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-9b67593b\">\n\n<span class=\"gb-button gb-button-78ddea04 gb-button-text\">3<\/span>\n\n<\/div>\n\n\n<p><strong>dialoguer avec les clients pour les faire passer \u00e0 l&#039;\u00e9tape suivante<\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-2a86a9d2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-698994cf\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-9a580018 gb-headline-text\">97 personnes sur 100 quittent votre site web !<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Pensez-y. Si vous avez un taux de conversion de 3% vous perdez 97% de votre trafic !<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"435\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/illustrationconversion-rate-lost-traffic.png\" alt=\"\" class=\"wp-image-21111\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/illustrationconversion-rate-lost-traffic.png 966w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/illustrationconversion-rate-lost-traffic-300x135.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/illustrationconversion-rate-lost-traffic-768x346.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/illustrationconversion-rate-lost-traffic-18x8.png 18w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-9455e335\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-fba8736a\">\n<div class=\"gb-grid-column gb-grid-column-7a461df9\"><div class=\"gb-container gb-container-7a461df9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-5260eef7 gb-headline-text\">jusqu&#039;\u00e0<\/div>\n\n\n<style>.kb-count-up-_10db13-32 .kb-count-up-number{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-_10db13-32 kb-count-up\" data-start=\"12\" data-end=\"23\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><p class=\"kb-count-up-title\">augmentation du taux de conversion<\/p><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a9535644\"><div class=\"gb-container gb-container-a9535644\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-857006e1 gb-headline-text\">plus que<\/div>\n\n\n<style>.kb-count-up-_5fa7f8-21 .kb-count-up-title{padding-top:0px;}.kb-count-up-_5fa7f8-21 .kb-count-up-number{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-_5fa7f8-21 kb-count-up\" data-start=\"100\" data-end=\"5430\" data-prefix=\"\" data-suffix=\"\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><p class=\"kb-count-up-title\">tests &amp; campagnes<\/p><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-05e29378\"><div class=\"gb-container gb-container-05e29378\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-6fc8b601 gb-headline-text\">apportant un suppl\u00e9ment<\/div>\n\n\n<style>.kb-count-up-_0b13b4-b0 .kb-count-up-title{padding-top:0px;}.kb-count-up-_0b13b4-b0 .kb-count-up-number{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-_0b13b4-b0 kb-count-up\" data-start=\"1\" data-end=\"9\" data-prefix=\"$\" data-suffix=\"k\" data-duration=\"1.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><p class=\"kb-count-up-title\">chaque mois<\/p><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-61b31157\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-67393087\">\n<div class=\"gb-grid-column gb-grid-column-912809cc\"><div class=\"gb-container gb-container-912809cc\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-20087e2f\">\n\n<span class=\"gb-button gb-button-e34eb028 gb-button-text vt-register\">Aidez-moi \u00e0 convertir plus de trafic\u00a0!<\/span>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-a4dde8e5\"><div class=\"gb-inside-container\">\n\n<h1 class=\"wp-block-heading\">Comment augmenter le taux de conversion<\/h1>\n\n\n\n<p>Combien de trafic convertissez-vous r\u00e9ellement en ventes\u00a0? Voulez-vous convertir plus\u00a0?<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-8b3104d5\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-669f43b4\">\n<div class=\"gb-grid-column gb-grid-column-8500693f\"><div class=\"gb-container gb-container-8500693f\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"1802\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Frame-36traffic-to-customer-retention.png\" alt=\"\" class=\"wp-image-21116\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Frame-36traffic-to-customer-retention.png 445w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Frame-36traffic-to-customer-retention-74x300.png 74w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Frame-36traffic-to-customer-retention-253x1024.png 253w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Frame-36traffic-to-customer-retention-379x1536.png 379w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/Frame-36traffic-to-customer-retention-3x12.png 3w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1ccf2758\"><div class=\"gb-container gb-container-1ccf2758\"><div class=\"gb-inside-container\">\n\n<p><strong>Les visiteurs viennent sur votre site Web<\/strong><\/p>\n\n\n\n<p>Vous payez beaucoup d&#039;argent sur Google Adwords, Facebook Ads, les moteurs de comparaison, la publicit\u00e9 hors ligne, le marketing d&#039;affiliation, les march\u00e9s et d&#039;innombrables autres sources en ligne. Ou vous les obtenez gratuitement via le r\u00e9f\u00e9rencement, les r\u00e9seaux sociaux ou d&#039;autres r\u00e9f\u00e9rences. \u00c9conomisez de l&#039;argent que vous d\u00e9pensez en publicit\u00e9 !!!<\/p>\n\n\n\n<p><strong>5 premi\u00e8res secondes : convertissez les visiteurs en prospects<\/strong><\/p>\n\n\n\n<p>Les personnes qui cliquent sur vos annonces sont en quelque sorte int\u00e9ress\u00e9es par vos produits\/services. La premi\u00e8re chose est de les convaincre qu&#039;ils peuvent trouver ce qu&#039;ils recherchent. Sinon, ils rebondiront, en appuyant sur le bouton de retour ou en fermant la page. Ce que vous pouvez faire ici :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tests A\/B et Heat Maps pour les pages de destination<\/li>\n\n\n\n<li>Offres sp\u00e9ciales et publicit\u00e9 personnalis\u00e9e de la marque<\/li>\n\n\n\n<li>Points d&#039;inscription \u00e0 la newsletter, listes de souhaits, offres quotidiennes<\/li>\n<\/ul>\n\n\n\n<p>Gardez les utilisateurs sur le site, diminuez le taux de rebond<\/p>\n\n\n\n<p><strong>Incitez les acheteurs \u00e0 acheter chez vous, transformez-les en clients<\/strong><\/p>\n\n\n\n<p>Cette \u00e9tape rel\u00e8ve de la persuasion : vous avez les meilleurs produits pour votre client et il doit le savoir. M\u00eame s&#039;il n&#039;est pas pr\u00eat \u00e0 faire l&#039;achat tout de suite, il y a plein de choses \u00e0 faire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preuve sociale (avis, opinions d&#039;autres personnes)<\/li>\n\n\n\n<li>Cr\u00e9er de la raret\u00e9 : offres limit\u00e9es, promotions limit\u00e9es dans le temps<\/li>\n\n\n\n<li>Personnalisation : recommandations de produits li\u00e9es \u00e0 chaque profil utilisateur<\/li>\n\n\n\n<li>Le remarketing par e-mail les fait revenir sur votre site Web<\/li>\n\n\n\n<li>Reciblage sur Google Adwords et Facebook<\/li>\n\n\n\n<li>Analyse des sessions d&#039;achat<\/li>\n\n\n\n<li>Widgets comportementaux avec des offres sp\u00e9ciales, des bons, des promotions<\/li>\n<\/ul>\n\n\n\n<p>Convaincre les acheteurs d&#039;acheter d\u00e8s maintenant<\/p>\n\n\n\n<p><strong>Presque l\u00e0, tr\u00e8s proche de l&#039;achat. Faites-en des acheteurs<\/strong><\/p>\n\n\n\n<p>Cette \u00e9tape est cruciale car les abandons de panier et de caisse peuvent atteindre 70%. Vous devez trouver des solutions pour r\u00e9duire le taux d&#039;abandon au minimum\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyses de panier et de paiement exploitables<\/li>\n\n\n\n<li>E-mails de r\u00e9cup\u00e9ration de panier<\/li>\n\n\n\n<li>Des incitations d\u00e9clench\u00e9es avec des appels \u00e0 l&#039;action<\/li>\n\n\n\n<li>Sondages des acheteurs, commentaires et programmes de r\u00e9compenses<\/li>\n<\/ul>\n\n\n\n<p>Diminuez les caisses abandonn\u00e9es, r\u00e9cup\u00e9rez les paniers !<\/p>\n\n\n\n<p><strong>Fait, achat confirm\u00e9. R\u00e9p\u00e9tez le client n&#039;importe qui?<\/strong><\/p>\n\n\n\n<p>Consid\u00e9rez-vous un acheteur unique comme un client\u00a0? Certes, le co\u00fbt d&#039;acquisition d&#039;un nouveau client est beaucoup plus \u00e9lev\u00e9 que celui de fid\u00e9lisation d&#039;un client fid\u00e8le. Vous devez donc cr\u00e9er votre base de clients r\u00e9guliers. Que pouvez-vous faire \u00e0 cette \u00e9tape\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivis clients et demandes d&#039;avis<\/li>\n\n\n\n<li>Newsletters personnalis\u00e9es<\/li>\n\n\n\n<li>Offres et recommandations exclusives<\/li>\n<\/ul>\n\n\n\n<p>Il est beaucoup moins cher de vendre \u00e0 un client existant que d&#039;en acqu\u00e9rir un nouveau<\/p>\n\n\n\n<p><strong>Amis heureux dans votre communaut\u00e9<\/strong><\/p>\n\n\n\n<p>La derni\u00e8re \u00e9tape de l&#039;entonnoir consiste \u00e0 convertir les clients en une communaut\u00e9. C&#039;est pourquoi vous avez un gestionnaire de communaut\u00e9 pour investir du temps sur les m\u00e9dias sociaux, contacter les clients et les garder heureux. Bien jou\u00e9! Avec Vibetrace, vous avez un client satisfait \u00e0 long terme<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-0941cbb1\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-70e71c5e gb-headline-text\">FAQ les plus courantes sur le taux de conversion<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7eeca575\">\n<div class=\"gb-grid-column gb-grid-column-f92fa0f1\"><div class=\"gb-container gb-container-f92fa0f1\"><div class=\"gb-inside-container\">\n<style>.kt-accordion-id_ed3aba-b6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-id_ed3aba-b6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:20px;line-height:27px;font-family:Inter;font-weight:700;color:var(--new-contrast);padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-wrap.kt-accordion-id_ed3aba-b6 > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:12px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:12px;}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{color:var(--new-contrast);background:#ffffff;border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--new-contrast);background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_ed3aba-b6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_ed3aba-b6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_ed3aba-b6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_ed3aba-b6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone new-accordion\"><div class=\"kt-accordion-wrap kt-accordion-id_ed3aba-b6 kt-accordion-has-37-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-29 kt-pane_b242a8-04 smooth-shadow\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je optimiser ma boutique e-commerce pour une meilleure exp\u00e9rience utilisateur ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>L&#039;optimisation de votre boutique en ligne pour une meilleure exp\u00e9rience utilisateur peut se faire en am\u00e9liorant la navigation, en s&#039;assurant que le site Web est adapt\u00e9 aux mobiles, en r\u00e9duisant les temps de chargement des pages et en fournissant des descriptions de produits utiles.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-35 kt-pane_038db3-b7\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser les tests A\/B pour am\u00e9liorer le taux de conversion de ma boutique en ligne\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Les tests A\/B peuvent \u00eatre utilis\u00e9s pour am\u00e9liorer le taux de conversion de votre boutique en ligne en comparant diff\u00e9rentes versions de pages de produits afin de d\u00e9terminer quelle version est la plus performante aupr\u00e8s des clients.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-36 kt-pane_985848-11\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je cr\u00e9er des pages de produits \u00e0 fort taux de conversion\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>La cr\u00e9ation de pages de produits \u00e0 forte conversion peut \u00eatre effectu\u00e9e en fournissant des descriptions d\u00e9taill\u00e9es des produits, y compris les avis des clients, en facilitant la navigation et en fournissant des images et des vid\u00e9os de produits de haute qualit\u00e9.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-37 kt-pane_e29538-dc\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser la personnalisation pour am\u00e9liorer le taux de conversion de ma boutique en ligne\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>La personnalisation peut \u00eatre utilis\u00e9e pour am\u00e9liorer le taux de conversion de votre boutique en ligne en proposant aux clients des offres, des recommandations et des exp\u00e9riences personnalis\u00e9es en fonction de leurs pr\u00e9f\u00e9rences individuelles.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4f3f87ee\"><div class=\"gb-container gb-container-4f3f87ee\"><div class=\"gb-inside-container\">\n<style>.kt-accordion-id_0314a4-6f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:0px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-id_0314a4-6f .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:20px;line-height:27px;font-family:Inter;font-weight:700;color:var(--new-contrast);padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kt-accordion-wrap.kt-accordion-id_0314a4-6f > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:12px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:12px;}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_0314a4-6f .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{color:var(--new-contrast);background:#ffffff;border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:var(--new-contrast);}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:var(--new-contrast);}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_0314a4-6f .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--new-contrast);background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id_0314a4-6f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active 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transparent;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_0314a4-6f .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:rgba(238,238,238,0);border-top-style:solid;border-right-color:rgba(238,238,238,0);border-right-style:solid;border-bottom-color:rgba(238,238,238,0);border-bottom-style:solid;border-left-color:rgba(238,238,238,0);border-left-style:solid;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-accordion-id_0314a4-6f .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_0314a4-6f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id_0314a4-6f .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone new-accordion\"><div class=\"kt-accordion-wrap kt-accordion-id_0314a4-6f kt-accordion-has-37-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-29 kt-pane_3b4bd9-1f smooth-shadow\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Quelles sont les bonnes pratiques pour optimiser les pages produits pour les conversions\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Les meilleures pratiques pour optimiser les pages de produits pour les conversions consistent \u00e0 s&#039;assurer que la page est facile \u00e0 naviguer, \u00e0 fournir des images et des vid\u00e9os de produits de haute qualit\u00e9, y compris les avis des clients, et \u00e0 proposer des ventes incitatives et crois\u00e9es pertinentes.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-35 kt-pane_cf1db1-b1\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment puis-je utiliser le marketing de contenu pour augmenter les conversions sur ma boutique en ligne\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Le marketing de contenu peut \u00eatre utilis\u00e9 pour augmenter les conversions sur votre boutique en ligne en fournissant un contenu utile et engageant aux clients potentiels. Ce contenu peut prendre la forme d&#039;articles de blog, de vid\u00e9os, de publications sur les r\u00e9seaux sociaux, etc.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-36 kt-pane_e25735-29\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Quels sont les meilleurs moyens d&#039;optimiser ma boutique e-commerce pour mobile\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>L&#039;optimisation de votre boutique de commerce \u00e9lectronique pour mobile peut se faire en s&#039;assurant que la page est adapt\u00e9e aux mobiles et se charge rapidement, en utilisant des polices et des boutons plus grands pour faciliter son utilisation sur mobile et en minimisant le nombre d&#039;\u00e9tapes n\u00e9cessaires pour effectuer un achat.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-37 kt-pane_3009de-ce\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Qu&#039;est-ce que le taux de conversion\u00a0?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><a href=\"https:\/\/vibetrace.com\/fr\/taux-de-conversion\/\" data-type=\"post\" data-id=\"17496\">Le taux de conversion est une mesure<\/a> de l&#039;efficacit\u00e9 des efforts de marketing d&#039;une entreprise pour convertir des visiteurs ou des prospects en clients payants. Il est calcul\u00e9 en divisant le nombre total de conversions (ventes ou leads) par le nombre total de visiteurs ou prospects.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-95fea25d\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5152e686\">\n<div class=\"gb-grid-column gb-grid-column-d14533b8\"><div class=\"gb-container gb-container-d14533b8\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-234ab2a5 gb-headline-text\">\u00cates-vous convaincu maintenant? Entrer en contact!<\/h2>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b0644de7\">\n\n<span class=\"gb-button gb-button-30de18d1 gb-button-text vt-register\">Convertissons plus de trafic en clients<\/span>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Votre trafic n\u2019ach\u00e8te pas tout de suite. Vibetrace suit chaque client tout au long du parcours client\u2026 <a title=\"Augmenter le taux de conversion\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/fr\/augmenter-le-taux-de-conversion\/\" aria-label=\"En savoir plus sur Augmenter le taux de conversion\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-111","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/pages\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/pages\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/fr\/wp-json\/wp\/v2\/media?parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}