{"id":26678,"date":"2024-08-15T13:49:47","date_gmt":"2024-08-15T13:49:47","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26678"},"modified":"2024-08-15T14:21:12","modified_gmt":"2024-08-15T14:21:12","slug":"what-zero-party-data-points-should-i-be-collecting-9-questions-to-ask","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/es\/que-puntos-de-datos-de-partido-cero-deberia-recopilar-9-preguntas-que-hacer\/","title":{"rendered":"\u00bfQu\u00e9 puntos de datos de Zero Party deber\u00eda recopilar? Nueve preguntas que hacer"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Esta publicaci\u00f3n fue creada en base a una <a href=\"https:\/\/www.linkedin.com\/posts\/josh-tay_9-zpd-questions-ugcPost-7208701313545588736-Rg99\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">Publicaci\u00f3n de Linkedin<\/a> de Josh Tay.<\/p>\n\n\n\n<p>Todos los expertos hablan de <a href=\"https:\/\/vibetrace.com\/es\/como-utilizar-los-datos-de-terceros-en-el-marketing-por-correo-electronico\/\" data-type=\"post\" data-id=\"25156\">Datos de cero partidos<\/a> y c\u00f3mo se puede explotar para aumentar los ingresos de marketing, la participaci\u00f3n, la retenci\u00f3n y todas las dem\u00e1s m\u00e9tricas que no se mencionan.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2026 es la pregunta m\u00e1s com\u00fan que me hacen.<br><br>\u201c\u00bfC\u00f3mo y d\u00f3nde debo utilizar los datos?\u201d<br><br>\u2026es lo que nadie pide lo suficiente.<br><br>\u2013 p\u00e1gina del producto<br>\u2013 p\u00e1gina de destino<br>\u2013 anuncio creativo<br>\u2013 segmentaci\u00f3n de anuncios<br>\u2013 copia del anuncio<br>\u2013 flujo de bienvenida<br>\u2013 flujos de abandono<br>\u2013 flujo de recuperaci\u00f3n<br>\u2013 segmentaci\u00f3n de campa\u00f1as<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/josh-tay\" target=\"_blank\" rel=\"noopener\">Josh Tay<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"436\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png\" alt=\"\" class=\"wp-image-26679\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png 579w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-300x226.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-16x12.png 16w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">\u00bfBusca una plataforma CX de marca blanca?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Vea los beneficios de nuestra plataforma de experiencia del cliente de marca blanca y c\u00f3mo puede ayudar a su negocio. Basado en la nube o local, con s\u00f3lidas funciones de automatizaci\u00f3n omnicanal e informaci\u00f3n de datos.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/es\/white-label-marketing-automation-agencies\/\">Ver detalles<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/es\/demostracion-de-marca-blanca\/\">Ver demostraci\u00f3n<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"833\" data-id=\"26680\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" alt=\"\" class=\"wp-image-26680\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png 667w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-10x12.png 10w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"845\" data-id=\"26684\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" alt=\"\" class=\"wp-image-26684\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png 673w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-10x12.png 10w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"838\" data-id=\"26689\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" alt=\"\" class=\"wp-image-26689\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"844\" data-id=\"26686\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" alt=\"\" class=\"wp-image-26686\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png 676w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-10x12.png 10w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"836\" data-id=\"26683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" alt=\"\" class=\"wp-image-26683\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-10x12.png 10w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"841\" data-id=\"26685\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" alt=\"\" class=\"wp-image-26685\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"836\" data-id=\"26682\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" alt=\"\" class=\"wp-image-26682\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png 665w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-10x12.png 10w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"845\" data-id=\"26688\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" alt=\"\" class=\"wp-image-26688\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-237x300.png 237w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-9x12.png 9w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"842\" data-id=\"26687\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" alt=\"\" class=\"wp-image-26687\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Entonces, \u00bfcu\u00e1les son las preguntas que debemos hacer?<\/h2>\n\n\n\n<p>Puede preguntar sobre muchas cosas relacionadas con el negocio. Considere tambi\u00e9n preguntas basadas en la posici\u00f3n del usuario en el negocio. <a href=\"https:\/\/vibetrace.com\/es\/recorrido-del-cliente-minorista\/\" data-type=\"page\" data-id=\"25890\">viaje del cliente<\/a>.<\/p>\n\n\n\n<p>Preguntas sobre el uso del producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfC\u00f3mo buscan utilizar un producto o d\u00f3nde?<\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre edad o g\u00e9nero (demograf\u00eda)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1l es tu rango de edad?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es tu cumplea\u00f1os?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 signo astrol\u00f3gico eres?<\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre el cronograma de compra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1ndo est\u00e1s buscando comprar?<\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre el motivo de compra\/motivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfPor qu\u00e9 est\u00e1s comprando esto?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 caracter\u00edsticas son las m\u00e1s importantes?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 es lo m\u00e1s importante de este art\u00edculo?<\/li>\n<\/ul>\n\n\n\n<p>Pregunta sobre el usuario:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfPara qui\u00e9n est\u00e1s comprando esto?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el motivo de la compra?: regalo, uso personal.<\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre el tipo de producto (filtrar productos)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfEn qu\u00e9 tipo de producto est\u00e1s interesado?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 colores prefieres?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 talla ser\u00eda mejor para ti?<\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre las expectativas<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es lo m\u00e1s importante a la hora de elegir este tipo de producto?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 opinas sobre usar esto? <\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre objetivos\/inquietudes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1l es tu preocupaci\u00f3n sobre esto?<\/li>\n\n\n\n<li>\u00bfHas comprado esto antes?<\/li>\n<\/ul>\n\n\n\n<p>Preguntas sobre la experiencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1l es tu experiencia con el bricolaje?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo recopilar datos de Zero Party<\/h2>\n\n\n\n<p>Para recopilar datos de parte cero:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Encuestas y cuestionarios<\/strong>:Pregunte directamente a los clientes a trav\u00e9s de encuestas, cuestionarios o centros de preferencias.<\/li>\n\n\n\n<li><strong>Opciones de personalizaci\u00f3n<\/strong>:Ofrecer opciones de personalizaci\u00f3n donde los usuarios compartan voluntariamente sus preferencias.<\/li>\n\n\n\n<li><strong>Contenido interactivo<\/strong>:Utilice encuestas, contenido interactivo y evaluaciones para recopilar informaci\u00f3n.<\/li>\n\n\n\n<li><strong>Programas de lealtad<\/strong>:Incentive a los usuarios a proporcionar datos a cambio de recompensas o mejores experiencias.<\/li>\n\n\n\n<li><strong>Inducci\u00f3n<\/strong>:Recopilar datos durante el proceso de registro o incorporaci\u00f3n del usuario.<\/li>\n\n\n\n<li><strong>Formularios de comentarios<\/strong>:Solicitar comentarios espec\u00edficos sobre productos o servicios.<\/li>\n<\/ol>\n\n\n\n<p>La plataforma Vibetrace CX ofrece todas estas formas de recopilar m\u00e1s datos para usar en <a href=\"https:\/\/vibetrace.com\/es\/segmentacion-de-clientes\/\" data-type=\"page\" data-id=\"24126\">Segmentaci\u00f3n avanzada de clientes<\/a> para sus campa\u00f1as de marketing.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Josh Tay<\/p>\n\n\n\n<p>\u00c9l puede ayudarle a conseguir que los clientes 1) compren m\u00e1s r\u00e1pido, 2) m\u00e1s y 3) m\u00e1s a menudo mediante correo electr\u00f3nico, SMS y correo directo. <\/p>\n\n\n\n<p>Y menciona que es un aprendiz que est\u00e1 constantemente fascinado por los sistemas y procesos.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Esta publicaci\u00f3n se cre\u00f3 a partir de una publicaci\u00f3n de Linkedin de Josh Tay. Todo experto es... <a title=\"\u00bfQu\u00e9 puntos de datos de Zero Party deber\u00eda recopilar? Nueve preguntas que hacer\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/es\/que-puntos-de-datos-de-partido-cero-deberia-recopilar-9-preguntas-que-hacer\/\" aria-label=\"Leer m\u00e1s sobre \u00bfQu\u00e9 puntos de datos de Zero Party deber\u00eda recopilar? 9 preguntas que hacer\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[109,76,125],"class_list":["post-26678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-linkedin","tag-social-post","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/posts\/26678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/comments?post=26678"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/posts\/26678\/revisions"}],"predecessor-version":[{"id":26697,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/posts\/26678\/revisions\/26697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/media\/26690"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/media?parent=26678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/categories?post=26678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/es\/wp-json\/wp\/v2\/tags?post=26678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}