{"id":22143,"date":"2023-06-21T20:36:22","date_gmt":"2023-06-21T20:36:22","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22143"},"modified":"2023-07-04T06:01:02","modified_gmt":"2023-07-04T06:01:02","slug":"the-final-guide-for-writing-effective-email-subject-lines","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/de\/der-letzte-leitfaden-zum-schreiben-wirksamer-e-mail-betreffzeilen\/","title":{"rendered":"Der letzte Leitfaden zum Schreiben effektiver E-Mail-Betreffzeilen"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">The success of email marketing relies on one specific thing &#8211; <strong>subject lines<\/strong>. If you\u2019re successful in your email marketing, you\u2019ve done one thing right &#8211; you\u2019ve nailed the subject line, and now it <strong>grabs the subscribers\u2019 attention<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re sending newsletters or product recommendations, you must craft your emails with the customer in mind. And that starts with something as short as the subject line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s article, you\u2019ll discover <strong>valuable tips and inspiration<\/strong> for crafting successful subjects. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll discuss everything from the best practices to the most common mistakes, and last but not least &#8211; how to test your subject lines to improve their performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let\u2019s begin with the practical side of crafting subject lines!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices For Writing Subject Lines<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-878x1024.png\" alt=\"\" class=\"wp-image-22441\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Every marketer has their own approach to writing them. Yet, there are some <strong>universal rules of thumb<\/strong> to stick to when you craft these bite-sized pieces of copy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve gathered them in one spot for you to refer to <strong>when you want to stand out<\/strong> from the hundreds of emails your customers receive.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Need help with your Email Marketing?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">We offer managed services from strategy, to implementation and tracking. Usually getting a 15-25% increase in results. Let&#8217;s see how we can help you!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/marketing-automation-services\/\">Learn More<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Find the Right Length<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short and sweet<\/strong> sums it up when it comes to writing subject lines. There are several reasons for that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most of your customers read their emails on mobile devices &#8211; <strong>4 out of 10 people<\/strong> open their emails through mobile apps. If your subject lines are lengthy, there\u2019s a chance that subscribers won\u2019t be able to read them in full.<\/li>\n\n\n\n<li>Studies show that shorter subjects have better open rates &#8211; <strong>18.26% for four-word subject lines<\/strong>, and improved click-to-open rates at <strong>10.8% for nine-word ones<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finding that sweet spot for your audience requires extensive testing and lots of experiments. Remember that most email clients will show <strong>up to 43-44 characters<\/strong>. Combine that knowledge with recipients\u2019 preferences and go from there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose the Right Language<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing how long your email subject lines should be takes you to the next step &#8211; deciding what specific words to use. Don\u2019t forget that you have limited real estate inside your subscribers\u2019 inboxes &#8211; make the most out of it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Charge Your Language<\/strong> &#8211; select relevant \u201cpower words\u201d to supercharge your copy and prompt customers to action. Such words fall into four broad categories &#8211; arousing curiosity, creating FOMO, building trust, and appealing to vanity. Check out CMI\u2019s<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/words-convert-test\/\" target=\"_blank\" rel=\"noopener\"> <strong>power words<\/strong><\/a> and trigger the exact emotional response you want!<\/li>\n\n\n\n<li><strong>Avoid Spam Triggers<\/strong> &#8211; just as there are action-oriented words that can incite specific emotions and achieve the desired response, there are tons of spam words you want to avoid. Check out<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/the-ultimate-list-of-email-spam-trigger-words.aspx\" target=\"_blank\" rel=\"noopener\"> <strong>the ultimate list created by HubSpot<\/strong><\/a> &#8211; more than 390 spam words to avoid!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Choosing the right words is not enough to get your message across. Let\u2019s see what else!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize for Devices<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned above, most of your recipients will view their emails on mobile devices. That\u2019s why it\u2019s crucial to keep it <strong>short and to the point<\/strong>. Additionally, you can use various tools to help you check the length and catchiness of your copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can <strong>make the best out of the limited real estate<\/strong> by reducing punctuation and even swapping words with emojis. Those are even tactics to <strong>boost open rates<\/strong>. Below, we\u2019ll go over various tips and tricks on how to achieve that!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Want to be up to date with Marketing?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Subscribe to our Retail CX newsletter!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">Stay connected with what&#8217;s really important to optimize your digital revenues.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Email Address\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"First name\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Subscribe me<\/button>\n<\/div>\n<\/form>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">By clicking the button, you accept our <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/terms-and-conditions\/\" target=\"_blank\">Terms &amp; Conditions<\/a>. Also you will need to confirm your email address.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">How to Increase Open Rates by Optimizing Subject Lines?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimization will be crucial to make the most out of the few characters you can use. But always optimize with your target audience in mind. And that brings me to the most prominent aspect &#8211; personalization!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Use Personalization in Subject Lines?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s marketing relies on <a href=\"https:\/\/vibetrace.com\/personalization-important-marketing\/\" data-type=\"post\" data-id=\"11348\">personalization<\/a> to achieve better results. As marketers, we taught customers to enjoy that personal touch, and now they actively seek it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great way to personalize email subject lines is to leverage the information you gather and the buyer profiles you can create through rich<a href=\"https:\/\/vibetrace.com\/customer-data-platform\/\"> <strong>customer data platforms<\/strong><\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use customers\u2019 desire to receive personalized communication to your advantage when crafting subject lines, to <strong>speak directly to individuals <\/strong>with the help of the info in your CDP. You can personalize subject lines by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Addressing customers <strong>on behalf of a real person<\/strong> from your company, not just an anonymous brand;<\/li>\n\n\n\n<li><strong>Add their names<\/strong> in the subject or the preview &#8211; you can craft <strong>dynamic subject lines<\/strong> using built-in rules and tags. That way, the name will change according to the recipient\u2019s name when it lands in their inbox.<\/li>\n\n\n\n<li><strong>Add their cities\/regions\/countries<\/strong> &#8211; same as with names, you can add these to change dynamically through rules and tags. Think about selling sun hats &#8211; wouldn\u2019t it be great to send out an email blast with a subject line like \u201cDefend Against the Heatwave in Texas in Style \ud83d\ude0e\u201d? With a dynamic subject line, Texas will be swapped with something else, depending on your recipients\u2019 location.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Giving you this last example brings me to another great way of optimizing subject lines &#8211; emojis!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Use Emojis in Subject Lines?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Studies show <a href=\"https:\/\/vibetrace.com\/guide-emojis-in-email-subject-lines\/\" data-type=\"post\" data-id=\"17846\">emojis can have a <strong>significant impact on your subject lines<\/strong><\/a>. They can emphasize keywords, swap out words entirely, and help you craft witty, sharp copy that prompts customers to open the email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember not to overdo it, and <strong>always use relevant emojis<\/strong>. To help you experiment with emojis confidently, we created a detailed guide on <strong>successfully using emojis in email subject lines<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emojis are <strong>best suited for e-commerce<\/strong>, for sure. They give your brand a more approachable, lighthearted, and friendly appeal, helping you build more informal and personal relationships with customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>But are emojis enough to make people click on an email? We\u2019ll see how it\u2019s done in e-commerce in the next section!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Write Subject Lines for E-commerce Businesses?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because of the <strong>highly promotional nature of e-commerce<\/strong>, crafting enticing subject lines might be tricky. The good news is that if people subscribe or opt-in for promotional emails, they\u2019re interested in what you want to offer them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question is how to stand out from the other 99 promotional emails from other e-commerce businesses in their inbox. That\u2019s where the power words we mentioned above can help you immensely, and you can apply them in various scenarios in combination with <strong>optimization tactics<\/strong>:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A. Subject Lines for Welcoming Emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use the welcoming email subject line to remind your new subscribers why they subscribed in the first place by <strong>highlighting your UVP<\/strong> (unique value proposition), and to <strong>set the tone<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/51HS8b_TjwWIMtVh7AtCnewvvNM7gid0HRuNkyx2fHLJ6weMC82axbd6L_1v2w1C8hHSBc7uY_o3M9D8_-0d6cLXvtoOYNNuIV_tGgPSywcmLp_OLz6ITdkJc17t_hoWtoETRcjZqRyxoKYDaYMGxgU\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em><a href=\"https:\/\/www.smartrmail.com\/blog\/welcome-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>SmartrMail<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B. Subject Lines for Abandoned Carts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Careful here. If you chase your customers with pushy subject lines, you risk driving them to unsubscribe. <strong>Creating a fear of missing out<\/strong> (e.g., a low-stock warning about the products in their cart) might do the trick.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/hYDo6q09OkPipVhZAGUYHxkudPrzENl95iQAotNBhacxk-Q4H-TJDFGUtB1xBB3hsDHaGEpjWAA8oF5TdciIAlts5pj0HbZY_NgIDkBT8PUuqNk8PwtXZZYGhGl-A60I2QICfV9YwJkThTA0qCpttYw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em><a href=\"https:\/\/getfirepush.com\/blog\/abandoned-cart-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>FirePush<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C. Sales Subject Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t beat around the bush if you\u2019re having a sale. Use numbers, give those sweet percentages off the spotlight, and <strong>create urgency<\/strong>, but don\u2019t forget to tell customers how they\u2019ll benefit if they take advantage of the sale (and no, the 60% off is not the benefit).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ErTAdaZz2dEa63M6szdIETxj18vxpwoNlgtB0AnPk83PQ_9iOUZ_DrFFVXJP3pCgZirYi7EtZid41z2K82uIE91FMMrzDBOPE-AUFMUs5K_bEuwUPbUVkmr9g3vY4rh5705__EQrfIHt5PTMn5wZIP0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/75-stellar-retail-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>CampaignMonitor<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">D. Subject Lines for Transactional Emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We don\u2019t always open our order confirmations. After all, we know we just ordered something. It\u2019s good to write such subject lines <strong>as clearly as possible<\/strong> &#8211; where this confirmation is coming from and what\u2019s the order number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That way, customers can scan the info and learn everything they need to know right from the subject line.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/fdBbALvr5BL_d-HN1rZwpBlko88ia_1blP-u0yrNlUgsC96dwpCesJog78BQdrDUW8UyAkx1bM7gsVHoPptxK3bsyv5OHUmXZIg_l2VVdCB-L2BnnGL6ttg9ON7ZUQkv4kdNF6enh8tfQ1O7WaJh1UA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em><a href=\"https:\/\/www.starterstory.com\/transactional-email-subject-lines\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>Starter Story<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E. Subject Lines for Requesting Feedback<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Asking for reviews, completing surveys, and feedback can be hard, but it\u2019s crucial for building social proof. Don\u2019t just beg for feedback but <strong>ask them about their experience<\/strong> as you would a friend. Maybe offer something in return?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VmfVQ2IlSYmRo6P03O8XylnnIC16dAnd5_rxnZPoo0JfGc3qrnTzRNFq8SaNnPxqo3Igh8B54EQnZxLH-i_zgyfXGyS_t6uGNsmwTmCPYmxeEqOk1WcGUSh9O35_aJ7TUTttjc32KdnZNbs8WmiKVJo\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em><a href=\"https:\/\/surveysparrow.com\/blog\/email-survey-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>SurveySparrow<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">F. Subject Lines for Lead Reactivation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reactivating leads is a great way to get sales without trying to generate new traffic. But it\u2019s also not as simple. You don\u2019t want to look desperate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Play the personalization card instead &#8211; feature their location (\u201cSick of Frizz in [city]\u2019s Weather?\u201d), or their name or even their pet\u2019s name. Talk to them as an old friend, not a cold lead.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/f4p8NZuEd-z83F8o0Xjc5ZL65z_oSku70BZ-7gmnrHbqS46lbBJWJNlHJcU8gjn6UYlHI4P7f-zwdanp67PZhK6tr2pxqu4T9rXtyU1Ac2OjhzxcSIPRrMr0zRqVdsv49klqdjeS6qhgHMkt_3EmoNI\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em><a href=\"https:\/\/automizy.com\/blog\/re-engagement-email-campaigns\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>Automizy<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Below, we\u2019ve gathered some great examples of email subject lines. Get inspired, and start writing supercharged copy that gets results!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Looking for more Email Subject lines?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">We have a dedicated topic on email subject lines. You can find inspiration for all special events.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/tag\/email-subject-lines\/\">View all articles<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes Regarding Email Subject Lines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to carry out effective email marketing campaigns, there are ce<strong>rtain things you want to avoid<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Driving recipients away with pushy, low-quality emails;<\/li>\n\n\n\n<li>Coming across as spam content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The more you get reported as spam, the harder it will be to land in customers\u2019 inboxes. Your <strong>ROI will suffer the most<\/strong> from bad email marketing, and you must remember that this is still one of the most profitable communication channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help you not miss out on the profits it can generate, we\u2019ve curated <strong>a list of the most common mistakes<\/strong> you can make when writing email subject lines:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-878x1024.png\" alt=\"\" class=\"wp-image-22440\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A. Generic, Non-Personalized Copy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Writing subject lines can be done using formulas &#8211; that\u2019s what the best practices are. But <strong>bland, one-size-fits-all subject lines<\/strong> will drive customers away. Use the tons of data you generate on subscribers to craft top-notch, personalized copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otherwise, you risk getting trashed. Or worse &#8211; flagged as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. SHOUTING for Attention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, emails aim to grab attention, but shouting at your customers is not the way to go. You can come off as rude, pushy, and even desperate for that attention. Not to mention, <strong>using ALL CAPS in email subject lines<\/strong> can often trigger spam filters and redirect you to oblivion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Sending Emails without QA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As technical as it might sound, sending emails featuring emojis or special characters without testing them first is a huge mistake. First, emojis and special symbols might not render correctly, depending on your customers\u2019 email clients. Second, special characters like @ or # might get your email flagged as spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, special characters, symbols, and emojis might be flashy, but when you saturate your subject line with them, <strong>the effect will be negative<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Clickbait &amp; Spam Words<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another common mistake is using flashy words like free, affordable, limited-time offer, etc. Even if people want these things, present them in a smarter way. You can easily <strong>swap spam words with action-oriented language<\/strong> and power words that inspire specific emotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, to boost open rates, some email marketers are tempted to use <strong>misleading subject lines<\/strong>. Avoid that at all costs &#8211; if the subject line doesn\u2019t align with the email contents, you will alienate recipients 100% of the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Lacking Enough Information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Something we\u2019ve seen in our practice is extremely short subject lines trying hard to spark curiosity. Yes, real estate is limited, but <strong>don\u2019t be stingy<\/strong>. When you over-optimize and settle for a subject line like \u201cImportant\u201d or \u201cUrgent\u201d, it might work once. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second time, your email\u2019s getting trashed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because <strong>you don\u2019t provide enough information<\/strong> to make people care about what you want to tell them, let alone act on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the contrary, use all the available space in a smart way. Create a subject line between 4 and 9 words and <strong>optimize the email preview for value<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When engaging in email marketing, the subject line is the first impression you\u2019ll leave on your subscribers. Finding the right combination of elements, length, and language might seem overwhelming at first, but when done right, they can help your email marketing campaigns thrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that means <strong>more profitable campaigns and better ROI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you apply the best practices and avoid the gravest mistakes, <strong>you can get closer<\/strong> to crafting effective email subject lines and achieving improved results. To ensure you\u2019re on the right track, test, test, and test again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Not sure how? We\u2019ll cover all about A\/B testing email subject lines in the next section, so keep reading!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Need help increasing Conversion Rate?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Learn how to increase Conversion Rate with smart decisions based on Data and using Marketing Automation Software.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/increase-conversion-rate\/\">Increase Conversion<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">How to A\/B Test Email Subject Lines?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing is marketers\u2019 best friend. It\u2019s the process that allows you to send different variations of campaigns to different customer subsets. It can be as simple as testing variations of the copy or as complex as testing entirely different templates. Here we\u2019ll do an overview of <strong>how to approach A\/B testing<\/strong> of email subject lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t be fooled. It might be a short piece of copy, but a subject has multiple aspects. And you can test all of them!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nearly 40% of brands<\/strong> don\u2019t split-test their email subject lines. That gives you a competitive edge and will help ensure your email campaigns perform as expected. Here are several ways you can run A\/B tests on email subject lines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Length<\/strong> &#8211; less is more with subjects, but that doesn\u2019t mean not to experiment. With<a href=\"https:\/\/vibetrace.com\/\"> <strong>a robust solution like VibeTrace<\/strong><\/a>, you can split-test three content variations at once. Go real short with 4 words, all out with 9, and try the middle with 6 words before you settle on a length for your email marketing team.<\/li>\n\n\n\n<li><strong>Content<\/strong> &#8211; if your email contains different pieces of content, e.g., various product categories, you can test the same email content with subject lines related to different themes to see which attracts the most attention. Don\u2019t be shy to personalize!<\/li>\n\n\n\n<li><strong>Personalization<\/strong> &#8211; if you can send personalized recommendations generated by a product recommendations engine, you can take your personalization game even further. Talk directly to the specific customer and try out different subject lines with various personalized elements, which we mentioned above.<\/li>\n\n\n\n<li><strong>Wording &amp; Word Order<\/strong> &#8211; people will read and interpret subjects according to how you order the words. Place the most vital piece of information at the beginning (let\u2019s say a discount code) and test how it performs against a subject line that emphasizes something else at the beginning.<\/li>\n\n\n\n<li><strong>With or Without Emojis<\/strong> &#8211; another element you can easily A\/B test in your subject lines. If you think more emojis can boost your open rates, put this theory to the test and gather relevant data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And more! As long as you have a hypothesis regarding your email subject line, you can test it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you\u2019ll see precisely how to <strong>create and run meaningful A\/B tests<\/strong> to evaluate the most critical part of your email and its elements. The goal &#8211; <strong>maximized results and optimized conversions<\/strong>, of course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help getting new ideas for email subject lines use our <a href=\"https:\/\/vibetrace.com\/email-subject-lines-generator\/\">AI Subject Lines generator<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re after those, keep reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create A\/B Tests with Email Subject Lines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can create A\/B tests around Email subject lines and see which one brings the most results. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note that Email Subject Line is the most important factor regarding email open rate.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create campaign with 2 pieces of content<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-1024x463.png\" alt=\"\" class=\"wp-image-22148\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-1024x463.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-300x135.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-768x347.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2. For Second Variation we recommend duplicating initial content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. For the initial variation set the desired Subject Line<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-1024x283.png\" alt=\"\" class=\"wp-image-22149\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-1024x283.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-300x83.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-768x212.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-1536x425.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10.png 1910w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the second template only change Subject Line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-1024x281.png\" alt=\"\" class=\"wp-image-22150\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-1024x281.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-300x82.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-768x211.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-1536x422.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11.png 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">4. Check reports to determine which variant brought better results<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-1024x302.png\" alt=\"\" class=\"wp-image-22151\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-1024x302.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-300x88.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-768x227.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12.png 1424w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this report you&#8217;ll see that Var 2. was recently added and did not brought any results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More Email Subject Lines Ideas:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/best-words-email-subject-lines\/\"><em>Best Words + Subject Lines To Improve Your Email Campaign<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/email-subject-lines-for-valentines-day\/\"><em>Big List of Email Subject Lines for Valentine\u2019s Day<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/huge-list-of-email-subject-lines-for-christmas\/\"><em>Huge List of Email Subject Lines for Christmas<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/huge-list-of-email-subject-lines-for-new-year\/\"><em>Huge List of Email Subject Lines for New Year<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/huge-list-of-blackfriday-and-cybermonday-email-subject-lines\/\"><em>Huge List of BlackFriday and CyberMonday Email Subject Lines<\/em><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Der Erfolg des E-Mail-Marketings h\u00e4ngt von einer bestimmten Sache ab \u2013 den Betreffzeilen. Wenn du bist \u2026 <a title=\"Der letzte Leitfaden zum Schreiben effektiver E-Mail-Betreffzeilen\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/de\/der-letzte-leitfaden-zum-schreiben-wirksamer-e-mail-betreffzeilen\/\" aria-label=\"Mehr Informationen \u00fcber Der ultimative Leitfaden zum Schreiben effektiver E-Mail-Betreffzeilen\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[53,89],"class_list":["post-22143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-subject-lines","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/posts\/22143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/comments?post=22143"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/posts\/22143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/media\/22146"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/media?parent=22143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/categories?post=22143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/de\/wp-json\/wp\/v2\/tags?post=22143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}