What’s the benefit of the Customer Data Platform for your digital business?

A Customer Data Platform (CDP) can link all applications for both transactional and analytical purposes. If you’re wondering why your business should consider using a CDP, you’re in the right place! In this article, we will go over the customer data platform and discuss detailed its benefits.  Before we start, let`s find out what is […]

The Lucky Wheel – how to collect 4x emails with interactive campaigns

We had interaction campaigns for a long time. Probably 10 years now, since they were added just after email campaigns, that we started with. With Interaction campaigns, you can show static messages, run dynamic popups based on site variables or even collect user input information with embedded forms. Although we supported running custom Javascript within […]

August Updates

New design templates If you use our interactions, email collectors or other onsite personalization message you’ll see those new elements in the gallery Integration modules were updated. If you use any of our Prestashop/Woocommerce/Magento modules please contact us to upgrade them ¿hablas español? We’ve translated our dashboard to Spanish using machine translation! Because we believe […]

Why Personalization is Important for Marketing

In the fast-changing internet world, marketers need to constantly reinvent themselves to execute more effective campaigns. Most marketers are unanimous that personalization is the key to success. You need to infuse creativity into your personalization efforts to find long-term success. We all receive a good amount of email spam every day. Plus, we see annoying […]

Push-notifications – a communication channel or complete user’s irritation?

According to users’ reviews on Facebook — the second option dominates. But I will tell you about 15 successful cases of the use of push notifications by Russian sites and groups on social networks. Before describing the cases, I would like to clarify the situation with push notifications. The fact is that they are different. […]

Annoying shoppers or marketing personalization?

There has been a high increase in number of technologies providing marketing personalization. So many that you don’t know if they really do personalization of just display useless messages. That’s what you should decide. Marketing to Individuals, Not the Masses In 2015 for marketing technologies companies was a very good year. We are already seeing […]