What is Marketing Automation for Ecommerce?

Marketing automation is becoming the new trend and will definitely be the focus for all marketers in 2017. So what defines marketing automation? According to Google and Hubspot, Marketing automation refers to software that exists with the goal of automating marketing actions. While this seems trivial and an easy job for the majority of marketing […]

Automated Emails for increased conversion rate

Even with the increase of social media spending for acquiring new customers, emailing remains still one of the best channels by conversion rate. We are going to start a series of blog posts about email marketing for ecommerce. This series will focus on automated ecommerce emails and will have 4 parts: Why the initial email […]