8 Ideas for Effective Emailing For E-commerce

If you are already using “Set and Forget” Email Automations, you need to know that there are some other very effective strategies along with them. One of the reasons having a solid email marketing automation strategy in place is valuable for online businesses is that much of the top revenue is added without additional work. After initial setup […]

Don’t annoy subscribers

SPAM SPAM SPAM Everybody hates it. Our email boxes are full of emails and sometimes we never reach Inbox 0. So what’s the reason of continuing to send emails if users never open and click those?   Don’t do it. Stop sending to people who have the last open more than 1 or 2 months […]

Tracking your email maketing results

Email marketing brings sales, being the channel with the highest ROI for some online shops. But how do you know the results of your email marketing campaigns? What do you need to track? What metrics, KPIs? Here are 5 Email Metrics you should have in your email report Make sure you use a solution that gives […]

Why email series?

When planning your next email strategy, you can either decide on creating an individual email to send to your users or an email series. Sometimes, email series work better than individual emails, because they are connected to each other, they have a workflow and have some advantages such as: They increase engagement They provide useful information They increase sales […]

Tips for better subject lines

Usually, users decide whether to open or not an email in about 3-4 seconds, therefore you have to try to catch their attention with the subject line. Shorter is Better As a general rule of thumb, stick to 50 characters or less. Since most people scan their inbox, make it easy on them when figuring […]