With all this email spam around us, is good to ask your customers to whitelist you as an email sender. Some systems mistakenly send emails into spam, so your users won’t benefit from that email. Below is what we recommend to do to whitelist our email sender (hello vibetrace com)
Category Archives: Email Marketing
A/B test multiple email providers. Unique Feature!
What are you using to send emails? Is it your own server, or you pay one of the biggest providers? If you use one of the most common email marketing services, they probably have built their own ESP or use a most common one (like one of those below). There are many that allow […]
Black Friday Step by Step – Learn how to prepare your Online Shop
If you have not already started, it’s time to get ready for Black Friday, the world’s largest sales campaign. The phenomenon has grown year by year and the sales generated by Black Friday have increased steadily, reaching about $3 billion in 2016. Whether it is the first Black Friday you organize or not, we have […]
8 Ideas for Effective Emailing For E-commerce
If you are already using “Set and Forget” Email Automations, you need to know that there are some other very effective strategies along with them. One of the reasons having a solid email marketing automation strategy in place is valuable for online businesses is that much of the top revenue is added without additional work. After initial setup […]
Holiday email opportunities for your business
The holiday season comes with great opportunities for numerous business sectors. This is the season when consumers dedicate some of their time just for shopping and buying gifts for their loved ones, so why not use this opportunity in order to grow your data base? Consumers will enter your website in search for holiday presents, […]
Make your intentions known during the holiday season
During the holiday season develop a creative strategy and think what consumers will want from you and what they expect. Then, let them know what you have planned. Send emails to tell them ahead of time about the campaigns, contests and offers you are going to implement during the holidays. This way you will kill […]
Don’t annoy subscribers
SPAM SPAM SPAM Everybody hates it. Our email boxes are full of emails and sometimes we never reach Inbox 0. So what’s the reason of continuing to send emails if users never open and click those? Don’t do it. Stop sending to people who have the last open more than 1 or 2 months […]
Tracking your email maketing results
Email marketing brings sales, being the channel with the highest ROI for some online shops. But how do you know the results of your email marketing campaigns? What do you need to track? What metrics, KPIs? Here are 5 Email Metrics you should have in your email report Make sure you use a solution that gives […]
Why email series?
When planning your next email strategy, you can either decide on creating an individual email to send to your users or an email series. Sometimes, email series work better than individual emails, because they are connected to each other, they have a workflow and have some advantages such as: They increase engagement They provide useful information They increase sales […]
Tips for better subject lines
Usually, users decide whether to open or not an email in about 3-4 seconds, therefore you have to try to catch their attention with the subject line. Shorter is Better As a general rule of thumb, stick to 50 characters or less. Since most people scan their inbox, make it easy on them when figuring […]