So it came: last month of the year, when you probably make 20% of your monthly sales. Here is the second part with links to prepare for this shopping season:
- Give gifts cards and create urgency in using them [Volusion]
- More competition, price matters even more [PracticalCommerce]
- Increase loyalty with follow-ups [SweetToothRewards]
- Start soon and increase promotions [CrazyEgg]
Our advice: start soon promoting offers and push on mobile strategy for this holiday season. Also make use of automated email marketing