Make your intentions known during the holiday season

During the holiday season develop a creative strategy and think what consumers will want from you and what they expect. Then, let them know what you have planned.

Send emails to tell them ahead of time about the campaigns, contests and offers you are going to implement during the holidays. This way you will kill two birds with one stone: you will create a sense of appreciation for your subscribers because they are the first ones to know about your plans and your subscribers will know exactly what to expect from you.

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