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Monthly Archives: August 2014

The definition of CAC in ecommerce

Customer Acquisition Cost is the name of a metric in ecommerce that obsess managers. The definition is very simple: CAC represents the cost of marketing and sales required to acquire a new customer over a certain period of time. Sum up all costs of marketing (advertising, email marketing), plus salaries in a time period, and divide […]

Posted byVibe MarketerAugust 5, 2014Posted inUncategorizedLeave a comment on The definition of CAC in ecommerce

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