Monthly Archives: February 2014

Here are some great insights to increase your average order values. You’ll find out about time-limited offers, products cross-sell and up-sell, product bundling and free-shipping.

Jeff Bezos, the founder and CEO of Amazon, once said: We’ve done price elasticity studies, and the answer is always that we should raise prices. We don’t do that, because we believe […] that by keeping our prices very, very low, we earn trust with customers over time and that actually does maximize free cash […]

As you probably already know, checkout is the most sensible part of your purchase funnel. Also the tightest. We collected for you some great links on checkout improvement, so you’ll be able to widen the funnel of checkout conversion. 1. Why do people abandon checkouts?

So you got the purchase. Somehow you tricked the visitor into buying whatever you’re selling. (If you still struggle with that check this links digest on conversion optimization ) Are you giving a party for this? Hope not, because there is the post purchase optimization. And you have some work to do right now.