Ecommerce statistics in 2017
In 2015 we published our first series of ecommerce statistics. Click here for 2014 stats.
Please feel free to share this data or use it in your presentations, with a link back to our page. Information found below will be updated during this year and after 1st January 2018.
Various things about online shopping in 2017
All the following statistics are based on:
- Time period: Jan 01 – June 1 2017
- 187.1M visitors of ecommerce sites across US, EU and Asia
- 62M purchases
Time of purchase
We defined parts of day according to this English tradition:
This is the time from midnight to midday.
This is the time from midday (noon) to evening.
From 12:00 hours to approximately 18:00 hours.
This is the time from the end of the afternoon to midnight.
From approximately 18:00 hours to 00:00 hours.
- Morning – 34%
- Afternoon – 27%
- Evening – 39%
Again this year, there is an increase in the morning purchases. According to our data, the rise of mobile is the reason behind the change.
Average order values and conversion rate
- Average order value around the world:
- United States – $117
- Europe – $101
- Asia – $71
- Highest conversion rate per industry
Classic blast emails (newsletters) statistics
- Average Open Rate: 10.4%
- Average Click Rate: 5.8%
- Average Conversion Rate: 1.25%
Transactional email statistics
Transactional emails are sent automatically based on user behaviour. Click here to learn more
- Average Open Rate: 41.3%
- Average Click Rate: 31.9%
- Average Conversion Rate: 8.3%
Segmented newsletters stats
Sent to relevant groups of subscribers, based on interests, profile, brand affinity. Also includes product recommendations inside email.
- Average Open Rate: 14.3%
- Average Click Rate: 9.9%
- Average Conversion Rate: 4.4%
Ecommerce business statistics
Those statistics are general across all industries, geographic areas.
- Conversion Rate: 1.91%
- Days to purchase: 1.9days
- Best converting channels: Email, PPC, Search
- Abandoned carts: 73% (up 1.2)
- Recovered carts from transactional emails: 18.3%
Onsite Product Recommendations stats
Those stats compare to the average of users who did not interact with product recommendations:
- Visitors influenced by reccs: 67.9% meaning people who clicked one of our recommendations and purchased the same product afterwards
- Time on site: 3 minutes 15 seconds
- Average order value: $140
Push Notifications Ecommerce stats
This is something we’ve launched 2 months ago, so please bare with us to add this statistics.
Want to know another stat? Leave a comment below and we might share it!