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Tracking your email maketing results

Email marketing brings sales, being the channel with the highest ROI for some online shops. But how do you know the results of your email marketing campaigns? What do you need to track? What metrics, KPIs? Here are 5 Email Metrics you should have in your email report...

Why email series?

When planning your next email strategy, you can either decide on creating an individual email to send to your users or an email series. Sometimes, email series work better than individual emails, because they are connected to each other, they have a workflow and have...

Tips for better subject lines

Usually, users decide whether to open or not an email in about 3-4 seconds, therefore you have to try to catch their attention with the subject line. Shorter is Better As a general rule of thumb, stick to 50 characters or less. Since most people scan their inbox, make...

Winter is coming and so do the holidays

The end of the year brings many opportunities for online shops as the holidays are the best time for shopping. In order to succeed, you need to plan everything from ahead and wisely create your email campaigns. Before you make your email marketing move, firstly, you...

Personalized emails

One of the keys to success for emails is personalization. Studies have shown that a personalized email can get you 6x higher transaction rate compared to non personalized emails.   But what is personalization? Personalization means to adapt your emails to each...