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Don’t annoy subscribers

SPAM SPAM SPAM Everybody hates it. Our email boxes are full of emails and sometimes we never reach Inbox 0. So what’s the reason of continuing to send emails if users never open and click those?   Don’t do it. Stop sending to people who have the last...

Tracking your email maketing results

Email marketing brings sales, being the channel with the highest ROI for some online shops. But how do you know the results of your email marketing campaigns? What do you need to track? What metrics, KPIs? Here are 5 Email Metrics you should have in your email report...

Why email series?

When planning your next email strategy, you can either decide on creating an individual email to send to your users or an email series. Sometimes, email series work better than individual emails, because they are connected to each other, they have a workflow and have...

Tips for better subject lines

Usually, users decide whether to open or not an email in about 3-4 seconds, therefore you have to try to catch their attention with the subject line. Shorter is Better As a general rule of thumb, stick to 50 characters or less. Since most people scan their inbox, make...