Customer Dynamic Segment Evolution

You already know that Vibetrace allows for a very deep segmentation of your user data and behaviour.

Using Segment Evolution you can now follow how a specific segment evolves over time.

Our system will count number of users matching the segment daily and save it so you can see a evolution chart like the one bellow:

By default, all new accounts get 3 segments with evolution enabled:

  • All lists
  • Web push subscribers
  • Active Email users in the last 3 months
Need help building and growing your Subscribers List?
We can help build, grow and nurture your subscribers list using our Automation Strategy and Tools.

It is important to check the evolution of a customer segment over time because customer needs, preferences, and behaviors can change over time. B

Therefore your business can gain insights into how their customers’ needs and preferences are changing and adjust their strategies accordingly.

Additionally, checking the evolution of a customer segment over time can help businesses identify new opportunities for growth, such as expanding into new markets or introducing new products or services.

Example 1:

  • Decreasing interest in customer purchasing products from category X might denote that you should not bring more products like that

Example 2:

  • Increasing interest in product Y might give you information to stock more that product.

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