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The holiday season comes with great opportunities for numerous business sectors. This is the season when consumers dedicate some of their time just for shopping and buying gifts for their loved ones, so why not use this opportunity in order to grow your data base?
Consumers will enter your website in search for holiday presents, so you can create an email collector with a festive design and offer them some benefits if they subscribe to your newsletter. But that’s not all. They can unsubscribe as fast as they subscribed if they won’t find anything relevant in your emails.
So don’t forget to:
  • create a welcome email or welcome series to make a good impression
  • personalize your email based on their interests and behavior
  • add value to your emails so your subscribers will stay engaged